This website is owned and run by L’Oréal (U.K.) Limited (“L’Oréal” or “We”).

At L’Oréal, we are committed to protecting and respecting your privacy. This Privacy Policy explains the types of personal information we collect, how we use that information, who we share it with, and how we protect that information.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal information we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal information, and how we will treat it. By continuing to use this website, you are accepting and consenting to the practices described in this policy.


  • For the purpose of the Data Protection Act 1998 (the Act), the data controller is L’Oréal (U.K.) Limited of 255 Hammersmith Road, London, W6 8AZ, United Kingdom. For further information about L’Oréal, and the different divisions and brands within it, please visit 


  • This policy covers all personal information collected and used by L’Oréal. In this policy, “personal information” means information or pieces of information that could identify you. This includes information such as your name, address, username, profile pictures, or email address, but could also include information such as your IP address, or information about your preferences and shopping habits.


  • We may collect information about you from different sources detailed below.

    Information you give us:

    You may choose to provide personal information to us, for example by filling in forms on our website or at one of our stores or counters, entering competitions and prize draws, creating an account on our website or via a mobile app, contributing on one of our social platforms, or contacting us by email, phone, live chat, or otherwise.

    The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, personal description and photograph, health information, and user-generated content. If you login to one of our sites using social login, you will also be giving us access to your social data on the relevant social network.

    Information we collect about you:

    When you visit our site we may use cookies and other technologies to automatically collect the following information:

    Technical information, including your IP address, your login information, browser type and version, device identifier, location and time zone setting, browser plug-in types and versions, operating   system and platform, page response times, and download errors;

    Information about your visit, including the websites you visit before and after our site and products you viewed or searched for

    Length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

    Emails that we send as part of our marketing programmes use clear gifs (web beacons). These tell us whether the email has been opened. Web beacons can be turned off by not “enabling images” in an email. 

    We also collect information using cookies to understand how you interact with our advertising content, to make sure we’re delivering this is the most relevant way. We do this on our sites and on third party sites. See our Cookies Policy below for more information.

    If you are using one of our mobile apps, we may also collect information about the way you use our app.

    Information we receive and collect from other sources:
    We may receive information about you if you use any of the other websites we operate (for example a website for another L’Oréal brand) or the other services we provide. We also work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, and credit reference agencies) and may receive information about you from them. We may also collect information about you from publicly available sources, including publicly available content on social media.


  • We may use your personal information…

    To get in touch and provide you with services you have asked for. We may:

    Send you information about products and surveys that may be of interest to you (where you have consented to this), or offer you opportunities to participate in competitions or surveys;

    Contact you about a particular type of product where you have started a transaction but not finalised your purchase;

    Provide you with products or services that you request from us, including carrying out any actions required from your request e.g. process an order that you make (including payment and delivery), or setting up an account with us;

    Reach you on social media, either directly or through tailored advertising content

    Give you updates on any changes to our service;

    Keep an up to date suppression list where you have asked not to be contacted, so we do not inadvertently re-contact you;

    Process your payments and protect against fraudulent transactions.

    To provide you with a tailored and relevant experience. We may:

    Deliver relevant advertising tailored to your preferences to you directly on our website or when you visit other websites or social media channels, and measure the effectiveness of that advertising:

    Combine information we receive and collect from all sources to understand your interests and preferences, and provide you with an experience that is tailored to those interests and preferences e.g. by offering you products you are interested in first on our website, or sending you personalised offers or promotions by email (where you have agreed to receiving our emails), or offering you advertising content that is relevant to your interests;

    Offer you content that is relevant to your location e.g. invitations to events;

    Ensure our website, social media pages, and email content and is presented in the most efficient and effective manner for you, including remembering your preferences and interests.

    To improve our site and content. We may:

    Administer, monitor, and improve our site, social media pages, and email content, including troubleshooting, analysis, testing of functions and different site design ideas;

    As part of our efforts to keep our site safe and secure;

    Otherwise as required or permitted by law.


  • We may share your personal information within L’Oréal, and with any member of the L’Oréal Group, which means our subsidiaries, and our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. Please visit for further details on the L’Oréal Group.

    We may also share your information with trusted third parties. We rely on trusted third parties to perform a range of business operations on our behalf. We only provide them with the information they need to perform the service, and we require that they don’t use your information for any other purpose. We will always use our best efforts to ensure that all third parties we work with will keep your personal information secure. We may share your personal information with:

    Advertising, marketing, digital and social media agencies to help us to deliver advertising, marketing, and campaigns, to analyse their effectiveness, and to manage your contact and questions;

    Third parties required to deliver a product to you e.g. postal/delivery services

    Analytics and search engine providers that assist us in the improvement and optimisation of our site; and

    Credit reference agencies for the purpose of assessing your credit score and verifying your details where this is a condition of entering into a contract with you.

    We may also disclose your personal information to third parties:

    In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets

    If L’Oréal or a part of its assets are acquired by a third party, in which case personal data held by it about its customers relating to those assets will be one of the transferred assets.

    If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of L’Oréal, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

    In other circumstances if we have your consent or we are permitted to do so by law.

    We will not sell your personal information.


  • The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our service providers. By providing us with your personal information, you agree to this transfer, storing or processing. L’Oréal will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and the Act.


  • We are committed to keeping your personal information secure, and take all reasonable precautions to keep your personal information secure, and require that trusted third parties who handle your personal information for us do the same.

    Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


  • Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

    We may also offer you the opportunity to use social login. If you chose to use social login, please be aware that the social platform will share your profile information with us. The information that is shared will depend on your social platform settings.


  • Some of our sites and apps allow users to submit their own content. Please remember that any content submitted to one of our social platforms can be viewed by the public, and you should be cautious about providing certain personal information e.g. financial information or address details via these platforms. We are not responsible for any actions taken by other individuals if you post personal information on one of our social media platforms.


  • It’s important that you are able to control your personal data. You have the right to request a copy of the personal information we hold about you, ask us to update or delete your personal information, and not to be contacted by us if you do not wish to be. If you have an account with us, you can sign in to that account to update your personal information. We won’t contact you for marketing purposes unless you agree, and you can easily unsubscribe at any time. 

    If you want to control which cookies are used, please see our Cookies Policy below.

    If you have any questions or concerns about how we treat your personal information, or would like to request a copy of the personal information we hold about you, please contact us at or by writing to us at:

    L’Oréal Paris Data Protection Officer
    L’Oreal (UK) limited
    255 Hammersmith Road
    London W6 8AZ


  • What are they? 
    A cookie is a small file that a website transfers to the cookie file of the browser on your device so that the website can remember who you are.

    We use cookies to help you navigate our website efficiently and to perform certain functions, including site traffic analysis. Cookies may also recognize you on your next log-in and offer you content tailored to your preferences and interests. Cookies do not compromise the security of a website.

    Some cookies can collect personal information, including information you disclose like your username, or where cookies track you to deliver more relevant advertising content. For further details on how we use your personal information, please see our Privacy Policy.

    There are two types of cookies on our sites – “session” cookies that are temporary cookies that remain on your browser only while you’re on our site, and “persistent” cookies, that remain on your browser for much longer.

    Do I want to stop them?
    Many cookies are used to enhance the usability or functionality of a website; therefore disabling cookies may prevent you from using certain parts of this website. We explain the cookies we use in the table below and give you a button by which you can block the optional cookies.

    If you do not make either choice then you will be treated as having accepted all cookies on this site. You can change your mind in subsequent visits and use the buttons below to change your cookie status for our site.

    Until you make a choice, we will not drop any cookies and you may be unable to use certain functionality on the site such as our Beauty Genius Personalisation Tool. Obviously you can change your mind in subsequent visits and use the buttons to change your cookie status for our site.

    If you wish to restrict or block all the cookies which are set by our website (which as we say may prevent you from using certain parts of the site), or indeed any other website, you can do this through your browser settings. The Help function within your browser should tell you how. For more information go to

    Which cookies are being used on this site?
    We use four different types of cookies on this site – those that are strictly necessary for the website to function, functionality cookies, performance/analytics cookies, and targeted/advertising cookies.

    Strictly Necessary cookies: These are cookies that are essential for our website to work correctly. They may be required for system administration, to prevent fraudulent activity, or for a shopping cart function. These cookies cannot be switched off.

    Functionality cookies: These cookies are used to enhance and simplify your user experience. For example, they may remember information about previous choices you have made, remember your password, or allow video or social media content to be properly viewed on the website. You can opt out of functionality cookies using the function below.

    Analytics and Performance cookies: These are used for internal purposes to help us understand how you interact with our site, so we can provide you with an improved user experience e.g. to assess the performance of our website, or to test different design ideas for the website. We may work with third parties to perform these services for us, so these cookies may be set by a third party. You can opt out of these cookies using the function below.

    Targeting and advertising cookies: These cookies are used to deliver relevant and tailored content (including advertising content) to you, and also to evaluate the effectiveness of that content. This content may be delivered on our websites, or on a third party website. We often work with third parties to deliver this content, so some of these cookies may be set by a third party. You can opt out of them using the function below. You can also opt out of targeted advertising by clicking on the “Ad Choices” logo on our advertising, or at . Note however by opting out of these cookies you do not opt out of receiving advertising content altogether; you will instead receive general content that does not take into account your interests and preferences.

    We also use web beacons in combination with cookies.

    Where we work with third parties, they may set cookies to deliver the services that they are providing (e.g. tailored advertising). We make every effort to identify these cookies and detail them below, so that you can choose to opt out.

    There may be additional cookies managed by third parties, for example:

    Social Media Networks and Third Party Content. On our website we may use social networking icons and sometimes embed video content from websites such as YouTube. When you visit a page with content embedded from, for example, YouTube, or click on a social network icon that takes you to a that social network, you will be presented with third party cookies from Youtube or that site as applicable. We do not control these cookies and you need to check with the applicable third party website for more information.

    If you wish to change you cookie settings, please use the function below:

    Reject or accept optional cookies from the website

    Cookies are accepted/I reject the optional cookies on this site

    All cookies used on this website are detailed below

     Cookie Name                                          Optional?                      Purpose                                        
     UserInfo  Yes  Keeps encrypted values of userinfo like firstname, lastname and address
     default period of the browser

     UserTimeStamp  Yes
     Keeps value of encrypted username + current date time
     default period of the browser

     Cookies  No  Remembers the decision you made about which cookies to accept
     default period of the browser

     Create Cookies  No  To make sure cookies can be created in the current browser based on user browser setting. Keeps selected value of cookie preference popup
     default period of the browser

     DiagAnswers  Yes
     Keeps values of all the Beauty Genius answers that you give so we can make recommendations
     1 year
     DiagAnswers  Yes
     Remembers the answers that you give in your Beauty Genius Diagnostic
     Every load of product details page
     Categoryname  Yes
     Remembers how much of each category diagnostic you have completed in Beauty Genius
     default period of the browser

     Category  Yes
     Keeps the values to show percentage completion of your Beauty Genius Profile
    default period of the browser

     ARR Affinity and Web Sites  Yes
     Makes sure we use the same server to host your entire journey around the website
     When you close your browser
     ASP.NET_SessionId  No  For web analytics. Used to make the site function as you navigate around it
     When you close your browser

     For web analytics. To identify you as a unique user, even if you visit the site several times.
     10 years

     For web analytics. Used to identify your HTTP requests
     When you close your browser

     _55  Yes
     Google Tag Manager allows us to measure traffic and users browsing behaviour and better understand the results of our online advertising and social media channels. It collects information in an anonymous form by using a unique identifier
     This cookie remains on your computer after the session has finished

    Google Analytics is used to collect information about how visitors use our website. These cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited on the site. This information is then used by Google to make reports for us and to help us improve the site. 
    For more information visit:
     These cookies remain on your computer after the session has finished. 

     Google Analytics support  Yes
     Used to record an event the first time Bazaarvoice is loaded by a user, the cookie allows us to fire this event only once per user per session
    When you close your browser

     Submit In Progress  Yes
     Identifies a Ratings and Reviews submission that is currently in progress, used to reload submitted content if you refresh the page
     When you close your browser

     Feedback Submitted  Yes
     Identifies reviews which you have liked or disliked by clicking on the thumbs up or thumbs down, used to customise the display for an improved user experience.
     When you close your browser

     Display State  Yes
     These cookies are used to retain the state of the display of ratings and reviews across page transitions and/or reloads. Upon certain user actions, one or more of these cookies will be set and upon return to the product page or reload of the original page, these cookies will be read (and cancelled) to achieve the desired user experience.
     When a page is refreshed
     Load Balancer Stickiness  Yes
     This cookie is used to route the user back to the same back-end server for each request. Server stickiness is required by Tapestry submission and by internal pages that are protected by LDAP login (eg. sampleproduct.htm).
     When you close your browser

     URL Environment Override  Yes
     A mapping of external to internal environment, which is set when clients to select a different Bazaarvoice environment to respond to URLs on their current machine. This cookie would only be used by switching environment (in other words during development or testing, not by end users)
     When you close your browser

     Sample Submit Secondary Application
    Additional application status on sample display container. Sets default state (included or not) for secondary applications.

     When you close your browser

     Load Balancer Stickiness
     This cookie is used to route user back to the same back-end server for each request. This particular cookie is given by load balancer of our cloud provider
     When you close your browser

     Load Balancer Stickiness
     This cookie is used to route user back to the same back-end server for each request. This particular cookie is given by load balancer in our primary data centre
     When you close your browser

     White Listed Domains
     Stores list of white-listed domains for particular user.
     When you close your browser

     Memory widget cookie that's used to track ordered list of products that user has visited.
     365 days
     Sample Submit Container Userid
     Stores User external ID for the sample submit container. Internal Use
     When you close your browser

     Sample Submit Container Userdisplayname
     Stores User display name for the sample submit container. Internal Use
     When you close your browser

     Sample Container Docdomain
     Stores whether document.domain integration is enabled for the sample container. Internal Use
     When you close your browser

     Sample Container Force Universal Layout
     Stores whether universal layout is enabled. Internal Use
     When you close your browser

     Sample Container Rpc Injected Submission
     Stores whether rpc injection is enabled for submission. Internal Use
     When you close your browser


  • Any changes we may make to our Privacy and Cookies Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our Privacy and Cookies Policy.