Product Details
Excellence Universal Nudes is designed to fit every complexion, every hair texture, every you. With our new formula, finding your perfect shade is a match every time. Reflect U blends ash for coolness, iridescence for a subtle shimmer, and gold for amplified luminosity. The result? A hair color that complements, not complicates.
Ammonia-Free Natural-Looking Color
Gentle on your hair, powerful on results. Our no-ammonia formula gives you a natural-looking color and 100% grey coverage*. Enriched with Micro-Keratin and caring agents, it strengthens hair 2X more*, making it visibly healthier. Our triple care formula ensures 7X more nutrition* and leaves your hair feeling 2X softer* for a color full of shine.
*Instrumental Tests
Flatters All ComplexionsTried, tested, and loved by hundreds of women worldwide, Excellence Universal Nudes delivers effortlessly radiant color that lasts. Whether you are refreshing your look or embracing something new, it is designed to bring out your natural confidence—because great color is made for everyone.
Usage
STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.
STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
For more information, please visit our becoloursafe website.
Ingredients
*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.
Tap & Try
Safety Information
HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS
Read and follow instructions.
This product is not intended for use on persons under the age of 16.TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE YOUR RISK OF ALLERGY.
Do not colour your hair if:
• you have a rash on your face or sensitive, irritated and damaged scalp
• you have ever experienced any reaction after colouring your hair
• you have experienced a reaction to a temporary “black henna” tattoo in the past
IGNORING AN ALLERGY CAN BE LIFE-THREATENING.
You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour even if you have already used colouring products before. So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet). In case of any reaction or when in doubt consult a doctor before using any hair colour product. “Developer” contains hydrogen peroxide. “Hair colourant”contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia
• Wear the gloves supplied in the box.
• Avoid contact with eyes. Do not use to dye eyelashes or eyebrows.
• Rinse the eyes immediately and thoroughly if the product comes into contact with them.
• Rinse hair well after application.
Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children.
FOLLOW THE INSTRUCTION LEAFLET
Please refer to the ingredients on the bottom of the pack.
Key Ingredient
Micro-Keratin
Micro-Keratin is a structural protein naturally present in the hair fiber. It strengthens hair, boosts resilience and enhances shine. Enriched with Micro-Keratin, our formula protects and reinforces your hair’s natural keratin. By penetrating deeper into the fiber, it makes hair 2X stronger* and ensures healthy-looking results with 50% less breakage*. *Instrumental tests.
See more ingredientsBEFORE & AFTER

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Before
After
Does it work for my hair?
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FAQ
How does Excellence Nudes flatter all complexions?
What is Excellence Nudes Reflect U?
If I have grey hair, is it suitable for me?
Will Excellence Nudes suit my hair texture?
Can I use Excellence Nudes on color-treated hair?
How is Excellence Nudes different from traditional hair colors?
Will Excellence Nudes make my hair look warmer or cooler?
Is Excellence Nudes suitable for first-time color users?
How long does the color last?
Where can I find Excellence Nudes?
What is the specificity of an ammonia-free hair color?
Reviews
Average Customer Ratings
Customer Images and Videos
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Much much darker than it's supposed to be.
Originally posted on Universal Light Brown 5U
COMES OUT JET BLACK, AVOID
No, I do not recommend this product.
Originally posted on boots.com
DOES NOT ALIGN WIHT COLOR ANNOUCED!
No, I do not recommend this product.
Originally posted on Universal Brown 4U
Much darker than depicted
No, I do not recommend this product.
Originally posted on Universal Lightest Blonde 10U
If you want the Halloween edit
No, I do not recommend this product.
Originally posted on Universal Brown 4U
Turned my hair black
No, I do not recommend this product.
Originally posted on boots.com
Light brown 5U turns out black
Originally posted on Universal Light Brown 5U
Best Coloring, But It’s No Longer In Production
Originally posted on Universal blonde 7U
Reviews
Average Customer Ratings
Most Helpful Favorable Review
Great colour leaves hair soft
Most Helpful Critical Review
Too dark
Customer Images and Videos
Filter Reviews
Insatisfeito!
No, I do not recommend this product.
Black!
No, I do not recommend this product.
Originally posted on boots.com
Will turn your hair black but amazing grey coverag
No, I do not recommend this product.
Originally posted on boots.com
Awful - way too dark!
No, I do not recommend this product.
Originally posted on Universal Light Brown 5U
Lovely glossy, rich colour!
Yes, I recommend this product.
Originally posted on Universal Light Brown 5U
Excellent hair dye
Yes, I recommend this product.
Originally posted on Universal Very Light Blonde 9U
Wrong colour description on box. Awful black!
No, I do not recommend this product.
Originally posted on boots.com
Black hair!!
No, I do not recommend this product.
Originally posted on Universal Darkest Brown 2U
Yellow
No, I do not recommend this product.
Originally posted on Universal Lightest Blonde 10U
Now I am ginger
No, I do not recommend this product.
Originally posted on Universal blonde 7U
COMES OUT A LOT DARKER!
No, I do not recommend this product.
Originally posted on Universal blonde 7U
7u
No, I do not recommend this product.
Originally posted on Universal blonde 7U
Awfull guys does not cover greys
No, I do not recommend this product.
Originally posted on Universal blonde 7U
Awful - it’s black
Originally posted on boots.com
It's black
No, I do not recommend this product.
Originally posted on boots.com
This made my hair black
No, I do not recommend this product.
Originally posted on Universal Light Brown 5U
Used natural light golden brown for years
No, I do not recommend this product.
Originally posted on Universal blonde 7U
New pack, same shade not!
No, I do not recommend this product.
Originally posted on Universal blonde 7U
Ruined a good product!
No, I do not recommend this product.
Originally posted on Universal Light Brown 5U
Avoid avoid avoid!!
No, I do not recommend this product.
Originally posted on boots.com
Great product, bad colour
No, I do not recommend this product.
Originally posted on Universal Light Brown 5U
Love to recommend
Yes, I recommend this product.
Originally posted on boots.com
The most flattering colour for my hair.
Yes, I recommend this product.
Originally posted on Universal Brown 4U
This will dye your hair BLACK
No, I do not recommend this product.
Originally posted on boots.com
Not Light a row
No, I do not recommend this product.
Originally posted on Universal Light Brown 5U
Faulty product - black not light brown
No, I do not recommend this product.
Originally posted on Universal Light Brown 5U
Nothing LIGHT about this !
No, I do not recommend this product.
Originally posted on Universal Light Brown 5U
Too Dark nearly black!
No, I do not recommend this product.
Originally posted on Universal Light Brown 5U
Sadly this colour is as NOT natural brown
No, I do not recommend this product.
Originally posted on Universal Light Brown 5U
Almost black.
No, I do not recommend this product.
Originally posted on Universal Light Brown 5U












