Glow Paradise Balm-In-Gloss, 404 Assert

Name: 404 Assert
Brand: Glow Paradise
SKU: 3600523971329
Availability: InStock

4.6 out of 5 stars. 397 reviews

Plumping Lip Gloss 404 Assert is rated 4.6 out of 5 by 397.

Balm-In Lip Gloss 402 Soar - 402 Soar

Balm-In Lip Gloss 400 Maximize - 400 Maximize

Balm-In Lip Gloss 404 Assert - 404 Assert

Balm-In Lip Gloss 406 Amplify - 406 Amplify

Balm-In Lip Gloss 408 Accentuate - 408 Accentuate

Balm-In Lip Gloss 410 Inflate - 410 Inflate

Balm-In Lip Gloss 412 Heighten - 412 Heighten

Balm-In Lip Gloss 414 Escalate - 414 Escalate

Balm-In Lip Gloss 416 Raise - 416 Raise

Color

Product Details

Take your lips to paradise with L'Oréal Paris plumping Balm-in-Gloss in shade 404 Assert. Infused with hyaluronic acid, collagen complex and pomegranate extract.

For lips so healthy-looking, they glow. It's time to plump it up and take your lips to paradise with L’Oreal Paris Paradise Glow Balm-in-Gloss in shade 404 Assert, With hyaluronic acid and collagen complex and pomegranate extract. Say goodbye to sticky gloss and indulge in our non-sticky nourishing formula, made with an 87% visible plumping base, for fuller-looking lips. This innovative formula is dermatologically approved and infused with all your favourite skincare ingredients, including hyaluronic acid and collagen, for smoother, plumper lips with a long-lasting shine. The unique volume applicator is designed to contour your lips and provide generous application to hydrate and plump up your pout. Choose between 9 universally beautifully flattering nude shades, to give all lip sizes and colours something to shout out a-pout!

Usage

Step 1: Use the point of the applicator to carefully outline your cupids bow.
Step 2: Apply Paradise Glow Balm-in-Gloss starting from the centre of your lips and blend outwards
Step 3: To maximise your plumping effect, add an extra dab of Paradise Glow Balm-in-Gloss on the centre of lips.

Top tip: For a smoother finish, exfoliate your lips before applying.

Ingredients

INGREDIENTS C18-36 ACID TRIGLYCERIDE ● POLYBUTENE ● BIS-DIGLYCERYL POLYACYLADIPATE-2 ● PENTAERYTHRITYL TETRAISOSTEARATE ● TRIDECYL TRIMELLITATE ● DIISOSTEARYL MALATE ● SILICA DIMETHYL SILYLATE ● MENTHONE GLYCERIN ACETAL ● PENTYLENE GLYCOL ● CALCIUM ALUMINUM BOROSILICATE ● CAPRYLYL GLYCOL ● CI 77891 / TITANIUM DIOXIDE ● ETHYL MENTHANE CARBOXAMIDE ● PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE ● ETHYLHEXYL PALMITATE ● TOCOPHERYL ACETATE ● CI 77491 / IRON OXIDES ● CI 15850 / RED 7 ● MENTHA PIPERITA OIL / PEPPERMINT OIL ● SILICA ● SODIUM SACCHARIN ● TRIBEHENIN ● CI 77499 / IRON OXIDES ● TIN OXIDE ● SORBITAN ISOSTEARATE ● BENZYL ALCOHOL ● ALUMINUM HYDROXIDE ● TRIHYDROXYSTEARIN ● LIMONENE ● LACTIC ACID ● SODIUM HYALURONATE ● PALMITOYL TRIPEPTIDE-1 ● GLUCOMANNAN ● PARFUM / FRAGRANCE ●

*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

Tap & Try

Virtual Try On is for illustrative purposes only, individual results may vary. Remember, if you share your picture via a social media platform, it will be governed by their T&Cs and privacy policy.

Click here for T&C's

Click here for Privacy Policy

Safety Information

Reviews

Rating Snapshot

Select a row below to filter reviews.

283 reviews with 5 stars.

76 reviews with 4 stars.

24 reviews with 3 stars.

8 reviews with 2 stars.

6 reviews with 1 star.

Overall Rating

4.6

Review this Product

Select to rate the item with 1 star. This action will open submission form.

Select to rate the item with 2 stars. This action will open submission form.

Select to rate the item with 3 stars. This action will open submission form.

Select to rate the item with 4 stars. This action will open submission form.

Select to rate the item with 5 stars. This action will open submission form.

Adding a review will require a valid email for verification

Average Customer Ratings

Value for money, 4.6 out of 5

Texture, 4.7 out of 5

Fragrance, 4.6 out of 5

Moisturising benefits, 4.6 out of 5

Filter Reviews

1 to 8 of 397 Reviews

1 – 8 of 397 Reviews

1 out of 5 stars.

Horrible stuff.

a month ago

Just bought this gloss at Boots, got home put it on . It tastes bitter & makes my lips tingle & burn. Had to wash it off straight away, my lips are now sore & red. Horrible stuff . I will be asking for a refund.

No, I do not recommend this product.

Originally posted on boots.com

3 out of 5 stars.

Looks Great but why is everything plumping

10 months ago

Tingly and burning sensation, I didnt realise it was plumping, I like the glitter though.

ProsDurable

No, I do not recommend this product.

Originally posted on Plumping Lip Gloss 406 Amplify

Helpful?

Value for money, 3.0 out of 5

Texture, 5.0 out of 5

Fragrance, 2.0 out of 5

Moisturising benefits, 2.0 out of 5

5 out of 5 stars.

Live the shade

a year ago

This is the second of the same I’ve bought because I like it so much

Yes, I recommend this product.

Originally posted on asos.com

1 out of 5 stars.

Painful

a year ago

I bought this thinking it was a lip balm. As soon as I used it it made my lips tingle and became very painful I washed it off straight away and had to take antihistamines. Very disappointed to have wasted £10.00.

Originally posted on Plumping Lip Gloss 402 Soar

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 1.0 out of 5

4 out of 5 stars.

Nicer than most lip oils!

a year ago

I received this in a free beauty box which came with my online order at Boots and it is amazing, I am really pleasantly surprised. I have the shade 416 which is gorgeous. It's less sticky than many viral lip oils, and ACTUALLY feels hydrating. Since it is a plumping gloss it is quite minty but personally I enjoy that. The only reason I will not give 5 stars is because I do not think it actually makes my lips plumper, however I will definitely repurchase.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Great!

a year ago

Perfect for me! Loved the colour, the texture and the smell wasn’t overwhelming as I expected it would be. Nice and portable for touch ups throughout the day and doesn’t dry out my face like some other products do.

Originally posted on Plumping Lip Gloss 408 Accentuate

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

2 out of 5 stars.

Nice gloss but doesn't plump lips

a year ago

Bought this a few days ago, it tingles quite a lot when applied, makes the lips look shiny and with no stickiness, however no difference in my lips, doesn't plump the lips.

No, I do not recommend this product.

Originally posted on Plumping Lip Gloss 400 Maximize

Helpful?

Value for money, 1.0 out of 5

Texture, 4.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 4.0 out of 5

5 out of 5 stars.

Beautiful

2 years ago

Premium lipgloss for drugstore price, I use 410 inflate and it’s a lovely red

Yes, I recommend this product.

Originally posted on boots.com

1 – 8 of 397 Reviews

Next Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.

283 reviews with 5 stars.

76 reviews with 4 stars.

24 reviews with 3 stars.

8 reviews with 2 stars.

6 reviews with 1 star.

Overall Rating

4.6

Review this Product

Select to rate the item with 1 star. This action will open submission form.

Select to rate the item with 2 stars. This action will open submission form.

Select to rate the item with 3 stars. This action will open submission form.

Select to rate the item with 4 stars. This action will open submission form.

Select to rate the item with 5 stars. This action will open submission form.

Adding a review will require a valid email for verification

Average Customer Ratings

Value for money, 4.6 out of 5

Texture, 4.7 out of 5

Fragrance, 4.6 out of 5

Moisturising benefits, 4.6 out of 5

Customer Images and Videos

Filter Reviews

1 to 8 of 397 Reviews

1 – 8 of 397 Reviews

1 out of 5 stars.

Horrible stuff.

a month ago

No, I do not recommend this product.

Originally posted on boots.com

3 out of 5 stars.

Looks Great but why is everything plumping

10 months ago

Tingly and burning sensation, I didnt realise it was plumping, I like the glitter though.

ProsDurable

No, I do not recommend this product.

Originally posted on Plumping Lip Gloss 406 Amplify

Helpful?

Value for money, 3.0 out of 5

Texture, 5.0 out of 5

Fragrance, 2.0 out of 5

Moisturising benefits, 2.0 out of 5

5 out of 5 stars.

Live the shade

a year ago

This is the second of the same I’ve bought because I like it so much

Yes, I recommend this product.

Originally posted on asos.com

1 out of 5 stars.

Painful

a year ago

Originally posted on Plumping Lip Gloss 402 Soar

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 1.0 out of 5

4 out of 5 stars.

Nicer than most lip oils!

a year ago

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Great!

a year ago

Originally posted on Plumping Lip Gloss 408 Accentuate

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

2 out of 5 stars.

Nice gloss but doesn't plump lips

a year ago

Bought this a few days ago, it tingles quite a lot when applied, makes the lips look shiny and with no stickiness, however no difference in my lips, doesn't plump the lips.

No, I do not recommend this product.

Originally posted on Plumping Lip Gloss 400 Maximize

Helpful?

Value for money, 1.0 out of 5

Texture, 4.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 4.0 out of 5

5 out of 5 stars.

Beautiful

2 years ago

Premium lipgloss for drugstore price, I use 410 inflate and it’s a lovely red

Yes, I recommend this product.

Originally posted on boots.com

1 – 8 of 397 Reviews

Next Reviews

Lip Gloss

Rated 1 out of 5 by Country lass from Horrible stuff. Just bought this gloss at Boots, got home put it on . It tastes bitter & makes my lips tingle & burn. Had to wash it off straight away, my lips are now sore & red. Horrible stuff . I will be asking for a refund.

Date published: 2026-02-19

Rated 3 out of 5 by LanaLana from Looks Great but why is everything plumping Tingly and burning sensation, I didnt realise it was plumping, I like the glitter though.

Date published: 2025-05-20

Rated 5 out of 5 by Amy31 from Live the shade This is the second of the same I’ve bought because I like it so much

Date published: 2025-01-01

Rated 1 out of 5 by Mrs H from Painful I bought this thinking it was a lip balm. As soon as I used it it made my lips tingle and became very painful I washed it off straight away and had to take antihistamines. Very disappointed to have wasted £10.00.

Date published: 2024-10-27

Rated 4 out of 5 by Milena2222 from Nicer than most lip oils! I received this in a free beauty box which came with my online order at Boots and it is amazing, I am really pleasantly surprised. I have the shade 416 which is gorgeous. It's less sticky than many viral lip oils, and ACTUALLY feels hydrating. Since it is a plumping gloss it is quite minty but personally I enjoy that. The only reason I will not give 5 stars is because I do not think it actually makes my lips plumper, however I will definitely repurchase.

Date published: 2024-08-09

Rated 5 out of 5 by Clairey from Great! Perfect for me! Loved the colour, the texture and the smell wasn’t overwhelming as I expected it would be. Nice and portable for touch ups throughout the day and doesn’t dry out my face like some other products do.

Date published: 2024-06-04

Rated 2 out of 5 by Bubblylover from Nice gloss but doesn't plump lips Bought this a few days ago, it tingles quite a lot when applied, makes the lips look shiny and with no stickiness, however no difference in my lips, doesn't plump the lips.

Date published: 2024-05-28

Rated 5 out of 5 by Sexy vegan from Beautiful Premium lipgloss for drugstore price, I use 410 inflate and it’s a lovely red

Date published: 2023-09-16

Plumping Lip Gloss 404 Assert Reviews - page 2

Rated 4 out of 5 by Andrea from Silky Lip Tingler! Not so much a plumping lip gloss..altho does tingle and taste nice and on the plus side its silky not tacky. Colour is subtle but very nice..I would purchase again!

Date published: 2023-09-04

Rated 1 out of 5 by tracey from L'Oreal Paris lip wear Finflate first time user no good bad after taste would not buy again waste of money

Date published: 2023-07-01

Rated 3 out of 5 by Moi6546 from Moi6543just would not recover toand would not buy Stings the lips for a sec. Please see to this as would not buy again

Date published: 2023-05-30

Rated 5 out of 5 by baglady from It does work I have been using this for 10 days now and it does work. I can feel it working. I am so pleased that I found it.

Date published: 2023-04-25

Rated 4 out of 5 by Penny from Lovely This plumping gloss is lovely. It is not sticky at all and doesn't sting like other plumping glasses. Its very moisturising with ingredients such as hyaluronic acid and collagen. The colour is really pretty too.

Date published: 2023-03-29

Rated 5 out of 5 by MartinaM from Plumping Infused with skincare ingredients such as Hyaluronic Acid and Collagen Volume Applicator shaped for generous application Fuller looking lips Dermatologically approved Lightweight feeling formula Non-sticky with intense hydration Long lasting shine Smudge resistant Cooling effect upon application with a tingling sensation

Date published: 2023-03-15

Rated 5 out of 5 by Millie from Great product Love this product, glides on well and feels really nourishing and glossy. Lasts a long time and colour payoff great. Not at all sticky and doesn’t transfer onto teeth (or hair) like some glosses do! X

Date published: 2023-03-01

Rated 3 out of 5 by LS01 from Not for me I’m not sure if it’s the shade or the texture but this doesn’t seem to add anything to my make up. It’s not sticky and you don’t need much product when applying so those are definitely benefits I just don’t think it suits me.

Date published: 2023-01-23

Rated 3 out of 5 by teaweasel from Nicely minty but no staying power I really like the tingly minty of this gloss. It felt very cooling as well as made my lips tingle. There was quite a good colour pigmentation to the gloss however it started coming off almost straight away and i didn't have much colour left at all after half an hour although the tingle remained

Date published: 2023-01-18

Rated 4 out of 5 by hanani2 from Lovely gloss This gloss has a lovely light texture and good colour payoff. It's not sticky and has good coverage. Does actually plump the lios but no horrid tingling or smell also comes off easily although as mine is sparkly a few remained.

Date published: 2023-01-15

Rated 5 out of 5 by Pipla78 from Glossy lips Beautiful not too glossy lip gloss, glides on with ease and leaves a beautiful sheen, perfect pigment also. This colour was a little too deep for me but I will wear it nonetheless, highly recommend these lip gloss

Date published: 2023-01-05

Rated 5 out of 5 by Rachel from Not Sticky Excellent lip gloss, nice colour, does not run and not sticky

Date published: 2022-12-30

Rated 5 out of 5 by Cik123 from 1 amplify 406 lipstick Bought this product. Gave a very cold sizzling and frozen feeling to my lips. Not at all happy. Did get a bit of a scare

Date published: 2022-12-21

Rated 5 out of 5 by DRizzo from Perfect nude shade. I love using this gloss. It's the perfect nude shade that goes well on top of other shades of lipstick and also on its own. Not too sticky. Had a slight tingle sensation, but not too strong like some plumping gloss have.

Date published: 2022-12-20

Rated 4 out of 5 by Lana83 from Nithing special but good Nice lipgloss. Gives nice shine and gloss for lips. Prefer to use it on top of my lipsticks. Not sticky. With light mint smell. I tried it just itself and with lipstick. It not makes my lips bigger ar anything else. But like finish for my lips it is perfect. Stays on lips for all time. Not meleted or going out of lips contours.

Date published: 2022-12-08

Rated 5 out of 5 by notamelia from Perfect Formula I love the formula for these lipglosses, all of the shades I've tried have just been absolutely perfect. They're have a classic glossy look without any of the usual stickiness, and they keep your lips looking full and shiny for hours. I also find them really moisturising - to the point that I basically use them like they're a lipbalm. I just love them and can't wait to try more.

Date published: 2022-12-07

Rated 5 out of 5 by Samkh from 402 Soar Lip gloss The lipgloss shade 402 Soar was a pinky nude but when applied on the lips it is quite transparent however when applied on top of a lipstick the colour is brought out more. The lipgloss in general is very glossy and shiny. When applied it makes my lips look fuller and naturally plumped which I love. Its very moisturising and smooth. The fragrance is nice and delicate. I would definitely recommend and purchase this product again

Date published: 2022-12-07

Rated 4 out of 5 by Sophie968 from So sparkly! Wow this was so much more glittery than I expected. It really does sparkle when it catches the light. Lovely colour to suit my light skin. Applies really well but is a little sticky and doesn't last as long as I would like.

Date published: 2022-12-06

Rated 3 out of 5 by Hayley from Nice lip gloss Looks dramatic but once you apply, it's a pretty subtle colour shade of lip gloss. It has a great shine and would be great for the day or using over a lipstick. Don't know if it has a plumping effect but it does give your lips a slight tingle so feels like it's doing something.

Date published: 2022-12-06

Rated 5 out of 5 by Tilly from Lovekt plump lips Love the tingly sensation you get when using this, it really plumps up the lips and has a pleasant smell! The colour is really subtle, not as out there as it looks in the bottle (and i have very fair skin).

Date published: 2022-12-05

Rated 4 out of 5 by Day9 from Bright evening lipgloss This lipgloss had great pigment and was an amazing bright pink on my lips, perfect for an evening look. It wasn’t too sticky and was very easy to apply. It’s slightly scented but nothing overpowering.

Date published: 2022-12-05

Rated 5 out of 5 by Spence from Love I love this lip product, the colour is beautiful! Can tell its plumping as it makes you lips all tingly but I would say it works a little. Has a lovely smooth texture, don't find it sticky, and it last really well.

Date published: 2022-12-05

Rated 5 out of 5 by demiluna from Lovely Amazing colour. My lips look and feel plumper and soft. Easy to apply. Stays on my lips for long and I don’t need to reapply too often. Nice texture. Is is ideal for everyday use but also for the evening look.

Date published: 2022-12-05

Rated 5 out of 5 by vcdd from Nice Nice lip gloss - gives a light colour with lots of shine, works well on its own. Doesn't tingle as much as other plumping lip glosses and so I expect the plumping effect is less. It is a nice gloss regardless

Date published: 2022-12-05

Rated 5 out of 5 by jadesparkles from Love love love! I absolutely love this lip gloss! It’s my go to lip product everyday it’s easy to apply keeps my lips hydrated and is the perfect everyday nude colour - I love it! There’s nothing bad to say about it and I would very highly recommend it! Definitely a must have.

Date published: 2022-12-04

Rated 5 out of 5 by Sana from Gorgeous Gloss I absolutely love this gloss and shade. Great to layer over lipstick or to wear on its own. Easy to apply and my lips did feel plumper after I applied it it's long lasting and a nice texture. Also doesn't feel uncomfortable at all.

Date published: 2022-12-04

Rated 5 out of 5 by Mtc1994 from Love it This is one of my favourite new liquid lipsticks. More of a gloss finish than the matte finishes that I’m used to but makes my lips look so health and plump. Highly recommend and long lasting colour!!

Date published: 2022-12-04

Rated 5 out of 5 by Serena E from Inflate is the perfect name for this lip gloss Received a free lip loss to review - all comments my own. Loved the way this looked - lips looked plumper and the colour stayed on all night without smudging or smearing. Wasn't expecting such strong tingles when I first applied it but definitely worth it! Great coverage and colour and didn't come off while eating and drinking. Happy to recommend it to everyone!

Date published: 2022-12-04

Rated 4 out of 5 by Kirsty from Tingly! I've tried quite a few plumping glosses before and this one seems to work quite well, nice colour range, glossy but non sticky and the colour lasts quite well. Definitely tingles but does wear off after a bit!

Date published: 2022-12-04

Rated 5 out of 5 by nblight from Beautiful This is a perfect balance between a lipstick and lipgloss! The colour pay off is amazing and the sheen is just like a lipgloss but without that sticky texture. The colour lasts for a good few hours but will transfer quite easily.

Date published: 2022-12-04

Plumping Lip Gloss 404 Assert Reviews - page 3

Rated 5 out of 5 by becks213 from Nice tasting lipgloss This lipgloss is literally good enough to eat, nice minty taste and goes on really well, perfect consistency - not gloopy or too thick, lovely colour and have had lots of compliments since wearing it i will definitely be buying this again

Date published: 2022-12-04

Rated 5 out of 5 by Elana from Great, plumping lipgloss. Nice packaging, that is slim & attractive, and the lipgloss wand is smooth and perfectly covers the lips. The lipgloss has a intense colour and is moisturising too. It also has a wonderful plumping effect, that leaves the lips looking more fuller and youthful.

Date published: 2022-12-04

Rated 5 out of 5 by Bexybeatdown from Stunning Stunning colour and incredibly moisturising. It left my lips looking glossy and full. The texture was soft and smooth and not too sticky and was easy to apply without any mess. Overall I would highly recommend this product.

Date published: 2022-12-04

Rated 4 out of 5 by Suki from A nice & subtle gloss for daily wear I loved that this gloss wasn't overly glossy and not sticky. It had a subtle shine to it which looked nice and was great to use over similar coloured lipsticks. It had a nice consistency which went onto the lips nicely. Shade 414 was great for the nude look.

Date published: 2022-12-04

Rated 5 out of 5 by IwonaH from Impressed First of all what a beautiful colour, very autumn, winter appropriate. The way I would describe it- juicy plum. Gives my lips lovely shiny, long lasting, there is a little bit of tingle when you apply it. I’m impressed.

Date published: 2022-12-04

Rated 4 out of 5 by Anna from Really nice lip product I received this product free for review - This is a really nice lip product, not drying or too gloopy! It's a lovely colour! Look forward to using it more and trying the different shades in the future.

Date published: 2022-12-04

Rated 5 out of 5 by Clairej from Love this lipgloss Love this lipgloss, really nice colour and left a great shine on my lips and wasn’t sticky. I will most definitely be buying this in other shades. Love the packaging and the price, definitely feels like a more premium product.

Date published: 2022-12-04

Rated 4 out of 5 by Laura22 from Excellent colour and consistency! What a Wonderful lovely fantastic colour. It has a Great feeling and consistency when applied to lips and lasts a long time. Would definitely recommend to anyone for a night out or during the day. Doesn’t dry out and moisturises!

Date published: 2022-12-04

Rated 4 out of 5 by Tigger1684 from Pleasantly surprised! I’m always cautious of lip glosses, having had too mss as my I’m the past which have been sticky and a magnet for my hair. This however is much better. It was easy to apply and not sticky. I could feel the effect of the gloss as soon as I put it on. I’m. It sure how visible the plumping effect was, but it was doing something. I was a bit concerned initially that the colour might be a bit strong and bright for me, but I needn’t have worried. It was much more subtle and wearable than I’d anticipated!

Date published: 2022-12-04

Rated 5 out of 5 by sidota from I really like this product I don’t know about the plumping action but they are great colours, I really like the shape of the applicators and so have many colours of this product, this one has a little added shimmer, more a gloss, but others are Matt, great little collection building

Date published: 2022-12-04

Rated 5 out of 5 by Daniduds from Bright lipgloss This lip gloss is bright and vibrant. I love how soft, shiny and plump it made my lips. I got lots of compliment. Another great loreal product, in nice packaging. I was happy how this did not leave lips sticky unlike some lip glosses.

Date published: 2022-12-04

Rated 3 out of 5 by Jenz from Regular A cute and simple packaging, very easy to use applicator, glides on the lips with ease. Regular lip gloss with normal smell. smooth gloss, leaves shine and moisture on your lips. It can be sticky, little bit goes a long way.

Date published: 2022-12-04

Rated 5 out of 5 by Reema from Glossy, plumping formula This lip gloss was lovely to apply and left my lips feeling glossy, nourished and plump. It's a lovely coral peach shade which will suit various skin tones and would look very nice in the summer months. I love that it also leaves my lips feeling a lot plumper. I can't wait to try out the different shades!

Date published: 2022-12-03

Rated 5 out of 5 by Michaelle from Absolutely stunning shade This lip-gloss has absolutely stunning shade. Very wearable for every day, but can be build up for more saturated look. It gives very subtle, nice finish that I like. It is not sticky and wears well for a long time. It has no taste or smell, which I like a lot.

Date published: 2022-12-03

Rated 5 out of 5 by K1r5ty from Plump lips Lovely colour gloss which lasts well and isn’t at all sticky (which I hate!!) The tingly feeling was a bit unexpected but was not unpleasant. It did last for longer than I thought it would though! But lip’s definitely looked plump!

Date published: 2022-12-03

Rated 3 out of 5 by Catlg from Underwhelmed I love a pale shimmery lip gloss and this one looked so promising in the packaging. I liked the smell and the wand made application easy, however, once applied I found it a little underwhelming. There is barely any colour or shimmer and it isn’t even particularly glossy considering it’s a gloss! It was comfortable on my lips, but the “plumping” action is nothing more than a tingling sensation, with no visible plumping in sight. There are better, and cheaper, options out there.

Date published: 2022-12-02

Rated 5 out of 5 by Anonymous from Nice glossy lip product This is a nice glossy lip product with a nice natural shade. It has a nice texture, easy to apply and i did not need to keep reapplying it too often. Overall, i like this product and would recommend.

Date published: 2022-12-02

Rated 5 out of 5 by Perkins from Shiny and moisturised This is the perfect christmas lip topper. This glides on evenly and doesnt feel sticky at all. It lasts for a while before topping is needed. It goes really well on top of my favourite lipsticks too. My daughter also loves this product.

Date published: 2022-12-02

Rated 4 out of 5 by Eve_G from Nice lipgloss It is a nice lightweight lipgloss, however it is very sticky. It does tingle for a while but I’m not sure I’ve noticed any lip plumping effect. The colour is very flattering and easy to wear. I’d be interested in trying other shades.

Date published: 2022-12-02

Rated 4 out of 5 by Just the right nude from Glossy peppermint gloss Nice feeling gloss, it feels tingly and smells like peppermint, doesn't seem to plump my lips up much but gives them a glossy finish and it is quite moisturising, although it does have a slight stickyness to it like most lip glosses but it's not too bad compared to others

Date published: 2022-12-02

Rated 5 out of 5 by Kiki82 from Lovely This is a beautiful colour and leaves my lips plump and nourished,the packaging is stylish.The gloss doesnt make my lips feel uncomfortable or sticky i want this in every colour and the fragrance is sweet

Date published: 2022-12-02

Rated 2 out of 5 by Sam913 from Very pale This kind of shade is the one I usually go for with glosses but this one has hardly any pigment in and looked like I wasn’t wearing anything (if my hair didn’t do the typical getting stuck to my lip gloss thing I’d have forgotten). This is best used on top of a nice lipstick rather than stand alone.

Date published: 2022-12-02

Rated 5 out of 5 by suzyb76 from Fabulous I really enjoyed trialling this, great lipstick and colour. My lips feel great and moisturised, i would definitely recommend this product for using. I will definitely be trying other shades of this brand

Date published: 2022-12-02

Rated 5 out of 5 by Zoelaww from Plumping Gloss Love this plumping lip gloss. Doesn’t hurt like other plumping gloss glides on smoothly. Lovely colour and a slight tingle and my lips looked plumped. Need this plumping gloss in more colours. I love it!

Date published: 2022-12-01

Rated 3 out of 5 by SunshineFi from Nothing special Nice lipgloss and feels like it has that little extra additive, however, I can’t say I noticed ant plumping effect. Layers well with lipsticks but disappears quite quickly. Wouldn’t repurchase as there are better ones.

Date published: 2022-12-01

Rated 5 out of 5 by Amy2385 from Super pretty sheer shade This is such a pretty colour, so sheer, but so flattering. It’s a nice consistency & isn’t too heavy. It has a nice minty scent. It’s a great ‘barely there’ colour that would look great with both full makeup and minimal makeup. It’s definitely a ‘do all’ shade & finish. I will definitely buy this again, as I am going to be wearing this non stop!

Date published: 2022-12-01

Rated 5 out of 5 by PetitBoutDeSoleil from Loving this lip gloss! I absolutely love this lip gloss. The shade (Amplify) is gorgeous, a slick shimmer of colour that looks great on its own or over my favourite lipsticks! The wand is the perfectly shape for faultless application and the lip gloss glides on beautifully giving an amazing sheen without being sticky. I love the sensation of the plumping formula! My lips look full and amazing when wearing this..will definitely try it in another shade.

Date published: 2022-11-30

Rated 5 out of 5 by BubbleGum20 from 412 Heighten Lovely lip gloss. I definitely felt the "plumping" when I applied it, like a tingling feeling. Smooth application. Very nice subtle nudey colour with a shine. Perfect for everyday, daytime, night-time. Doesn't last as long as I'd like when I eat & drink but easy to re-apply.

Date published: 2022-11-30

Rated 4 out of 5 by qreview from Plumping Lip Gloss I enjoyed using this lipgloss which definitely added a slight plumping effect, leaving my lips plump and juicy with a delicate sheen. I used the colour 416 Raise which added a a healthy dark-pink colour to my lips. The colour is not too saturated so it adds a nice tint to your natural lip colour. The wand is an hourglass shape with a point at the tip which makes for a precise application when lining your lips and the broader areas perfect for filling in. Once applied there is an immediate cooling effect which lasted over an hour. Some plumping lipglosses can be quite tingly and uncomfortable but this just felt like a mild minty cool feeling. My lips felt comfortable and not sticky and the colour and gloss kept in place rather than gathering in corners or looking uneven. Overall I would recommend this plumping lipgloss as long as you are okay with the cooling feeling lasting a long time after application.

Date published: 2022-11-30

Rated 5 out of 5 by CHICHESTER from Delicious I have one word for this product....delicious. The colour is simply amazing and gorgeous. My lips feel refreshed and moisturised and the gloss is amazing. I cannot recommend this highly enough. Will be buying another shade soon

Date published: 2022-11-30

Plumping Lip Gloss 404 Assert Reviews - page 4

Our FavouritesTake a look at our top picks

Revitalift

Revitalift Laser Tri-Peptides Age-Correcting Serum

4.6/5

Revitalift

Revitalift Laser Triple Action Anti - Ageing Day Cream

4.3/5

Magic Retouch

Magic Retouch Root Concealer Spray

3.7/5

Préférence

Le Blonding Acidic Toner, Pearly Boost

4.2/5

L'Oréal True Match Makeup

True Match Nude Plumping Tinted Serum 2-3 Light

4.4/5

Lumi

Glotion, Shade 901

4.5/5

Elvive

Elvive Growth Booster, Hair Loss Serum

4.2/5

Elvive

Elvive Growth Booster, Hair Loss Conditioner

4.2/5

Elvive

Elvive Growth Booster, Hair Loss Shampoo

4.2/5