Product Details
Discover our new Préférence Vivids range in 14 shimmering shades. Get high-intensity, bold colour with our Electric Mango 7.46, with radiance that holds for up to 8 weeks.
Our Préférence expertise is at the service of Vivid Colours, in 14 shimmering shades. Get high-intensity, Electric Mango bold colour with radiance that holds for up to 8 weeks*. Préférence Vivids leverages our loved Préférence Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust.
Be colour safe and always do your 48-hour patch test.
Usage
STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.
STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
For more information, please visit our becoloursafe website.
Ingredients
"1242586 – COLOUR GEL: AQUA / WATER • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • LAURETH-5 CARBOXYLIC ACID • AMMONIUM HYDROXIDE • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • 4-AMINO-2-HYDROXYTOLUENE • OLEYL ALCOHOL • p-AMINOPHENOL • SODIUM METABISULFITE • AMMONIUM THIOLACTATE • EDTA • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. C234423/1).
1190015 – DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202321/2).
1217043 A – POST VIVID COLOUR CONDITIONER: AQUA / WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C232981/1)."
*Disclaimer: Please see back of pack for the latest ingredients list
*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.
Tap & Try
Safety Information
SAFETY INSTRUCTIONS
HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS
Read and follow instructions.
This product is not intended for use on persons under the age of 16.
TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE YOUR RISK OF ALLERGY.
Do not colour your hair if:
• you have a rash on your face or sensitive, irritated and damaged scalp
• you have ever experienced any reaction after colouring your hair
• you have experienced a reaction to a temporary “black henna” tattoo in the past
IGNORING AN ALLERGY CAN BE LIFE-THREATENING.
You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour even if you have already used colouring products before.
So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet).
In case of any reaction or when in doubt consult a doctor before using any hair colour product.
“Developer” contains hydrogen peroxide
“Hair colourant”contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia
• Wear the gloves supplied in the box.
• Avoid contact with eyes. Do not use to dye eyelashes or eyebrows.
• Rinse the eyes immediately and thoroughly if the product comes into contact with them.
• Rinse hair well after application.
Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. c
Do not use if your hair has been coloured with henna or with a progressive hair colourant
Keep out of reach of children.
FOLLOW THE INSTRUCTION LEAFLET
Please refer to the ingredients on the bottom of the pack.
HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS
Read and follow instructions.
This product is not intended for use on persons under the age of 16.
TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE YOUR RISK OF ALLERGY.
Do not colour your hair if:
• you have a rash on your face or sensitive, irritated and damaged scalp
• you have ever experienced any reaction after colouring your hair
• you have experienced a reaction to a temporary “black henna” tattoo in the past
IGNORING AN ALLERGY CAN BE LIFE-THREATENING.
You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour even if you have already used colouring products before.
So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet).
In case of any reaction or when in doubt consult a doctor before using any hair colour product.
“Developer” contains hydrogen peroxide
“Hair colourant”contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia
• Wear the gloves supplied in the box.
• Avoid contact with eyes. Do not use to dye eyelashes or eyebrows.
• Rinse the eyes immediately and thoroughly if the product comes into contact with them.
• Rinse hair well after application.
Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. c
Do not use if your hair has been coloured with henna or with a progressive hair colourant
Keep out of reach of children.
FOLLOW THE INSTRUCTION LEAFLET
Please refer to the ingredients on the bottom of the pack.
Reviews
Average Customer Ratings
Value for money, 4.6 out of 5
Texture, 4.6 out of 5
Fragrance, 4.4 out of 5
Moisturising benefits, 4.5 out of 5
Most Helpful Favorable Review
4 out of 5 stars.
A beautiful silver permanent colour
4 years ago
A beautiful silver permanent colour but you do need fairly light hair to start with to achieve it with this shade. It will also work for toning very light orange/yellow hair but not too a silver shade but more even blonde. I do like these vivid colours but find they can be a bit hit and miss with results. Like many dyes you need to be at least blonde to try these and it really needs to be virgin hair (No dye) or lightened with bleach as tint on tint will just give you a darker result. I found the silver only lasted around 3 weeks (I was twice a week for reference) and then faded to a white ashy blonde. My hair is lightened though so this could be due to porosity.
55 people found this helpful
Show Reviews:
Most Helpful Critical Review
3 out of 5 stars.
Ok product
3 years ago
I had high hopes, i used it on my pre bleached blonde hair. In some parts worked well and gave a nice colour but most is blue! Even my roots havent taken to colour at all just slightly toned, to say my hair is a mess and a shambles and for the price im not impressed. I seriously hope that with a few shampoos it will sort out. To say my hair soft and smell ok. It was a very runny and messy product to use.
58 people found this helpful
Show Reviews:
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Filter Reviews
Rating
Locale
Non-incentivised reviews
1 to 8 of 530 Reviews
1 – 8 of 530 Reviews
Most Recent
5 out of 5 stars.
Unhappy
a month ago
I loved this product. Bought it all the time till it changed. Too pink now. Don’t buy it.
Need the old light rose gold back. Better product.
ProsHigh quality
Yes, I recommend this product.
Originally posted on Light Rose Gold 9 023
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Best hair dye ever!
3 months ago
I am using this one (9.23) for 5 years already. I am going to use this for the rest of my life I think:) it keeps my hair healthy, gives them healthy but beautiful shine and complex color that attracts attention yet looks natural. People always give me compliments about this hair color. I only wish this hair dye would be easier to buy in Ireland.
ProsHigh quality
Yes, I recommend this product.
Originally posted on Light Rose Gold 9 023
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 4.0 out of 5
4 out of 5 stars.
Lasts a while
7 months ago
I bought it for a Billie Eilish concert and it came out SO good. I dyed it in July and it’s still here in September, however I wash my hair 1-2 times a week which is prob why it’s still here (it’s pretty faint but you can tell it’s dyed). I would say my hair is dark brown (it does get lighter in the summer, though) so I think it turned out well considering,
One thing I will say is it KILLED my hair. It became so dry and I had sooo many split ends after it was unreal and my hair was never like this before. Weird smell when actually dying but after it was dyed I couldn’t smell anything.
ProsDurable
ConsLow quality
Yes, I recommend this product.
Originally posted on Blue Black 1 102
Helpful?
Value for money, 4.0 out of 5
Texture, 2.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 2.0 out of 5
1 out of 5 stars.
Didn't work at all
7 months ago
Tried this week. I have dark brown hair. Magnetic plum did absolutely nothing except make my hair a little shiny, which likely isn't going to last long. I wasn't expecting much, but this is a little ridiculous.
No, I do not recommend this product.
Originally posted on Magnetic Plum 3-16
Helpful?
Value for money, 1.0 out of 5
Texture, 4.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 3.0 out of 5
5 out of 5 stars.
I am surprised how good it turned out
7 months ago
On an impulse last weekend I bought the cherry red and applied two boxes on my hair. After blow drying and looking in the mirror for the first time, I had a severe whooaaa reaction. It’s bright and VIVID. I’m happy with the result. Looking forward to see if it lasts for a few weeks…
Cons: low viscosity (a bit difficult to apply and easily makes a mess), difficult to wash it out after application (but I used two boxes), keeps staining your towels when damp against best OCD-level efforts.
Yes, I recommend this product.
Originally posted on Cherry Red 5-66
Helpful?
Value for money, 5.0 out of 5
Texture, 4.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
1 out of 5 stars.
DO NOT BUY
8 months ago
This ruined my daughter’s hair. My daughter wanted purple hair (the vivid range) and we pre lightened to a light brown like the pack suggested (blonde is not advised on the packet, her hair colour is the shade of light brown, as advised). The pack shows a vivid purple from light brown hair but that’s not the case! Her hair has turned a dark brown, black with a shimmer of purple in the light! I am absolutley fuming! Will never buy L’Oréal again.
ConsLow quality
No, I do not recommend this product.
Originally posted on Magnetic Plum 3-16
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Do not buy!
8 months ago
This ruined my daughter’s hair. My daughter wanted helps hair (the vivid range) and we pre lightened to a light brown like the pack suggested (blonde is not advised on the packet, her hair colour is the shade of light brown, as advised). The pack shows a vivid purple from light brown hair but that’s not the case! Her hair has turned a dark brown, black with a shimmer of purple in the light! I am absolutley fuming! Will never buy L’Oréal again.
ConsLow quality
No, I do not recommend this product.
Originally posted on Preference Vivids Permanent Gel Hair Dye Silver Grey 10-11
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 3.0 out of 5
5 out of 5 stars.
Gorgeous shade
a year ago
Used this on my hair today and it's the best blue black I've tried
ProsHigh quality
Yes, I recommend this product.
Originally posted on Blue Black 1 102
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
1 – 8 of 530 Reviews
Reviews
Average Customer Ratings
Value for money, 4.6 out of 5
Texture, 4.6 out of 5
Fragrance, 4.4 out of 5
Moisturising benefits, 4.5 out of 5
Most Helpful Favorable Review
4 out of 5 stars.
A beautiful silver permanent colour
4 years ago
A beautiful silver permanent colour but you do need fairly light hair to start with to achieve it with this shade. It will also work for toning very light orange/yellow hair but not too a silver shade but more even blonde. I do like these vivid colours but find they can be a bit hit and miss with results. Like many dyes you need to be at least blonde to try these and it really needs to be virgin hair (No dye) or lightened with bleach as tint on tint will just give you a darker result. I found the silver only lasted around 3 weeks (I was twice a week for reference) and then faded to a white ashy blonde. My hair is lightened though so this could be due to porosity.
55 people found this helpful
Show Reviews:
Most Helpful Critical Review
3 out of 5 stars.
Ok product
3 years ago
I had high hopes, i used it on my pre bleached blonde hair. In some parts worked well and gave a nice colour but most is blue! Even my roots havent taken to colour at all just slightly toned, to say my hair is a mess and a shambles and for the price im not impressed. I seriously hope that with a few shampoos it will sort out. To say my hair soft and smell ok. It was a very runny and messy product to use.
58 people found this helpful
Show Reviews:
Customer Images and Videos
Filter Reviews
Rating
Locale
Non-incentivised reviews
9 to 38 of 530 Reviews
9 – 38 of 530 Reviews
Most Recent
5 out of 5 stars.
Absolutely by far the best red ever used !!
a year ago
I've tried most red dye over the years,this as by far given myself the best results ,after losing all my Hair in 2015 then due to how it grew i went a blonde for a while which then I grew out during lockdown & grew my hair long again but I had struggled with colouring ,saw this on Boots web site purchased and didn't think get results i have ; as can see from my photo, I'm constantly getting asked where had done and complimented on it ,some cant believe done myself out a box ;it as given my hair a lovely colour and shine ,couldn't be happier.
ProsHigh quality
Yes, I recommend this product.
Originally posted on Bright Red 8-624
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Great 👍👍👍👍👍
a year ago
It turned out just the way I wanted it to be it's absolutely gorgeous and so so shiny it really brights up my really dark brown hair defiantly recommended it
ProsHigh quality
Yes, I recommend this product.
Originally posted on Magnetic Plum 3-16
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
4 out of 5 stars.
Bright then faded
a year ago
A lovely colour, really vibrant orange but fades quite quickly though. I have mid length hair and needed two boxes.
Yes, I recommend this product.
Originally posted on boots.com
4 out of 5 stars.
Darker than expected
a year ago
Bought this last week for my very light almost white hair and it came out a lot darker than I expected with a purple tinge to it ...it lost some of the purple after the next shampoo though and did cover my hair well .I used two boxes and it did a great job of conditioning my hair is lovely soft and shiny
ProsHigh quality
Yes, I recommend this product.
Originally posted on Preference Vivids Permanent Gel Hair Dye Silver Grey 10-11
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
3 out of 5 stars.
rose gold
a year ago
brought the rosegold to try on my bleached hair its turned out alot different to the box my hair looks more coral than rose darker than i thought too gutted at how its turned out
ProsHigh quality
No, I do not recommend this product.
Originally posted on Rose Gold 9-214
Helpful?
Value for money, 4.0 out of 5
Texture, 4.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 4.0 out of 5
1 out of 5 stars.
Silver grey review.
a year ago
I bought the silver grey dye at the beginning of the year to get rid of the yellow tones in my natural salt and pepper hair. I’ve used two boxes this year, the resulting grey colour was lovely, but I’m now left with blonde hair, the ‘permanent’ grey has gone and left me with bleached blonde hair with an inch of natural grey. Completely NOT what I wanted. I use purple shampoos but they never turn the blonde gray enough.
No, I do not recommend this product.
Originally posted on Preference Vivids Permanent Gel Hair Dye Silver Grey 10-11
Helpful?
Value for money, 1.0 out of 5
Texture, 3.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 3.0 out of 5
3 out of 5 stars.
Fast fader
a year ago
This colour fades way too fast, and I realise reds can do that. But why oh why did they discontinue Budapest Red!! Such a beautiful colour and lasted longer!! Please bring it back!!!
ProsDurable
ConsLow quality
No, I do not recommend this product.
Originally posted on Cherry Red 5-66
Helpful?
Value for money, 3.0 out of 5
Texture, 4.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 4.0 out of 5
5 out of 5 stars.
Gorgeous colour
a year ago
Stunning colour that gave me so much confidence. I got a lot of compliments with this hair colour. Its very easy to use, has excellent coverage and looks like a professional has done my hair. The instructions are easy to follow. The smell isnt bad either compared to others ive used in the past
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 4.0 out of 5
3 out of 5 stars.
Darker than expected
2 years ago
This was a dream to apply but definitely darker than the picture on the box even though I lightened my hair first
ProsHigh quality
Originally posted on Rose Gold 9-214
Helpful?
Value for money, 3.0 out of 5
Texture, 3.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 3.0 out of 5
3 out of 5 stars.
One box jot enough
2 years ago
I have very thick curly hair so unfortunately one box was not enough. How ever I did give it to my sister how has thin hair and the colour was lovely on her dark brown hair. Nice smell and easy to use
Originally posted on Dark Purple 4-26
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
4 out of 5 stars.
Really nice red
2 years ago
Love this colour. I love bright vivid colours on my hsir and this was great. It looked nice, smelt nice and left my hair shiny and moisurised. The red lasted fir quire a while before the colour felt it needed refreshing.
ProsHigh quality
Originally posted on Bright Red 8-624
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Rich & Viibrant
2 years ago
Rich vibrant colour, gorgeous shade, lasts well, but doesn’t cover stubborn white grey 100%
Yes, I recommend this product.
Originally posted on boots.com
5 out of 5 stars.
It was the colour my Granddaughter wanted
2 years ago
It’s was easy to get on line as I couldn’t get in the shops I went to
Originally posted on boots.com
5 out of 5 stars.
Loved the colour
2 years ago
Beautiful pastel pink colour, so easy to apply and smells pleasant unlike others tried before. Colour lasted well and hair felt lovely and conditioned. Loved this pastel colour looked amazing and many compliments
ProsHigh quality
Yes, I recommend this product.
Originally posted on Rose Gold 9-214
Helpful?
Value for money, 4.0 out of 5
Texture, 4.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 4.0 out of 5
5 out of 5 stars.
Easy to apply
2 years ago
Such a lovely colour, the dye is sting and cover all white/grey hair. Easy to apply, smell isn't strong. After washing the hair is very smooth and shiny. Very happy with final result, colour, smoothness and shines.
Originally posted on Mocha 5 230
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Amazing long lasting colour, for redhead gone grey
2 years ago
Absolutely love this colour, as a natural redhead going grey was just not an option I wanted in my 40s and I've tried alll different reds from other brands, as well as henna, nothing quite stuck or lasted very long, on fact some box dyes ended up completely stripping all colour from my hair and leaving it blonde! I'd previously used Dublin mango copper which is lovely but too light for my complexion so was dubious as to the results, but this is amazing! Lasts for at least 5-6 weeks in a vibrant shade of red that reminds me of my hair colour as a kid! Get loads of compliments on it and people don't believe it's not been done at a salon. I have shoulder length hair so one box does the job, any longer and you would need 2. This is now my go to product. Love love love.
Yes, I recommend this product.
Originally posted on boots.com
5 out of 5 stars.
My New Permanent Hair Colour
2 years ago
After trying the Blue Black shade from the same range and being very impressed with the result, but not happy with the shade which didn't suit my skin tone, I was very eager to try another shade.
I have naturally soft black hair, which is greying. This hair dye range is definitely permanent. Overall, the difference in colour isn't noticeable, until you catch the sunlight, however where there were grey hairs there are now electric purple strands, which I really like.
I have now redyed my hair three times with this shade and plan to keep using this shade for the immediate future.
As a side note: my hair is nearly waist-length and I found one box surprisingly more than sufficient to cover all my hair.
Also, I recommend a hair dye kit (bowl, brush, etc) to aid application.
Originally posted on Magnetic Plum 3-16
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Right Product, Wrong Shade (For Me)
2 years ago
My hair is naturally soft black but starting to grey, especially noticeable around the hairline. I had intended to keep my hair natural, but was given the opportunity to try this product for free, and thought "why not?"
First time ever dying my hair, I watched many YouTube tutorials in preparation for this experiment, despite the decent instructions.
I bought hair dye kit (bowl, brush etc.), which I believe really helped with applying the dye.
I found the application easy, if not messy, (my technique has improved since).
The result kept my hair glossy and shiny. Overall, my hair just looked blacker, but where there were greys were now replaced by an electric royal blue.
I can confirm the colour is permanent and though this shade did not suit my skin tone, I have now changed to Magnetic Plum from the same range and plan to keep using this product for the immediate future.
Originally posted on Blue Black 1 102
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 5.0 out of 5
2 out of 5 stars.
Better off finding a semi permanent equivalent
2 years ago
Absolutely not worth the damage that a permanent dye causes given it lasted about 5 washes. Really nice colour initially that quickly faded into a washed out peach and left hair feeling very dry
Originally posted on boots.com
5 out of 5 stars.
Amazing colour
2 years ago
I brought this hair colour as I was sick of my red hair which I have had for years . I used a hair stripper to get rid of all the red and then when it was done I used the electric mango , the colour has turned out amazing and so glad I went for the change .
Yes, I recommend this product.
Originally posted on boots.com
5 out of 5 stars.
Absolutely beautiful
2 years ago
I have been dying my hair black for sometime, have tried black blue in the past with no blue but as a middle aged women wanting a change I decided to give this a go and I was absolutely over the moon, was lovely hair dye to spread. No reaction, hair was not not dry when washed out, I was a little sceptical regarding the amount of blue or the lack of blue but I was very happy, my results were amazing shiny, black blue, hair colour, i will definitely be repurchase, a very happy customer
ProsHigh quality
Yes, I recommend this product.
Originally posted on Blue Black 1 102
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 2.0 out of 5
Moisturising benefits, 5.0 out of 5
1 out of 5 stars.
NOT PURPLE
3 years ago
I thought I'd found the perfect shade for my Med Brown hair. I followed the instructions but left an extra 10 mins as my hair can be resistant to dye. Once it was all dyed and I had dried my hair I was very disappointed to find it had more of a burgundy colour than the purple on the box. I had no previous colour in my hair, so that would not have been a factor in the result. I'm going to have to dye it another colour now.
No, I do not recommend this product.
Originally posted on Magnetic Plum 3-16
Helpful?
Value for money, 1.0 out of 5
Texture, 3.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 3.0 out of 5
4 out of 5 stars.
Silver Grey
3 years ago
I had pink hair and decided to go silver. After having roots bleached and removing pink with colour remover my hair was very pale straw colour. I applied th colour above and the end result was rather gun metal and looked blue, green and purple in various lights. This was before I shampooed it after 3 days, to give my hair time to recover. The final result was perfect.
ProsHigh quality
Yes, I recommend this product.
Originally posted on Preference Vivids Permanent Gel Hair Dye Silver Grey 10-11
Helpful?
Value for money, 5.0 out of 5
Texture, 4.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 4.0 out of 5
5 out of 5 stars.
Brilliant colour and easy to use!
3 years ago
Loved this hair dye! Really easy to use. I followed the steps in the instruction leaflet and mixed the dye. The texture of the dye was very glossy, and it didn’t drip. It also smelled really nice. The hair color penetrates deeply into the hair while nourishing and conditioning each strand. It also covers every grey strand with much ease. It looked bright but natural.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Great hair dye
3 years ago
Incredibly easy to use. I followed the steps in the instruction leaflet and mixed the dye. The texture of the dye was very glossy, and it didn’t drip. It also smelled great. The hair color penetrates deeply into the hair while nourishing and conditioning each strand. It also covers every grey strand with much ease. I saw rich tones through my hair, and it looked so natural.
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on Copper 7-43
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Brightest red dye I’ve found!
3 years ago
This is my go to for bright red hair , other brands I’ve used in the past never come out brightest red does what it says on the box
I’ve long hair and one box enough for coverage , others dyes never enough and conditioner leaves my hair soft and shiney , enough for another couple of washes to
I don’t find Colour fades quick , I only re do when roots when they become too visible
ProsHigh quality
Yes, I recommend this product.
Originally posted on Bright Red 8-624
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Good coverage of greys
3 years ago
This is a very good black hair dye that is true to shade on the box. It does a much better job of covering greys than other black hair dyes I've used. Other brands tend to dye the greys more of a dark brown colour but this leaves an even colour on the most stubborn greys. Like most black hair dye, it does transfer for quite a while after dying, especially if you sweat during your sleep. Therefore, i would recover using dark coloured pillowcases. Nonetheless, this is an excellent black that i will keep on using.
Yes, I recommend this product.
Originally posted on Preference Vivids Permanent Gel Hair Dye Deep Black 2-01
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
disappointed, turned my hair even darker
3 years ago
I wanted visibly purple hair. I naturally have dark hair but it was lightened already- box suggested it would be a vibrant purple but it made my hair look black. Super disappointed, I saw mixed reviews and decided to go with this dye but I would not recommend. Only wwould suggest using it if you want dark hair w the tinies hint of purple showing in bright light :(
No, I do not recommend this product.
Originally posted on Magnetic Plum 3-16
Helpful?
Value for money, 1.0 out of 5
Texture, 3.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 3.0 out of 5
1 out of 5 stars.
alright ig
3 years ago
i got this 2 weeks ago and it ruined my hair!!!!!!
ConsNot durable
No, I do not recommend this product.
Originally posted on Preference Vivids Permanent Gel Hair Dye Silver Grey 10-11
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 2.0 out of 5
1 out of 5 stars.
Much redder than the picture
3 years ago
This comes out so much redder than the pictures. I have dark brown hair and this came This comes out so much redder than the pictures. I have dark brown hair and this came out very dark but very bright red and not very brown - it looked liked I’d coloured my hair in with a red pen. Also the colour takes forever to stop running out of your hair - I have washed it 7 times now and the water and shampoo when I wash my hair is still a reddy pinky colour and its still staining my towels when I dry my hair
ConsLow quality
No, I do not recommend this product.
Originally posted on Cherry Red 5-66
Helpful?
Value for money, 3.0 out of 5
Texture, 3.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 3.0 out of 5
9 – 38 of 530 Reviews
