Glow Paradise Balm-In-Gloss, 404 Assert

Take your lips to paradise with L'Oréal Paris plumping Balm-in-Gloss in shade 404 Assert. Infused with hyaluronic acid, collagen complex and pomegranate extract.

Product Details
For lips so healthy-looking, they glow. It's time to plump it up and take your lips to paradise with L’Oreal Paris Paradise Glow Balm-in-Gloss in shade 404 Assert, With hyaluronic acid and collagen complex and pomegranate extract. Say goodbye to sticky gloss and indulge in our non-sticky nourishing formula, made with an 87% visible plumping base, for fuller-looking lips. This innovative formula is dermatologically approved and infused with all your favourite skincare ingredients, including hyaluronic acid and collagen, for smoother, plumper lips with a long-lasting shine. The unique volume applicator is designed to contour your lips and provide generous application to hydrate and plump up your pout. Choose between 9 universally beautifully flattering nude shades, to give all lip sizes and colours something to shout out a-pout!
Usage
Step 1: Use the point of the applicator to carefully outline your cupids bow.
Step 2: Apply Paradise Glow Balm-in-Gloss starting from the centre of your lips and blend outwards
Step 3: To maximise your plumping effect, add an extra dab of Paradise Glow Balm-in-Gloss on the centre of lips.

Top tip: For a smoother finish, exfoliate your lips before applying.
Ingredients
INGREDIENTS C18-36 ACID TRIGLYCERIDE ● POLYBUTENE ● BIS-DIGLYCERYL POLYACYLADIPATE-2 ● PENTAERYTHRITYL TETRAISOSTEARATE ● TRIDECYL TRIMELLITATE ● DIISOSTEARYL MALATE ● SILICA DIMETHYL SILYLATE ● MENTHONE GLYCERIN ACETAL ● PENTYLENE GLYCOL ● CALCIUM ALUMINUM BOROSILICATE ● CAPRYLYL GLYCOL ● CI 77891 / TITANIUM DIOXIDE ● ETHYL MENTHANE CARBOXAMIDE ● PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE ● ETHYLHEXYL PALMITATE ● TOCOPHERYL ACETATE ● CI 77491 / IRON OXIDES ● CI 15850 / RED 7 ● MENTHA PIPERITA OIL / PEPPERMINT OIL ● SILICA ● SODIUM SACCHARIN ● TRIBEHENIN ● CI 77499 / IRON OXIDES ● TIN OXIDE ● SORBITAN ISOSTEARATE ● BENZYL ALCOHOL ● ALUMINUM HYDROXIDE ● TRIHYDROXYSTEARIN ● LIMONENE ● LACTIC ACID ● SODIUM HYALURONATE ● PALMITOYL TRIPEPTIDE-1 ● GLUCOMANNAN ● PARFUM / FRAGRANCE ●
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404 Assert
Glow Paradise
Balm-In-Gloss, 404 Assert
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