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"description": "Want to get the shiniest hair of your life*? Discover L'Oréal Paris Elvive Glycolic Gloss, our new at-home glossing routine powered with Glycolic Acid known for its multiple benefits in skincare. Glycolic Acid penetrates the hair’s fibre improving shine, smoothness, strength. Instantly transform your hair for up to 5 x washes**. Effective on all hair types, ranging from straight, wavy, curly, and coily.
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*Consumer Use Test, women with dull hair, shampoo + conditioner. 78% of 160 UK women agreed<br />
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"name": "Colour Protect Colour Protect Care Shampoo",
"description": "The secret to colour protection
1 Concentrated Nourishment: the formula, enriched with Nourishing Actives, bathes the hair and transforms its surface. Hair feels voluptuous to the touch.
2 Lasting Colour Protection: enriched with UVA + UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering.",
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¹Instrumental test.",
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¹Instrumental test.",
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"name": "Full Resist Anti Hair-Fall Serum with [Aminexil]",
"description": "Clinically proven. Reduce hair fall by up to 92%¹ with the Elvive Full Resist [with Aminexil] Anti Hair-Fall Serum from L'Oréal Paris. Validated by dermatologists.<br />
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