Discover True Match, the UK's #1 Foundation Brand* - A skincare infused foundation, now available in 48 shades. True-to-skin coverage, now formulated with up to 6 different pigments for a more precise match. Enriched with Hyaluronic Acid. *"Source ©2022 NielsenIQ data, value and units, Cosmetics Face, Foundation category brand (client defined) 52 w/e 21/05/22, United Kingdom (GB+NI) Total Coverage"

Discover True Match, a skincare infused foundation in shade 10C. The formula provides perfect, natural and true-to-skin coverage. Now upgraded with a new skin-matching technology, which includes up to 6 different pigments for a more precise match. Enriched with Hyaluronic Acid. The formula provides up to 24H hydration. Improves skin quality in 2 weeks.

A super blendable skincare infused foundation, now available in 48 shades. Our True Match foundations provides perfect, natural-looking true-to-skin coverage with skin-matching technology, upgraded with up to 6 different pigments to capture the nuances of each skin tone for an even more precise match.

Ingredients

G926543 - INGREDIENTS: AQUA / WATER • DIMETHICONE • ISODODECANE • CYCLOHEXASILOXANE • GLYCERIN • PEG-10 DIMETHICONE • METHYL METHACRYLATE CROSSPOLYMER • BUTYLENE GLYCOL • PENTYLENE GLYCOL • SYNTHETIC FLUORPHLOGOPITE • DISTEARDIMONIUM HECTORITE • HYDROXYETHYLPIPERAZINE ETHANE SULFONIC ACID • CETYL PEG/PPG-10/1 DIMETHICONE • SODIUM CHLORIDE • POLYGLYCERYL-4 ISOSTEARATE • HEXYL LAURATE • CAPRYLYL GLYCOL • PHENOXYETHANOL • DISODIUM STEAROYL GLUTAMATE • TOCOPHEROL • PANTHENOL • ALUMINUM HYDROXIDE • HYDROXYETHYL UREA • TIN OXIDE • HYDRATED SILICA • METHICONE • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE ● [+/- MAY CONTAIN: CI 77891 / TITANIUM DIOXIDE • CI 77491, CI 77492, CI 77499 / IRON OXIDES • MICA • CI 77510 / FERRIC AMMONIUM FERROCYANIDE • CI 15985 / YELLOW 6 LAKE • CI 42090 / BLUE 1 LAKE • CI 45410 / RED 28 LAKE • CI 15850 / RED 7]. (F.I.L. D167167/2).

*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

Usage

Start with a well cleaned, toned, and moisturised face. Apply your True Match foundation. Starting with the T-zone, and in a rolling motion work your way out. Shake well before use.

Tap & Try

Safety Information

No specific precautions for use are required for this product under normal or reasonably foreseeable conditions of use.

Reviews

Rating Snapshot

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856 reviews with 5 stars.

302 reviews with 4 stars.

98 reviews with 3 stars.

58 reviews with 2 stars.

68 reviews with 1 star.

Overall Rating

4.3

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Average Customer Ratings

Value for money, 3.8 out of 5

Texture, 4.6 out of 5

Fragrance, 4.4 out of 5

Moisturising benefits, 4.4 out of 5

Customer Images and Videos

Filter Reviews

1 to 8 of 1382 Reviews

1 – 8 of 1382 Reviews

5 out of 5 stars.

19 days ago

Love this foundation, just as good as really expensive foundations! Great coverage that lasts all day (all 13 hour shift)! Definitely recommend

Originally posted on asos.com

1 out of 5 stars.

Too dark

a month ago

The colour match is far too dark for my skin tone.

Originally posted on 1-N

Helpful?

Value for money, 1.0 out of 5

Texture, 1.0 out of 5

Fragrance, 1.0 out of 5

Moisturising benefits, 1.0 out of 5

1 out of 5 stars.

0.5C is orange

a month ago

Why is 0.5C (their lightest cool toned foundation) noticeably orange? Clear they put no effort into making sure they tested the product on a real person

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

0.5C Orange

a month ago

0.5c was visibly orange, clearly was not tested on real people. They put no more effort into ACTUALLY making good shades than any other brand on the market

No, I do not recommend this product.

Originally posted on 1-N

Helpful?

Value for money, 1.0 out of 5

Texture, 3.0 out of 5

Fragrance, 2.0 out of 5

Moisturising benefits, 3.0 out of 5

1 out of 5 stars.

Awful quality

2 months ago

I bought it on saturday the 7th as wanted hydrating and lighter coverage, but the product is absolutely shocking. By far the worst foundation I tried so far. It just goes off your face in roles, is patchy. Going to return it asap.

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

great

2 months ago

looks just like skin, absolutely great and easy to blend

Originally posted on boots.com

4 out of 5 stars.

My favourite drugstore foundation

3 months ago

I was recommended this buy a friend, this foundation is brilliant. It’s very buildable so perfect for any look ranging from “no makeup” to everyday to full glam. The shade range is great and i was able to match mine so well. It doesn’t dry my skin out, it feels good on the face. As for longetivity, it will budge. I find it fades off a bit throughout the day depending on how much im outside which is a bit of a bummer.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Good.

4 months ago

Good product. Will buy again. Good matching. True to name

Yes, I recommend this product.

Originally posted on boots.com

1 – 8 of 1382 Reviews

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Reviews

Rating Snapshot

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856 reviews with 5 stars.

302 reviews with 4 stars.

98 reviews with 3 stars.

58 reviews with 2 stars.

68 reviews with 1 star.

Overall Rating

4.3

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Average Customer Ratings

Value for money, 3.8 out of 5

Texture, 4.6 out of 5

Fragrance, 4.4 out of 5

Moisturising benefits, 4.4 out of 5

Most Helpful Favorable Review

5 out of 5 stars.

10 years ago

I have finally found a liquid foundation that is the perfect colour match. So glad you launch Linen 1.5N its lovely for everyday as I am pale but with a neutral undertone and a lot of paler foundations have pinky tones. Please do not discontinue this product or shade!

104 people found this helpful

Show Reviews:

Most Helpful Critical Review

2 out of 5 stars.

9 years ago

So I thought I'd give this a try after constantly seeing it advertised on TV and also hearing good things about it. Usually I use MAC or Bobbi Brown, but I wanted a nice light wearing foundation to wear in the day for work so I thought I'd give this a try! I'm shade 8.D/8.W - and it's hard enough as it is to find foundation for coloured skin this shade was actually ok but just the tiniest bit darker than what I usually use! It's a lot more runny to foundations I usually use, but feels nice to put on the skin. Long lasting effects not good, my skin kept getting greasy half way into the day & I love a matte finish on my skin! Also I've noticed it's glittery and I find that so annoying I didn't realise until I first put it on my face and then when shining a light on the bottle I then seen! I would only use this as a last resort!. I've now gone back to my original foundations, which makes me think stick to would you know, and even then I don't think I'd use true match again it'll just be left sitting there!. Personally I don't think it's a good foundation for coloured skin! But the true match liquid concealer on the other hand, very good product! Maybe this just isn't suited to my skin, which is a shame!.

99 people found this helpful

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Customer Images and Videos

tastes great on toast

Originally posted on asos.com

5 out of 5 stars.

Love it

7 months ago

Love this. Good coverage without looking heavy or cakey and lasts all day

Yes, I recommend this product.

Originally posted on asos.com

5 out of 5 stars.

8 months ago

Great coverage, blends well

Originally posted on asos.com

1 out of 5 stars.

Not happy with the shade match it’s so grey on ski

9 months ago

Not happy with the shade gutted I ordered it can’t

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Rated 1 out of 5 by Bobbbbbbbi from Too dark The colour match is far too dark for my skin tone.

Date published: 2026-03-20

Rated 1 out of 5 by KayEssEm from 0.5C is orange Why is 0.5C (their lightest cool toned foundation) noticeably orange? Clear they put no effort into making sure they tested the product on a real person

Date published: 2026-03-08

Rated 1 out of 5 by KayEssEm from 0.5C Orange 0.5c was visibly orange, clearly was not tested on real people. They put no more effort into ACTUALLY making good shades than any other brand on the market

Date published: 2026-03-08

Rated 1 out of 5 by Not happy from Awful quality I bought it on saturday the 7th as wanted hydrating and lighter coverage, but the product is absolutely shocking. By far the worst foundation I tried so far. It just goes off your face in roles, is patchy. Going to return it asap.

Date published: 2026-02-10

Rated 5 out of 5 by Eve O from great [This review was collected as part of a promotion.] looks just like skin, absolutely great and easy to blend

Date published: 2026-02-02

Rated 4 out of 5 by trinnie from My favourite drugstore foundation I was recommended this buy a friend, this foundation is brilliant. It’s very buildable so perfect for any look ranging from “no makeup” to everyday to full glam. The shade range is great and i was able to match mine so well. It doesn’t dry my skin out, it feels good on the face. As for longetivity, it will budge. I find it fades off a bit throughout the day depending on how much im outside which is a bit of a bummer.

Date published: 2026-01-21

Rated 5 out of 5 by Varsh from Good. Good product. Will buy again. Good matching. True to name

Date published: 2025-12-15

10-C Reviews - page 2

Rated 5 out of 5 by Suzyq from L’Oréal foundation Love L’Oréal foundation. Been buying it for years. Excellent coverage.

Date published: 2025-12-14

Rated 5 out of 5 by Heidi from L’Oréal foundation Good choice of shades, excellent cover and lasts all day

Date published: 2025-12-13

Rated 1 out of 5 by sharky from Very cakey, don't recommend This was a decent color match for olive toned skin, but I wouldn't recommend it. It's very cakey and looks horrible my skin. The coverage is buildable, but it's one of the worst foundations I've ever used. I've tried various primers and moisturizers beforehand, and no matter what, it looks cakey on my skin and emphasizes lines. It also runs out quickly, I need to use more than with other products. Do not recommend

Date published: 2025-12-06

Rated 5 out of 5 by Joereaney from Beautiful Excellent coverage and velvet smooth! So nice and far better than expensive brands.

Date published: 2025-12-01

Rated 5 out of 5 by KathW from Excellent foundation. My favourite foundation at a good price. Light on the skin but very good cover,

Date published: 2025-12-01

Rated 4 out of 5 by Anonymous from Light weight foundation Lovely foundation, it’s quite watery and thin so you may need to layer up depending on the coverage you want! I have shade 2N and it matches me skin perfectly!

Date published: 2025-11-29

Rated 5 out of 5 by mags from perfect got the correct colour now and excellent. Covers well without feeling sticky, does what I wanted it to do i.e. help cover up an aging face!!!! Need all the help I can get.

Date published: 2025-11-14

Rated 5 out of 5 by Boots reviews from Great foundation Perfect colour match. Have bought this for years and continue to be impressed.

Date published: 2025-11-03

Rated 5 out of 5 by Margaret E from Natural shade and long lasting Have been using this product for many years and wouldn't use any other. Good shades and again long lasting.

Date published: 2025-11-02

Rated 5 out of 5 by saraht12 from Love this foundation I was specifically looking for a dewy foundation as I prefer that finish. I didn't try this in store so chose my shade just by looking at the swatches. It is slightly darker than my skin but the color matching technology (don't ask me how it works) meant it blended into my skin and looked natural It is quite liquid which I am not used to but applying it was a dream as it glided over my skin when I applied it with my fingers, covering every pore and blemish while still looking like my skin, but better. It didn't leave it oily looking just healthy and luminous so I think this would work for most skin types.

Date published: 2025-10-29

Rated 5 out of 5 by Debbie from True to match colour - perfect Lovely light feeling foundation, with easy to use pump.

Date published: 2025-10-23

Rated 5 out of 5 by Olivia from Great match for my skin tone [This review was collected as part of a promotion.] Was pleased to finally find the correct match for my pale completion and dry skin type, which I’ve found very difficult previously. Oxidises well.

Date published: 2025-09-09

Rated 4 out of 5 by Mature and youthful from True match just like it says on the bottle It is a true match for my skin but could be more moisturising

Date published: 2025-09-07

Rated 5 out of 5 by PBJ1601 from Easy 5-Minute Recipe [This review was collected as part of a promotion.] tastes great on toast

Date published: 2025-09-06

Rated 5 out of 5 by Katieb from Love it [This review was collected as part of a promotion.] Love this. Good coverage without looking heavy or cakey and lasts all day

Date published: 2025-09-03

Rated 5 out of 5 by ALI E from Love it [This review was collected as part of a promotion.] Deffo my new go to. Does exactly what it says

Date published: 2025-09-02

Rated 1 out of 5 by Jojo31 from Dreadful! Absolutely awful foundation. Used this foundation which is the old formula. The new one irritated my skin and made it sting and itch. Will never buy it again. Why change the formula when the original one was better?

Date published: 2025-08-31

Rated 5 out of 5 by Lisay from Perfect coverage [This review was collected as part of a promotion.] Perfect colour match

Date published: 2025-08-30

Rated 5 out of 5 by Livs from Perfect match foundation [This review was collected as part of a promotion.] Great coverage, blends well

Date published: 2025-08-29

Rated 1 out of 5 by Iqra from Not happy with the shade match it’s so grey on ski Not happy with the shade gutted I ordered it can’t

Date published: 2025-07-23

Rated 5 out of 5 by M Kidd from Good coverage I like this as it is nice and light and good colours

Date published: 2025-07-15

Rated 5 out of 5 by Liza265 from Perfect new shade for pale skin! I’ve been wearing 0.5N for years and love the formula, but always felt it’s a little dark and a little pink. I’ve got neutral skin but my face is more pink, so I felt like a warmer shade would even it out. The new 0.0W is perfect!! So pleased to find it and won’t be without it now

Date published: 2025-07-14

Rated 4 out of 5 by bpr46 from OK I wanted to try this foundation because it's received such rave reviews online. It's "okay" but doesn't have the staying power my usual foundations have.

Date published: 2025-06-30

Rated 5 out of 5 by Anonymous from The best I've tried many foundations, most of them premium brands but this is the best. The colour match is perfect, the feel of it is lovely on my skin, It lasts really well, gives a lovely natural coverage and it just looks amazing on.

Date published: 2025-06-25

Rated 5 out of 5 by JudiS from Wonderful foundation I wanted to try a different brand, as I felt the foundation I was using just wasn't right for me (famous American brand and 3 times the price). I honestly couldn't believe how this felt as I was putting it on, as it's as light as a feather. I only wish I'd found it sooner.

Date published: 2025-06-23

Rated 5 out of 5 by Lizz from Nice foundation that goes on evenly Used this foundation numerous times. Good colour match & goes on evenly. Lasts quite a while.

Date published: 2025-06-18

Rated 5 out of 5 by Linda from Very satisfied I have used this for a long time. It blends with skin tone and gives a smooth covering without being over the top

Date published: 2025-06-05

Rated 5 out of 5 by Olly B from Super easy wear and good price I've worn this for years, love, love it, Glides on and stays on

Date published: 2025-06-05

Rated 5 out of 5 by Sabz from Amazing for the price Amazing formula. Sits so seamlessly on the skin like a soft powder finish. Doesn’t cling to dry skin as long as you have a moisturised hydrated base. So easy to shade match also. I wear shade 2N. I have light skin with neutral/ cool undertones.

Date published: 2025-06-04

Rated 5 out of 5 by Bundles from Brilliant coverage even for 50 yr old skin Great coverage good price. Borrowed off my daughter and now use all the time - loads of shades

Date published: 2025-06-04

10-C Reviews - page 3

Rated 5 out of 5 by gisella from Lovely smooth foundation I have been using L'Oreal foundation for years, i like how light and well it matches my skin tone. The range has a creamy coverage wand stick that you can buy to match the foundation too. So i am happy with the products.

Date published: 2025-05-26

Rated 5 out of 5 by Angie from Quick delivery Lovely foundation perfect for older skin & quick delivery

Date published: 2025-05-25

Rated 4 out of 5 by Holly from Love this foundation Love this foundation lots of shades to chooses from and it is easy to build coverage, only down side the last 2 I have bought the top of the pump has been broke. Overall love this foundation!

Date published: 2025-05-07

Rated 5 out of 5 by SheShe from Choice of shades I have been using true match for several years now. It gives perfect coverage and also has an SPF. I use 2N for my skin but there are several shades for darker skin.

Date published: 2025-05-04

Rated 5 out of 5 by Fionula from Perfection :) I have been using this foundation for the past 3 years and no other one has compared! The colour match is perfection and I have recieved lots of compliments on my skin, some people thinking I wasn't wearing foundation at all ! And it's a fantastic price. It's very light on ur skin and lasts the day.

Date published: 2025-04-29

Rated 5 out of 5 by Rubyrocks from Second skin! Non greasy, easily absorbed into the skin, matching shades are plentiful…can always find a shade that matches my complexion…when on holiday or not! Light liquid…hardly shows!

Date published: 2025-04-07

Rated 5 out of 5 by Anonymous from Best foundation ever! I’ve wrote a review before but I just need to tell you all how incredible this foundation really is, lightweight but so builadable and it feels like silk on the skin! I’ve tried different colours and neural/ cool tones both beautiful! Would like to try the warm tone too!

Date published: 2025-03-28

Rated 5 out of 5 by Lucyamberx from Holy grail foundation Amazing foundation. Great for combination & dry skin. Covers all my imperfections and blends out beautifully. I absolutely love this foundation , more so than my high end branded ones. Holy grail product

Date published: 2025-03-07

Rated 5 out of 5 by Anne W from Unbeaten I've tried many foundations over the years but this is by far the best in every way. I have a mature skin and as it says, it offers a true match to the natural colour of my skin and I have now used it for several years. In winter I use a paler colour - 3N - then adapt it as the seasons change to a mixture of 3 and 4 then to 4N in summer. I gives medium coverage with a slight glow to the skin. Never dry and cakey. I look out for Boots' excellent 3 for 2 L'Oreal offers which come along regularly and so must make it one of the most affordable offers on the market for an excellent product.

Date published: 2025-03-01

Rated 4 out of 5 by Matthais from Paris True Match Foundation Love this True Match foundation,easy to apply smooth and creamy covers well,not greasy.

Date published: 2025-02-27

Rated 5 out of 5 by Rosie M from Excellent foundation Good cover of any blemishes, covers smoothly and looks natural. Fabulous choice of shades. I absolutely love this foundation. Only problem, the lid gets very messy inside.

Date published: 2025-02-22

Rated 5 out of 5 by Liz N from A must buy As a transgender I highly recommend this product. Smooth. Easy to apply. Non sticky.

Date published: 2025-02-08

Rated 5 out of 5 by emma m from liked Absolutely fantastic product dears! This foundation is a fantastic option for mature skin. It’s hydrating, natural-looking, and easy to blend—perfect for everyday wear. If you’re looking for something that enhances your skin without feeling heavy, this is a great choice. Highly recommend!

Date published: 2025-02-07

Rated 5 out of 5 by 1996 from affordable foundation I’ve used this foundation for years, it’s cheap and never had a problem with it.

Date published: 2025-02-07

Rated 5 out of 5 by PB50 from Perfect match Love the feel and look of this product. Lasts all day.

Date published: 2025-01-13

Rated 5 out of 5 by Mellons from Really is a true match Perfect for my older skin look smooth and natural please don’t change it

Date published: 2025-01-12

Rated 5 out of 5 by Harriet56 from My new favourite foundation I was a loyal user of a popular but very expensive long-lasting foundation but would always try cheaper foundations as I could not keep justifying the price. However would always find nothing worked as well and I would always go back to the expensive foundation. But that was before I tried this - my skin looks airbrushed with this foundation and it goes on so easily with a damp blender. Long-lasting too and my makeup still looks just as good when I get home from work. Haven’t used the expensive foundation since discovering this.

Date published: 2025-01-07

Rated 2 out of 5 by EmDoug from Disappointed it has shimmer in it Really love the texture, easy to apply and matches perfectly to my skin tone but WHY does it have shimmer in it? Really disappointed there was no mention of shimmer before I purchased, the tester didn't have shimmer in it.

Date published: 2025-01-05

Rated 5 out of 5 by Profiad from True Match literally I've been wearing a similar foundation to this for a few years. The colour is a match for my skin, which is the most important factor.

Date published: 2024-12-23

Rated 2 out of 5 by Chch from Chalky and disappointing This sits on top of my skin like a chalky powder, catching in all my imperfections. Using different blending tools or heavier moisturizer didn’t help. Perhaps using a primer may improve things, but for me it’s not fit for purpose. I was looking for something mattifying for my oily skin that didn’t look horribly yellow, but couldn’t even get it on properly to test either feature. I have a feeling that it may have been alright, colour-wise, so I’ll give it one star for that, and one star for not having an overwhelming scent.

Date published: 2024-12-22

Rated 5 out of 5 by Diddle 09 from Recommended Lovely foundation it is so smooth and the finish is lovely doesn’t clog

Date published: 2024-11-27

Rated 4 out of 5 by Wisdom from L'Oréal foundation liquid It's ok. Colour is a good shade for me as I'm quite dark-skinned. Spreads well and dries on the skin quickly. Needs setting powder. I do like L'Oréal range.

Date published: 2024-11-13

Rated 5 out of 5 by Charli93 from Great coverage Always purchase this foundation for the good coverage

Date published: 2024-10-22

Rated 3 out of 5 by Sams from Ok Not a foundation girly but this looks quite nice and doesn’t stick to dry patches. Does oxidise a bit orange tho

Date published: 2024-09-24

Rated 5 out of 5 by Alif from Loreal foundation Easy to apply. Makes your skin so smooth and matches skin tone as expected. Lasts all day

Date published: 2024-09-23

Rated 5 out of 5 by Bee90 from Amazing! Repurchased many times. On my 8th bottle! Regardless of what primer I use this is beautiful on my combo skin. The most perfect foundation.

Date published: 2024-09-15

Rated 3 out of 5 by Kgusta from I wish Loreal were Leaping Bunny certified! I really like this foundation, it goes well on my 40 something skin, however, I just cannot push myself to buy Loreal anymore until they become Leaping Bunny certified, hence the average score! I just hate the thought of supporting animal testing in anyway, whether testing directly or through a 3rd party or selling products to China who we know full well still test their products on animals. Come on Loreal, take the steps to become 'officially' cruelty free!

Date published: 2024-09-09

Rated 2 out of 5 by xava from Gritty and no coverage Gritty. I don't have dry skin but it gives my face a horrible peeling look and very little to no coverage

Date published: 2024-09-09

Rated 3 out of 5 by Sophie from Not good for dry skin I bought this because my current foundation is too expensive so was looking for a cheaper one that was good for dry skin. I saw loads of recommendations for this online and I honestly have no idea how they could ! This foundation stuck to every dry flake on my face. It looked horrendous on. I tried moisturising beforehand, using a primer and I can not get it to work on my dry skin.