Discover the Elvive Range

At L'Oréal Paris, we know that your relationship with your hair can, at times, be difficult. It's an emotional, complicated world of its own. On a bad day it can bring you down but on a good day, it can make you feel on top of the world. We get it - it's so much more than just hair. That's why since 1971 L'Oréal Paris Elvive has studied all types of hair and has consistently crafted cutting-edge tailor made formulas to cater to all demanding hair needs. With over ten different Elvive franchises, from Colour Protect to Fibrology, its time to discover a World Of Care For Your Hair.

Elvive Colour Protect for coloured hair

Whether you're a blonde-turned-brunette, a pastel lilac or a fiery red-head, Elvive Colour Protect by L'Oréal Paris is specifically formulated to care for coloured hair.

It has a luxurious formula, enriched with Linseed Oil and UVA/UVB filters, and helps protect colour radiance.

Colour Protect works in a power couple with our Purple Shampoo, which helps nourish hair and correct unwanted yellow, orange and brassy tones in just one use, to help leave hair looking bright and beautiful.


Elvive Dream Lengths for long, damaged hair

Dreaming of beautiful long hair but struggling to achieve your dream lengths? And does the appearance of split ends and hair breakage make you feel like you need a haircut? The longer your hair gets, the more it goes through and the more damaged it becomes. Split ends appear and you feel like you need to trim your tips. What if you could protect your hair and help reinforce its lengths?

Discover Elvive Dream Lengths, enriched with a cocktail of Keratin, Vitamins and Castor Oil.


Elvive Extraordinary Oil for dry hair

Discover Elvive Extraordinary Oil for dry hair, infused with 6 precious flower oils. Give your hair sheer indulgence, leaving it sumptuously soft and lustrously shiny.

For normal to dry hair, discover Elvive Extraordinary Oil Coconut, for up to 48 hours weightless nourishment.


Your Personalised Hair Diagnostic

Answer a few questions for a customised haircare routine - so you can reach your hair goals!