Meet Thomas Tuccinardi, Global Expert

Thomas Tuccinardi is a rising star in the world of hair colour and the newest member of the brand’s line-up of beauty experts. With fifteen years of experience, Thomas honed his talents in prestigious hair salons across the United States before opening his own studio in Lyon, France.

DISCOVER THE POWER OF RENOVATED PREFERENCE: ACHIEVE STUNNING,
LONG-LASTING COLOUR WITH EASE
Thomas has recently experienced our newly renovated Preference product and is now eager to demonstrate how to achieve the best possible colour results. With the enhanced formula of our new Preference, achieving your desired colour is now easier than ever. Our non-drip oil-in-gel formula ensures a seamless application process, resulting in a multidimensional colour with a high-impact shine that can last for up to 9 weeks.

MASTER THE ART OF HOME BLEACHING: UNLOCK THE SECRETS TO PERFECT BLEACH AT HOME WITH
PREFERENCE ULTRA PLATINUM BLEACH

Not confident in bleaching results at home? Thomas will guide you through the correct application of Preference Ultra Platinum Bleach to help you achieve exceptional results. With our advanced formula, capable of providing up to 9 levels of lift, you can now confidently achieve the perfect ultra-platinum look at home. Our bond protect technology will help to protect hair against breakage, while our reinforcing conditioner with anti-brass care tackles any unwanted warm undertones.

EMPOWERING WOMEN THROUGH HAIR COLOUR

Through the myriad statements they can make with their hair, Thomas wants to give women the freedom to experiment with their appearance and authentically express who they are. L’Oréal Paris’ iconic tagline resonates with his own vision: everyone is unique, and our differences are also our strength. When he learned that L'Oréal Paris had contacted him to become Global Hair Colourist, it was a moment of excitement and pride for him: after years of work, he'd be able to make beauty and hair colour accessible to all women around the world, helping them to play with codes and reveal their idea of femininity. A way to relive even more intensely those moments of shared joy when women discovered their transformation in the mirror at his mother's hairdressing salon.

EXPLORING COLOUR

An expert in social networks and digital technologies, Thomas Tuccinardi can count on L'Oréal Paris' virtual tools to play with colours and let women experiment with their look.