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Excellence Universal Brown 4U

3.9
(485)
3.9 out of 5 stars. 485 reviews
4U Universal Brown Pack
Color
  • Blonde
  • Black
  • Dark Blonde
  • Dark Brown
  • Darkest Brown
  • Light Blonde
  • Light Brown
  • Lightest Blonde
  • 5UR
  • 8UR
  • Very Light Blonde
  • Blondeuniversal blonde 7u
  • Blackuniversal black 1u
  • Brownuniversal brown 4u
  • Dark Blondeuniversal dark blonde 6u
  • Dark Brownuniversal dark brown 3u
  • Darkest Brownuniversal darkest brown 2u
  • Light Blondeuniversal light blonde 8u
  • Light Brownuniversal light brown 5u
  • Lightest Blondeuniversal lightest blonde 10u
  • 5URuniversal-red-5ur
  • 8URuniversal-red-8ur
  • Very Light Blondeuniversal very light blonde 9u
  • Universal Brown 2
  • Excellence Universal 1
  • Excellence Universal 2
  • Excellence Universal 3
  • Excellence Universal 4
Product Details
We believe your hair deserve a routine that cares about your hair as much as the colour. Our FIRST permanent hair colour with no Ammonia has a unique colouring formula with new colouring technology for 100% grey coverage and triple care colour.

Hair color, made for everybody
Excellence Universal Nudes is designed to fit every complexion, every hair texture, every you. With our new formula, finding your perfect shade is a match every time. Reflect U blends ash for coolness, iridescence for a subtle shimmer, and gold for amplified luminosity. The result? A hair color that complements, not complicates.
 
Ammonia-Free Natural-Looking Color 
Gentle on your hair, powerful on results. Our no-ammonia formula gives you a natural-looking color and 100% grey coverage*. Enriched with Micro-Keratin and caring agents, it strengthens hair 2X more*, making it visibly healthier. Our triple care formula ensures 7X more nutrition* and leaves your hair feeling 2X softer* for a color full of shine.
*Instrumental Tests
Flatters All Complexions
Tried, tested, and loved by hundreds of women worldwide, Excellence Universal Nudes delivers effortlessly radiant color that lasts. Whether you are refreshing your look or embracing something new, it is designed to bring out your natural confidence—because great color is made for everyone.
Usage

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

For more information, please visit our becoloursafe website.

Ingredients
AQUA / WATER ● CETEARYL ALCOHOL ● PROPYLENE GLYCOL ● DECETH-3 ● LAURETH-12 ● ETHANOLAMINE ● OLETH-30 ● LAURIC ACID ● POLYQUATERNIUM-6 ● GLYCOL DISTEARATE ● SODIUM METASILICATE ● TOLUENE-2,5-DIAMINE ● SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE ● RESORCINOL ● CI 77491 / IRON OXIDES ● CI 77891 / TITANIUM DIOXIDE ● m-AMINOPHENOL ● ASCORBIC ACID ● MICA ● SODIUM METABISULFITE ● HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN ● PHENOXYETHANOL ● ARGININE ● THIOGLYCERIN ● 2-METHYLRESORCINOL ● CARBOMER ● SERINE ● EDTA ● TETRASODIUM EDTA ● 2,4-DIAMINOPHENOXYETHANOL HCL ● PARFUM / FRAGRANCE ● 

*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.
Tap & Try

Virtual Try On is for illustrative purposes only, individual results may vary. Remember, if you share your picture via a social media platform, it will be governed by their T&Cs and privacy policy.

Click here for T&C's

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Safety Information

HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS

Read and follow instructions.

This product is not intended for use on persons under the age of 16.TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE YOUR RISK OF ALLERGY.

Do not colour your hair if:
• you have a rash on your face or sensitive, irritated and damaged scalp
• you have ever experienced any reaction after colouring your hair
• you have experienced a reaction to a temporary “black henna” tattoo in the past

IGNORING AN ALLERGY CAN BE LIFE-THREATENING.
You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour even if you have already used colouring products before. So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet). In case of any reaction or when in doubt consult a doctor before using any hair colour product. “Developer” contains hydrogen peroxide. “Hair colourant”contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia
• Wear the gloves supplied in the box.
• Avoid contact with eyes. Do not use to dye eyelashes or eyebrows.
• Rinse the eyes immediately and thoroughly if the product comes into contact with them.
• Rinse hair well after application.

Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children.

FOLLOW THE INSTRUCTION LEAFLET
Please refer to the ingredients on the bottom of the pack.

Key Ingredient

Key ingredients

Micro-Keratin

Micro-Keratin is a structural protein naturally present in the hair fiber. It strengthens hair, boosts resilience and enhances shine. Enriched with Micro-Keratin, our formula protects and reinforces your hair’s natural keratin. By penetrating deeper into the fiber, it makes hair 2X stronger* and ensures healthy-looking results with 50% less breakage*. *Instrumental tests.

See more ingredients
Discover more

Our Science

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  • Our Formula

    Because healthy hair starts with strong hair, our formula, enriched with Micro-Keratin, is designed to protect and nourish your hair while delivering rich, long-lasting color. Formulated with ingredients that minimize damage, it ensures your hair is 2x stronger.* *Instrumental tests.

  • Reflect U

    Discover Reflect U, the first universal reflect, designed to flatter every complexion and hair texture. It is a unique blend of ash, iridescence, and gold that creates a perfectly balanced, natural-looking color with a radiant glow.

BEFORE & AFTER

Before Mobile
After Mobile (1)

Before

After

Does it work for my hair?

Absolutely!
Universal Nudes are universally flattering shades, suitable for all hair textures - Evaluated by hundreds of consumers all around the world.* *Tested on natural hair shades and skintone combinations based on scientific publications
STEP-BY-STEP GUIDE:
HOW TO APPLY EXCELLENCE NUDES

Featured Products

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    3.7/5Average rating:
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FAQ

How does Excellence Nudes flatter all complexions?

Its innovative balance of cool and warm undertones adapts seamlessly to every skin tone, from fair to deep, delivering a naturally radiant and sophisticated result.

What is Excellence Nudes Reflect U?

Excellence Nudes is uniquely crafted with a blend of ash, iridescence, and gold to create a universally flattering reflect that suits all women, complements all skin tones, and enhances all hair textures.

If I have grey hair, is it suitable for me?​

Yes absolutely! It ensures 100% grey coverage*. The no-ammonia formula does not impact the performance.​ *Instrumental test​

Will Excellence Nudes suit my hair texture?

Yes! Whether your hair is straight, wavy, curly, or coily, Excellence Nudes blends effortlessly to enhance your natural beauty with a soft, luminous finish.

Can I use Excellence Nudes on color-treated hair?

Absolutely! Excellence Nudes works beautifully on both natural and color-treated hair, enhancing depth, dimension, and a natural-looking reflect over time.

How is Excellence Nudes different from traditional hair colors?

Unlike traditional hair colors that may lean too warm or too cool, Excellence Nudes features a harmonized blend of shades that creates an effortlessly natural and universally flattering look

Will Excellence Nudes make my hair look warmer or cooler?

Neither—it’s perfectly balanced. The unique mix of ash, iridescence, and gold ensures that your hair reflects the ideal balance of warmth and coolness, adapting naturally to your complexion.

Is Excellence Nudes suitable for first-time color users?

Yes! Excellence Nudes is designed for a seamless, natural enhancement, making it an ideal choice for both first-time users and those looking for a refined, understated shade.

How long does the color last?

The longevity depends on your hair type and care routine, but Excellence Nudes is designed to fade naturally and beautifully, maintaining a luminous and soft reflect between touch-ups.

Where can I find Excellence Nudes?

Excellence Nudes is available at select salons and retailers. Visit our website or contact your local salon professional to discover your perfect nude shade today

What is the specificity of an ammonia-free hair color?

Ammonia-free hair color uses MEA (Monoethanolamine) instead of ammonia, which combines a more sensory-friendly experience with high performance to deliver long-lasting color and 100% grey coverage.* *Instrumental Tests

Reviews

Rating Snapshot

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5 starsstars

277
277 reviews with 5 stars.

4 starsstars

81
81 reviews with 4 stars.

3 starsstars

25
25 reviews with 3 stars.

2 starsstars

15
15 reviews with 2 stars.

1 starstars

87
87 reviews with 1 star.

Overall Rating

3.9

Review this Product

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Average Customer Ratings

Value for money
Value for money, 4.2 out of 5
4.2
Texture
Texture, 4.4 out of 5
4.4
Fragrance
Fragrance, 4.2 out of 5
4.2
Moisturising benefits
Moisturising benefits, 4.3 out of 5
4.3

Customer Images and Videos

Filter Reviews

Rating
Locale
Non-incentivised reviews
1 to 8 of 485 Reviews
1 – 8 of 485 Reviews
Sort by
Most Recent
1 out of 5 stars.

JET BLACK HAIR

a month ago
DO NOT BUY THIS. I know they always say box dyes come out slightly darker but this has turned my hair JET BLACK - so dark it’s the kind of blueish black. I look like Morticia. Do not buy this product. It’s not brown at all!

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Avoid. Black, not brown

a month ago
I applied this colour over my normal light to medium brown hair to cover greys and it has turned my hair black. It looks absolutely dreadful. This im no way reflects the suggested colour on the box.

No, I do not recommend this product.

Originally posted on boots.com

2 out of 5 stars.

Much much darker than it's supposed to be.

2 months ago
I have always used Excellence but am going to try something new after today's disaster. My hair is so dark that it's almost black. It's too dark for my skin tone. Going to have to wash it 10 times tonight.

Originally posted on Universal Light Brown 5U

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 2.0 out of 5
2.0
Moisturising benefits
Moisturising benefits, 2.0 out of 5
2.0
1 out of 5 stars.

Black not brown

5 months ago
Literally why are they still selling this product if it is turning everyone's hair black...mine now added to the list!! Im fuming. Black looks awful on me. Don't call a shade brown when it is not.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

DOES NOT ALIGN WIHT COLOR ANNOUCED!

6 months ago
I am sorry but this share was supposed to be an universal brown when it is NOT. The finish is more similar to very-very dark brown/almost black. The palette naming should definite be revised because it is extremely disappointing and will take some time to get back to my usual color. I should have read the reviews before opting by testing a new brand supposedly expected to be more natural and complexion flattering. It definitely is NOT. It makes your complexion look more dull, the face factions harder and it ages you. Please be honest honest about the true shade and stop laying to people. I am not the first one stating the same, so this should have already been revised. Won't buy again for sure!

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 3.0 out of 5
3.0
1 out of 5 stars.

Much darker than depicted

6 months ago
Shade u10 Lightest Blonde turned my hair darker than before I applied it. I'm now a drab mousey brown 😒

No, I do not recommend this product.

Originally posted on Universal Lightest Blonde 10U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 2.0 out of 5
2.0
Moisturising benefits
Moisturising benefits, 2.0 out of 5
2.0
1 out of 5 stars.

If you want the Halloween edit

6 months ago
Turned out blue black. Looks awful, I look like someone from the Addams Family

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 3.0 out of 5
3.0
1 out of 5 stars.

Natural/jet black not dark brown

7 months ago
I'm so disappointed with this. I bought this in store so hadn't read any reviews beforehand. My natural hair is a very dark brown so black tones look really harsh on me. I bought this hoping it'd look natural dark but with brown undertones. Nope looks jet black not undertones. The coverage was fine - covered my greys but wouldn't recommend if you're looking for brown colour.

No, I do not recommend this product.

Originally posted on boots.com

1 – 8 of 485 Reviews
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Reviews

Rating Snapshot

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5 starsstars

277
277 reviews with 5 stars.

4 starsstars

81
81 reviews with 4 stars.

3 starsstars

25
25 reviews with 3 stars.

2 starsstars

15
15 reviews with 2 stars.

1 starstars

87
87 reviews with 1 star.

Overall Rating

3.9

Review this Product

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Average Customer Ratings

Value for money
Value for money, 4.2 out of 5
4.2
Texture
Texture, 4.4 out of 5
4.4
Fragrance
Fragrance, 4.2 out of 5
4.2
Moisturising benefits
Moisturising benefits, 4.3 out of 5
4.3

Most Helpful Favorable Review

5 out of 5 stars.

Great colour leaves hair soft

4 years ago
Lovely soft tones and left my hair in such great condition. Covered all my grey and was easy to apply. Great colour with no red undertones. The smell was lovely and had non of those harsh chemical smells and so pleased no ammonia what a bonus
47 people found this helpful
Show Reviews:

Most Helpful Critical Review

2 out of 5 stars.

Too dark

3 years ago
I dyed my hair today expecting the colour of my hair to be similar to the colour as shown on front of box as I wanted to go lighter than usual. Colour has definitely covered my grey hair but Colour is very dark, very nearly black. Not happy with the result. Like others have said, I hope it fades soon. Not a light brown at all. Might have to try the dark blonde! The product itself I like but L’Oréal need to sort their colour chart out!
91 people found this helpful
Show Reviews:

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Non-incentivised reviews
9 to 38 of 485 Reviews
9 – 38 of 485 Reviews
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Most Recent
1 out of 5 stars.

Much too dark

7 months ago
Like a lot of other ladies, my hair was almost black after using this product. I'm using Head and Shoulders and leaving it on for 20 minutes with a shower cap over my hair to get rid of the colour as best I can.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Light brown 5U turns out black

8 months ago
Unfortunately the color is not light brown but rather black! Very big disappointment.

Originally posted on Universal Light Brown 5U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
1 out of 5 stars.

AWFUL

8 months ago
I could cry after putting this awful stuff on! It has turned my hair black. Shouldn't be allowed to sell it as 'universal brown'.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Avoid unless you want black patchy hair

9 months ago
Do not purchase unless you want black patchy hair. I used this in January and thought I'd used it wrong until a colleague this week was upset that she'd dyed her hair with the same product stating it was black and patchy (which was visable). I spent 2 weeks double washing my hair to try to lighten it. I had a straight horizontal line on one side of my head and an inch patch on the other side that was lighter and not dyed.. I will never use L'Oréal again. It stayed patchy for about 3 months. I used a semi permanent dark brown to try to even it out. Just awful.

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Best Coloring, But It’s No Longer In Production

10 months ago
This was my favorite, 7U. I had tons of compliments and it didn’t pull dark like 7N does. I am so upset they’re no longer selling this color.
ProsHigh quality

Originally posted on Universal blonde 7U

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
1 out of 5 stars.

Insatisfeito!

10 months ago
Usei esse tonalizante 3U por 3x e infelizmente com apenas uma lavagem saí a tintura e mostra TD o cabelo branco. E também mancha a roupa de cama, toalhas e ser for pranchar o cabelo o tonalizante mancha a mão tbm. Péssimo!!!

No, I do not recommend this product.

Originally posted on Universal Dark Brown 3U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
1 out of 5 stars.

Awful - way too dark!

11 months ago
Was supposed to be light brown and noir got quasi black hair - horrible. Followed the instructions to the letter. What a disappointment from a brand I have been using for decades.
ProsDurable
ConsLow quality

No, I do not recommend this product.

Originally posted on Universal Light Brown 5U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 2.0 out of 5
2.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
4 out of 5 stars.

Lovely glossy, rich colour!

a year ago
Bought this shade (5U - Universal Light Brown) for the first time and delighted with result! I normally purchase the Semi Permanent L’Oréal Casting Crème gloss in Shade 513, Iced Truffle but it kept fading quickly, so wanted to try a Permanent dye instead. I always wanted to get rid of the brassy tones of my old hair. So this Colour is great, really happy. Leaves it glossy and removes brassy tones, even in sunlight. What I will say is, go by the Colour on the Photos of the box, not the wording. It’s definitely a brown, maybe a darker brown then “Light brown” as box says. But the colour on the box is accurate so go with Colour of Photo, over wording when deciding what shade suits you best!

Yes, I recommend this product.

  • Before
  • After (5U Universal Light Brown)

Originally posted on Universal Light Brown 5U

Helpful?
Value for money
Value for money, 4.0 out of 5
4.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Excellent hair dye

a year ago
I loved it I used the dark blonde shade and it came out so natural looking the hair dye doesn’t smell and conditioner leaves hair feeling so smooth and shiny
ProsHigh quality

Yes, I recommend this product.

Originally posted on Universal Very Light Blonde 9U

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
1 out of 5 stars.

Black hair!!

a year ago
I’m naturally a light brown and had recently gone slightly darker. I bought the light brown shade to keep my hair lighter and to cover my greys, washed it out sooner than the instructions said and my hair is now black! Jet black!! It looks awful!

No, I do not recommend this product.

Originally posted on Universal Darkest Brown 2U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
2 out of 5 stars.

Yellow

a year ago
Just coloured my hair for first time. Not great. Excellence 10U. Does not cover grey hairs! It has made my mid blond hair with grey hairs into a yellow head of hair with grey hairs ( almost grateful for the greys as they lighten it!) Not good.

No, I do not recommend this product.

Originally posted on Universal Lightest Blonde 10U

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 3.0 out of 5
3.0
5 out of 5 stars.

Great shade of brown

a year ago
Great colour. Contrary to some reviews that colour is black, no, it is not! It's brown and dark brown if you leave it longer. It matches my natural hair colour perfectly. Glad I went for this shade. Maybe the dark brown would be too dark. It covered my greys perfectly too!!!

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Awful awful awful

a year ago
In tears after using this awful hair dye. My hair is black and patchy and I can't afford to sort it out :(. I feel so self conscious and black makes me look so washed out. Wish I'd never bought this. So so angry and upset.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Now I am ginger

a year ago
I always dye my hair with L'Oréal and I have been using no ammonia semi permanent, saw this and decided to try it. Worst decision I've ever made. I'm so disappointed. I was expecting light brown, blonde hair but it turned my roots and hair orange. Literally orange! I've tried using purple shampoo and mask, it helped a bit, now the orange has turned to auburn. But this product has ruined my hair. The worst part is that I bought 2 products at the same time. Do not waste your money on this.

No, I do not recommend this product.

Originally posted on Universal blonde 7U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 2.0 out of 5
2.0
1 out of 5 stars.

COMES OUT A LOT DARKER!

a year ago
I used shade 4U. Universal Brown. My hair has come out looking black. I used as per instructions. Very disappointed, I always use L’Oréal dyes. Will not buy this formula again!!

No, I do not recommend this product.

Originally posted on Universal blonde 7U

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 3.0 out of 5
3.0
1 out of 5 stars.

7u

a year ago
Didn't cover my grey roots at all. Left it on for 1 hour. Very disappointed

No, I do not recommend this product.

Originally posted on Universal blonde 7U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 2.0 out of 5
2.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
1 out of 5 stars.

Awfull guys does not cover greys

a year ago
Was so excited to try this but guys it does not cover your pesky greys left on for right amount of time but unfortunately did not budge my greys

No, I do not recommend this product.

Originally posted on Universal blonde 7U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
1 out of 5 stars.

Universal Brown is BLACK!

a year ago
I always use 4 in the normal Excellence creme with no problems. I used this in the same colour (4) but it was meant to just have the added warmth. How wrong! It is BLACK with no warmth at all. Like a cool black. I am usually warm brown and I am beyond disappointed.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

It's black not brown

a year ago
I choose this shade because I wanted to go back to my natural dark brown shade. I use it as soon as I get home to find my hair black. My hair is pitch black and it's supposed to be brown. I am extremely not happy with the results and won't be using this brand again

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Avoid, avoid, avoid

a year ago
100% agree with the other comments on here. Do not buy. My dark brown hair is now black thanks to this product. I only bought this because my usual colour hasn't been available anywhere for ages. So upset about this.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

AVOID

a year ago
Awful, practically black. AVOID, nothing like the colour on the box.

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Excellent excellence

a year ago
Thank you. A women of a certain age. Covered my greys beautifully. What no grey. Leaving my hair in beautiful condition too xxx

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Avoid Avoid Avoid

a year ago
I now have black hair! Picked it up to even out my hair and now made it super dark/black. Do not buy.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

This made my hair black

a year ago
I tried the universal light brown to cover grey and add richness to my hair. I was horrified when it left my hair black. My hair was light brown before. I’m getting married soon and this is not the look I wanted. Absolutely awful.
ProsDurable
ConsLow quality

No, I do not recommend this product.

Originally posted on Universal Light Brown 5U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 2.0 out of 5
2.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 3.0 out of 5
3.0
1 out of 5 stars.

Used natural light golden brown for years

a year ago
Used natural light golden brown for years but now it turned my hair red I wish to hell I read the issues with it before I bought it. I now have to wash my hair everyday to get rid of the red colour! Just as well there touch up is doing it job to cover most of it but washing my hair every day now to get rid of it. It was 6.3 beautiful colour for years and now its gone red!
ProsDurable
ConsLow quality

No, I do not recommend this product.

Originally posted on Universal blonde 7U

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
1 out of 5 stars.

New pack, same shade not!

a year ago
I have used shade 4 dark brown for years, you have ruined a really good product. Never had any problems before. The product is now really thick and hard to get out of the bottle, goes on her green, my roots are now a completely different colour to the rest of my hair. Will never buy again. And that goes for my daughter too. Why change a product, when it was working so well to start with.
ConsLow quality, Not durable

No, I do not recommend this product.

Originally posted on Universal blonde 7U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 2.0 out of 5
2.0
1 out of 5 stars.

Ruined a good product!

a year ago
Have used shade 6, Natural Light Brown, for years. Used to be great - perfect grey coverage, no fade. Since the packaging change in the last two months, the quality is shocking. Thinner dye so more drips, plastic applicator bottle that does not retain shape, it doesn’t rinse out as well and feels much drier. It fades after a few washes so grey roots are visible in a week. Time to find a new hair dye. So annoying when a company ruins a good product!
ConsLow quality, Not durable

No, I do not recommend this product.

Originally posted on Universal Light Brown 5U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
2 out of 5 stars.

I now have black hair!!!!

2 years ago
Purchased this as the colour was just what I was after, I did have chocolate brown hair and since using this product I now have very dark almost black hair!

No, I do not recommend this product.

Originally posted on boots.com

3 out of 5 stars.

Great product, bad colour

2 years ago
Chose this brand as I liked the idea of having a shampoo, also finally glad someone’s made a brunette range that isn’t light or dark and full of red tones. I grew my hair colour out back to almost natural mousy brown and wanted to keep is that way to opted for this shade. My hairs almost black!! I left it on less than the time it stated and this is most definitely a dark brown, miles away from the photos or colour shade it says on the box. Mad that I now am back to square one of lightening my hair. That being said, shampoo idea is great - something I’ve been waiting for for years. Leaves your scalp feeling so clean. Non of the products smell terrible either. Just a shame about the colour. Would have been better off getting the blonde.

No, I do not recommend this product.

Originally posted on Universal Light Brown 5U

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
1 out of 5 stars.

Dreadful one-tone, very dark block colour

2 years ago
Dreadful. I have naturally very dark brown hair and just wanted to cover my grey, This failed to cover the grey and turned my natural dark colour into a solid block of one-tone almost black.  I’ve used LOreal Excellence Crème in the past and had great results. There is something very wrong with this formula.

No, I do not recommend this product.

Originally posted on boots.com

9 – 38 of 485 Reviews
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Excellence
Universal Brown 4U
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    Excellence Universal Brown 4Uis available at the following retailer(s):
    • Tesco
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    • Boots.com
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