Answers to all of your most pressing questions on anti ageing creams.
It's an anti ageing minefield out there. So, how can we be sure to choose the best anti ageing products? In this article we’ll cover 10 facts and myths about L'Oréal Paris anti ageing creams, how they work, and which ones to pick based on your skin type and concern.
Beauty fact or myth? Let’s get the record straight about some of the most common skincare myths about anti ageing.
Myth: anti ageing and anti wrinkle creams tackle different problems. So what's the difference? An anti ageing treatment will often target the appearance of multiple signs of skin ageing - age spots, fine lines, wrinkles, loss of firmness , dullness and dryness. Anti wrinkle treatments, however, just deal with targeting the appearance of wrinkles.
Myth: Moisturising is essential for great skin but our faces need more than hydrating if we're to slow down the signs of ageing. Anti ageing creams are formulated to target the three main signs of ageing: dry skin/dehydration, expression lines, and loss of firmness. So as we get older, it's important to moisturise with an anti ageing formula.
Fact: It's not just our faces that suffer from the passage of time! We should also religiously apply an anti ageing cream to our neck and cleavage. Not forgetting our hands, which tend to get dry and develop age spots.
Myth: Although age affects us all differently, our first wrinkles will appear at around 25, when skin cell production begins to slow down. So, when should you start using anti ageing products? As we need to progressively incorporate anti ageing treatments into our beauty routine, we recommend starting an anti ageing routine in your mid-to-late 20s, before we start to notice some sagging and loss of tone.
Fact: During the night, the skin naturally enters a period of regeneration as its activity varies between day and night. To support this natural cycle, night creams are specifically formulated to provide targeted care. If you have to choose between a day or night anti-ageing cream, go for the latter!
The best night creams for ageing skin are enriched with key ingredients like Retinol, which helps to target the appearance of the first signs of ageing.
Myth: Serums and creams are designed to work together to enhance your results. Serums are highly concentrated and have a lightweight, fluid texture that is quickly absorbed into the skin's surface to target specific concerns. However, they don’t moisturise as well as creams, so they are best applied before your antiageing moisturiser.
For a great anti-ageing combo, try our Revitalift Clinical 12% Vitamin C Serum followed by our Revitalift Laser Renew Anti-Ageing Day Cream enriched with Pro-retinol and Hyaluronic Acid. It helps to even skin tone, smooth and leave skin feeling firmer.
Fact: Today's anti ageing treatments are designed to meet the needs of different skin types. For example, if you have oily or combination skin, you can opt for a lightweight formula that targets the appearance of wrinkles while helping to manage surface oil and shine like our Revitalift Filler Oil Control Hyaluronic Gel Cream.
And don't worry if your skin is prone to imperfections or blemish -prone - many anti-ageing formulas are designed with non-greasy textures that are suitable for use without clogging pores.
Fact: Anti-ageing creams are most effective when applied with a gentle massage. This technique helps the formula to be evenly absorbed into the skin's surface for maximum benefit. To support the appearance of a lifted look, apply your cream to the neck using upward movements. Help to reduce the appearance of frown lines by massaging from your inner eyebrows towards your temples, and gently tap the treatment around the eye area to help the look of plumpness and radiance.
Fact – with limits: A healthy lifestyle does help our skin look its best for longer, so it's a good idea to avoid smoking, eat a balanced diet, and stay well-hydrated. While no single food can 'stop' the natural ageing process, a healthy lifestyle genuinely helps your skin maintain a smoother and more radiant appearance over time.
Research highlights the importance of Vitamin C for overall skin health. As a potent antioxidant, it helps protect the skin's surface from environmental stressors and supports the skin's natural vitality. Incorporating Vitamin C-rich fruits and vegetables into your diet is linked with a healthier-looking complexion and a reduction in the visible signs of ageing.
But that's not all. To help delay the appearance of wrinkles, it is essential to avoid excessive sun exposure and ensure you use daily sun protection and skincare tailored to your skin's needs.
Myth: While some ingredients are better delivered in an oil-based formula, the effectiveness of a treatment depends on its overall formulation and the specific active ingredients it contains. To set the record straight, skin doesn't become 'immune' to anti-ageing creams over time; they continue to provide the same beneficial effects with regular use. In fact, a targeted anti-ageing serum is designed for consistent, daily application to help maintain a smoother and more radiant-looking complexion over time.
There comes a point in our skincare journey when a basic moisturiser may no longer meet our skin's evolving needs. As the appearance of expression lines or fine lines caused by a loss of surface firmness becomes more noticeable, it’s time to invest in a targeted anti-ageing routine. But how do you know which formula is right for you? Our expert guide makes it easy!
First and foremost, anti-ageing and anti-wrinkle products target different concerns. Anti-wrinkle creams specifically focus on the appearance of lines. In contrast, global anti-ageing creams are designed to address multiple visible signs of ageing, including the look of wrinkles, loss of surface firmness or volume, and the appearance of age spots.
Anti-ageing care comes in many forms—from serums and masks to eye creams and toners. What sets these products apart is their expert formulation, enriched with powerful active ingredients.
The star players include:
Here’s our guide to help you choose which anti ageing cream is best for your needs:
When the first signs appear: If you're noticing tired-looking features, fine lines, or an uneven skin tone, opt for a lightweight, Vitamin E-enriched cream. These formulas help to refresh the complexion and leave the skin's surface looking smoother and more radiant.
For more established wrinkles: To target the appearance of deeper lines—choose a high-performance formula. Our Pro-Retinol enriched treatments are specifically designed to target the appearance of these wrinkles, leaving the skin feeling firmer and intensely hydrated.
Our advanced anti-wrinkle formulas feature Pro-Retinol, Hyaluronic Acid, and Vitamin C. A great example is our Revitalift Laser Renew Day Cream, which targets the appearance of wrinkles and addresses multiple visible signs of ageing for skin that looks firmer, brighter, and smoother.
Dull-looking skin often signals a lack of hydration or radiance, requiring a routine that focuses on moisture and surface renewal. Look for formulas enriched with Hyaluronic Acid to help the skin look plumper and smoother, and Vitamin C to help restore the look of fresh, glowing radiance.
Our Revitalift Clinical 12% Vitamin C Serum with added Vitamin E and Salicylic Acid delivers a powerful boost of radiance and helps combat the look of dull skin and first signs of ageing.
To help the skin feel firmer and look more plump, look for formulas enriched with Hyaluronic Acid and Collagen Peptides. Formulas with these ingredients help to target the appearance of wrinkles and replump, leaving the skin feeling firmer and looking more radiant. Hyaluronic Acid is particularly effective at helping the delicate area under the eyes to look smoother and more hydrated.
A loss of firmness happens as the skin naturally loses its surface elasticity over time. Formulas enriched with Collagen Peptides are designed to support the skin, helping it to feel more supple and firmer.
To help your skin look more plump and feel firmer, the best formulas from our range include our Revitalift Filler Replumping Serum and the Plumping Water Cream. Looking for extra hydration? Complete your routine with our Hyaluronic Mask for an intense moisture boost.
To help reduce the look of age spots: The goal is to even out the appearance of your skin tone with a targeted formula designed to brighten and clarify the complexion. It is also essential to apply a high-SPF sunscreen daily to help protect your skin and prevent new dark spots from appearing on the surface.
Our Age Perfect Rapid Spot Corrector targets the appearance of dark spots with a powerful duo of actives: Peony + Niacinamide. Together, they help to boost skin radiance, smooth the look of fine lines, and reduce the appearance of dark spots for a more even-looking complexion. For best results, apply your targeted treatment to your neck, chest, and hands too!
Here are our tried and tested beauty tips on how to apply your anti-ageing treatments for visible results. Massage, press, tap, and tone: simple tricks to help improve your skin's youthful-looking glow
To target the look of forehead or frown lines and brighten your appearance, place your thumbs at the start of your eyebrows. Apply gentle pressure and smooth your thumbs out towards your temples. Repeat, starting under the eyebrows.
Gently pinch your skin with your thumb and index finger, working centimetre by centimetre around both sides of your face: from cheekbones to temples, and mouth towards your ears.
Using the fingers of both hands, quickly tap all over your forehead and cheeks.
Do Anti Ageing Creams Work: FAQs
What is the best night cream for ageing skin?
How do anti wrinkle creams work?
