Panel 2
Panel 3
Panel 4
Panel 5

Préférence Préférence Vivids Permanent Gel Hair Dye, Magnetic Plum 3.16

Discover our new Préférence Vivids range in 14 shimmering shades. Get high-intensity, bold colour with our Magnetic Plum 3.16, with radiance that holds for up to 8 weeks.

Product Details

Colorista is now Préférence Vivids.

Our Préférence expertise is at the service of Vivid Colours, in 14 shimmering shades. Get high-intensity, Magnetic Plum bold colour with radiance that holds for up to 8 weeks*. Préférence Vivids leverages our loved Préférence Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust.

Be colour safe and always do your 48-hour patch test.

Usage

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Ingredients

1242572 – COLOUR GEL: AQUA / WATER • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUM HYDROXIDE • POLOXAMER 338 • OLEYL ALCOHOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 4-AMINO-2-HYDROXYTOLUENE • m-AMINOPHENOL • HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM THIOLACTATE • EDTA • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. C234406/1).

1190015 – DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202321/2).

1217043 A – POST VIVID COLOUR CONDITIONER: AQUA / WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C232981/1).

Tap & Try

Virtual Try On is for illustrative purposes only, individual results may vary. Remember, if you share your picture via a social media platform, it will be governed by their T&Cs and privacy policy.

Click here for T&C's

Click here for Privacy Policy

{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.loreal-paris.co.uk/hair", "name": "Hair" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "https://www.loreal-paris.co.uk/hair/hair-colour", "name": "Hair Colour Products" } } , { "@type":"ListItem", "position": 4, "item": { "@id": "https://www.loreal-paris.co.uk/hair-colour/preference", "name": "Préférence Hair Dye" } } , { "@type":"ListItem", "position": 5, "item": { "@id": "https://www.loreal-paris.co.uk/preference/preference-vivids-permanent-gel-hair-dye-magnetic-plum-3-16", "name": "Preference Vivids Permanent Gel Hair Dye Magnetic Plum 3-16" } } ] }