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Excellence Universal Red 5UR

3.8
(5)
3.8 out of 5 stars. 5 reviews
5UR Universal Red
Color
  • Blonde
  • Black
  • Brown
  • Dark Blonde
  • Dark Brown
  • Darkest Brown
  • Light Blonde
  • Light Brown
  • Lightest Blonde
  • 8UR
  • Very Light Blonde
  • Blondeuniversal blonde 7u
  • Blackuniversal black 1u
  • Brownuniversal brown 4u
  • Dark Blondeuniversal dark blonde 6u
  • Dark Brownuniversal dark brown 3u
  • Darkest Brownuniversal darkest brown 2u
  • Light Blondeuniversal light blonde 8u
  • Light Brownuniversal light brown 5u
  • Lightest Blondeuniversal lightest blonde 10u
  • 5URuniversal-red-5ur
  • 8URuniversal-red-8ur
  • Very Light Blondeuniversal very light blonde 9u
  • Universal Red 8UR 2
  • Universal Red 1
  • Universal Red 2
  • Universal Red 3
  • Universal Red 4
Product Details
We believe your hair deserves a routine that cares about your hair as much as the colour. New Excellence Universal Nudes gives you Triple Care Colour and 100% grey coverage now with no ammonia.

Hair color, made for everybody
Excellence Universal Nudes is designed to fit every complexion, every hair texture, every you. With our new formula, finding your perfect shade is a match every time. Reflect U blends ash for coolness, iridescence for a subtle shimmer, and gold for amplified luminosity. The result? A hair color that complements, not complicates.
 
Ammonia-Free Natural-Looking Color 
Gentle on your hair, powerful on results. Our no-ammonia formula gives you a natural-looking color and 100% grey coverage*. Enriched with Micro-Keratin and caring agents, it strengthens hair 2X more*, making it visibly healthier. Our triple care formula ensures 7X more nutrition* and leaves your hair feeling 2X softer* for a color full of shine.
*Instrumental Tests
Flatters All Complexions
Tried, tested, and loved by hundreds of women worldwide, Excellence Universal Nudes delivers effortlessly radiant color that lasts. Whether you are refreshing your look or embracing something new, it is designed to bring out your natural confidence—because great color is made for everyone.
Ingredients
AQUA / WATER ● CETEARYL ALCOHOL ● PROPYLENE GLYCOL ● DECETH-3 ● LAURETH-12 ● ETHANOLAMINE ● OLETH-30 ● LAURIC ACID ● POLYQUATERNIUM-6 ● GLYCOL DISTEARATE ● SODIUM METASILICATE ● TOLUENE-2,5-DIAMINE ● SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE ● RESORCINOL ● CI 77491 / IRON OXIDES ● CI 77891 / TITANIUM DIOXIDE ● m-AMINOPHENOL ● ASCORBIC ACID ● MICA ● SODIUM METABISULFITE ● HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN ● PHENOXYETHANOL ● ARGININE ● THIOGLYCERIN ● 2-METHYLRESORCINOL ● CARBOMER ● SERINE ● EDTA ● TETRASODIUM EDTA ● 2,4-DIAMINOPHENOXYETHANOL HCL ● PARFUM / FRAGRANCE ● 

*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.
Usage

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

For more information, please visit our becoloursafe website.

Tap & Try

Virtual Try On is for illustrative purposes only, individual results may vary. Remember, if you share your picture via a social media platform, it will be governed by their T&Cs and privacy policy.

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Safety Information

HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS

Read and follow instructions.

This product is not intended for use on persons under the age of 16.TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE YOUR RISK OF ALLERGY.

Do not colour your hair if:
• you have a rash on your face or sensitive, irritated and damaged scalp
• you have ever experienced any reaction after colouring your hair
• you have experienced a reaction to a temporary “black henna” tattoo in the past

IGNORING AN ALLERGY CAN BE LIFE-THREATENING.
You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour even if you have already used colouring products before. So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet). In case of any reaction or when in doubt consult a doctor before using any hair colour product. “Developer” contains hydrogen peroxide. “Hair colourant”contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia
• Wear the gloves supplied in the box.
• Avoid contact with eyes. Do not use to dye eyelashes or eyebrows.
• Rinse the eyes immediately and thoroughly if the product comes into contact with them.
• Rinse hair well after application.

Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children.

FOLLOW THE INSTRUCTION LEAFLET
Please refer to the ingredients on the bottom of the pack.

Key Ingredient

Key ingredients

Micro-Keratin

Micro-Keratin is a structural protein naturally present in the hair fiber. It strengthens hair, boosts resilience and enhances shine. Enriched with Micro-Keratin, our formula protects and reinforces your hair’s natural keratin. By penetrating deeper into the fiber, it makes hair 2X stronger* and ensures healthy-looking results with 50% less breakage*. *Instrumental tests.

See more ingredients
Discover more

Our Science

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  • Our Formula

    Because healthy hair starts with strong hair, our formula, enriched with Micro-Keratin, is designed to protect and nourish your hair while delivering rich, long-lasting color. Formulated with ingredients that minimize damage, it ensures your hair is 2x stronger.* *Instrumental tests.

  • Reflect U

    Discover Reflect U, the first universal reflect, designed to flatter every complexion and hair texture. It is a unique blend of ash, iridescence, and gold that creates a perfectly balanced, natural-looking color with a radiant glow.

BEFORE & AFTER

Before Mobile
After Mobile (1)

Before

After

Does it work for my hair?

Absolutely!
Universal Nudes are universally flattering shades, suitable for all hair textures - Evaluated by hundreds of consumers all around the world.* *Tested on natural hair shades and skintone combinations based on scientific publications
STEP-BY-STEP GUIDE:
HOW TO APPLY EXCELLENCE NUDES

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FAQ

How does Excellence Nudes flatter all complexions?

Its innovative balance of cool and warm undertones adapts seamlessly to every skin tone, from fair to deep, delivering a naturally radiant and sophisticated result.

What is Excellence Nudes Reflect U?

Excellence Nudes is uniquely crafted with a blend of ash, iridescence, and gold to create a universally flattering reflect that suits all women, complements all skin tones, and enhances all hair textures.

If I have grey hair, is it suitable for me?​

Yes absolutely! It ensures 100% grey coverage*. The no-ammonia formula does not impact the performance.​ *Instrumental test​

Will Excellence Nudes suit my hair texture?

Yes! Whether your hair is straight, wavy, curly, or coily, Excellence Nudes blends effortlessly to enhance your natural beauty with a soft, luminous finish.

Can I use Excellence Nudes on color-treated hair?

Absolutely! Excellence Nudes works beautifully on both natural and color-treated hair, enhancing depth, dimension, and a natural-looking reflect over time.

How is Excellence Nudes different from traditional hair colors?

Unlike traditional hair colors that may lean too warm or too cool, Excellence Nudes features a harmonized blend of shades that creates an effortlessly natural and universally flattering look

Will Excellence Nudes make my hair look warmer or cooler?

Neither—it’s perfectly balanced. The unique mix of ash, iridescence, and gold ensures that your hair reflects the ideal balance of warmth and coolness, adapting naturally to your complexion.

Is Excellence Nudes suitable for first-time color users?

Yes! Excellence Nudes is designed for a seamless, natural enhancement, making it an ideal choice for both first-time users and those looking for a refined, understated shade.

How long does the color last?

The longevity depends on your hair type and care routine, but Excellence Nudes is designed to fade naturally and beautifully, maintaining a luminous and soft reflect between touch-ups.

Where can I find Excellence Nudes?

Excellence Nudes is available at select salons and retailers. Visit our website or contact your local salon professional to discover your perfect nude shade today

What is the specificity of an ammonia-free hair color?

Ammonia-free hair color uses MEA (Monoethanolamine) instead of ammonia, which combines a more sensory-friendly experience with high performance to deliver long-lasting color and 100% grey coverage.* *Instrumental Tests

Reviews

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1 review with 1 star.

Overall Rating

3.8

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Most Recent
5 out of 5 stars.

Hair

8 months ago
Great colouring and easy to use and picked up at my local boots.

Yes, I recommend this product.

Originally posted on boots.com

4 out of 5 stars.

Fabulous

9 months ago
I have used L’Oréal for years intense red . Unavailable tried a few no where near as nice. This does the job does make your hair dry . This is tops until I can get my hands wet n intense red

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Simply the best, Loreal Excellence Universal Red

a year ago
As a retired hair stylist when it came to my own hair I tried many brands of hair colour, same shade, but the colour always leached and got lighter and lighter until I coloured it again and the cycle started again. I used another brand of permanent for years and it always did the same thing become lighter after the first wash despite using their conditioning product. But after trying Loreal Excellence Universal Permanent Hair Dye Red 8UR I am a convert, I am into the third week and my hair is still the sale colour......YES, no loss of colour !! Please give it a go, you just might be surprised.

Yes, I recommend this product.

Originally posted on boots.com

1 out of 5 stars.

promises...promises...

a year ago
so many promises on the box; it is gonna look natural, it covers gray hair, it can be applied to brown hair...and so on... Utter nonsense! First of all, the colour does not hold on brown hair, unlike what it states on the box...at top, it might cover dark blonde. I have to bleach and dye my hair. This dye does not even change the shade of my bleached hair roots. Unbelievable! As if that is not total waste of time and money, it also does not cover gray hair... what does it actually do? NOTHING!!! yet it is so expensive! Such a shame because it is the exact shade of red I want to have... I tried 8-10 boxed so far (two boxes per bleached roots & whole hair dye) but I have finally given up. Do no buy it unless you want to waste your time and money...

No, I do not recommend this product.

Originally posted on boots.com

4 out of 5 stars.

Great color

2 years ago
Finally found the perfect ginger hairdye! I've tried them all and it always seems to go red unlike the pictures. I'm brunette originally and it's pretty good on roots too! Only losing a star as unlike other dyes (from the same brand) it really seemed to have dried my hair significantly. I believe its because it asked to apply on dry hair, which is unusual.

Yes, I recommend this product.

Originally posted on boots.com

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5UR
Excellence
Universal Red 5UR
    • default
    Excellence Universal Red 5URis available at the following retailer(s):
    • Boots.com
    • Sainsbury's
    • Tesco
    • Amazon.co.uk
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