Your ideal hair colour is Préférence Extreme Platinum
Préférence Bleach has an advanced lightening technology that lightens up to 9 levels in just one application.
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Wondering what shade suits you? Try them on virtually below with just a click!
EXPERT TIP: Choose a reflect that will flatter your skin tone. If you have a pale or olive skin tone, you should lean towards warm reflect shades (.3 .4 .5 or .6) to get that extra glow. Contrastingly, if your cheeks tend to blush, go for a cool reflect shade (.1 or .2). If you are hesitating between 2 shades, always go for the lighter one.
How to apply
Whether platinum is your final look, or you bleach as a step towards your final look, Preference Extreme Platinum lightens up 9 levels.
Follow the steps in the tutorial below to get the best results.