Product Details
We believe your hair deserve a routine that cares about your hair as much as the colour. Our FIRST permanent hair colour with no Ammonia has a unique colouring formula with new colouring technology for 100% grey coverage and triple care colour.
Hair color, made for everybody
Excellence Universal Nudes is designed to fit every complexion, every hair texture, every you. With our new formula, finding your perfect shade is a match every time. Reflect U blends ash for coolness, iridescence for a subtle shimmer, and gold for amplified luminosity. The result? A hair color that complements, not complicates.
Ammonia-Free Natural-Looking Color
Gentle on your hair, powerful on results. Our no-ammonia formula gives you a natural-looking color and 100% grey coverage*. Enriched with Micro-Keratin and caring agents, it strengthens hair 2X more*, making it visibly healthier. Our triple care formula ensures 7X more nutrition* and leaves your hair feeling 2X softer* for a color full of shine.
Tried, tested, and loved by hundreds of women worldwide, Excellence Universal Nudes delivers effortlessly radiant color that lasts. Whether you are refreshing your look or embracing something new, it is designed to bring out your natural confidence—because great color is made for everyone.
Excellence Universal Nudes is designed to fit every complexion, every hair texture, every you. With our new formula, finding your perfect shade is a match every time. Reflect U blends ash for coolness, iridescence for a subtle shimmer, and gold for amplified luminosity. The result? A hair color that complements, not complicates.
Ammonia-Free Natural-Looking Color
Gentle on your hair, powerful on results. Our no-ammonia formula gives you a natural-looking color and 100% grey coverage*. Enriched with Micro-Keratin and caring agents, it strengthens hair 2X more*, making it visibly healthier. Our triple care formula ensures 7X more nutrition* and leaves your hair feeling 2X softer* for a color full of shine.
*Instrumental Tests
Flatters All ComplexionsTried, tested, and loved by hundreds of women worldwide, Excellence Universal Nudes delivers effortlessly radiant color that lasts. Whether you are refreshing your look or embracing something new, it is designed to bring out your natural confidence—because great color is made for everyone.
Usage
Ingredients
AQUA / WATER ● CETEARYL ALCOHOL ● PROPYLENE GLYCOL ● DECETH-3 ● LAURETH-12 ● ETHANOLAMINE ● OLETH-30 ● LAURIC ACID ● POLYQUATERNIUM-6 ● GLYCOL DISTEARATE ● SODIUM METASILICATE ● TOLUENE-2,5-DIAMINE ● SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE ● RESORCINOL ● CI 77491 / IRON OXIDES ● CI 77891 / TITANIUM DIOXIDE ● m-AMINOPHENOL ● ASCORBIC ACID ● MICA ● SODIUM METABISULFITE ● HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN ● PHENOXYETHANOL ● ARGININE ● THIOGLYCERIN ● 2-METHYLRESORCINOL ● CARBOMER ● SERINE ● EDTA ● TETRASODIUM EDTA ● 2,4-DIAMINOPHENOXYETHANOL HCL ● PARFUM / FRAGRANCE ●
*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.
*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.
Tap & Try
Our Science
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Our Formula
Because healthy hair starts with strong hair, our formula, enriched with Micro-Keratin, is designed to protect and nourish your hair while delivering rich, long-lasting color. Formulated with ingredients that minimize damage, it ensures your hair is 2x stronger.* *Instrumental tests.
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Reflect U
Discover Reflect U, the first universal reflect, designed to flatter every complexion and hair texture. It is a unique blend of ash, iridescence, and gold that creates a perfectly balanced, natural-looking color with a radiant glow.
BEFORE & AFTER
Featured Products
FAQ
How does Excellence Nudes flatter all complexions?
Its innovative balance of cool and warm undertones adapts seamlessly to every skin tone, from fair to deep, delivering a naturally radiant and sophisticated result.
What is Excellence Nudes Reflect U?
Excellence Nudes is uniquely crafted with a blend of ash, iridescence, and gold to create a universally flattering reflect that suits all women, complements all skin tones, and enhances all hair textures.
If I have grey hair, is it suitable for me?
Yes absolutely! It ensures 100% grey coverage*. The no-ammonia formula does not impact the performance. *Instrumental test
Will Excellence Nudes suit my hair texture?
Yes! Whether your hair is straight, wavy, curly, or coily, Excellence Nudes blends effortlessly to enhance your natural beauty with a soft, luminous finish.
Can I use Excellence Nudes on color-treated hair?
Absolutely! Excellence Nudes works beautifully on both natural and color-treated hair, enhancing depth, dimension, and a natural-looking reflect over time.
How is Excellence Nudes different from traditional hair colors?
Unlike traditional hair colors that may lean too warm or too cool, Excellence Nudes features a harmonized blend of shades that creates an effortlessly natural and universally flattering look
Will Excellence Nudes make my hair look warmer or cooler?
Neither—it’s perfectly balanced. The unique mix of ash, iridescence, and gold ensures that your hair reflects the ideal balance of warmth and coolness, adapting naturally to your complexion.
Is Excellence Nudes suitable for first-time color users?
Yes! Excellence Nudes is designed for a seamless, natural enhancement, making it an ideal choice for both first-time users and those looking for a refined, understated shade.
How long does the color last?
The longevity depends on your hair type and care routine, but Excellence Nudes is designed to fade naturally and beautifully, maintaining a luminous and soft reflect between touch-ups.
Where can I find Excellence Nudes?
Excellence Nudes is available at select salons and retailers. Visit our website or contact your local salon professional to discover your perfect nude shade today
What is the specificity of an ammonia-free hair color?
Ammonia-free hair color uses MEA (Monoethanolamine) instead of ammonia, which combines a more sensory-friendly experience with high performance to deliver long-lasting color and 100% grey coverage.* *Instrumental Tests