{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.loreal-paris.co.uk/skin-care", "name": "Skincare" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "https://www.loreal-paris.co.uk/skin-care/face-care", "name": "Face Skin Care" } } ] }