Excellence Ultra Ash Light Brown – 5.11

Name: Ultra-Ash-Light-Brown-5-11
Brand: Excellence
SKU: 3600523941919
Availability: InStock

4.5 out of 5 stars. 220 reviews

Ultra-Ash-Light-Brown-5-11 is rated 4.5 out of 5 by 220.

Ultra-Ash-Brown - 4.11 Ultra Ash Brown

Ultra-Ash-Light-Brown-5-11 - Ultra Ash Light Brown

Ultra-Ash-Blonde-7-11 - Ultra Ash Blonde

Ultra-Ash-Dark-Blonde-6-11 - Ultra Ash Dark Blonde

Color

Product details

TRIPLE CARE COLOUR RITUAL: Cares for your colour. Cares for your scalp. Cares for your hair.

Follow our three step ritual:

1. Protective Cool Colouring Cream: Enriched with Pro-Keratin. Protects the hair as it colours. Rich, long-lasting, cool colour.

2. Gentle pH Purple Post-Colour Shampoo. Delicately cleanses the scalp and hair of excess residue. Smooths the hair and reveals a radiant colour.

3. Anti-Brassiness Purple Mask. Makes the hair shiny and supple whilst neutralising brassiness week after week.

Usage

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

For more information, please visit our becoloursafe website.

Ingredients

1252193 R – COLOURING CREAM: AQUA / WATER • CETEARYL ALCOHOL • AMMONIUM HYDROXIDE • CETEARETH-25 • COCAMIDE MEA • STEARIC ACID • PALMITIC ACID • PROPYLENE GLYCOL • m-AMINOPHENOL • 2-AMINO-3-HYDROXYPYRIDINE • ASCORBIC ACID • SODIUM SULFITE • SODIUM HYDROXIDE • HYDROXYBENZOMORPHOLINE • SODIUM LAURYL SULFATE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • POLYQUATERNIUM-6 • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • ISOPROPYL MYRISTATE • MYRISTIC ACID • CETRIMONIUM CHLORIDE • TETRASODIUM EDTA • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. Z70030504/6)

1210216 – DEVELOPER: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM LAURYL SULFATE • SODIUM BENZOATE • ETIDRONIC ACID • CITRIC ACID • TETRASODIUM EDTA. (F.I.L. B222323/2).

1247267 E – GENTLE PH SHAMPOO: AQUA / WATER • SODIUM LAURETH SULFATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • CI 17200 / RED 33 • CI 42090 / BLUE 1 • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • COCAMIDE MEA • COCO-BETAINE • SODIUM BENZOATE • SODIUM HYDROXIDE • SODIUM HYALURONATE • STEARETH-6 • PHENOXYETHANOL • ACETIC ACID • PEG-100 STEARATE • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • FUMARIC ACID • LINALOOL • BENZYL ALCOHOL • AMODIMETHICONE • ISOEUGENOL • CARBOMER • CITRIC ACID • HEXYLENE GLYCOL • HEXYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. Z70037772/1).

1279177 – NOURISHING MASK: AQUA / WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • CI 60730 / ACID VIOLET 43 • SODIUM HYALURONATE • PHENOXYETHANOL • TRIDECETH-6 • BENZOIC ACID • LINALOOL • BENZYL ALCOHOL • ISOPROPYL ALCOHOL • ISOEUGENOL • POTASSIUM HYDROXIDE • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. Z70030379/1).

*Disclaimer: Please see back of pack for the latest ingredients list

*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

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Safety Information

SAFETY INSTRUCTIONS
HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS
Read and follow instructions.
This product is not intended for use on persons under the age of 16.
TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE YOUR RISK OF ALLERGY.
Do not colour your hair if:
• you have a rash on your face or sensitive, irritated and damaged scalp
• you have ever experienced any reaction after colouring your hair
• you have experienced a reaction to a temporary “black henna” tattoo in the past
IGNORING AN ALLERGY CAN BE LIFE-THREATENING.
You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour even if you have already used colouring products before.
So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet).
In case of any reaction or when in doubt consult a doctor before using any hair colour product.
“Developer” contains hydrogen peroxide
“Hair colourant”contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia
• Wear the gloves supplied in the box.
• Avoid contact with eyes. Do not use to dye eyelashes or eyebrows.
• Rinse the eyes immediately and thoroughly if the product comes into contact with them.
• Rinse hair well after application.
Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. c
Do not use if your hair has been coloured with henna or with a progressive hair colourant
Keep out of reach of children.
FOLLOW THE INSTRUCTION LEAFLET
Please refer to the ingredients on the bottom of the pack.

Reviews

Rating Snapshot

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151 reviews with 5 stars.

51 reviews with 4 stars.

5 reviews with 3 stars.

2 reviews with 2 stars.

11 reviews with 1 star.

Overall Rating

4.5

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Average Customer Ratings

Value for money, 4.6 out of 5

Texture, 4.7 out of 5

Fragrance, 4.4 out of 5

Moisturising benefits, 4.6 out of 5

Most Helpful Favorable Review

5 out of 5 stars.

Amazing

4 years ago

I had dyes my hair red then dark brown and the red was coming through so I bleached bathed my hair and it was then orange ! I used this dye on top of bleached orange hair and I am now dark ash blonde ! Perfect dye Ps I never leave reviews ever but I thought this will help someone that was in the same situation as I was with bad orange bleached hair

40 people found this helpful

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Most Helpful Critical Review

1 out of 5 stars.

Brassy !

5 years ago

This is literally meant to be ash dark blonde and neutralise brassy tones ... nope !y hair now has more brassy / orange / gold tones than before ... absolutely horrible! I am ash blonde naturally and I wanted to go slightly darker , that didn’t work either , in fact I’m lighter ...

27 people found this helpful

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Customer Images and Videos

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1 to 8 of 220 Reviews

1 – 8 of 220 Reviews

2 out of 5 stars.

not for me

3 months ago

I almost returned this to store after reading reviews but thought surely it can't be that dark? It's called 'light' brown...but it has turned my hair almost black, so I am really disappointed. I had been using the ultra ash blond and just wanted a shade or two darker, but what a mistake. It looks so bad on me as I am almost 62, it is exactly the look I was dreading! The shade on the box is pretty dark to be fair, but I really thought as it is the next one up from blonde, it would not be like this. Just wanted to let others know. Back to blonde for my next root touch up and hoping this colour fades a little with washing

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Goodbye to brassy hair colour

7 months ago

Very pleased indeed with the LOreal Excellence Cool Creme hair colour. At last I don't end up with horrid yellow hair in the summer. The colour is now much more natural even after being in the sun.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Excellent !

9 months ago

Excellent ! I decided to try this new shade and wasn"t dissapointed, colour is deep & shiny.

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Super dark and green

10 months ago

Was initially confused how it was called ‘blonde’ when picture is medium brown. Came out really dark brown with green tinge. Dyed it a different colour the next day it looked so bad

No, I do not recommend this product.

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 1.0 out of 5

Texture, 3.0 out of 5

Fragrance, 2.0 out of 5

Moisturising benefits, 4.0 out of 5

4 out of 5 stars.

11 months ago

I wanted a not to Dark not to Light Ash shade to tone down my at home colour correction from using professional colours but various Darks that caused banding and a lot of left over Red pigments. After 2 bleaches I was left with a fetching shade of Apricot Orange and though it was way lighter than a base 7 I opted to go for this rather than the lighter 8's or 9's. I'm happy with the result as you can see vast improvement! But not sure how it would fair on my natural base 7. I will perhaps review it again if I go the same shade when my roots come through. Overall I now have a Dark Caramel Blonde that's not unpleasant and although it's knocked out a lot of Brass, I'm still warm which really you can't expect miracles from the start point here lol I suspect a much Ashier result on less Orange hair which if that's what you are looking for it should do it well. So would i recommend? If you have a bleach nightmare at home and don't mind a start point again definitely Yes! The colour mask that comes with is a mainly Blue based one so ideal for Orange correction (most are light purple to knock out yellow) This was very Blue based, so that was a bonus. I've added pics of before then after in natural indoor and outdoor light immediately after colouring. I used 2 boxes of the 7.11. Not bad DIY colour correction at home if you want to be able to be seen in public again! Overall a great product. Hope you agree it's a great improvement and you find the review useful! Very thick texture, nice smell and good result.

ProsHigh quality

Yes, I recommend this product.

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 4.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

1 out of 5 stars.

Bad and no grey covering

a year ago

Waste of money not useful and that mask is too bad

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 1.0 out of 5

1 out of 5 stars.

Fantastically bad product!

a year ago

After changing the formula, the hair dye became very bad! Doesn't dye gray hair at all!

ConsLow quality, Not durable

No, I do not recommend this product.

Originally posted on Ultra-Ash-Brown

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 1.0 out of 5

5 out of 5 stars.

Ash color

a year ago

Good quality, nice color. Not too high grey coverage but ashy color. 10/9

Yes, I recommend this product.

Originally posted on boots.com

1 – 8 of 220 Reviews

Next Reviews

Reviews

Rating Snapshot

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151 reviews with 5 stars.

51 reviews with 4 stars.

5 reviews with 3 stars.

2 reviews with 2 stars.

11 reviews with 1 star.

Overall Rating

4.5

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Average Customer Ratings

Value for money, 4.6 out of 5

Texture, 4.7 out of 5

Fragrance, 4.4 out of 5

Moisturising benefits, 4.6 out of 5

Most Helpful Favorable Review

5 out of 5 stars.

Amazing

4 years ago

40 people found this helpful

Show Reviews:

Most Helpful Critical Review

1 out of 5 stars.

Brassy !

5 years ago

27 people found this helpful

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Filter Reviews

9 to 38 of 220 Reviews

9 – 38 of 220 Reviews

5 out of 5 stars.

Beautiful natural looking colour!

a year ago

I was advised to use this colour to fix my previous one that turned orange (my natural hair is light brown). I It completely fixed my hair, the ash removed the orange and left my hair looking natural, perhaps darker than my natural colour but incredible natural, the colour looks exactly like the one in the box. Also, it is quite gentle on the scalp as I am allergic and I had some itchiness but much less that other hair dye with no ammonia. I am very pleased, this is my colour!

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Does not cover grey hair as advertised

a year ago

Bought this to cover my grey hair as well but it did not dye the grey strands at all. Quality of the product is poor. Supposedly ash colour but my hair came out brassy. Would not recommend.

ConsLow quality, Not durable

No, I do not recommend this product.

Originally posted on Ultra-Ash-Brown

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 2.0 out of 5

Moisturising benefits, 2.0 out of 5

5 out of 5 stars.

Fantastic, saved my hair

a year ago

Reputable hair salon ruined my hair, by firstly dyeing it way too dark / too ashy, and then by a bleach bath that turned me ginger, trying to rectify the dark mistake and making even worst…thank goodness for this colour 5.11! This is the colour I asked for and they weren’t able to achieve, glad I bough it, I did a test on a strand first (1 teaspoon of cream mixed with 1 1/2 teaspoon of developer)…and it came out perfect and got rid of the gingery brassy mess the salon created! Cancelling the next appointment now, no more trial and errors with the salon. Can’t believe I did a better job myself with this box dye! Great it comes with anti brassiness shampoo and blue mask, my hair still feels soft considering all it has been through…

Yes, I recommend this product.

Originally posted on boots.com

2 out of 5 stars.

Poor coverage

a year ago

Really disappointed. Greys haven’t been covered well, either still grey or pale blonde. The dye has given quite a red undertone which I was trying to avoid. It’s a lot lighter than I was hoping for too - much lighter than as advertised. Hair feels beautifully soft immediately after though

ConsLow quality

No, I do not recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 2.0 out of 5

Texture, 4.0 out of 5

Fragrance, 2.0 out of 5

Moisturising benefits, 4.0 out of 5

1 out of 5 stars.

New pack 2024 - NOT THE "SAME SHADE" AT ALL!

a year ago

I have used L'Oréal Excellence 5.11 Ultra Ash Light Brown for a few years now. It still made my hair a little orangey/brassy but better than some others. Now they have new packaging and the 5.11 box shows pictures of really dark brown/black hair, but the packet says "same shade". So I went against my first instincts and trusted L'Oréal. Please don't do it!! The consistency of the colour mix was thick and lumpy regardless of how much I mixed the products. It was virtually impossible to rinse all the colour out of my hair (it was still coming out the next day). The final result was very dark, as in the picture, not light brown as described on the box. Also my hair is breaking now and the colour stained my skin. To say I'm disappointed is an understatement. Never trusting L'Oréal again!!

No, I do not recommend this product.

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 2.0 out of 5

5 out of 5 stars.

L’Oréal is highly recommended

2 years ago

L’Oréal is one of the best hair colours & this was also of good quality

Yes, I recommend this product.

Originally posted on boots.com

3 out of 5 stars.

Average

2 years ago

Not sure if this color should be called ‘light’. I feel like whichever Loreal brown color I buy, they all end up being quite dark.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Dye Didn't Come In The Box

2 years ago

i bought two of these Dark Ash Blonde hair dyes to use, I am sure the colour is beautiful but i wouldn't know as i found that the box had already been tampered with and inside was a whole bunch of purple shampoos and hair masks, no colourant or developer to be seen. Raging. This was a waste of nearly £14, but i have noticed over the years that your boxes are not sealed, i know no hair dye box is, you can easily open it in the store, but something needs to be done about this, putting proper security on them and sealing the box properly so that this doesn't happen. It has put me off buying.

No, I do not recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 1.0 out of 5

3 out of 5 stars.

Too much fragrance

2 years ago

The colour is spectacular and the bottle is designed nicely for easy application. It is a cool-toned dark brown colour that is very natural. Unfortunately the fragrance is too strong and my nose hurt for two days after showering multiple times. My partner also couldn't stand it and got allergic only from smelling it in the same room. Definitely won't buy this again.

No, I do not recommend this product.

Originally posted on boots.com

4 out of 5 stars.

Nice colour comes up slighty darker

2 years ago

Seemed to go a lot darker that the oicture on my daughters blonde hair but she liked it. Covers really well and felt amazing and very shiny. It was like leaving a hair mask on and the luxurious feeling afte3 use was how this felt.

ProsHigh quality

Originally posted on Ultra-Ash-Brown

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Best hair dye I’ve used

2 years ago

I use this and it makes my hair feel so soft and looks so shiny

Yes, I recommend this product.

Originally posted on boots.com

4 out of 5 stars.

My new go to dye...

2 years ago

Not the cheapest but plenty inside, enough for long hair. Covers grey well, not to strop a smell. Only thing to watch is the blue conditioner can stain the white shower + silicone but will come off with a scrub, will recommend.

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

definitely not an 'ash' colour

2 years ago

I have naturally light ash brown/dark blonde and wanted to cover the few greys I have. After using this, my hair looks 'chocolate' light brown - I literally want to cry as I absolutely hate reddish/warm tones and have preserved my hair free of colour for 30+ years just to now destroy it with this. I'm absolutely gutted and will now have to go and get it professionally repaired. The name misrepresents the actual result.

ConsLow quality

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 1.0 out of 5

5 out of 5 stars.

More suitable to my skin tone then red tones

2 years ago

It is more dsrker then it states, ffirsrly went with the medium but was too dark so this one states light but its not its more medium. Love it, gets rid of the red tones and the colour looks more natural and suits me.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Best hair dye

2 years ago

Best hair dye I have used for covering grey and lasts.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Brilliant coverage

3 years ago

I used this colour all over. I am thrilled with the outcome as it matches my natural hair colour. Thank you Loreal for this 7.11 shade.

ProsHigh quality

Yes, I recommend this product.

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Superb

3 years ago

I am so delighted with this colour. I have naturally neutral /cool very dark brown hair which is greying. I had a terrible highlighting experience at the hairdresser to blend in the grey while it grew through, which turned it orange. I had to correct it before going back to work. I bought the ultra ash dark blonde, as brown dyes often go black. It's perfect! My hair is a beautiful, rich neutral/ash medium to dark brown with no root glow. Excellent grey coverage, glossy condition and pleasant application due to minimal smell and no skin staining. Absolutely brilliant!!

ProsHigh quality

Yes, I recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 2.0 out of 5

5 out of 5 stars.

Impressed

3 years ago

When I got it I wasn't 100 percent sure about the colour as I usually go with warmer colours. The only reason I decided to try was because of my hairdresser always add matt, so I thought to give it a go. I can say confidently this is an item that I love now, and perfect match for the colour on the box.

Yes, I recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Please don’t ever discontinue the PH shampoo!

3 years ago

This is the only dye I don’t react to, and I believe it’s due to the PH shampoo included, I think it must neutralise the oxidation process or something. This is the only dye I’ve found in 20+ years that doesn’t make my head itch like mad and feel sore. I wish I could buy gallons of the shampoo just in case it’s ever discontinued!

Yes, I recommend this product.

Originally posted on Ultra-Ash-Brown

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

The best ashy hair dye

3 years ago

Love love love! Finally a dye that doesn't have red/orange hues. Loreal don't you dare stop making this dye haha

Yes, I recommend this product.

Originally posted on boots.com

3 out of 5 stars.

Not light brown

3 years ago

No orange tones but way too dark brown , 3 weeks in and not getting any lighter.

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Exact colour as it says

3 years ago

I attempted to bleach hair for first time at home to add the blond bits I already had. Anyway that went horribly wrong with some bits nearly white blonde and other areas very yellow and orange. Knowing that an ash colour can help neutralise the orange yellow tones I decided to give this a try. Unlike some other people who have used this method. I do not really have any light bits.it’s generally all one colour. It maybe ideal to not leave it on for full time of 30 mins. You can see in photo that it developed a lot at just 10 mins into development.

Yes, I recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

The best neutral...

3 years ago

Glad I switched to this shade. I was so fed-up with shades of brown reflecting as almost orange in the sunlight, but not this one. It's the most natural looking shade I've ever tried. Highly recommend this if you want to avoid orange/reddish browns.

Yes, I recommend this product.

Originally posted on boots.com

4 out of 5 stars.

Great

3 years ago

L'oreal hair dyes are definitely my go to! You can rely on them giving you good coverage and helping to repair the hair as you dye and post dying as well! The colour is lovely and multi-tonal. Leave hair very shiny! Comes with plenty of conditioner too which is great!

ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 4.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Brought me back to home

3 years ago

I chose this on a whim to take my rooty-blonde trying to grow to natural look out - failing via salon. Not their fault, just products had my hair in a perpetual standstill. I used this once and it blended my light brown root with my pre-colored trailer park blonde lol- into a highlighted medley. Perhaps I lucked out, but if you pull orange and have to bake under a heat lamp to lift, maybe bleach is your enemy like mine. Thanks L’Oréal I love it.

ProsHigh quality

Yes, I recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Excellent greys coverage

4 years ago

The Caring Colouring Cream is enriched with Pro-Keratin for a long lasting hair colour and the routine leaves hair feeling stronger. Excellence Crème by L'Oréal Paris is a permanent hair dye that provides a rich and long lasting hair colour performance now with complexion flattering reflects No Amonia so my hair and scalp is not damaged or left dry. As well coverage for greys is excellent

ProsHigh quality

Yes, I recommend this product.

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Amazing

4 years ago

ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 5.0 out of 5

5 out of 5 stars.

Good

4 years ago

Beautiful colours came from this one it was almost as if id had high and ligh lights put in the way it took to my hair really nice blends not too light nor too dark just balanced... left my hair feeling fresh and shiny

Originally posted on Ultra-Ash-Dark-Blonde-6-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

4 out of 5 stars.

Excellent Coverage

4 years ago

I gave this to my mum to trial and she loved how soft it made her hair. Her hair type is is quite fine and has grey coming through dark brown, this shade matched her natural brown perfectly and covered all of the grey naturally, with no shade difference between the brown and grey hair. Left hair super soft and has a lovely scent.

ProsHigh quality

Yes, I recommend this product.

Originally posted on Ultra-Ash-Blonde-7-11

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 4.0 out of 5

5 out of 5 stars.

Salon results at home.

4 years ago

First of all, this doesn’t come with a vile hair dye sort of smell that fills a room and lingers, it has a delicate nice scent. It took to my hair well, I’m currently pregnant and have found that dyes are not taking too well but this has. It’s added a lovely sheen to my hair.

ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on Ultra-Ash-Brown

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

9 – 38 of 220 Reviews

Rated 2 out of 5 by Beattie from not for me I almost returned this to store after reading reviews but thought surely it can't be that dark? It's called 'light' brown...but it has turned my hair almost black, so I am really disappointed. I had been using the ultra ash blond and just wanted a shade or two darker, but what a mistake. It looks so bad on me as I am almost 62, it is exactly the look I was dreading! The shade on the box is pretty dark to be fair, but I really thought as it is the next one up from blonde, it would not be like this. Just wanted to let others know. Back to blonde for my next root touch up and hoping this colour fades a little with washing

Date published: 2025-12-16

Rated 5 out of 5 by Gabrielle from Goodbye to brassy hair colour Very pleased indeed with the LOreal Excellence Cool Creme hair colour. At last I don't end up with horrid yellow hair in the summer. The colour is now much more natural even after being in the sun.

Date published: 2025-08-19

Rated 5 out of 5 by Nat 722 from Excellent ! Excellent ! I decided to try this new shade and wasn"t dissapointed, colour is deep & shiny.

Date published: 2025-06-16

Rated 1 out of 5 by Isobelle from Super dark and green Was initially confused how it was called ‘blonde’ when picture is medium brown. Came out really dark brown with green tinge. Dyed it a different colour the next day it looked so bad

Date published: 2025-06-04

Rated 4 out of 5 by That Ufo Chick from I wanted a not to Dark not to Light Ash shade to tone down my at home colour correction from using professional colours but various Darks that caused banding and a lot of left over Red pigments. After 2 bleaches I was left with a fetching shade of Apricot Orange and though it was way lighter than a base 7 I opted to go for this rather than the lighter 8's or 9's. I'm happy with the result as you can see vast improvement! But not sure how it would fair on my natural base 7. I will perhaps review it again if I go the same shade when my roots come through. Overall I now have a Dark Caramel Blonde that's not unpleasant and although it's knocked out a lot of Brass, I'm still warm which really you can't expect miracles from the start point here lol I suspect a much Ashier result on less Orange hair which if that's what you are looking for it should do it well. So would i recommend? If you have a bleach nightmare at home and don't mind a start point again definitely Yes! The colour mask that comes with is a mainly Blue based one so ideal for Orange correction (most are light purple to knock out yellow) This was very Blue based, so that was a bonus. I've added pics of before then after in natural indoor and outdoor light immediately after colouring. I used 2 boxes of the 7.11. Not bad DIY colour correction at home if you want to be able to be seen in public again! Overall a great product. Hope you agree it's a great improvement and you find the review useful! Very thick texture, nice smell and good result.

Date published: 2025-04-30

Rated 1 out of 5 by Ruba from Bad and no grey covering Waste of money not useful and that mask is too bad

Date published: 2025-03-24

Rated 1 out of 5 by Lena6000 from Fantastically bad product! After changing the formula, the hair dye became very bad! Doesn't dye gray hair at all!

Date published: 2025-01-21

Rated 5 out of 5 by Beige from Ash color Good quality, nice color. Not too high grey coverage but ashy color. 10/9

Date published: 2025-01-18

Ultra-Ash-Light-Brown-5-11 Reviews - page 2

Rated 5 out of 5 by Mars from Beautiful natural looking colour! I was advised to use this colour to fix my previous one that turned orange (my natural hair is light brown). I It completely fixed my hair, the ash removed the orange and left my hair looking natural, perhaps darker than my natural colour but incredible natural, the colour looks exactly like the one in the box. Also, it is quite gentle on the scalp as I am allergic and I had some itchiness but much less that other hair dye with no ammonia. I am very pleased, this is my colour!

Date published: 2024-08-15

Rated 1 out of 5 by Dini from Does not cover grey hair as advertised Bought this to cover my grey hair as well but it did not dye the grey strands at all. Quality of the product is poor. Supposedly ash colour but my hair came out brassy. Would not recommend.

Date published: 2024-07-16

Rated 5 out of 5 by Anna from Fantastic, saved my hair Reputable hair salon ruined my hair, by firstly dyeing it way too dark / too ashy, and then by a bleach bath that turned me ginger, trying to rectify the dark mistake and making even worst…thank goodness for this colour 5.11! This is the colour I asked for and they weren’t able to achieve, glad I bough it, I did a test on a strand first (1 teaspoon of cream mixed with 1 1/2 teaspoon of developer)…and it came out perfect and got rid of the gingery brassy mess the salon created! Cancelling the next appointment now, no more trial and errors with the salon. Can’t believe I did a better job myself with this box dye! Great it comes with anti brassiness shampoo and blue mask, my hair still feels soft considering all it has been through…

Date published: 2024-06-09

Rated 2 out of 5 by Imogen from Poor coverage Really disappointed. Greys haven’t been covered well, either still grey or pale blonde. The dye has given quite a red undertone which I was trying to avoid. It’s a lot lighter than I was hoping for too - much lighter than as advertised. Hair feels beautifully soft immediately after though

Date published: 2024-06-01

Rated 1 out of 5 by Nyki from New pack 2024 - NOT THE "SAME SHADE" AT ALL! I have used L'Oréal Excellence 5.11 Ultra Ash Light Brown for a few years now. It still made my hair a little orangey/brassy but better than some others. Now they have new packaging and the 5.11 box shows pictures of really dark brown/black hair, but the packet says "same shade". So I went against my first instincts and trusted L'Oréal. Please don't do it!! The consistency of the colour mix was thick and lumpy regardless of how much I mixed the products. It was virtually impossible to rinse all the colour out of my hair (it was still coming out the next day). The final result was very dark, as in the picture, not light brown as described on the box. Also my hair is breaking now and the colour stained my skin. To say I'm disappointed is an understatement. Never trusting L'Oréal again!!

Date published: 2024-05-25

Rated 5 out of 5 by Debbie from L’Oréal is highly recommended L’Oréal is one of the best hair colours & this was also of good quality

Date published: 2024-03-14

Rated 3 out of 5 by Tulip from Average Not sure if this color should be called ‘light’. I feel like whichever Loreal brown color I buy, they all end up being quite dark.

Date published: 2024-03-06

Rated 1 out of 5 by Toni1995 from Dye Didn't Come In The Box i bought two of these Dark Ash Blonde hair dyes to use, I am sure the colour is beautiful but i wouldn't know as i found that the box had already been tampered with and inside was a whole bunch of purple shampoos and hair masks, no colourant or developer to be seen. Raging. This was a waste of nearly £14, but i have noticed over the years that your boxes are not sealed, i know no hair dye box is, you can easily open it in the store, but something needs to be done about this, putting proper security on them and sealing the box properly so that this doesn't happen. It has put me off buying.

Date published: 2024-03-01

Rated 3 out of 5 by Kinny from Too much fragrance The colour is spectacular and the bottle is designed nicely for easy application. It is a cool-toned dark brown colour that is very natural. Unfortunately the fragrance is too strong and my nose hurt for two days after showering multiple times. My partner also couldn't stand it and got allergic only from smelling it in the same room. Definitely won't buy this again.

Date published: 2024-02-21

Rated 4 out of 5 by Cherryloz from Nice colour comes up slighty darker Seemed to go a lot darker that the oicture on my daughters blonde hair but she liked it. Covers really well and felt amazing and very shiny. It was like leaving a hair mask on and the luxurious feeling afte3 use was how this felt.

Date published: 2024-01-26

Rated 5 out of 5 by Ashleigh0409 from Best hair dye I’ve used I use this and it makes my hair feel so soft and looks so shiny

Date published: 2024-01-21

Rated 4 out of 5 by Kitkat from My new go to dye... Not the cheapest but plenty inside, enough for long hair. Covers grey well, not to strop a smell. Only thing to watch is the blue conditioner can stain the white shower + silicone but will come off with a scrub, will recommend.

Date published: 2023-12-05

Rated 1 out of 5 by DEBA from definitely not an 'ash' colour I have naturally light ash brown/dark blonde and wanted to cover the few greys I have. After using this, my hair looks 'chocolate' light brown - I literally want to cry as I absolutely hate reddish/warm tones and have preserved my hair free of colour for 30+ years just to now destroy it with this. I'm absolutely gutted and will now have to go and get it professionally repaired. The name misrepresents the actual result.

Date published: 2023-10-25

Rated 5 out of 5 by Aims from More suitable to my skin tone then red tones It is more dsrker then it states, ffirsrly went with the medium but was too dark so this one states light but its not its more medium. Love it, gets rid of the red tones and the colour looks more natural and suits me.

Date published: 2023-09-07

Rated 5 out of 5 by Daisy from Best hair dye Best hair dye I have used for covering grey and lasts.

Date published: 2023-08-17

Rated 5 out of 5 by Sean from Brilliant coverage I used this colour all over. I am thrilled with the outcome as it matches my natural hair colour. Thank you Loreal for this 7.11 shade.

Date published: 2023-02-24

Rated 5 out of 5 by Deb69 from Superb I am so delighted with this colour. I have naturally neutral /cool very dark brown hair which is greying. I had a terrible highlighting experience at the hairdresser to blend in the grey while it grew through, which turned it orange. I had to correct it before going back to work. I bought the ultra ash dark blonde, as brown dyes often go black. It's perfect! My hair is a beautiful, rich neutral/ash medium to dark brown with no root glow. Excellent grey coverage, glossy condition and pleasant application due to minimal smell and no skin staining. Absolutely brilliant!!

Date published: 2023-02-08

Rated 5 out of 5 by Bgeorgieva from Impressed When I got it I wasn't 100 percent sure about the colour as I usually go with warmer colours. The only reason I decided to try was because of my hairdresser always add matt, so I thought to give it a go. I can say confidently this is an item that I love now, and perfect match for the colour on the box.

Date published: 2023-01-18

Rated 5 out of 5 by Yorkiedoodle from Please don’t ever discontinue the PH shampoo! This is the only dye I don’t react to, and I believe it’s due to the PH shampoo included, I think it must neutralise the oxidation process or something. This is the only dye I’ve found in 20+ years that doesn’t make my head itch like mad and feel sore. I wish I could buy gallons of the shampoo just in case it’s ever discontinued!

Date published: 2022-12-29

Rated 5 out of 5 by Milzzz from The best ashy hair dye Love love love! Finally a dye that doesn't have red/orange hues. Loreal don't you dare stop making this dye haha

Date published: 2022-11-03

Rated 3 out of 5 by Ruthie from Not light brown No orange tones but way too dark brown , 3 weeks in and not getting any lighter.

Date published: 2022-10-13

Rated 5 out of 5 by Wardy17 from Exact colour as it says I attempted to bleach hair for first time at home to add the blond bits I already had. Anyway that went horribly wrong with some bits nearly white blonde and other areas very yellow and orange. Knowing that an ash colour can help neutralise the orange yellow tones I decided to give this a try. Unlike some other people who have used this method. I do not really have any light bits.it’s generally all one colour. It maybe ideal to not leave it on for full time of 30 mins. You can see in photo that it developed a lot at just 10 mins into development.

Date published: 2022-08-12

Rated 5 out of 5 by Sibby72 from The best neutral... Glad I switched to this shade. I was so fed-up with shades of brown reflecting as almost orange in the sunlight, but not this one. It's the most natural looking shade I've ever tried. Highly recommend this if you want to avoid orange/reddish browns.

Date published: 2022-08-05

Rated 4 out of 5 by Penny from Great L'oreal hair dyes are definitely my go to! You can rely on them giving you good coverage and helping to repair the hair as you dye and post dying as well! The colour is lovely and multi-tonal. Leave hair very shiny! Comes with plenty of conditioner too which is great!

Date published: 2022-06-23

Rated 5 out of 5 by Bob no mo from Brought me back to home I chose this on a whim to take my rooty-blonde trying to grow to natural look out - failing via salon. Not their fault, just products had my hair in a perpetual standstill. I used this once and it blended my light brown root with my pre-colored trailer park blonde lol- into a highlighted medley. Perhaps I lucked out, but if you pull orange and have to bake under a heat lamp to lift, maybe bleach is your enemy like mine. Thanks L’Oréal I love it.

Date published: 2022-04-19

Rated 5 out of 5 by ElliEL from Excellent greys coverage The Caring Colouring Cream is enriched with Pro-Keratin for a long lasting hair colour and the routine leaves hair feeling stronger. Excellence Crème by L'Oréal Paris is a permanent hair dye that provides a rich and long lasting hair colour performance now with complexion flattering reflects No Amonia so my hair and scalp is not damaged or left dry. As well coverage for greys is excellent

Date published: 2022-04-06

Rated 5 out of 5 by Sophmab from Amazing I had dyes my hair red then dark brown and the red was coming through so I bleached bathed my hair and it was then orange ! I used this dye on top of bleached orange hair and I am now dark ash blonde ! Perfect dye Ps I never leave reviews ever but I thought this will help someone that was in the same situation as I was with bad orange bleached hair

Date published: 2022-04-03

Rated 5 out of 5 by Kayz66 from Good Beautiful colours came from this one it was almost as if id had high and ligh lights put in the way it took to my hair really nice blends not too light nor too dark just balanced... left my hair feeling fresh and shiny

Date published: 2022-03-22

Rated 4 out of 5 by Joanna from Excellent Coverage I gave this to my mum to trial and she loved how soft it made her hair. Her hair type is is quite fine and has grey coming through dark brown, this shade matched her natural brown perfectly and covered all of the grey naturally, with no shade difference between the brown and grey hair. Left hair super soft and has a lovely scent.

Date published: 2022-03-13

Rated 5 out of 5 by Becca from Salon results at home. First of all, this doesn’t come with a vile hair dye sort of smell that fills a room and lingers, it has a delicate nice scent. It took to my hair well, I’m currently pregnant and have found that dyes are not taking too well but this has. It’s added a lovely sheen to my hair.

Date published: 2022-03-13

Ultra-Ash-Light-Brown-5-11 Reviews - page 3

Rated 3 out of 5 by DianeT from Excellence Ultra Ash Brown I usually love the L’Oréal har colours but unfortunately I do not like the ultra ash brown colour. I have dark brown hair which is now a dull black and not a good look at all for me. The condition of my hair is good after the colour application but the colour does not suit me or my skin tone so a bit disappointed with this one.

Date published: 2022-03-13

Rated 4 out of 5 by ShopStarr from Easy to use and lovely results Really pleased I got to try this shade, it refreshed my colour and took down the brassy tones leaving it much more ashy and natural. All of my greys were covered and blended nicely with the rest of my hair. The purple conditioner also helped to prolong the ashy tone. Eventually the brassy tones did come back after a month or so.

Date published: 2022-03-12

Rated 5 out of 5 by MumofS from Beautiful colour! I have only recently started to dye my hair again after a break for pregnancy so I was a little apprehensive but this was so easy to use and the smell wasn’t too bad either! The colour developed well on my natural light brown hair and is true to the shade on the box.

Date published: 2022-03-10

Rated 4 out of 5 by Shereen from Full coverage The L’Oreal Paris Excellence Cool Crème Triple Care Colour thoroughly coloured my partners hair and covered his grey hair without the need of a toner to colour correct. The end result left his shiny and healthy

Date published: 2022-03-10

Rated 5 out of 5 by Zlaw from Lovely coverage and colour Amazing hair dye! This hair dye has left my hair very rich and the colour is amazing! So happy with how this dye smells aswell not a strong chemical smell like others! Can’t wait to try other shades!!

Date published: 2022-03-10

Rated 4 out of 5 by Eve_G from Good Hair Colourant I love that it now comes with shampoo and hair mask. After using shampoo the hair doesn’t smell like colourant (and this hair dye does have a strong smell). The colour is nice but it came out darker than shown on the box. The anti brassiness mask is not suitable for grey hair so I’m always paranoid my hair will turn purple when using it. One box for enough for shoulder length hair.

Date published: 2022-03-10

Rated 5 out of 5 by Louwhi from Lovely colour A lovely hair colour.I have used these colours in the past. There really easy to use, the smell isnt too bad either. Doesn't stain your skin like other colours. The conditioner is lovely, leaves my hair lovely and soft.

Date published: 2022-03-10

Rated 5 out of 5 by Taij from Great dye This hair dye is really good. It applies really well and very easily. The instructions were very clear and easy to follow. It left a very natural looking colour to the hair and left it feeling soft and smooth and without that ugly smell.

Date published: 2022-03-10

Rated 4 out of 5 by A123 from Soo nice Found this dye to be really effective. It was easy to use and the instructions were so easy to follow. The guide colour was really similar. I will definitely buy again. Found it to be just as effective as getting it done in the salon

Date published: 2022-03-09

Rated 5 out of 5 by Nash from Amazing colour This colour turned out perfect. The box comes with very easy to follow instructions. I always purchase L'Oréal hair colour and love them. My hair felt amazing after using this. Left my hair super soft and shiny.

Date published: 2022-03-09

Rated 5 out of 5 by Dani from Another great hair dye This hair colour is very easy too apply and has step by step instructions in the box. Comes with everything you need to achieve a beautiful, vibrant hair colour. The conditioner included is really good and leaves hair looking soft and well nourished.

Date published: 2022-03-09

Rated 5 out of 5 by Shaz from Great product Great product very good coverage I have recommended this to all my family friends and colleagues. It doesn’t dry out the hair at all and keeps it hydrated . Leaves hair feeling soft and silky which is great

Date published: 2022-03-09

Rated 5 out of 5 by 5arah5arahUK from New favourite This is now my favourite hair dye.Easy and pleasant hair dye to use.Really simple to use, no harsh chemical smell,final result is brilliant and I’ve received lots of positive comments which has been lovely.

Date published: 2022-03-09

Rated 4 out of 5 by Mel B from Great brand for permanent colour Gorgeous Colour on the box, unfortunately I took my hair back to blonde so haven't had chance to try it. I do swear by Excellence hair dye though if I'm not using professional products. It always leaves my hair soft and manageable with good results.

Date published: 2022-03-09

Rated 4 out of 5 by SassyR from Good Quality and coverage BUT NOT cool ash brown I bought two boxes for my waist length hair, it was enough to cover well. I was really hoping for a cool brown devoid of any red or golden orange tones, but unfortunately this was not the case. Its dark brown but when I look at the parting it's got a golden sheen, when I hold the length of my hair to the light it's definitely a reddish brown. It's not awful but most definitely not a cool ash, which I was really hoping for. Looks nothing like Eva Longorias cool ash brown with no red tones. My base colour is dark brown with light grey round the front so no reason for the golden red tones. I followed the instructions as stated.

Date published: 2022-03-05

Rated 4 out of 5 by JimT64 from Good quality hair dye Just used this hair dye and although my hair is lovely and glossy and all the redness has gone it is far too dark. It's not a light brown colour. Extremely dark brown bordering on black. Next time I will try the cool Ash blonde which looks more like the mid brown colour I was aiming for.

Date published: 2022-03-04

Rated 5 out of 5 by mwkq from Great, it works! This definitely covers the grey, the scent is non offensive and the colour is quite a cool brown. I would use it again and I would recommend it for lasting grey coverage. A brand we all know and trust, quality products every time

Date published: 2022-03-04

Rated 4 out of 5 by Shai from Easy to apply This is really easy to use it comes with a comb applicator and is easy to mix and apply. It does have a strong smell but the colour is lovely. I have used this dye before in a different colour so very happy.

Date published: 2022-03-02

Rated 4 out of 5 by Jo cool from Ease of use Easy to use and clear instructions.loved how conditioned my hair felt after using the product. Left me with an even colour and left my hair shinny and conditioned. My only negative thing I’d say is that I’ve noticed the colour isn’t lasting as well as I’d hoped , But a lovely product

Date published: 2022-03-02

Rated 5 out of 5 by Clogan31 from Liked this. Great results Really like this. Went on easily and didnt make my head itch like some do. Washed out easily but the conditioner left my hair feeling lovely and soft too. Im pleased with the end results. The look and the feel of my hair

Date published: 2022-03-01

Rated 5 out of 5 by Ellie from Gorgeous colour This is a gorgeous colour which I thought might be too dark but actually turned out to be the perfect ashen brown. No red undertones so didn’t turn ginger! Easy to apply and didn’t drip everywhere which was great!

Date published: 2022-03-01

Rated 5 out of 5 by Nicxxx from Absolutely adore it A very cool and unique colour, I absolutely adore the colour. I usually get dark brown but have never had results like this ever. My hair has a gorgeous glow to it, still dark brown but popping with colour and texture

Date published: 2022-03-01

Rated 4 out of 5 by Jenz from the best I love this product, it came at the right time. If you are into bleached/coloured hair, this is one of the best purple mask and shampoo. It has a gentle pH, cleanse the scalp and gives a radiant colour. Antibrassiness enriched with Pro karatin. Leave your hair colour lasting longer, shiny and supple hair.

Date published: 2022-03-01

Rated 5 out of 5 by Rhia from Loved it!! Loved this haur colour from the start. It doesnt smell like other hair dyes ive tried in the past, it smelt quite pleasant and it was so easy to apply. Loved the colour result and will definitely be using this again!!:

Date published: 2022-03-01

Rated 5 out of 5 by Nic75 from Great This is a really great hair colour. Simple to use as always, easy to mix, goes on well and easily. I have a lot of stubborn to colour grey so tend to leave it slightly longer before I wash off. It coloured my greys well and washed off easily. There’s no horrid smell that sometimes comes with home colours and after conditioning my hair felt nice and soft .

Date published: 2022-03-01

Rated 5 out of 5 by Amanda from Lovely colour Really lovely product colour was rich and dark - little bit darker than I thought it would be but left my hair feeling so soft I only trust Loreal colours when colouring my hair at home. Would definitely recommend this product to friends and family

Date published: 2022-03-01

Rated 5 out of 5 by clokies from Happy with the results Really happy with the results. Smell isnt too strong compared to other products on the market. No scalp irritations that i noticed. Shade was accurate and met expectations. Left a lovely sheen to my hair and I am very please with the colour results. Covering the greys that have started to come through.

Date published: 2022-03-01

Rated 5 out of 5 by Bexybeatdown from Nourishing, Rich colour The L'Oréal Excellence Cool Creme collection are a beautiful collection of natural colours that are perfect for enhancing your natural colour or completely changing it. They leave your hair feeling nourished and soft and the colour lasts for ages. They are easy to apply and not at all messy or drippy and the instructions are easy to follow so you can never go wrong. Overall a great product for changing up your look or enhancing your own colour.

Date published: 2022-03-01

Rated 5 out of 5 by Anonymous from Love it This hair colour is amazing. I used this on my client a few days ago. My god i was blown away with the results. Honestly my client was so surprised too. It was really easy to use and fast too. The packaging wasvery easy and recyclable

Date published: 2022-03-01

Rated 4 out of 5 by Nita from Thank goodness. This saved me much embarrassment. I had a bit of a nightmare; after bleaching my hair myself, it went was a horrible, sickly honey colour. Thank goodness I had this to hand. Although I wouldn’t recommend this tactic to anybody, I immediately applied this colour to my hair. 30 minutes later, I rinsed and conditioned. You'd never tell I had bleached my hair. Instead, it looked glossy, even and with no greys. I got the colour displayed on the box. First time, ever.

Date published: 2022-03-01

Ultra-Ash-Light-Brown-5-11 Reviews - page 4

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