How to get the pink hair everyone is rocking on social media

If, like us, you’ve been spending countless hours absorbed on social media, you’ll have noticed the new hair colour trend emerging amongst celebs and influencers alike. The dye-at-home hair colour of the moment is pastel pink - think bubblegum locks meets effortless candyfloss tresses. Millennial pink has long been on the agenda of hair colour trends, when it began to making mainstream waves in 2017 - its subtle, pearlescent sheen is the perfect introduction hue for those wanting to experiment with marshmallow manes, and what better time to dip into those rose-tinted waters than now.

We’ve got the lowdown on how to achieve the look yourself at home. Here’s what you’ll need:

- Colorista Bleach Kit
- Colorista Rose Gold Permanent Hair Dye Gel
- Plastic gloves 
- An application brush
- Petroleum Jelly to prevent dye staining the skin
- A towel to protect your neck and shoulders 
- A selection of plastic hair clips to section the hair
- A comb


Patch Testing

First things first, when it comes to colouring, it’s really important to do a skin allergy test at least 48 hours beforehand. Apply a small amount of the pink dye behind your ear. Wait 48 hours to see how your skin reacts. If during this period you notice any abnormal reactions, such as itching, redness or swelling in or around the test area, then do not apply the product. 

Prep your skin and locks

Next up, are you currently light or dark haired? If you’re naturally blonde, you’re in luck – there’s not a lot of prep work for you, aside from ensuring your hair is in good and healthy condition. Treat yourself to a conditioning mask a week or so ahead of dyeing to strengthen the hair. If your hair is darker, bleaching before using the colour is recommended in order to achieve the optimum results.

Before applying the bleach, take a small amount of petroleum jelly and apply it lightly around the hairline, ears, and nape of your neck, this will prevent the skin from getting stained. 

Sectioning your hair

Take a comb and start by parting hair down the middle from front to back and from the top of each ear from left to right. Secure with four plastic hair clips. Sectioning the hair into quarters allows you to concentrate on the areas you need to while keeping the hair you’re not working on out of the way.


Before applying the bleach, make sure you cover yourself with an old towel and always wear the plastic gloves provided to keep your skin safe. 

Begin to apply the bleach to each section of the hair as quickly and thoroughly as possible in order to achieve best results. Once each section has been covered, massage the product into the hair to ensure the application is even. 

Check every few minutes to make sure the bleach is developing – do so by wiping a small amount of the product off a strand of hair with a piece of damp cotton wool. If you are happy with the result, rinse the product off and shampoo thoroughly before using the conditioner included in the kit.

Applying the pink

You’re now ready to go pink! Grab your Colorista Rose Gold Permanent Dye Kit and follow the instructions on the pack. To make application easier, repeat Step 3, sectioning your hair using plastic clips, and apply the dye to one section at a time.

Apply the colour

Rinse your hair thoroughly until the water runs clear and follow this with the conditioning post-colour mask for a glossy shine. Style as you wish, hit the record button and get trending with #PinkHair.