Excellence Ultra Ash Brown

Name: Ultra-Ash-Brown
Brand: Excellence
SKU: 3600523941865
Availability: InStock

4.4 out of 5 stars. 215 reviews

Ultra-Ash-Brown is rated 4.4 out of 5 by 215.

Ultra-Ash-Brown - 4.11 Ultra Ash Brown

Ultra-Ash-Light-Brown-5-11 - Ultra Ash Light Brown

Ultra-Ash-Blonde-7-11 - Ultra Ash Blonde

Ultra-Ash-Dark-Blonde-6-11 - Ultra Ash Dark Blonde

Color

Product details

TRIPLE CARE COLOUR RITUAL: Cares for your colour. Cares for your scalp. Cares for your hair.

Follow our three step ritual:

1. Protective Cool Colouring Cream: Enriched with Pro-Keratin. Protects the hair as it colours. Rich, long-lasting, cool colour.

2. Gentle pH Purple Post-Colour Shampoo. Delicately cleanses the scalp and hair of excess residue. Smooths the hair and reveals a radiant colour.

3. Anti-Brassiness Purple Mask. Makes the hair shiny and supple whilst neutralising brassiness week after week.

Usage

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

For more information, please visit our becoloursafe website.

Ingredients

1271548 H – COLOURING CREAM: AQUA / WATER • CETEARYL ALCOHOL • AMMONIUM HYDROXIDE • CETEARETH-25 • COCAMIDE MEA • STEARIC ACID • PALMITIC ACID • PROPYLENE GLYCOL • m-AMINOPHENOL • 2-AMINO-3-HYDROXYPYRIDINE • ASCORBIC ACID • SODIUM SULFITE • SODIUM HYDROXIDE • HYDROXYBENZOMORPHOLINE • SODIUM LAURYL SULFATE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • POLYQUATERNIUM-6 • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • ISOPROPYL MYRISTATE • MYRISTIC ACID • CETRIMONIUM CHLORIDE • TETRASODIUM EDTA • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. Z70028414/1).

1210216 – DEVELOPER: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM LAURYL SULFATE • SODIUM BENZOATE • ETIDRONIC ACID • CITRIC ACID • TETRASODIUM EDTA. (F.I.L. B222323/2).

1247267 E – GENTLE PH SHAMPOO: AQUA / WATER • SODIUM LAURETH SULFATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • CI 17200 / RED 33 • CI 42090 / BLUE 1 • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • COCAMIDE MEA • COCO-BETAINE • SODIUM BENZOATE • SODIUM HYDROXIDE • SODIUM HYALURONATE • STEARETH-6 • PHENOXYETHANOL • ACETIC ACID • PEG-100 STEARATE • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • FUMARIC ACID • LINALOOL • BENZYL ALCOHOL • AMODIMETHICONE • ISOEUGENOL • CARBOMER • CITRIC ACID • HEXYLENE GLYCOL • HEXYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. Z70037772/1).

1279177 – NOURISHING MASK: AQUA / WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • CI 60730 / ACID VIOLET 43 • SODIUM HYALURONATE • PHENOXYETHANOL • TRIDECETH-6 • BENZOIC ACID • LINALOOL • BENZYL ALCOHOL • ISOPROPYL ALCOHOL • ISOEUGENOL • POTASSIUM HYDROXIDE • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. Z70030379/1).

*Disclaimer: Please see back of pack for the latest ingredients list

*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

Tap & Try

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Safety Information

SAFETY INSTRUCTIONS
HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS
Read and follow instructions.
This product is not intended for use on persons under the age of 16.
TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE YOUR RISK OF ALLERGY.
Do not colour your hair if:
• you have a rash on your face or sensitive, irritated and damaged scalp
• you have ever experienced any reaction after colouring your hair
• you have experienced a reaction to a temporary “black henna” tattoo in the past
IGNORING AN ALLERGY CAN BE LIFE-THREATENING.
You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour even if you have already used colouring products before.
So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet).
In case of any reaction or when in doubt consult a doctor before using any hair colour product.
“Developer” contains hydrogen peroxide
“Hair colourant”contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia
• Wear the gloves supplied in the box.
• Avoid contact with eyes. Do not use to dye eyelashes or eyebrows.
• Rinse the eyes immediately and thoroughly if the product comes into contact with them.
• Rinse hair well after application.
Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. c
Do not use if your hair has been coloured with henna or with a progressive hair colourant
Keep out of reach of children.
FOLLOW THE INSTRUCTION LEAFLET
Please refer to the ingredients on the bottom of the pack.

Reviews

Rating Snapshot

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144 reviews with 5 stars.

48 reviews with 4 stars.

3 reviews with 3 stars.

2 reviews with 2 stars.

18 reviews with 1 star.

Overall Rating

4.4

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Average Customer Ratings

Value for money, 4.6 out of 5

Texture, 4.7 out of 5

Fragrance, 4.4 out of 5

Moisturising benefits, 4.6 out of 5

Most Helpful Favorable Review

5 out of 5 stars.

Amazing

4 years ago

I had dyes my hair red then dark brown and the red was coming through so I bleached bathed my hair and it was then orange ! I used this dye on top of bleached orange hair and I am now dark ash blonde ! Perfect dye Ps I never leave reviews ever but I thought this will help someone that was in the same situation as I was with bad orange bleached hair

46 people found this helpful

Show Reviews:

Most Helpful Critical Review

1 out of 5 stars.

Brassy !

5 years ago

This is literally meant to be ash dark blonde and neutralise brassy tones ... nope !y hair now has more brassy / orange / gold tones than before ... absolutely horrible! I am ash blonde naturally and I wanted to go slightly darker , that didn’t work either , in fact I’m lighter ...

28 people found this helpful

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Customer Images and Videos

Filter Reviews

1 to 8 of 215 Reviews

1 – 8 of 215 Reviews

1 out of 5 stars.

Super dark and green

11 months ago

Was initially confused how it was called ‘blonde’ when picture is medium brown. Came out really dark brown with green tinge. Dyed it a different colour the next day it looked so bad

No, I do not recommend this product.

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 1.0 out of 5

Texture, 3.0 out of 5

Fragrance, 2.0 out of 5

Moisturising benefits, 4.0 out of 5

4 out of 5 stars.

a year ago

I wanted a not to Dark not to Light Ash shade to tone down my at home colour correction from using professional colours but various Darks that caused banding and a lot of left over Red pigments. After 2 bleaches I was left with a fetching shade of Apricot Orange and though it was way lighter than a base 7 I opted to go for this rather than the lighter 8's or 9's. I'm happy with the result as you can see vast improvement! But not sure how it would fair on my natural base 7. I will perhaps review it again if I go the same shade when my roots come through. Overall I now have a Dark Caramel Blonde that's not unpleasant and although it's knocked out a lot of Brass, I'm still warm which really you can't expect miracles from the start point here lol I suspect a much Ashier result on less Orange hair which if that's what you are looking for it should do it well. So would i recommend? If you have a bleach nightmare at home and don't mind a start point again definitely Yes! The colour mask that comes with is a mainly Blue based one so ideal for Orange correction (most are light purple to knock out yellow) This was very Blue based, so that was a bonus. I've added pics of before then after in natural indoor and outdoor light immediately after colouring. I used 2 boxes of the 7.11. Not bad DIY colour correction at home if you want to be able to be seen in public again! Overall a great product. Hope you agree it's a great improvement and you find the review useful! Very thick texture, nice smell and good result.

ProsHigh quality

Yes, I recommend this product.

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 4.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

1 out of 5 stars.

Weak, doesn't cover greys, doesn't last. Orangish.

a year ago

The formulation must have changed, for sure, as I used to have good results. Unfortunately, the last time I used it, did not cover grays nor last. Very gentle with the scalp, no itchiness, no stains over your face; however, your hair looks pretty much the same as before dying. Also, it is meant to be Ashy brown but my hair went orange ish. Very weak hair colour, not ash but oransh, very disappointed. I do not recommend it and will be switching brands.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Bad and no grey covering

a year ago

Waste of money not useful and that mask is too bad

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 1.0 out of 5

1 out of 5 stars.

Pulls through auburn - AVOID

a year ago

Awful. Absolutely livid! I haven’t dyed my hair in over a year, so didn’t need to follow the instructions if just touching up roots. I have warm undertones in my hair naturally, hence choosing an ash formulation. Not only has this woeful product lightened my hair; my hair is now red! Not ash brown BUT RED!!! Has done nothing about my greys either.

No, I do not recommend this product.

Originally posted on boots.com

2 out of 5 stars.

Bring back the original formula..

a year ago

The new formula is terrible, and the colour doesn't last as it used to do, a couple of washes and the greys start to appear again. I find this formula leaves my hair coarse and dry. Less formula, less effective and more damaging to hair.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Fantastically bad product!

a year ago

After changing the formula, the hair dye became very bad! Doesn't dye gray hair at all!

ConsLow quality, Not durable

No, I do not recommend this product.

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 1.0 out of 5

5 out of 5 stars.

Good results

a year ago

I've been buying this hair colour product for about two years now. The shade is perfect for me, and true to description. The whole colouring process is fairly easy, and efficient. Dye ashes out of the skin easily, if you smudge it. Overall I found it to great alternative to hairdresser colouring while I am on a tight budget.

Yes, I recommend this product.

Originally posted on boots.com

1 – 8 of 215 Reviews

Next Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.

144 reviews with 5 stars.

48 reviews with 4 stars.

3 reviews with 3 stars.

2 reviews with 2 stars.

18 reviews with 1 star.

Overall Rating

4.4

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Average Customer Ratings

Value for money, 4.6 out of 5

Texture, 4.7 out of 5

Fragrance, 4.4 out of 5

Moisturising benefits, 4.6 out of 5

Most Helpful Favorable Review

5 out of 5 stars.

Amazing

4 years ago

46 people found this helpful

Show Reviews:

Most Helpful Critical Review

1 out of 5 stars.

Brassy !

5 years ago

28 people found this helpful

Show Reviews:

Customer Images and Videos

Filter Reviews

9 to 38 of 215 Reviews

9 – 38 of 215 Reviews

1 out of 5 stars.

Does not cover grey hair as advertised

a year ago

Bought this to cover my grey hair as well but it did not dye the grey strands at all. Quality of the product is poor. Supposedly ash colour but my hair came out brassy. Would not recommend.

ConsLow quality, Not durable

No, I do not recommend this product.

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 2.0 out of 5

Moisturising benefits, 2.0 out of 5

1 out of 5 stars.

New Loreal Excellence Triple Hair Colour

a year ago

The New formula is absolutely terrible. It's really thick, difficult to use and does not penetrate the hair roots. Having used this brand for over 20 years I am having to look for an alternative.

No, I do not recommend this product.

Originally posted on boots.com

2 out of 5 stars.

Poor coverage

a year ago

Really disappointed. Greys haven’t been covered well, either still grey or pale blonde. The dye has given quite a red undertone which I was trying to avoid. It’s a lot lighter than I was hoping for too - much lighter than as advertised. Hair feels beautifully soft immediately after though

ConsLow quality

No, I do not recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 2.0 out of 5

Texture, 4.0 out of 5

Fragrance, 2.0 out of 5

Moisturising benefits, 4.0 out of 5

1 out of 5 stars.

New pack 2024 - NOT THE "SAME SHADE" AT ALL!

2 years ago

I have used L'Oréal Excellence 5.11 Ultra Ash Light Brown for a few years now. It still made my hair a little orangey/brassy but better than some others. Now they have new packaging and the 5.11 box shows pictures of really dark brown/black hair, but the packet says "same shade". So I went against my first instincts and trusted L'Oréal. Please don't do it!! The consistency of the colour mix was thick and lumpy regardless of how much I mixed the products. It was virtually impossible to rinse all the colour out of my hair (it was still coming out the next day). The final result was very dark, as in the picture, not light brown as described on the box. Also my hair is breaking now and the colour stained my skin. To say I'm disappointed is an understatement. Never trusting L'Oréal again!!

No, I do not recommend this product.

Originally posted on Ultra-Ash-Light-Brown-5-11

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 2.0 out of 5

5 out of 5 stars.

Amazing Ash Brown Dye

2 years ago

After 20 years I’ve finally found a beautiful dark ash brown that doesn’t have gold tones and doesn’t look black. Please never discontinue this!

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Dye Didn't Come In The Box

2 years ago

i bought two of these Dark Ash Blonde hair dyes to use, I am sure the colour is beautiful but i wouldn't know as i found that the box had already been tampered with and inside was a whole bunch of purple shampoos and hair masks, no colourant or developer to be seen. Raging. This was a waste of nearly £14, but i have noticed over the years that your boxes are not sealed, i know no hair dye box is, you can easily open it in the store, but something needs to be done about this, putting proper security on them and sealing the box properly so that this doesn't happen. It has put me off buying.

No, I do not recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 1.0 out of 5

4 out of 5 stars.

Nice colour comes up slighty darker

2 years ago

Seemed to go a lot darker that the oicture on my daughters blonde hair but she liked it. Covers really well and felt amazing and very shiny. It was like leaving a hair mask on and the luxurious feeling afte3 use was how this felt.

ProsHigh quality

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Good product, easy to apply

2 years ago

Great colour and lasts For 6 weeks. I find it easy to apply

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

definitely not an 'ash' colour

2 years ago

I have naturally light ash brown/dark blonde and wanted to cover the few greys I have. After using this, my hair looks 'chocolate' light brown - I literally want to cry as I absolutely hate reddish/warm tones and have preserved my hair free of colour for 30+ years just to now destroy it with this. I'm absolutely gutted and will now have to go and get it professionally repaired. The name misrepresents the actual result.

ConsLow quality

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 1.0 out of 5

3 out of 5 stars.

Small atands of grey

2 years ago

Great initially,Faded and let Grey through in the sun

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Sadly disappointed

2 years ago

Recently purchased this, was really excited because of what it says on the box; used it yesterday and I can’t tell you how disappointed I am. My grey roots are ginger. It is a total waist of money, there are cheaper brands that do actually do work. Fancy box and brand but sadly doesn’t live up to what it says.

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Nice colour

3 years ago

Wanted to take the warm out of my hair and make it more ashy, which I have achieved without the expensive salon visit. My hair went a beautiful shiny shade and I am impressed you get enough mask and conditioner to keep using for a few washes after you’ve used the dye to keep on top of maintaining the ash colour and silkiness of the hair.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Stunning Colour

3 years ago

I love this product. It has excellent coverage and the end result of the colour is stunning.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Brilliant coverage

3 years ago

I used this colour all over. I am thrilled with the outcome as it matches my natural hair colour. Thank you Loreal for this 7.11 shade.

ProsHigh quality

Yes, I recommend this product.

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Superb

3 years ago

I am so delighted with this colour. I have naturally neutral /cool very dark brown hair which is greying. I had a terrible highlighting experience at the hairdresser to blend in the grey while it grew through, which turned it orange. I had to correct it before going back to work. I bought the ultra ash dark blonde, as brown dyes often go black. It's perfect! My hair is a beautiful, rich neutral/ash medium to dark brown with no root glow. Excellent grey coverage, glossy condition and pleasant application due to minimal smell and no skin staining. Absolutely brilliant!!

ProsHigh quality

Yes, I recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 2.0 out of 5

5 out of 5 stars.

Impressed

3 years ago

When I got it I wasn't 100 percent sure about the colour as I usually go with warmer colours. The only reason I decided to try was because of my hairdresser always add matt, so I thought to give it a go. I can say confidently this is an item that I love now, and perfect match for the colour on the box.

Yes, I recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Please don’t ever discontinue the PH shampoo!

3 years ago

This is the only dye I don’t react to, and I believe it’s due to the PH shampoo included, I think it must neutralise the oxidation process or something. This is the only dye I’ve found in 20+ years that doesn’t make my head itch like mad and feel sore. I wish I could buy gallons of the shampoo just in case it’s ever discontinued!

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Exact colour as it says

3 years ago

I attempted to bleach hair for first time at home to add the blond bits I already had. Anyway that went horribly wrong with some bits nearly white blonde and other areas very yellow and orange. Knowing that an ash colour can help neutralise the orange yellow tones I decided to give this a try. Unlike some other people who have used this method. I do not really have any light bits.it’s generally all one colour. It maybe ideal to not leave it on for full time of 30 mins. You can see in photo that it developed a lot at just 10 mins into development.

Yes, I recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Great product just too dark

3 years ago

Amazing , in fact great box colour, purple PH balanced shampoo for after and also includes a deep purple conditioning mask. Makes hair smooth and shiny the ONLY thing was the colour is black… very dark colour be warned :-)

Yes, I recommend this product.

Originally posted on boots.com

4 out of 5 stars.

Great

3 years ago

L'oreal hair dyes are definitely my go to! You can rely on them giving you good coverage and helping to repair the hair as you dye and post dying as well! The colour is lovely and multi-tonal. Leave hair very shiny! Comes with plenty of conditioner too which is great!

ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 4.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Brought me back to home

4 years ago

I chose this on a whim to take my rooty-blonde trying to grow to natural look out - failing via salon. Not their fault, just products had my hair in a perpetual standstill. I used this once and it blended my light brown root with my pre-colored trailer park blonde lol- into a highlighted medley. Perhaps I lucked out, but if you pull orange and have to bake under a heat lamp to lift, maybe bleach is your enemy like mine. Thanks L’Oréal I love it.

ProsHigh quality

Yes, I recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Excellent greys coverage

4 years ago

The Caring Colouring Cream is enriched with Pro-Keratin for a long lasting hair colour and the routine leaves hair feeling stronger. Excellence Crème by L'Oréal Paris is a permanent hair dye that provides a rich and long lasting hair colour performance now with complexion flattering reflects No Amonia so my hair and scalp is not damaged or left dry. As well coverage for greys is excellent

ProsHigh quality

Yes, I recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Amazing

4 years ago

ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Good

4 years ago

Beautiful colours came from this one it was almost as if id had high and ligh lights put in the way it took to my hair really nice blends not too light nor too dark just balanced... left my hair feeling fresh and shiny

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

4 out of 5 stars.

Excellent Coverage

4 years ago

I gave this to my mum to trial and she loved how soft it made her hair. Her hair type is is quite fine and has grey coming through dark brown, this shade matched her natural brown perfectly and covered all of the grey naturally, with no shade difference between the brown and grey hair. Left hair super soft and has a lovely scent.

ProsHigh quality

Yes, I recommend this product.

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 4.0 out of 5

5 out of 5 stars.

Salon results at home.

4 years ago

First of all, this doesn’t come with a vile hair dye sort of smell that fills a room and lingers, it has a delicate nice scent. It took to my hair well, I’m currently pregnant and have found that dyes are not taking too well but this has. It’s added a lovely sheen to my hair.

ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

3 out of 5 stars.

Excellence Ultra Ash Brown

4 years ago

I usually love the L’Oréal har colours but unfortunately I do not like the ultra ash brown colour. I have dark brown hair which is now a dull black and not a good look at all for me. The condition of my hair is good after the colour application but the colour does not suit me or my skin tone so a bit disappointed with this one.

ProsHigh quality

No, I do not recommend this product.

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

4 out of 5 stars.

Easy to use and lovely results

4 years ago

Really pleased I got to try this shade, it refreshed my colour and took down the brassy tones leaving it much more ashy and natural. All of my greys were covered and blended nicely with the rest of my hair. The purple conditioner also helped to prolong the ashy tone. Eventually the brassy tones did come back after a month or so.

ProsHigh quality

Yes, I recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Beautiful colour!

4 years ago

I have only recently started to dye my hair again after a break for pregnancy so I was a little apprehensive but this was so easy to use and the smell wasn’t too bad either! The colour developed well on my natural light brown hair and is true to the shade on the box.

ProsHigh quality

Yes, I recommend this product.

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 4.0 out of 5

Moisturising benefits, 5.0 out of 5

4 out of 5 stars.

Full coverage

4 years ago

The L’Oreal Paris Excellence Cool Crème Triple Care Colour thoroughly coloured my partners hair and covered his grey hair without the need of a toner to colour correct. The end result left his shiny and healthy

ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on Ultra-Ash-Light-Brown-5-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

9 – 38 of 215 Reviews

Rated 1 out of 5 by Isobelle from Super dark and green Was initially confused how it was called ‘blonde’ when picture is medium brown. Came out really dark brown with green tinge. Dyed it a different colour the next day it looked so bad

Date published: 2025-06-04

Rated 4 out of 5 by That Ufo Chick from I wanted a not to Dark not to Light Ash shade to tone down my at home colour correction from using professional colours but various Darks that caused banding and a lot of left over Red pigments. After 2 bleaches I was left with a fetching shade of Apricot Orange and though it was way lighter than a base 7 I opted to go for this rather than the lighter 8's or 9's. I'm happy with the result as you can see vast improvement! But not sure how it would fair on my natural base 7. I will perhaps review it again if I go the same shade when my roots come through. Overall I now have a Dark Caramel Blonde that's not unpleasant and although it's knocked out a lot of Brass, I'm still warm which really you can't expect miracles from the start point here lol I suspect a much Ashier result on less Orange hair which if that's what you are looking for it should do it well. So would i recommend? If you have a bleach nightmare at home and don't mind a start point again definitely Yes! The colour mask that comes with is a mainly Blue based one so ideal for Orange correction (most are light purple to knock out yellow) This was very Blue based, so that was a bonus. I've added pics of before then after in natural indoor and outdoor light immediately after colouring. I used 2 boxes of the 7.11. Not bad DIY colour correction at home if you want to be able to be seen in public again! Overall a great product. Hope you agree it's a great improvement and you find the review useful! Very thick texture, nice smell and good result.

Date published: 2025-04-30

Rated 1 out of 5 by Mars from Weak, doesn't cover greys, doesn't last. Orangish. The formulation must have changed, for sure, as I used to have good results. Unfortunately, the last time I used it, did not cover grays nor last. Very gentle with the scalp, no itchiness, no stains over your face; however, your hair looks pretty much the same as before dying. Also, it is meant to be Ashy brown but my hair went orange ish. Very weak hair colour, not ash but oransh, very disappointed. I do not recommend it and will be switching brands.

Date published: 2025-04-15

Rated 1 out of 5 by Ruba from Bad and no grey covering Waste of money not useful and that mask is too bad

Date published: 2025-03-24

Rated 1 out of 5 by Lucy from Pulls through auburn - AVOID Awful. Absolutely livid! I haven’t dyed my hair in over a year, so didn’t need to follow the instructions if just touching up roots. I have warm undertones in my hair naturally, hence choosing an ash formulation. Not only has this woeful product lightened my hair; my hair is now red! Not ash brown BUT RED!!! Has done nothing about my greys either.

Date published: 2025-03-19

Rated 2 out of 5 by Sibby from Bring back the original formula.. The new formula is terrible, and the colour doesn't last as it used to do, a couple of washes and the greys start to appear again. I find this formula leaves my hair coarse and dry. Less formula, less effective and more damaging to hair.

Date published: 2025-01-22

Rated 1 out of 5 by Lena6000 from Fantastically bad product! After changing the formula, the hair dye became very bad! Doesn't dye gray hair at all!

Date published: 2025-01-21

Rated 5 out of 5 by Anna M from Good results I've been buying this hair colour product for about two years now. The shade is perfect for me, and true to description. The whole colouring process is fairly easy, and efficient. Dye ashes out of the skin easily, if you smudge it. Overall I found it to great alternative to hairdresser colouring while I am on a tight budget.

Date published: 2024-10-01

Ultra-Ash-Brown Reviews - page 2

Rated 1 out of 5 by Dini from Does not cover grey hair as advertised Bought this to cover my grey hair as well but it did not dye the grey strands at all. Quality of the product is poor. Supposedly ash colour but my hair came out brassy. Would not recommend.

Date published: 2024-07-16

Rated 1 out of 5 by Pamela from New Loreal Excellence Triple Hair Colour The New formula is absolutely terrible. It's really thick, difficult to use and does not penetrate the hair roots. Having used this brand for over 20 years I am having to look for an alternative.

Date published: 2024-07-08

Rated 2 out of 5 by Imogen from Poor coverage Really disappointed. Greys haven’t been covered well, either still grey or pale blonde. The dye has given quite a red undertone which I was trying to avoid. It’s a lot lighter than I was hoping for too - much lighter than as advertised. Hair feels beautifully soft immediately after though

Date published: 2024-06-01

Rated 1 out of 5 by Nyki from New pack 2024 - NOT THE "SAME SHADE" AT ALL! I have used L'Oréal Excellence 5.11 Ultra Ash Light Brown for a few years now. It still made my hair a little orangey/brassy but better than some others. Now they have new packaging and the 5.11 box shows pictures of really dark brown/black hair, but the packet says "same shade". So I went against my first instincts and trusted L'Oréal. Please don't do it!! The consistency of the colour mix was thick and lumpy regardless of how much I mixed the products. It was virtually impossible to rinse all the colour out of my hair (it was still coming out the next day). The final result was very dark, as in the picture, not light brown as described on the box. Also my hair is breaking now and the colour stained my skin. To say I'm disappointed is an understatement. Never trusting L'Oréal again!!

Date published: 2024-05-25

Rated 5 out of 5 by Stephfre93 from Amazing Ash Brown Dye After 20 years I’ve finally found a beautiful dark ash brown that doesn’t have gold tones and doesn’t look black. Please never discontinue this!

Date published: 2024-05-23

Rated 1 out of 5 by Toni1995 from Dye Didn't Come In The Box i bought two of these Dark Ash Blonde hair dyes to use, I am sure the colour is beautiful but i wouldn't know as i found that the box had already been tampered with and inside was a whole bunch of purple shampoos and hair masks, no colourant or developer to be seen. Raging. This was a waste of nearly £14, but i have noticed over the years that your boxes are not sealed, i know no hair dye box is, you can easily open it in the store, but something needs to be done about this, putting proper security on them and sealing the box properly so that this doesn't happen. It has put me off buying.

Date published: 2024-03-01

Rated 4 out of 5 by Cherryloz from Nice colour comes up slighty darker Seemed to go a lot darker that the oicture on my daughters blonde hair but she liked it. Covers really well and felt amazing and very shiny. It was like leaving a hair mask on and the luxurious feeling afte3 use was how this felt.

Date published: 2024-01-26

Rated 5 out of 5 by Beth from Good product, easy to apply Great colour and lasts For 6 weeks. I find it easy to apply

Date published: 2023-11-02

Rated 1 out of 5 by DEBA from definitely not an 'ash' colour I have naturally light ash brown/dark blonde and wanted to cover the few greys I have. After using this, my hair looks 'chocolate' light brown - I literally want to cry as I absolutely hate reddish/warm tones and have preserved my hair free of colour for 30+ years just to now destroy it with this. I'm absolutely gutted and will now have to go and get it professionally repaired. The name misrepresents the actual result.

Date published: 2023-10-25

Rated 3 out of 5 by WorthIT from Small atands of grey Great initially,Faded and let Grey through in the sun

Date published: 2023-10-21

Rated 1 out of 5 by Bobsuruncle from Sadly disappointed Recently purchased this, was really excited because of what it says on the box; used it yesterday and I can’t tell you how disappointed I am. My grey roots are ginger. It is a total waist of money, there are cheaper brands that do actually do work. Fancy box and brand but sadly doesn’t live up to what it says.

Date published: 2023-08-27

Rated 5 out of 5 by Steph from Nice colour Wanted to take the warm out of my hair and make it more ashy, which I have achieved without the expensive salon visit. My hair went a beautiful shiny shade and I am impressed you get enough mask and conditioner to keep using for a few washes after you’ve used the dye to keep on top of maintaining the ash colour and silkiness of the hair.

Date published: 2023-03-30

Rated 5 out of 5 by Lunar Shine from Stunning Colour I love this product. It has excellent coverage and the end result of the colour is stunning.

Date published: 2023-03-08

Rated 5 out of 5 by Sean from Brilliant coverage I used this colour all over. I am thrilled with the outcome as it matches my natural hair colour. Thank you Loreal for this 7.11 shade.

Date published: 2023-02-24

Rated 5 out of 5 by Deb69 from Superb I am so delighted with this colour. I have naturally neutral /cool very dark brown hair which is greying. I had a terrible highlighting experience at the hairdresser to blend in the grey while it grew through, which turned it orange. I had to correct it before going back to work. I bought the ultra ash dark blonde, as brown dyes often go black. It's perfect! My hair is a beautiful, rich neutral/ash medium to dark brown with no root glow. Excellent grey coverage, glossy condition and pleasant application due to minimal smell and no skin staining. Absolutely brilliant!!

Date published: 2023-02-08

Rated 5 out of 5 by Bgeorgieva from Impressed When I got it I wasn't 100 percent sure about the colour as I usually go with warmer colours. The only reason I decided to try was because of my hairdresser always add matt, so I thought to give it a go. I can say confidently this is an item that I love now, and perfect match for the colour on the box.

Date published: 2023-01-18

Rated 5 out of 5 by Yorkiedoodle from Please don’t ever discontinue the PH shampoo! This is the only dye I don’t react to, and I believe it’s due to the PH shampoo included, I think it must neutralise the oxidation process or something. This is the only dye I’ve found in 20+ years that doesn’t make my head itch like mad and feel sore. I wish I could buy gallons of the shampoo just in case it’s ever discontinued!

Date published: 2022-12-29

Rated 5 out of 5 by Wardy17 from Exact colour as it says I attempted to bleach hair for first time at home to add the blond bits I already had. Anyway that went horribly wrong with some bits nearly white blonde and other areas very yellow and orange. Knowing that an ash colour can help neutralise the orange yellow tones I decided to give this a try. Unlike some other people who have used this method. I do not really have any light bits.it’s generally all one colour. It maybe ideal to not leave it on for full time of 30 mins. You can see in photo that it developed a lot at just 10 mins into development.

Date published: 2022-08-12

Rated 5 out of 5 by The Greyambition from Great product just too dark Amazing , in fact great box colour, purple PH balanced shampoo for after and also includes a deep purple conditioning mask. Makes hair smooth and shiny the ONLY thing was the colour is black… very dark colour be warned :-)

Date published: 2022-06-28

Rated 4 out of 5 by Penny from Great L'oreal hair dyes are definitely my go to! You can rely on them giving you good coverage and helping to repair the hair as you dye and post dying as well! The colour is lovely and multi-tonal. Leave hair very shiny! Comes with plenty of conditioner too which is great!

Date published: 2022-06-23

Rated 5 out of 5 by Bob no mo from Brought me back to home I chose this on a whim to take my rooty-blonde trying to grow to natural look out - failing via salon. Not their fault, just products had my hair in a perpetual standstill. I used this once and it blended my light brown root with my pre-colored trailer park blonde lol- into a highlighted medley. Perhaps I lucked out, but if you pull orange and have to bake under a heat lamp to lift, maybe bleach is your enemy like mine. Thanks L’Oréal I love it.

Date published: 2022-04-19

Rated 5 out of 5 by ElliEL from Excellent greys coverage The Caring Colouring Cream is enriched with Pro-Keratin for a long lasting hair colour and the routine leaves hair feeling stronger. Excellence Crème by L'Oréal Paris is a permanent hair dye that provides a rich and long lasting hair colour performance now with complexion flattering reflects No Amonia so my hair and scalp is not damaged or left dry. As well coverage for greys is excellent

Date published: 2022-04-06

Rated 5 out of 5 by Sophmab from Amazing I had dyes my hair red then dark brown and the red was coming through so I bleached bathed my hair and it was then orange ! I used this dye on top of bleached orange hair and I am now dark ash blonde ! Perfect dye Ps I never leave reviews ever but I thought this will help someone that was in the same situation as I was with bad orange bleached hair

Date published: 2022-04-03

Rated 5 out of 5 by Kayz66 from Good Beautiful colours came from this one it was almost as if id had high and ligh lights put in the way it took to my hair really nice blends not too light nor too dark just balanced... left my hair feeling fresh and shiny

Date published: 2022-03-22

Rated 4 out of 5 by Joanna from Excellent Coverage I gave this to my mum to trial and she loved how soft it made her hair. Her hair type is is quite fine and has grey coming through dark brown, this shade matched her natural brown perfectly and covered all of the grey naturally, with no shade difference between the brown and grey hair. Left hair super soft and has a lovely scent.

Date published: 2022-03-13

Rated 5 out of 5 by Becca from Salon results at home. First of all, this doesn’t come with a vile hair dye sort of smell that fills a room and lingers, it has a delicate nice scent. It took to my hair well, I’m currently pregnant and have found that dyes are not taking too well but this has. It’s added a lovely sheen to my hair.

Date published: 2022-03-13

Rated 3 out of 5 by DianeT from Excellence Ultra Ash Brown I usually love the L’Oréal har colours but unfortunately I do not like the ultra ash brown colour. I have dark brown hair which is now a dull black and not a good look at all for me. The condition of my hair is good after the colour application but the colour does not suit me or my skin tone so a bit disappointed with this one.

Date published: 2022-03-13

Rated 4 out of 5 by ShopStarr from Easy to use and lovely results Really pleased I got to try this shade, it refreshed my colour and took down the brassy tones leaving it much more ashy and natural. All of my greys were covered and blended nicely with the rest of my hair. The purple conditioner also helped to prolong the ashy tone. Eventually the brassy tones did come back after a month or so.

Date published: 2022-03-12

Rated 5 out of 5 by MumofS from Beautiful colour! I have only recently started to dye my hair again after a break for pregnancy so I was a little apprehensive but this was so easy to use and the smell wasn’t too bad either! The colour developed well on my natural light brown hair and is true to the shade on the box.

Date published: 2022-03-10

Rated 4 out of 5 by Shereen from Full coverage The L’Oreal Paris Excellence Cool Crème Triple Care Colour thoroughly coloured my partners hair and covered his grey hair without the need of a toner to colour correct. The end result left his shiny and healthy

Date published: 2022-03-10

Ultra-Ash-Brown Reviews - page 3

Rated 5 out of 5 by Zlaw from Lovely coverage and colour Amazing hair dye! This hair dye has left my hair very rich and the colour is amazing! So happy with how this dye smells aswell not a strong chemical smell like others! Can’t wait to try other shades!!

Date published: 2022-03-10

Rated 4 out of 5 by Eve_G from Good Hair Colourant I love that it now comes with shampoo and hair mask. After using shampoo the hair doesn’t smell like colourant (and this hair dye does have a strong smell). The colour is nice but it came out darker than shown on the box. The anti brassiness mask is not suitable for grey hair so I’m always paranoid my hair will turn purple when using it. One box for enough for shoulder length hair.

Date published: 2022-03-10

Rated 5 out of 5 by Louwhi from Lovely colour A lovely hair colour.I have used these colours in the past. There really easy to use, the smell isnt too bad either. Doesn't stain your skin like other colours. The conditioner is lovely, leaves my hair lovely and soft.

Date published: 2022-03-10

Rated 5 out of 5 by Taij from Great dye This hair dye is really good. It applies really well and very easily. The instructions were very clear and easy to follow. It left a very natural looking colour to the hair and left it feeling soft and smooth and without that ugly smell.

Date published: 2022-03-10

Rated 4 out of 5 by A123 from Soo nice Found this dye to be really effective. It was easy to use and the instructions were so easy to follow. The guide colour was really similar. I will definitely buy again. Found it to be just as effective as getting it done in the salon

Date published: 2022-03-09

Rated 5 out of 5 by Nash from Amazing colour This colour turned out perfect. The box comes with very easy to follow instructions. I always purchase L'Oréal hair colour and love them. My hair felt amazing after using this. Left my hair super soft and shiny.

Date published: 2022-03-09

Rated 5 out of 5 by Dani from Another great hair dye This hair colour is very easy too apply and has step by step instructions in the box. Comes with everything you need to achieve a beautiful, vibrant hair colour. The conditioner included is really good and leaves hair looking soft and well nourished.

Date published: 2022-03-09

Rated 5 out of 5 by Shaz from Great product Great product very good coverage I have recommended this to all my family friends and colleagues. It doesn’t dry out the hair at all and keeps it hydrated . Leaves hair feeling soft and silky which is great

Date published: 2022-03-09

Rated 5 out of 5 by 5arah5arahUK from New favourite This is now my favourite hair dye.Easy and pleasant hair dye to use.Really simple to use, no harsh chemical smell,final result is brilliant and I’ve received lots of positive comments which has been lovely.

Date published: 2022-03-09

Rated 4 out of 5 by Mel B from Great brand for permanent colour Gorgeous Colour on the box, unfortunately I took my hair back to blonde so haven't had chance to try it. I do swear by Excellence hair dye though if I'm not using professional products. It always leaves my hair soft and manageable with good results.

Date published: 2022-03-09

Rated 5 out of 5 by mwkq from Great, it works! This definitely covers the grey, the scent is non offensive and the colour is quite a cool brown. I would use it again and I would recommend it for lasting grey coverage. A brand we all know and trust, quality products every time

Date published: 2022-03-04

Rated 4 out of 5 by Shai from Easy to apply This is really easy to use it comes with a comb applicator and is easy to mix and apply. It does have a strong smell but the colour is lovely. I have used this dye before in a different colour so very happy.

Date published: 2022-03-02

Rated 4 out of 5 by Jo cool from Ease of use Easy to use and clear instructions.loved how conditioned my hair felt after using the product. Left me with an even colour and left my hair shinny and conditioned. My only negative thing I’d say is that I’ve noticed the colour isn’t lasting as well as I’d hoped , But a lovely product

Date published: 2022-03-02

Rated 5 out of 5 by Clogan31 from Liked this. Great results Really like this. Went on easily and didnt make my head itch like some do. Washed out easily but the conditioner left my hair feeling lovely and soft too. Im pleased with the end results. The look and the feel of my hair

Date published: 2022-03-01

Rated 5 out of 5 by Ellie from Gorgeous colour This is a gorgeous colour which I thought might be too dark but actually turned out to be the perfect ashen brown. No red undertones so didn’t turn ginger! Easy to apply and didn’t drip everywhere which was great!

Date published: 2022-03-01

Rated 5 out of 5 by Nicxxx from Absolutely adore it A very cool and unique colour, I absolutely adore the colour. I usually get dark brown but have never had results like this ever. My hair has a gorgeous glow to it, still dark brown but popping with colour and texture

Date published: 2022-03-01

Rated 4 out of 5 by Jenz from the best I love this product, it came at the right time. If you are into bleached/coloured hair, this is one of the best purple mask and shampoo. It has a gentle pH, cleanse the scalp and gives a radiant colour. Antibrassiness enriched with Pro karatin. Leave your hair colour lasting longer, shiny and supple hair.

Date published: 2022-03-01

Rated 5 out of 5 by Rhia from Loved it!! Loved this haur colour from the start. It doesnt smell like other hair dyes ive tried in the past, it smelt quite pleasant and it was so easy to apply. Loved the colour result and will definitely be using this again!!:

Date published: 2022-03-01

Rated 5 out of 5 by Nic75 from Great This is a really great hair colour. Simple to use as always, easy to mix, goes on well and easily. I have a lot of stubborn to colour grey so tend to leave it slightly longer before I wash off. It coloured my greys well and washed off easily. There’s no horrid smell that sometimes comes with home colours and after conditioning my hair felt nice and soft .

Date published: 2022-03-01

Rated 5 out of 5 by Amanda from Lovely colour Really lovely product colour was rich and dark - little bit darker than I thought it would be but left my hair feeling so soft I only trust Loreal colours when colouring my hair at home. Would definitely recommend this product to friends and family

Date published: 2022-03-01

Rated 5 out of 5 by clokies from Happy with the results Really happy with the results. Smell isnt too strong compared to other products on the market. No scalp irritations that i noticed. Shade was accurate and met expectations. Left a lovely sheen to my hair and I am very please with the colour results. Covering the greys that have started to come through.

Date published: 2022-03-01

Rated 5 out of 5 by Bexybeatdown from Nourishing, Rich colour The L'Oréal Excellence Cool Creme collection are a beautiful collection of natural colours that are perfect for enhancing your natural colour or completely changing it. They leave your hair feeling nourished and soft and the colour lasts for ages. They are easy to apply and not at all messy or drippy and the instructions are easy to follow so you can never go wrong. Overall a great product for changing up your look or enhancing your own colour.

Date published: 2022-03-01

Rated 5 out of 5 by Anonymous from Love it This hair colour is amazing. I used this on my client a few days ago. My god i was blown away with the results. Honestly my client was so surprised too. It was really easy to use and fast too. The packaging wasvery easy and recyclable

Date published: 2022-03-01

Rated 4 out of 5 by Nita from Thank goodness. This saved me much embarrassment. I had a bit of a nightmare; after bleaching my hair myself, it went was a horrible, sickly honey colour. Thank goodness I had this to hand. Although I wouldn’t recommend this tactic to anybody, I immediately applied this colour to my hair. 30 minutes later, I rinsed and conditioned. You'd never tell I had bleached my hair. Instead, it looked glossy, even and with no greys. I got the colour displayed on the box. First time, ever.

Date published: 2022-03-01

Rated 5 out of 5 by Dolly from Good product Really nice colour and covered the few grey hairs I have (only 2 or 3 but enough to be conscious of). Colour is really nice and looks natural. No one knows it’s a dye which is good and makes me feel confident

Date published: 2022-03-01

Rated 5 out of 5 by Jenny from Great colour This hair dye is great. Its very easy to apply and went on really evenly. The conditioner is always good and left my hair feeling really cared for. Soft and very shiny. It covered my greys well but i did leave the mixture on a bit longer just to be sure. Its managing to keep its colour after a few washes too.

Date published: 2022-03-01

Rated 5 out of 5 by Christina from Flattering This hair dye was easy to use and follow the instructions. It was a flattering shade of brown and made my hair look so much healthier and silky. I would recommend this hair dye to anyone who wants a high quality result.

Date published: 2022-03-01

Rated 5 out of 5 by Cctt from Great colour Great colour, was what I wanted. I had a great coverage of grey hairs. The dye was easy to use. My hair was left feeling soft and silky, with a great colour. I couldn't be happy. I would definitely recommend.

Date published: 2022-02-28

Rated 5 out of 5 by Nikilll from Glossy hair! This was a bit different to my usual colour as I tend to go with a more reddy brown but the over all shade came out lovely I was very impressed. It was easy to apply and the finished result was nice and even. Hair was left Lovely shiny too!

Date published: 2022-02-26

Rated 5 out of 5 by JLC89 from Hair dye Easy to apply and not runny like some. The colour is very subtle and lovely. My hair looks and feels soft and shiny too. It covered my grey hairs easily and gave a nice blended colour result. Highly recommended.

Date published: 2022-02-26

Ultra-Ash-Brown Reviews - page 4

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