We commit to your safetyOur consumers place their trust in us to only offer products whose safety has been thoroughly evaluated. We will never forsake that trust, which is why we ensure that all of our products & ingredients have undergone a rigorous safety assessment before they are placed on the market.
Our commitment to safety does not stop there, as the Group has also developed a remarkable platform of predictive strategies that allows us to identify new ingredients or new innovations to constantly enhance our products’ safety as well as their performance. In addition to this, our practice of listening to our consumers or other stakeholders helps us to understand their concerns and to consider these also when deciding to reduce or to remove certain ingredients.
We commit to proven efficacyIn the 1970s, a specialised department in performance evaluation methods was created at L’Oréal and has been since at the heart of evaluating the performance of products on all skin types with a key role in helping our experts formulate new products.
For over 30 years, our researchers relentlessly work to develop skincare products with better performance, integrating formulation technologies and actives with proven efficacy through clinical tests conducted by independent institutes.
We commit to animal welfareL'Oréal does not test any of its products or any of its ingredients on animals and has been at the forefront of alternative methods for over 30 years.
Our consumers’ health and safety have always been an absolute priority for L’Oréal. As is the support of animal welfare.
L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by Research. Well before the question of animal testing was raised by civil society or within a regulatory framework, L’Oréal has been committed to new methods of assessing safety that don’t involve animals. A true pioneer, L'Oréal has been reconstructing human skin models in laboratories to elaborate in vitro safety tests since 1979, as an alternative to animals. In 1989, L’Oréal completely ceased testing its products on animals, thus 14 years before the regulation required so.
L’ Oréal has been promoting alternative methods for over 30 years.
Certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China. L’Oréal has been the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing.
Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up are no longer tested on animals.
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