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Excellence Universal Light Brown 5U

3.8
(524)
3.8 out of 5 stars. 524 reviews
5U Universal Light Brown
Color
  • Blonde
  • Black
  • Brown
  • Dark Blonde
  • Dark Brown
  • Darkest Brown
  • Light Blonde
  • Lightest Blonde
  • 5UR
  • 8UR
  • Very Light Blonde
  • Blondeuniversal blonde 7u
  • Blackuniversal black 1u
  • Brownuniversal brown 4u
  • Dark Blondeuniversal dark blonde 6u
  • Dark Brownuniversal dark brown 3u
  • Darkest Brownuniversal darkest brown 2u
  • Light Blondeuniversal light blonde 8u
  • Light Brownuniversal light brown 5u
  • Lightest Blondeuniversal lightest blonde 10u
  • 5URuniversal-red-5ur
  • 8URuniversal-red-8ur
  • Very Light Blondeuniversal very light blonde 9u
  • Universal Light Brown 2
  • Excellence Universal 1
  • Excellence Universal 2
  • Excellence Universal 3
  • Excellence Universal 4
Product Details
We believe your hair deserve a routine that cares about your hair as much as the colour. Our FIRST permanent hair colour with no Ammonia has a unique colouring formula with new colouring technology for 100% grey coverage and triple care colour.

Hair color, made for everybody
Excellence Universal Nudes is designed to fit every complexion, every hair texture, every you. With our new formula, finding your perfect shade is a match every time. Reflect U blends ash for coolness, iridescence for a subtle shimmer, and gold for amplified luminosity. The result? A hair color that complements, not complicates.
 
Ammonia-Free Natural-Looking Color 
Gentle on your hair, powerful on results. Our no-ammonia formula gives you a natural-looking color and 100% grey coverage*. Enriched with Micro-Keratin and caring agents, it strengthens hair 2X more*, making it visibly healthier. Our triple care formula ensures 7X more nutrition* and leaves your hair feeling 2X softer* for a color full of shine.
*Instrumental Tests
Flatters All Complexions
Tried, tested, and loved by hundreds of women worldwide, Excellence Universal Nudes delivers effortlessly radiant color that lasts. Whether you are refreshing your look or embracing something new, it is designed to bring out your natural confidence—because great color is made for everyone.
Usage

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

For more information, please visit our becoloursafe website.

Ingredients

AQUA / WATER ● CETEARYL ALCOHOL ● PROPYLENE GLYCOL ● DECETH-3 ● LAURETH-12 ● ETHANOLAMINE ● OLETH-30 ● LAURIC ACID ● POLYQUATERNIUM-6 ● GLYCOL DISTEARATE ● SODIUM METASILICATE ● TOLUENE-2,5-DIAMINE ● SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE ● RESORCINOL ● CI 77491 / IRON OXIDES ● CI 77891 / TITANIUM DIOXIDE ● m-AMINOPHENOL ● ASCORBIC ACID ● MICA ● SODIUM METABISULFITE ● HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN ● PHENOXYETHANOL ● ARGININE ● THIOGLYCERIN ● 2-METHYLRESORCINOL ● CARBOMER ● SERINE ● EDTA ● TETRASODIUM EDTA ● 2,4-DIAMINOPHENOXYETHANOL HCL ● PARFUM / FRAGRANCE ● 

*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

Tap & Try

Virtual Try On is for illustrative purposes only, individual results may vary. Remember, if you share your picture via a social media platform, it will be governed by their T&Cs and privacy policy.

Click here for T&C's

Click here for Privacy Policy

Safety Information

HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS

Read and follow instructions.

This product is not intended for use on persons under the age of 16.TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE YOUR RISK OF ALLERGY.

Do not colour your hair if:
• you have a rash on your face or sensitive, irritated and damaged scalp
• you have ever experienced any reaction after colouring your hair
• you have experienced a reaction to a temporary “black henna” tattoo in the past

IGNORING AN ALLERGY CAN BE LIFE-THREATENING.
You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour even if you have already used colouring products before. So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet). In case of any reaction or when in doubt consult a doctor before using any hair colour product. “Developer” contains hydrogen peroxide. “Hair colourant”contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia
• Wear the gloves supplied in the box.
• Avoid contact with eyes. Do not use to dye eyelashes or eyebrows.
• Rinse the eyes immediately and thoroughly if the product comes into contact with them.
• Rinse hair well after application.

Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children.

FOLLOW THE INSTRUCTION LEAFLET
Please refer to the ingredients on the bottom of the pack.

Key Ingredient

Key ingredients

Micro-Keratin

Micro-Keratin is a structural protein naturally present in the hair fiber. It strengthens hair, boosts resilience and enhances shine. Enriched with Micro-Keratin, our formula protects and reinforces your hair’s natural keratin. By penetrating deeper into the fiber, it makes hair 2X stronger* and ensures healthy-looking results with 50% less breakage*. *Instrumental tests.

See more ingredients
Discover more

Our Science

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  • Our Formula

    Because healthy hair starts with strong hair, our formula, enriched with Micro-Keratin, is designed to protect and nourish your hair while delivering rich, long-lasting color. Formulated with ingredients that minimize damage, it ensures your hair is 2x stronger.* *Instrumental tests.

  • Reflect U

    Discover Reflect U, the first universal reflect, designed to flatter every complexion and hair texture. It is a unique blend of ash, iridescence, and gold that creates a perfectly balanced, natural-looking color with a radiant glow.

BEFORE & AFTER

Before Mobile
After Mobile (1)

Before

After

Does it work for my hair?

Absolutely!
Universal Nudes are universally flattering shades, suitable for all hair textures - Evaluated by hundreds of consumers all around the world.* *Tested on natural hair shades and skintone combinations based on scientific publications
STEP-BY-STEP GUIDE:
HOW TO APPLY EXCELLENCE NUDES

Featured Products

  • Pack Shot

    Magic RetouchMagic Retouch Root Concealer Spray

    3.7/5Average rating:
    Buy Product

FAQ

How does Excellence Nudes flatter all complexions?

Its innovative balance of cool and warm undertones adapts seamlessly to every skin tone, from fair to deep, delivering a naturally radiant and sophisticated result.

What is Excellence Nudes Reflect U?

Excellence Nudes is uniquely crafted with a blend of ash, iridescence, and gold to create a universally flattering reflect that suits all women, complements all skin tones, and enhances all hair textures.

If I have grey hair, is it suitable for me?​

Yes absolutely! It ensures 100% grey coverage*. The no-ammonia formula does not impact the performance.​ *Instrumental test​

Will Excellence Nudes suit my hair texture?

Yes! Whether your hair is straight, wavy, curly, or coily, Excellence Nudes blends effortlessly to enhance your natural beauty with a soft, luminous finish.

Can I use Excellence Nudes on color-treated hair?

Absolutely! Excellence Nudes works beautifully on both natural and color-treated hair, enhancing depth, dimension, and a natural-looking reflect over time.

How is Excellence Nudes different from traditional hair colors?

Unlike traditional hair colors that may lean too warm or too cool, Excellence Nudes features a harmonized blend of shades that creates an effortlessly natural and universally flattering look

Will Excellence Nudes make my hair look warmer or cooler?

Neither—it’s perfectly balanced. The unique mix of ash, iridescence, and gold ensures that your hair reflects the ideal balance of warmth and coolness, adapting naturally to your complexion.

Is Excellence Nudes suitable for first-time color users?

Yes! Excellence Nudes is designed for a seamless, natural enhancement, making it an ideal choice for both first-time users and those looking for a refined, understated shade.

How long does the color last?

The longevity depends on your hair type and care routine, but Excellence Nudes is designed to fade naturally and beautifully, maintaining a luminous and soft reflect between touch-ups.

Where can I find Excellence Nudes?

Excellence Nudes is available at select salons and retailers. Visit our website or contact your local salon professional to discover your perfect nude shade today

What is the specificity of an ammonia-free hair color?

Ammonia-free hair color uses MEA (Monoethanolamine) instead of ammonia, which combines a more sensory-friendly experience with high performance to deliver long-lasting color and 100% grey coverage.* *Instrumental Tests

Reviews

Rating Snapshot

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5 starsstars

283
283 reviews with 5 stars.

4 starsstars

83
83 reviews with 4 stars.

3 starsstars

28
28 reviews with 3 stars.

2 starsstars

20
20 reviews with 2 stars.

1 starstars

110
110 reviews with 1 star.

Overall Rating

3.8

Review this Product

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Average Customer Ratings

Value for money
Value for money, 4.2 out of 5
4.2
Texture
Texture, 4.4 out of 5
4.4
Fragrance
Fragrance, 4.2 out of 5
4.2
Moisturising benefits
Moisturising benefits, 4.3 out of 5
4.3

Customer Images and Videos

  • Review photo 1.
  • Before

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Non-incentivised reviews
1 to 8 of 524 Reviews
1 – 8 of 524 Reviews
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Most Recent
2 out of 5 stars.

Much much darker than it's supposed to be.

2 months ago
I have always used Excellence but am going to try something new after today's disaster. My hair is so dark that it's almost black. It's too dark for my skin tone. Going to have to wash it 10 times tonight.
  • Review photo 1.
Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 2.0 out of 5
2.0
Moisturising benefits
Moisturising benefits, 2.0 out of 5
2.0
1 out of 5 stars.

DOES NOT ALIGN WIHT COLOR ANNOUCED!

6 months ago
I am sorry but this share was supposed to be an universal brown when it is NOT. The finish is more similar to very-very dark brown/almost black. The palette naming should definite be revised because it is extremely disappointing and will take some time to get back to my usual color. I should have read the reviews before opting by testing a new brand supposedly expected to be more natural and complexion flattering. It definitely is NOT. It makes your complexion look more dull, the face factions harder and it ages you. Please be honest honest about the true shade and stop laying to people. I am not the first one stating the same, so this should have already been revised. Won't buy again for sure!

No, I do not recommend this product.

Originally posted on Universal Brown 4U

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 3.0 out of 5
3.0
1 out of 5 stars.

Much darker than depicted

6 months ago
Shade u10 Lightest Blonde turned my hair darker than before I applied it. I'm now a drab mousey brown 😒

No, I do not recommend this product.

Originally posted on Universal Lightest Blonde 10U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 2.0 out of 5
2.0
Moisturising benefits
Moisturising benefits, 2.0 out of 5
2.0
2 out of 5 stars.

Too dark, not the correct indication.

6 months ago
Colour is always a lot darker than described. Tried this one as the universal brown was just as dark and I thought I'd got it wrong. By the the time you've washed it over and over, you eventually get the colour you wanted, but by then, the greys are back and needs colouring again. Shampoo and conditioner in the box is excellent.

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Perfect, colour exactly as shown on the box

6 months ago
I've used this for a long time, the colour is exactly the shade shown on the box. Lovely colour with highlights coming through and shiny hair, covers grey beautifully. I usually use the product every 5 weeks to cover my roots, the instructions state not to leave it longer than the time stated maybe that affects the colour. I've had lots of compliments.

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

If you want the Halloween edit

6 months ago
Turned out blue black. Looks awful, I look like someone from the Addams Family

No, I do not recommend this product.

Originally posted on Universal Brown 4U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 3.0 out of 5
3.0
1 out of 5 stars.

RUBBISH

6 months ago
I bought this thinking I was going to get a mice light brown colour and it turned out black, I'm absolutely fuming,f I've used L'Oréal natural light brown for years and had no problems with it. I would like compensation to get my hair recolour back to light brown

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Lovely rich dark brown colour

8 months ago
I agree with everyone else that the colour is not light brown as described. It’s a rich dark brown which is perfect for me. It’s definitely not black. Good coverage and easy to apply. Leaves hair with a lovely shine.

Yes, I recommend this product.

Originally posted on boots.com

1 – 8 of 524 Reviews
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Reviews

Rating Snapshot

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5 starsstars

283
283 reviews with 5 stars.

4 starsstars

83
83 reviews with 4 stars.

3 starsstars

28
28 reviews with 3 stars.

2 starsstars

20
20 reviews with 2 stars.

1 starstars

110
110 reviews with 1 star.

Overall Rating

3.8

Review this Product

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Average Customer Ratings

Value for money
Value for money, 4.2 out of 5
4.2
Texture
Texture, 4.4 out of 5
4.4
Fragrance
Fragrance, 4.2 out of 5
4.2
Moisturising benefits
Moisturising benefits, 4.3 out of 5
4.3

Most Helpful Favorable Review

5 out of 5 stars.

Great colour leaves hair soft

4 years ago
Lovely soft tones and left my hair in such great condition. Covered all my grey and was easy to apply. Great colour with no red undertones. The smell was lovely and had non of those harsh chemical smells and so pleased no ammonia what a bonus
47 people found this helpful
Show Reviews:

Most Helpful Critical Review

2 out of 5 stars.

Too dark

3 years ago
I dyed my hair today expecting the colour of my hair to be similar to the colour as shown on front of box as I wanted to go lighter than usual. Colour has definitely covered my grey hair but Colour is very dark, very nearly black. Not happy with the result. Like others have said, I hope it fades soon. Not a light brown at all. Might have to try the dark blonde! The product itself I like but L’Oréal need to sort their colour chart out!
91 people found this helpful
Show Reviews:

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Non-incentivised reviews
9 to 38 of 524 Reviews
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Most Recent
1 out of 5 stars.

Light brown 5U turns out black

8 months ago
Unfortunately the color is not light brown but rather black! Very big disappointment.
Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
1 out of 5 stars.

Great if you want BLACK hair not brown

8 months ago
I’m absolutely devastated that I used this on my hair. It’s advertised as light brown and my hair that is now BLACK. I’m so upset and angry that this is sold as LIGHT BROWN. wish I had read the reviews before buying.

No, I do not recommend this product.

Originally posted on boots.com

2 out of 5 stars.

Poorly described colour

9 months ago
Colour is way darker than advertised. I'm fortunate that I have dark features so it looks okay but I was expecting it to be lighter based on the colour name. Won't use again.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Comes out as very dark brown, not light brown!

9 months ago
Do not use this if you're looking for a light brown. My daughters hair came out very dark brown which was not the look she was going for! It seems from other reviews many other people have had the same issue...

Originally posted on boots.com

1 out of 5 stars.

AWFUL!

9 months ago
DO NOT BUY! This turned my light brown hair jet black. So so disappointed!

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Extremely dark colour

9 months ago
This is not natural light brown it’s very dark brown. Very disappointing. I’m now desperately waiting for the colour to fade and won’t be using this product again.if should be recalled from shops.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Incorrect colour

10 months ago
I agree with other posts. This isn’t brown but black and is totally mis-sold and advertised incorrectly. The promise is of a universal light brown but the colour is far too dark. A real disappointment from what I thought was a trusted brand.

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Best Coloring, But It’s No Longer In Production

10 months ago
This was my favorite, 7U. I had tons of compliments and it didn’t pull dark like 7N does. I am so upset they’re no longer selling this color.
ProsHigh quality

Originally posted on Universal blonde 7U

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
1 out of 5 stars.

Insatisfeito!

10 months ago
Usei esse tonalizante 3U por 3x e infelizmente com apenas uma lavagem saí a tintura e mostra TD o cabelo branco. E também mancha a roupa de cama, toalhas e ser for pranchar o cabelo o tonalizante mancha a mão tbm. Péssimo!!!

No, I do not recommend this product.

Originally posted on Universal Dark Brown 3U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
4 out of 5 stars.

My go-to colour

11 months ago
This has been my go-to colour for a while now. Easy to use, good coverage and lasting colour.

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Awful - way too dark!

11 months ago
Was supposed to be light brown and noir got quasi black hair - horrible. Followed the instructions to the letter. What a disappointment from a brand I have been using for decades.
ProsDurable
ConsLow quality

No, I do not recommend this product.

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 2.0 out of 5
2.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
4 out of 5 stars.

Lovely glossy, rich colour!

a year ago
Bought this shade (5U - Universal Light Brown) for the first time and delighted with result! I normally purchase the Semi Permanent L’Oréal Casting Crème gloss in Shade 513, Iced Truffle but it kept fading quickly, so wanted to try a Permanent dye instead. I always wanted to get rid of the brassy tones of my old hair. So this Colour is great, really happy. Leaves it glossy and removes brassy tones, even in sunlight. What I will say is, go by the Colour on the Photos of the box, not the wording. It’s definitely a brown, maybe a darker brown then “Light brown” as box says. But the colour on the box is accurate so go with Colour of Photo, over wording when deciding what shade suits you best!

Yes, I recommend this product.

  • Before
  • After (5U Universal Light Brown)
Helpful?
Value for money
Value for money, 4.0 out of 5
4.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Excellent hair dye

a year ago
I loved it I used the dark blonde shade and it came out so natural looking the hair dye doesn’t smell and conditioner leaves hair feeling so smooth and shiny
ProsHigh quality

Yes, I recommend this product.

Originally posted on Universal Very Light Blonde 9U

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Favourite hairdye!

a year ago
Love this shade, no red tones. Just a nice neutral brown. Easy to use as well.

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

JET BLACK

a year ago
It is SO DARK! it has taken my mid brown with lots of natural red under tones to essentially black colour. It is so so dark. I honestly thought someone had switched the bottles in the box but alas no. It is so dark. Washed it three times within 24 hours and no shift or toning down. It is so dark. False advertising. Would not recommend unless you’re going for Wednesday Adams or Morticia look.

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Black hair!!

a year ago
I’m naturally a light brown and had recently gone slightly darker. I bought the light brown shade to keep my hair lighter and to cover my greys, washed it out sooner than the instructions said and my hair is now black! Jet black!! It looks awful!

No, I do not recommend this product.

Originally posted on Universal Darkest Brown 2U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 1.0 out of 5
1.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 1.0 out of 5
1.0
5 out of 5 stars.

Excellent colour

a year ago
I have used this for a few months now and I am so impressed with the colour I hope it doesn’t fade too much it’s a beautiful rich brown and it has left my hair really smooth and shiny it definitely will be my go to colour choice

Yes, I recommend this product.

Originally posted on boots.com

2 out of 5 stars.

Yellow

a year ago
Just coloured my hair for first time. Not great. Excellence 10U. Does not cover grey hairs! It has made my mid blond hair with grey hairs into a yellow head of hair with grey hairs ( almost grateful for the greys as they lighten it!) Not good.

No, I do not recommend this product.

Originally posted on Universal Lightest Blonde 10U

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 3.0 out of 5
3.0
1 out of 5 stars.

Blackest light brown ever

a year ago
I wish I'd read the reviews. After years of gradually using lighter browns to blend in the grey I chose this and now look like a Lego person. After following the instructions perfectly my hair is still almost black after 5 washes. Sadly I bought two boxes so will now have to bin the other. Given all the other similar experiences why is this product still for sale?

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Hair colour almost black.

a year ago
I have used this twice now hoping to go a lighter brown but my hair is almost black.

No, I do not recommend this product.

Originally posted on boots.com

4 out of 5 stars.

Way darker than expected.. but actually good

a year ago
I wanted a very dark brown so I got the 3U universal dark brown. I will say reviews are right my hair looks borderline black, HOWEVER there was no awful ammonia smell, hair looks shiny and feels soft. I actually ended up liking the darker tone for myself hence the 4/5 review. But definitley colour is not what's pictured on the box so go wayy lighter. Hoping it doesn't fade to a horrible orangey-red like most brown hair dyes.

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

This is a medium brown

a year ago
I wish i didn’t read the reviews on this site. People think that blonde is yellow and that brown is chestnut. This is a medium, dark brown. It’s NOT BLACK. Everyone’s scared me to death so I left it on my head (starting from a lvl 6 brown) for only 10 minutes. The result is that I have to dye it again cause it turned out a light/mid brunette.

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Now I am ginger

a year ago
I always dye my hair with L'Oréal and I have been using no ammonia semi permanent, saw this and decided to try it. Worst decision I've ever made. I'm so disappointed. I was expecting light brown, blonde hair but it turned my roots and hair orange. Literally orange! I've tried using purple shampoo and mask, it helped a bit, now the orange has turned to auburn. But this product has ruined my hair. The worst part is that I bought 2 products at the same time. Do not waste your money on this.

No, I do not recommend this product.

Originally posted on Universal blonde 7U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 2.0 out of 5
2.0
1 out of 5 stars.

COMES OUT A LOT DARKER!

a year ago
I used shade 4U. Universal Brown. My hair has come out looking black. I used as per instructions. Very disappointed, I always use L’Oréal dyes. Will not buy this formula again!!

No, I do not recommend this product.

Originally posted on Universal blonde 7U

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 3.0 out of 5
3.0
1 out of 5 stars.

7u

a year ago
Didn't cover my grey roots at all. Left it on for 1 hour. Very disappointed

No, I do not recommend this product.

  • Review photo 1.

Originally posted on Universal blonde 7U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 2.0 out of 5
2.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
1 out of 5 stars.

Great grey coverage but I'm one shade off black

a year ago
I bought 2 boxes and my hair is BLACK I'm devastated I've read this so many times Wish I read it before

Originally posted on boots.com

1 out of 5 stars.

Awfull guys does not cover greys

a year ago
Was so excited to try this but guys it does not cover your pesky greys left on for right amount of time but unfortunately did not budge my greys

No, I do not recommend this product.

Originally posted on Universal blonde 7U

Helpful?
Value for money
Value for money, 1.0 out of 5
1.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
1 out of 5 stars.

Do not buy

a year ago
Bought this from boots store today and my hair is light brown and it turned my hair BLACK!!! I’m absolutely shocked. I only left it on for 20minutes. I literally cried when I saw how my hair turned out. L’Oréal this is such a disappointment and definitely not the colour advertised on the box!

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

A great dark brown, no red tones.

a year ago
Not light brown, but a really good dark brown. No ammonia, no irritation and doesn't fade to ginger like every other brown hair dye I've used (and I've used many). It doesn't smell potent either. Just make sure to buy 2 shades lighter than you need (I am naturally very dark brown, so chose light brown).

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Do not use

a year ago
Only left on for 10 minutes and my hair is so black

No, I do not recommend this product.

Originally posted on boots.com

9 – 38 of 524 Reviews
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Light Brown
Excellence
Universal Light Brown 5U
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    Excellence Universal Light Brown 5Uis available at the following retailer(s):
    • Sainsbury's
    • Amazon.co.uk
    • Tesco
    • Boots.com
    • morrisons.com
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