The New Cleansing Craze For Beautiful Skin

The New Cleansing Craze For Beautiful Skin

Everything you want to know about cleansing cream balms





There's more to the world of cleansers than the classic lotion/cotton pad combo! Here are the latest tried and tested cleansers to hit the shelves and revamp our beauty routines.

Vibrating Facial Cleansing Brush
Its claim? A brush that removes all impurities, boosts circulation and relaxes our features. How does it work? Its vibrating bristles deeply cleanse pores and improve skin's elasticity. Note: it works best if you've already removed your make up. The result? Its exfoliating action removes dead skin cells in order to unclog pores. Added plus? An even skin tone, alongside baby-soft, glowing skin.

Cleansing Cream
Its claim? Thicker than lotions or micellar water, cleansing creams come in a handy pot and deeply cleanse without causing red patches or tight skin. They work a treat on sensitive and easily irritated skin. How do they work? Cleansing creams are easily applied with (clean!) fingertips - just massage your cream onto your face and neck using circular movements to loosen any impurities. Once done, rinse it off with warm water. The result? Well-nourished, soothed skin that only gets better over time.

Cleansing Mitt
Its claim? An eco-friendly cleansing mitt that cleans skin, whilst regulating sebum production on oily skin and stimulating sebum production on drier skin. Cleansing mitts also work well on acne-prone skin. How does it work? Run your glove under cold or warm water and wipe your face using large, circular movements so that it traps any grime/make up in its fibres. The result? Squeaky clean, gently exfoliated skin. Cleansing mitts boost cell renewal and leave us with a lovely, healthy glow.


Taking our make-up off in the morning and evening is now part of our daily routine. We are constantly looking for comfortable and gentle cleansers to avoid aggravating our skin: the cream cleanser meets all our expectations!

Make-Up Removal, The Key To Beautiful Skin
You know this already, but we can't bang on about it enough: taking off your make-up and having a clean face is necessary for getting beautiful skin and keeping it that way for as long as possible. In the evening before you go to sleep - and even if you stay out late! - to get rid of all the impurities which build up throughout the day and in the morning to remove all the overnight toxins, you should always take your make-up off without fail. If we only had one word of wisdom to pass on to young girls, it would be this: choose a cleanser that is suited to your skin type and use it gently and lightly - paying special attention to the eyes, especially for lovers of waterproof mascara and a smokey eye - to get a luminous complexion. And finish up with a spritz of thermal water or floral water to make your skin feel fresh.

Cream Cleansers, The New Trend
Given that this beauty routine should be repeated daily in the morning and evening, it's so important to choose a product that won't irritate your skin! A bad cleanser can easily clog up your skin just as much as the impurities that appear throughout the day, and a cleanser that is too strong may damage your skin's protective hydrolipidic film. Your skin will become thinner, more uncomfortable and more susceptible to redness. You should therefore look for skincare that is gentle, comfortable and soft but is still effective without needing to constantly rub your face! Cream cleanser, being smoother than cleansing milk or micellar water, pampers your skin, nourishes it and makes it more beautiful day after day. Plus, no redness or itching, no tightness, all the signs of sensitive or irritated skin are ancient history! Give this new trend for potted cleansers a go!


We can't stress enough that daily cleansing should be the first step in any woman’s beauty routine. We’ve seen milks, oils, mousses, micellar waters but now it’s time to focus on the product of the moment: the cleansing balm.

Cleansing, The First Step Towards Perfect Skin
Throughout the day, our skin suffocates underneath all our make-up and is subjected to constant environmental aggressors: pollution, toxins, tobacco…All these factors lead to a loss of hydration, an accumulation of sebum, poor oxygenation of the tissues and the clogging of your pores. The skin looks dull and tired and imperfections start to appear on its surface. At the end of the day it needs to be cleansed, purified and, most of all, it needs to breathe!

What Makes Cleansing Balm Different?
The first thing that makes the balm stand out from other cleansing products is its texture. It starts off in a solid form and then, when it comes into contact with the skin, it transforms into a smooth and melting texture. Extremely effective on both your face and around the eye area, it conquers even the most stubborn make-up and does so gently thanks to its oil-like properties. It also helps to reduce the excess sebum that builds up on the surface of the skin throughout the day. Often rich in aromatic plant oils, balms offer cleansing that is both very sensory and relaxing, resulting in a really pleasurable experience. Unlike other cleansing products, you should really take your time to apply them and enjoy the process.

The Best Application Technique For Your Skin
After taking a generous amount of product, place it into the palm of your hand and warm it up until it forms an oil-like texture. Then apply it by massaging it gently into your skin with the tips of your fingers, using small circular motions up the face starting at the neck. Cocoon yourself: don’t hesitate to really take your time and use the massage as a moment of pure relaxation. A good skin massage, on top of helping you unwind, activates the circulation of water in your cells as well as improving tissue oxygenation. Then, once it's all rinsed off with lukewarm water, you will be left with clear, healthy, soothed and beautiful skin.

Article supplied & written by Marie Claire, part of Hearst Communications, Inc

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