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Magic Retouch Black Permanent Root Concealer

3.4
(30)
3.4 out of 5 stars. 30 reviews
2 BLACK MAGIC PERM
Color
  • Blonde
  • Brown
  • Dark Blonde
  • Dark Brown
  • Darkest Brown
  • Light Blonde
  • Light Brown
  • Blackblack permanent root concealer
  • Blondeblonde permanent root concealer
  • Brownbrown permanent root concealer
  • Dark Blondedark blonde permanent root concealer
  • Dark Browndark brown permanent root concealer
  • Darkest Browndarkest brown permanent root concealer
  • Light Blondelight blonde permanent root concealer
  • Light Brownlight brown permanent root concealer
  • Black Permanent Root Concealer 2
  • Permanent Root Concealer Common Image 1
  • Permanent Root Concealer Common Image 2
  • Permanent Root Concealer Common Image 3
  • Permanent Root Concealer Common Image 4
Product details
Looking for that perfect quick fix between colouring? New Magic Retouch Permanent hair colour for 100% grey root coverage in just 10 minutes blends seamlessly with your hair colour. Mixing your hair colour is also now precise, easy to use and mess free. Thanks to our new applicator where you only apply colour directly where you need it. Suitable for all hair types and textures.

FAST 100% grey coverage in just 10 minutes!

EASY Mix & colour from one easy-to-squeeze bottle

CUSTOMIZED Choose from two applicator tips: Soft Brush Tip or Precision Tip

MESS-FREE Apply colour only where you need it. No mess! ?

New Magic Retouch Permanent hair colour for 100% grey root coverage in just 10 minutes that blends seamlessly with your hair colour. Our new permanent and long-lasting solution for grey roots comes with 2 different applicators for a precise and easy application to target grey hair. Just mix the colour from one easy-to-squeeze bottle to cover 100% of grey roots for up to 4 weeks in one use*. Mixing your hair colour is now mess free as you can screw on the bottle the comb or precision cap and apply colour directly where you need it. Suitable for all hair types and textures.

*INSTRUMENTAL TEST

Usage

1. Mix & colour from one easy-to-squeeze bottle 
2. Choose from two applicator tips: Soft Brush Tip or Precision Tip 
3. Apply colour only where you need it. For full instructions please refer to the leaflet

For more information, please visit our becoloursafe website.

Ingredients
COLOUR GEL: 1254010 AQUA/WATER•ALCOHOLDENAT.•PEG-4RAPESEEDAMIDE•GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUM HYDROXIDE • p-PHENYLENEDIAMINE • POLOXAMER 338 • RESORCINOL • OLEYL ALCOHOL • m-AMINOPHENOL • HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • AMMONIUM THIOLACTATE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • EDTA • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. Z297332/1). DEVELOPER CRÈME: 1152439 AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE• GLYCERIN (F.I.L. C202318/2).



*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

Safety Information
SAFETY INSTRUCTIONS
HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.
• Read and follow instructions.
• This product is not intended for use on persons under the age of 16.
• Temporary “black henna” tattoos may increase your risk of allergy.
• Do not color your hair if:
- you have a rash on your face or sensitive, irritated and damaged scalp,
- you have ever experienced any reaction after coloring your hair,
- you have experienced a reaction to a temporary “black henna” tattoo in the past.
ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THE PRODUCT, EVEN IF A HAIR COLORING PRODUCT HAS BEEN USED BEFORE.

MAKE SURE TO PURCHASE THE PRODUCT IN ADVANCE TO PERFORM THE ALLERGY ALERT TEST 48H BEFORE USING IT.

• Keep out of reach of children.
• Wear suitable gloves.
• Avoid contact with eyes.
• Rinse eyes immediately and abundantly if product comes into contact with them.
• Do not use for any other purpose than coloring hair.
• Rinse hair well after application.
Follow the instructions for use

Reviews

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5 starsstars

13
13 reviews with 5 stars.

4 starsstars

5
5 reviews with 4 stars.

3 starsstars

3
3 reviews with 3 stars.

2 starsstars

0
0 reviews with 2 stars.

1 starstars

9
9 reviews with 1 star.

Overall Rating

3.4

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Average Customer Ratings

Value for money
Value for money, 3.6 out of 5
3.6
Texture
Texture, 3.7 out of 5
3.7
Fragrance
Fragrance, 3.7 out of 5
3.7
Moisturising benefits
Moisturising benefits, 3.5 out of 5
3.5

Customer Images and Videos

  • Don't bother
  • 2 applications

Filter Reviews

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Non-incentivised reviews
1 to 8 of 30 Reviews
1 – 8 of 30 Reviews
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Most Recent
1 out of 5 stars.

Color oxidized before I used it

11 months ago
This is the second time the product was found to not be stable. There should be an expiration date. Last time it was all the same lot number, this time it was theee different lot numbers. Should have know when the application color seemed ofd
ConsLow quality, Not durable

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 2.0 out of 5
2.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
1 out of 5 stars.

Below expectations

a year ago
The colour goes off within a few washes. Also single use only so not a great bang foe your buck.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Incredibly cold. feels like liquid nitrogen

a year ago
I just bought this and it was a huge shock that it is directly freezing gas onto my scalp. This cannot be ok. Horrid experience.
ConsLow quality

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
5 out of 5 stars.

great

a year ago
Very happy with product.Using for last 6 months,applying on the roots monthly. Many thanks.

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Below average product for a premium price

a year ago
It is single use only. If you mix everything as advised use it on the same day. Not suitable for touch up only

No, I do not recommend this product.

Originally posted on boots.com

3 out of 5 stars.

It doesn't last that long

a year ago
I bought two of the magic retouch permanent product, in brown, the idea is really good, and it's much cleaner and easier that the L'oreal permanent Hair dye normal box, but I'm afraid it doesn't last that long as it says in the box, after a week, the color fades and it looks like I need to do that again. So I used the second box, this time, just to make sure that I did not miss any steps, and again after a week, I could see my roots again, so until the formula of this product is improved, I won't buy it again, I will carry one using L'Oréal Magic Retouch Instant Root Concealer Spray, thanks
ConsNot durable

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
1 out of 5 stars.

DOES NOT WORK

2 years ago
Just went out and bought this hoping to cover my roots until my hair appointment ...followed all instructions..Still have grey roots ...I might as well put the money down the drain...10.00 for nothing...don't waste your hard earned money as it does not work....so dissatisfied
ConsLow quality

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
1 out of 5 stars.

Doesn’t work

2 years ago
I’ve now done 2 applications of this a week apart and it simply does not work. Greys very much still visable. Followed the instructions and even left on longer the second application. Quite disappointing really

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
1 – 8 of 30 Reviews
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Reviews

Rating Snapshot

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5 starsstars

13
13 reviews with 5 stars.

4 starsstars

5
5 reviews with 4 stars.

3 starsstars

3
3 reviews with 3 stars.

2 starsstars

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0 reviews with 2 stars.

1 starstars

9
9 reviews with 1 star.

Overall Rating

3.4

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Average Customer Ratings

Value for money
Value for money, 3.6 out of 5
3.6
Texture
Texture, 3.7 out of 5
3.7
Fragrance
Fragrance, 3.7 out of 5
3.7
Moisturising benefits
Moisturising benefits, 3.5 out of 5
3.5

Customer Images and Videos

  • Don't bother
  • 2 applications

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Most Recent
1 out of 5 stars.

Not enough product

3 years ago
Good idea but not enough of it at all . May as well use a full box as touch up same price and would complete the job properly
ProsHigh quality
ConsLow quality

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 2.0 out of 5
2.0
1 out of 5 stars.

Nope

3 years ago
Note quick and easy to apply, there also wasn't enough to cover all of my roots. It stains your skin like crazy, id barely washed the staining from my skin when my roots started to lighten again. Massively overpriced, I can get 2 full boxes of dye for the same price
ConsLow quality

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
5 out of 5 stars.

Easy to use

3 years ago
Its a really easy way to touch up your roots - the applicator is easy to use. The applicator allows you to use it exactly where its required so there's no mess. It’s the perfect size and gives you hardly any waste which is great.
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
3 out of 5 stars.

Not quite what I expected

3 years ago
I was really looking forward to this one as I've used the sprays a lot and thought it was similar but like a marker pen. However, it's not easy and quick to apply, it's actually more like a small bottle of hair dye with a comb applicator. It's not a quick apply and go, you have to put it on wait wash and dry.

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 2.0 out of 5
2.0
1 out of 5 stars.

Didnt like this at all ☹️

3 years ago
Strong chemical smell that lingers in hair. I know the colour is black but it was a very harsh black. Makes hair very dry and not easy to manage like usual hair colours. Very disappointed, make sure you cover clothing and bedding as it stains things very easily even when was out of hair it left marks on pillowscases. Was awful to use 😕
ConsLow quality, Not durable

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
5 out of 5 stars.

A handy little root rich up

3 years ago
A really easy way to touch up your roots. The applicator is so handy, easy to use I think it would be perfect for a newbie to colouring your roots. The colour was really good. It’s the perfect size and gives you hardly any waste which is great.
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
4 out of 5 stars.

It does exactly what you want it to do !!

3 years ago
I already use the temporary root spray which is extremely good at hiding my grey and natural roots and blending in completely with my choice of hair colourant. So, I was eager to try this permanent retouch too. It's very easy to mix. The applicator allows you to use it exactly where its required so there's no mess. the waiting time is short and it covers up all my grey roots. I only did it a week ago, so I can't as yet agree with the details on the box that says it will last for 4 weeks. However, L'Oreal never make false claims , so I'm convinced it'll see me through as advised. And it is a great product ! And I can thoroughly recommend it. But for simple ease, I shall still continue to use the L'Oreal Magic Touch spray. So please, please, L'Oreal don't discontinue it !!!
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
4 out of 5 stars.

Great for those odd grey hairs

3 years ago
This is a good product when you may be going out and want to retouch noticeable greys. It’s very simple you mix the developer and colour together in the bottle and apply to the roots. The comb applicator is a really nice touch and helps spread the colour evenly however it is not enough to touch up all the greys on your on your head.
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 4.0 out of 5
4.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
5 out of 5 stars.

Perfect cover

3 years ago
I used it on my mom’s hair that are dark and thin and it had the most wonderful look! It covered the roots perfectly it didn’t transfer on cloths and looked really natural. Smells very pleasant and it doesn’t dry your hair. It extended my mom’s hair colour appointment for a week!
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Easy to use, blends well.

3 years ago
Just shake the can and spray on your roots, its blends beautifully. it dries quickly and doesn't wash out until you shampoo it. It's very easy to use. I'd recommend it. It covers up any grey patches. Good to use if it's just a small bit of grey showing through.
ProsHigh quality

Yes, I recommend this product.

  • Review photo 1.
Helpful?
Value for money
Value for money, 4.0 out of 5
4.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
5 out of 5 stars.

Great in between colour

3 years ago
Great hair dye for an in between whole head colour. So easy to use and quick processing time this is perfect for covering those pesky grey hairs. Dye covered well and left hair moisturised. Would definitely recommend.
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Great product

3 years ago
Such a great product, this is really easy to use and very convenient for when you don't have much time. The spray bottle is a nice size and sprays the product evenly. I would definitely recommend as it's so easy.
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Time saver!

3 years ago
Super confident to have this little retouch applicator which saves me from having to dye all my hair. I love how quick and easy this is to use. The brush applicator is great in ensuring precise and even coverage.
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Foolproof root touch up

3 years ago
Super easy, mess free and quick to use! Absolutely perfect for in between dye jobs to quickly cover those pesky grey hairs. It’s much easier than the spray I find and less fiddly. Totally recommend this!
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
4 out of 5 stars.

Good root dye

3 years ago
I have used the spray from the same range to cover my roots and it is a very good product. This root dye is the next step. It is only a small bottle as it's just for roots so there's no waste, it is easy to use and apply. There is a brush and the normal applicator, and both are good. The dye went on well.

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 4.0 out of 5
4.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
4 out of 5 stars.

Handy packet/great precision application

3 years ago
Great packaging and a good, handy product. Admittedly I can only comment on application and 1st thoughts at this stage as haven’t had it in long enough to feedback re: how long lasting it is but hoping I’ll be pleased with the results. The application is quick and easy to do anD I like not having to wait too long for the magic to happen!
Helpful?
Value for money
Value for money, 4.0 out of 5
4.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
5 out of 5 stars.

Im very impressed

3 years ago
Great product im very impressed such a great product its easy to use and lasts ages,it does exactly what it says great to use simple and no problems i am definitely recommending this to my friends thanks L'Oreal
Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
4 out of 5 stars.

Little secret

3 years ago
This is fantastic for when you don’t have the time or energy to do your roots. Easy to use and lasts so well! Especially good for short hair when you don’t want to open a new box of dye. A great little secret!
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 4.0 out of 5
4.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 3.0 out of 5
3.0
5 out of 5 stars.

Magic

3 years ago
Magic retouch pernament in black 2 Very easy to use. Very easy instructions to fallow. Covers greys very quickly, easy application. Can choose from two applicators, one with little brush another presition tip.
ProsHigh quality
ConsLow quality, Not durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Amazing

3 years ago
This is amazing. I use the spray already and now this. This is too good. Its very easy to use and iys not messy at all. I used it on my mom and honestly i love all these products. I will deffo re purchase

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
3 out of 5 stars.

good product

3 years ago
hides greys well with the colour and can barely notice greys even though its not full coverage. also does not dry up so when you touch your hair, i get black marks on my hand. if i lie down on my pillow, it leaves marks so best to use when not doing either of those things or before a wash
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 3.0 out of 5
3.0
5 out of 5 stars.

Brilliant colour easy application book

3 years ago
Brilliantly quick and easy and manageable to use covers grey 100% ice easy application comes with a comb brush to easy apply with no messing and gloves with it so easy bottle to manageable to use wee
ProsHigh quality
ConsLow quality
Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
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Black
Magic Retouch
Black Permanent Root Concealer
    • default
    Magic Retouch Black Permanent Root Concealeris available at the following retailer(s):
    • Sainsbury's
    • Tesco
    • Boots.com
    • Amazon.co.uk
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