Product Details
Blow away the rules of volume with our new Air Volume 30H Mega Black mascara is taking your lashes to new heights with Mega volume light as air. Our 1st whipped formula for inflated lashes and up to 10 times more volume.
Our new L’Oréal Paris Air Volume 30h Mega Black mascara is taking your lashes to new heights with Mega volume light as air. Our first whipped formula for inflated lashes and up to 10 times more volume*. Our big cushiony brush coats every lash with the Air Volume technology, locking in up to 24h of smudge & flake resistant volume. Lashes are left feeling supple and light as air. Hypoallergenic, the formula is gentle and allergy-tested, so you can get mega volume worry-free! If you are feeling even more mega, add more coats for buildable mega impact. Works on various lash types. Whether your lashes are straight, sparse or short, Air Volume Mega mascara got you!
*Instrumental Test, 26 participants. Compared to no 1 mascara.
Ingredients
G2004556 - INGREDIENTS: AQUA / WATER • PARAFFIN • COPERNICIA CERIFERA CERA / CARNAUBA WAX • CERA ALBA / BEESWAX • STEARETH-20 • ACACIA SENEGAL GUM • BUTYLENE GLYCOL • ALCOHOL DENAT. • ACRYLATES COPOLYMER • GLYCERIN • STEARETH-2 • CETYL ALCOHOL • POTASSIUM CETYL PHOSPHATE • HYDROXYETHYLCELLULOSE • CAPRYLYL GLYCOL • PHENETHYL ALCOHOL • PENTYLENE GLYCOL • SODIUM DEHYDROACETATE • SODIUM POLYMETHACRYLATE • RAYON • DISODIUM EDTA • POLYQUATERNIUM-10 • METHYLSILANOL/SILICATE CROSSPOLYMER • LAURETH-21 • SODIUM HYALURONATE • 2-OLEAMIDO-1,3-OCTADECANEDIOL • BHT • BENZYL ALCOHOL ● [+/- MAY CONTAIN: CI 77499 / IRON OXIDES]. (F.I.L. B276544/1).
*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.
Usage
Simply brush through your lashes from root to tip, repeating a few times. Layer multiple coats for mega volume lashes that won’t budge.
Safety Information
No specific precautions for use are required for this product under normal or reasonably foreseeable conditions of use.
Reviews
Average Customer Ratings
Value for money, 4.5 out of 5
Texture, 4.4 out of 5
Fragrance, 4.3 out of 5
Moisturising benefits, 4.3 out of 5
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Non-incentivised reviews
1 to 8 of 208 Reviews
1 – 8 of 208 Reviews
Most Recent
1 out of 5 stars.
Honestly really poop
2 months ago
I bought this about a year ago, it was in a blue tube back then. Definitely not water proof! Smudges all over my eyelids and at the end of the day there’s barely any product left on my lashes and crumbs left over my face. I try not to be wasteful so I’ve used it to death but now very happy to throw it away.
No, I do not recommend this product.
Originally posted on boots.com
1 out of 5 stars.
Not waterproof
11 months ago
Not nice. Color and application is ok but its def not waterproof...
No, I do not recommend this product.
Originally posted on boots.com
4 out of 5 stars.
pretty good
a year ago
its pretty good, gives volume , is very good and turned out great if u use it with Panorama gold
Yes, I recommend this product.
Originally posted on asos.com
3 out of 5 stars.
Not smudge proof
a year ago
Only bought this as it said smudge proof, that’s not the case, I would say it’s better than others but not as good as some on the market
No, I do not recommend this product.
Originally posted on boots.com
5 out of 5 stars.
Amazing
2 years ago
Very happy would recommend to others. Will be buying more too
Yes, I recommend this product.
Originally posted on boots.com
5 out of 5 stars.
New favourite
2 years ago
My new favourite mascara. It actually does what it says and doesn't smudge
Yes, I recommend this product.
Originally posted on boots.com
5 out of 5 stars.
Love this mascara
2 years ago
This is the second time I bought this mascara I wouldn’t use anything else
Yes, I recommend this product.
Originally posted on asos.com
1 out of 5 stars.
Smudges badly
2 years ago
I bought this because the info says it's 24hr smudge resistant. It most definitely is not. Bad smudges on eye lids and under eye within 2 hours (that's when I noticed so probably earlier) A complete waste of money.
No, I do not recommend this product.
Originally posted on boots.com
1 – 8 of 208 Reviews
Reviews
Average Customer Ratings
Value for money, 4.5 out of 5
Texture, 4.4 out of 5
Fragrance, 4.3 out of 5
Moisturising benefits, 4.3 out of 5
Customer Images and Videos
Filter Reviews
Rating
Locale
Non-incentivised reviews
9 to 38 of 208 Reviews
9 – 38 of 208 Reviews
Most Recent
4 out of 5 stars.
great for lashes
3 years ago
It elongates my lashes, looks great can be clumpy at times otherwise would recommend.
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
Nice Mascara
3 years ago
I have struggled for years to find a mascara that I am not allergic to. Cost me a fortune only for me to give them away. This Paris Air Volume is a nice mascara and it doesn't drive me crazy. At last.
Yes, I recommend this product.
Originally posted on boots.com
1 out of 5 stars.
Rubbish
3 years ago
I won’t buy this again…it’s clumpy and smudges. I bought it on recommendation from a well known make up artist…it’s rubbish.
No, I do not recommend this product.
Originally posted on boots.com
5 out of 5 stars.
long and full lashes
3 years ago
The air volume mascara range is by far one of my favourites! They always make my eyelashes look long and full and this mascara specifically is no different, I always get compliments on my lashes whenever I use it!
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
1 out of 5 stars.
Smudges, clumpy, irritates
3 years ago
Smudges, has perfume scent and irritates eyes, clumpy
No, I do not recommend this product.
Originally posted on boots.com
2 out of 5 stars.
Smudges
3 years ago
I found this smudges under eyes after a couple of hours.
No, I do not recommend this product.
Originally posted on boots.com
5 out of 5 stars.
Love it
3 years ago
Love this mascara. I have tried the other version of this and get on so well with it. It makes my lashes look bigger. It can get a bit gluppy but I can still use it. This is one of my favourites. Will be getting again
ProsDurable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 3.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 4.0 out of 5
4 out of 5 stars.
Fuller
3 years ago
L’Oréal always create the best mascaras and this one did not disappoint! Lashes looked longer and fuller and didn’t transfer underneath the eye like some mascaras do!
I am going to keep using this mascara.
Helpful?
Value for money, 4.0 out of 5
Texture, 4.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 4.0 out of 5
4 out of 5 stars.
Great volume and definition
3 years ago
This is a great black mascara that give good volume and definition to lashes. Its a true black, which is great for the wow factor. Even with just one coat, you get very good volume and good lash separation. If you apply more than one coat, the result is bolder but you have to be careful of fall out. I havent found many mascaras that have no fallout though so im used to checking my under eye area. I also tend to only apply 1 coat for daytime makeup so its never a problem in those situations. I will continue to use but always love trying the new L'Oréal mascaras as all of them are excellent.
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Good all round mascara
3 years ago
This is a good all round mascara. It’s easy to apply and gives good length and also good volume. It lasts pretty well too even through a long day. The only issue I have (which really isn’t an issue) is that it has to lie down when I put it down - which isn’t great with a rampaging 3 year old around!
ProsHigh quality
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 4.0 out of 5
5 out of 5 stars.
Great mascara
3 years ago
I've tried a lot of mascaras and am always experimenting but this is one I come back to a lot. The volume is amazing and it doesn't clump my lashes or separate them too much to look thin. It's really easy to work with and it doesn't smudge or flake
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
4 out of 5 stars.
Great mascara
3 years ago
I found this mascara to work wonders for creating volume and also adding definition to my lashes. It wasn’t too think. The applicator was easy to use and with a couple of coats I got the desired look I was going for. Cool packaging too.
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 4.0 out of 5
Texture, 4.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 4.0 out of 5
5 out of 5 stars.
Love it
3 years ago
I love this mascara. The colour was great. It stayed on all day. My eye lashes were full. Normally i look like i have none but with a couple of coats of this mascara my eyes looked so wide and bright.
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Excellent!
3 years ago
Such an amazing mascara! This mascara is long lasting, durable and leaves lashes looking thick and long! Easy to remove without damage to your natural eye lashes, a little amount of product goes a long way!
ProsHigh quality
Helpful?
Value for money, 5.0 out of 5
Texture, 4.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 3.0 out of 5
4 out of 5 stars.
Jet black
3 years ago
Very black lightweight mascara which immediately thickens. Very impressed by the formula and wear without feeling heavy or clumpy on the eyelashes. Like the tube design as well. I’d prefer a brush with slightly more definition personally
Yes, I recommend this product.
Helpful?
Value for money, 4.0 out of 5
Texture, 4.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 3.0 out of 5
2 out of 5 stars.
Does what it says, sadly irritated my eyes
3 years ago
I had no issues applying or with clumping. However, I found my eyes to be stinging after about 7 hours of wear -I have not had this problem before with any mascaras (I have used other L'Oreal ones) so sadly this product was not for me :(
No, I do not recommend this product.
Originally posted on boots.com
1 out of 5 stars.
Awful Mascara
4 years ago
This mascara clumps and does not extend your lashes, they look so short after applying.
The only way it can be used is if you wipe off most of mascara from the wand before applying bit even then this doesn't redeem it!
I can't see why anyone would give it 5 stars unless they are getting paid to do so, also found the smell too flowery and it lingers for ages after applying.
Very disappointed, definitely didn't live up too the hype.
No, I do not recommend this product.
Originally posted on boots.com
5 out of 5 stars.
Amazing volumising mascara
4 years ago
I've tried many different mascaras since I began playing with make up as a pre teen. This is genuinely one of the best voluminsing mascaras I've used. It really adds volume and doesn't clump up either. Doesn't transfer onto eyelid either throughout the day so really recommend this.
Yes, I recommend this product.
Originally posted on asos.com
4 out of 5 stars.
Excellent
4 years ago
This mascara gives good volume and lifts your lashes. It provides good coverage and is easy to apply. I would recommend this macara to friends and family. Loreal always make good quality products and good value
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 4.0 out of 5
Texture, 5.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 3.0 out of 5
5 out of 5 stars.
Beautiful true black mascara
4 years ago
I love this mascara, it has dramatic black pigment and gives amazing long-lasting volume and definition to your lashes too. I get so many compliments when using this mascara so will definitely be buying it in future.
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 3.0 out of 5
3 out of 5 stars.
Not great
4 years ago
I’ve been lucky enough to trail this mascara on for free but it didn’t do too well for my lashes. I found it clumped my lashes and did r have the desired look I was after so unfortunately I wouldn’t recommend this mascara.
ConsLow quality
No, I do not recommend this product.
Helpful?
Value for money, 2.0 out of 5
Texture, 1.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 2.0 out of 5
5 out of 5 stars.
Wow what a mascara
4 years ago
This mascara is probably one of the best i have ever used. Goes on perfectly no clumps, no flaking, no under eye residue. Amazing looking full lashes all day. I have always had my favourite l'oreal mascara but this has now replaced it.
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Mega black mascara!
4 years ago
This is my sort of mascara. Jet black and gave plenty of volume. I love L'Oréal mascaras and this one has to be one of my faves. Definitely recommend this to have in your makeup bag as a high street mascara.
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Wow!
4 years ago
Great mascara for volume and length, long lasting, no flaking of panda eyes. Really easy to use, there was no drag using the product it glides on and it didn’t feel drying. Colour stayed vibrant all day. Worked really well with my dark brown eyes.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
3 out of 5 stars.
Not my thing
4 years ago
When you first buy this it can be quite wet. Much like the normal air volume mascara, this can easily clump lashes together. It doesn't always happen, but when it doesn't there is no saving it! Layers must be done whilst still wet, but even then there is still a clump risk! Great brush and tube style. Very easy to hold and use. Very black in colour. No flaking for me as yet. I can't say I've tested it for more than 16hrs yet. It performed well in that time but no better than the normal air volume. I don't think I have a need for this.
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 4.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Fantastic mascara!
4 years ago
Fantastic mascara! A lovely dark shade with good staying power - I have been wearing it everyday for work. I haven’t noticed any clumps which is great. The applicator is really easy and because the bottle has a flat feel it is very easy to hold.
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Long lasting, great brush
4 years ago
Really pleased with the product, long lasting and does not get lumpy. The recipient is not bulky and the brush makes it super easy to separate the lashes. Also, intense colour that makes your eyes stand out.
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
4 out of 5 stars.
For a dramatic lash, yes...
4 years ago
I have a hate/love relationship with this mascara. The mascara is quite wet and I worry that I'll smudge or make a mess when I'm applying. The formula provides a thick, clumpy look. Not my favourite but because of the intensity of the black and volumising effect, my lashes look dramatic. So perfect for a night out. Once the formula has dried, it does not smudge.
ProsHigh quality, Durable
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 3.0 out of 5
Fragrance, 5.0 out of 5
Moisturising benefits, 5.0 out of 5
5 out of 5 stars.
Great volumising mascara.
4 years ago
Great mascara, packaging is very attractive and great size to fit in a purse. Mascars is easy to apply and the lashes don't clump or flake on the facr. The lashes appear volumised, and the colour is also intense and the effect of the mascara lasts all day and night.
ProsHigh quality
Yes, I recommend this product.
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 3.0 out of 5
4 out of 5 stars.
L’Oréal 30H air volume mascara
4 years ago
Firstly I really like the packaging and design of this product it’s intriguing and fun and I was really excited to try the product. The mascara is a lovely black colour and looks so amazing on my lashes.
My lashes looked noticeably longer and really stood out because of how dark the mascara was. However my only complaint was that too much product got picked up on the wand and did make my eyelash look clumpy if I wasn’t careful but I easily fixed that by brushing off the excess mascara with a spoolie.
ProsDurable
Yes, I recommend this product.
Helpful?
Value for money, 4.0 out of 5
Texture, 4.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 3.0 out of 5
9 – 38 of 208 Reviews
