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Magic Retouch Darkest Brown Permanent Root Concealer

4.6
(22)
4.6 out of 5 stars. 22 reviews
3 DARKEST BROWN MAGIC PERM
Color
  • Black
  • Blonde
  • Brown
  • Dark Blonde
  • Dark Brown
  • Light Blonde
  • Light Brown
  • Blackblack permanent root concealer
  • Blondeblonde permanent root concealer
  • Brownbrown permanent root concealer
  • Dark Blondedark blonde permanent root concealer
  • Dark Browndark brown permanent root concealer
  • Darkest Browndarkest brown permanent root concealer
  • Light Blondelight blonde permanent root concealer
  • Light Brownlight brown permanent root concealer
  • Darkest Brown Permanent Root Concealer 2
  • Permanent Root Concealer Common Image 1
  • Permanent Root Concealer Common Image 2
  • Permanent Root Concealer Common Image 3
  • Permanent Root Concealer Common Image 4
Product Details
Looking for that perfect quick fix between colouring? New Magic Retouch Permanent hair colour for 100% grey root coverage in just 10 minutes blends seamlessly with your hair colour. Mixing your hair colour is also now precise, easy to use and mess free. Thanks to our new applicator where you only apply colour directly where you need it. Suitable for all hair types and textures.

FAST 100% grey coverage in just 10 minutes!

EASY Mix & colour from one easy-to-squeeze bottle

CUSTOMIZED Choose from two applicator tips: Soft Brush Tip or Precision Tip

MESS-FREE Apply colour only where you need it. No mess! ?

New Magic Retouch Permanent hair colour for 100% grey root coverage in just 10 minutes that blends seamlessly with your hair colour. Our new permanent and long-lasting solution for grey roots comes with 2 different applicators for a precise and easy application to target grey hair. Just mix the colour from one easy-to-squeeze bottle to cover 100% of grey roots for up to 4 weeks in one use*. Mixing your hair colour is now mess free as you can screw on the bottle the comb or precision cap and apply colour directly where you need it. Suitable for all hair types and textures.

*INSTRUMENTAL TEST

Usage

1. Mix & colour from one easy-to-squeeze bottle
2. Choose from two applicator tips: Soft Brush Tip or Precision Tip
3. Apply colour only where you need it. For full instructions please refer to the leaflet

For more information, please visit our becoloursafe website.

Ingredients
COLOUR GEL: 1254000 AQUA / WATER • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUM HYDROXIDE • p-PHENYLENEDIAMINE • POLOXAMER 338 • RESORCINOL • OLEYL ALCOHOL • m-AMINOPHENOL • AMMONIUM THIOLACTATE • 2-METHYLRESORCINOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • EDTA • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE (F.I.L. Z298015/1). DEVELOPER CRÈME: 1152439 AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE• GLYCERIN (F.I.L. C202318/2).



*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

Safety Information
SAFETY INSTRUCTIONS
HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.
• Read and follow instructions.
• This product is not intended for use on persons under the age of 16.
• Temporary “black henna” tattoos may increase your risk of allergy.
• Do not color your hair if:
- you have a rash on your face or sensitive, irritated and damaged scalp,
- you have ever experienced any reaction after coloring your hair,
- you have experienced a reaction to a temporary “black henna” tattoo in the past.
ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THE PRODUCT, EVEN IF A HAIR COLORING PRODUCT HAS BEEN USED BEFORE.

MAKE SURE TO PURCHASE THE PRODUCT IN ADVANCE TO PERFORM THE ALLERGY ALERT TEST 48H BEFORE USING IT.

• Keep out of reach of children.
• Wear suitable gloves.
• Avoid contact with eyes.
• Rinse eyes immediately and abundantly if product comes into contact with them.
• Do not use for any other purpose than coloring hair.
• Rinse hair well after application.
Follow the instructions for use

Reviews

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5 starsstars

17
17 reviews with 5 stars.

4 starsstars

3
3 reviews with 4 stars.

3 starsstars

1
1 review with 3 stars.

2 starsstars

1
1 review with 2 stars.

1 starstars

0
0 reviews with 1 star.

Overall Rating

4.6

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Average Customer Ratings

Value for money
Value for money, 4.4 out of 5
4.4
Texture
Texture, 4.7 out of 5
4.7
Fragrance
Fragrance, 4.3 out of 5
4.3
Moisturising benefits
Moisturising benefits, 4.5 out of 5
4.5

Customer Images and Videos

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1 to 8 of 22 Reviews
1 – 8 of 22 Reviews
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Most Recent
5 out of 5 stars.

Love, love, love this product.

5 months ago
Love this product- easy to use & saves time & money in between colouring appointments. Bought for family members too!

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Easy and effective for colouring greys

2 years ago
I have used the spray on version before, so I thought I would give this a trial...amazing- easy to apply without getting into a big mess and not much odour . Unlike other colorants , was able to use own shampoo without washing away the colour immediately. Left my hair coloured and shiny silky ( normally it feels oily or tacky immediately after a self colour) . Very pleased and definitely happy with grey coverage!

Yes, I recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Loved it

3 years ago
I think this product is perfect if you only have a few visible greys which frame your face or along your parting. I used the tip applicator first to do my roots and then switched to the brush to make sure I caught all the fluffy greys along my hairline at the front. I initially thought there wasn’t much product, but there was more than I needed. I left it on for exactly 10 minutes and it worked as intended - all greys were covered and it blended perfectly with the rest of my hair. I actually did this as I was getting ready for a night out and it was so quick! I would definitely purchase again.
Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Quick fix

3 years ago
I normally use the spray as it’s quicker this is a good perfect colour match this is the first time i have used this product and while it’s a good product you do need a little longer time then if you use the spray will definitely use again but if you’re pushed for time spray is quicker
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 3.0 out of 5
3.0
Moisturising benefits
Moisturising benefits, 3.0 out of 5
3.0
3 out of 5 stars.

Magic Retouch Permanent Root Concealer

3 years ago
This is an easy to use permanent hair dye for touching up roots and greys. The box contains developer, dye and disposable gloves along with the instructions. You simple pour the bottle of dye into the larger bottle of developer and mix thoroughly. The bottles are quite small but there is enough product to cover a grey roots that are quite short in length. I used the precision applicator tip to apply the product but there is also a brush applicator that comes in the box. I ended up using the brush applicator just to smooth down unruly and curly roots to help them lay flat in order to saturate them with the product. I left the dye on for the recommended time of 10 minutes and another 5 minutes because my hair is quite coarse. There was quite a strong smell of ammonia which I found quite overpowering. After rinsing, shampoo and conditioner, I noticed that although the product did cover my greys, it didn't cover them as fully as I would have liked. My star rating for this product is quite average because I felt the price was quite high for a small amount of product and it would have been nice to have included a shampoo/conditioner sachet in the box.
Helpful?
Value for money
Value for money, 2.0 out of 5
2.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 1.0 out of 5
1.0
Moisturising benefits
Moisturising benefits, 2.0 out of 5
2.0
5 out of 5 stars.

Quick and Easy

3 years ago
This is so great for keeping any greys and regrowth at bay. It's so quick and easy to use. I love the little brush that you use to apply the colour, it makes the application so easy and fuss free. I love that the processing time is only 10 minutes. The end result was fantastic and my greys were completely covered.
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Greys be gone!

3 years ago
Gorgeous, trendy & sleek packaging with fantastic ease of application with the pointed tip that disposes the correct and accurate amount of colour that immediately covers roots beautifully. I am really impressed with this hair product and can’t recommend enough.it even Fits nicely into a small clutch bag.
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
2 out of 5 stars.

Not for me

3 years ago
I thought I would try a cover up spray to get rid of some of my greys. The product was easy enough o use. This would suit someone who doesn’t have time to dye their hAir and has somewhere to go. It’s not for me. Though.
Helpful?
Value for money
Value for money, 2.0 out of 5
2.0
Texture
Texture, 3.0 out of 5
3.0
Fragrance
Fragrance, 2.0 out of 5
2.0
Moisturising benefits
Moisturising benefits, 2.0 out of 5
2.0
1 – 8 of 22 Reviews
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Reviews

Rating Snapshot

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5 starsstars

17
17 reviews with 5 stars.

4 starsstars

3
3 reviews with 4 stars.

3 starsstars

1
1 review with 3 stars.

2 starsstars

1
1 review with 2 stars.

1 starstars

0
0 reviews with 1 star.

Overall Rating

4.6

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Average Customer Ratings

Value for money
Value for money, 4.4 out of 5
4.4
Texture
Texture, 4.7 out of 5
4.7
Fragrance
Fragrance, 4.3 out of 5
4.3
Moisturising benefits
Moisturising benefits, 4.5 out of 5
4.5

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Non-incentivised reviews
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Most Recent
4 out of 5 stars.

Magic

3 years ago
I like to use magic retouch to touch up areas where my hair is lighter in colour and to fill in areas which look a bit sparse. It helps my hair to look fuller, thicker and its quick and easy to use for touching up any grey hair.
ProsHigh quality, Durable
Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Lifesaver

3 years ago
I've been waiting for a product like this for a long time!! The perfect (and fast) way to upkeep your roots without having to do a full cover, keeping hair healthy and looking new without multiple cover ups

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

super easy to use

3 years ago
The brush tip applicator is super easy to use and it takes no time to cover the whole roots. The grey coverage is good and the smell wasn't bad at all. I didn't need to open the window. I hope Loreal make a bigger bottle for regular hair dye in this format too.
Helpful?
Value for money
Value for money, 3.0 out of 5
3.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 3.0 out of 5
3.0
5 out of 5 stars.

Excellent product

3 years ago
This product is amazing, I have previously used the non permanent one and thought that was really good but this one is so much better. It’s an easy application, not messy at all and covers my grey roots perfectly and the best thing is it’s permanent so no keep re applying after washing my hair. There’s nothing to not like about this product!
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Fantastic product

3 years ago
Wow i have to say loreal have shocked me with this magic retouch, i really was not expecting this to work but my god this is such a fantastic product to bring out, its so quick and easy to apply with no mess(i was shocked) has no bad or strong smell and to top it off it was the perfect hair match so i was so so happy, i had just tried a hair die product few days befour and it didnt take to my hair so when i received this it definitely came at the right time and i couldn't be happier with the results, i would highly recommend to anyone who is thinking of purchasing this to do so as you would not be disappointed, it really is just like ive had my hair done.
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Simple and effective

3 years ago
I always find dying my hair quite a long process. Usually it’s just the roots that need done yet I cover my hair in colour. This is such a brilliant idea to have just enough product to cover greys at the roots. The box contains gloves, enough hair dye and a brush with holes in, to evenly distribute the hair dye. This is such a handy kit to have in the home. Once applied, leave it for ten minutes then wash out.
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Little gem

3 years ago
Gotta love this little product. So you know your burlsy you look at your roots and noooo you need to dye them, bit no time well worry no more thats whete this little gem comes i , covers greys and blends to a seamless finish and now ...permanent what more go a girl ask for... love it
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
4 out of 5 stars.

Easy to use

3 years ago
This hair dye is very easy to use and its great if you don’t want to dye your whole hair. I used this on my mom and kept it for 10 minutes as recommended and it covered her greys beautifully and she is happy.

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 4.0 out of 5
4.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 2.0 out of 5
2.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Quick and easy!

3 years ago
This product was great really well packaged and easy to use. It only took me ten minutes to cover all my roots really convenient and easy to carry around for touch up if required. The product was excellent value for money
ProsHigh quality
ConsNot durable
Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Comes very handy

3 years ago
I always wanted a hair dye, which covers the grey roots very quickly between two full colouring. L'Oreal Magic Retouch Permanent Root Concealer is even better what I expected. It is completely mess free and long lasting. It blends perfectly with my hair colour. It is totally invisible while perfectly covers those pesky greys. The pack contains even a very handy applicator brush. Brilliant!
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

I’ve been waiting for a product like this!

3 years ago
I’m already a big fan of the miracle touch up spray and now I am of this too! So easy to apply and perfect for in between salon trips to touch up roots and cover any greys. Really simple and easy to apply and the colour blends perfectly with my hair. Absolutely recommend!
ProsHigh quality, Durable

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
4 out of 5 stars.

So easy to use

3 years ago
This product is a godsend. It's really simple and easy to use which is such a bonus as I'm time poor and hate the mess that usually goes with dying my greys. The shade is a perfect match for me and adequately covered what i needed. Great product!
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 4.0 out of 5
4.0
Texture
Texture, 4.0 out of 5
4.0
Fragrance
Fragrance, 4.0 out of 5
4.0
Moisturising benefits
Moisturising benefits, 4.0 out of 5
4.0
5 out of 5 stars.

Great coverage without a fuss

3 years ago
Great coverage witihout the price tag. It’s quick and easy to use. It’s non messy formula makes it do simple to use. My greys disappeared and I was left happy and feeling refreshed! My new go to product especially as it’s so easy!
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
5 out of 5 stars.

Great product

3 years ago
This product is a quick fix to any coloured hair roots especially when I am in a hurry and I don’t have time. It does come with few shades as well to choose from. It is easy and straight forward to use. Most importantly is that it looks natural, it blends well with your hair I’d you choose the right shade and it is not messy. Definitely recommend this product.
ProsHigh quality

Yes, I recommend this product.

Helpful?
Value for money
Value for money, 5.0 out of 5
5.0
Texture
Texture, 5.0 out of 5
5.0
Fragrance
Fragrance, 5.0 out of 5
5.0
Moisturising benefits
Moisturising benefits, 5.0 out of 5
5.0
9 – 22 of 22 Reviews
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Darkest Brown
Magic Retouch
Darkest Brown Permanent Root Concealer
    • default
    Magic Retouch Darkest Brown Permanent Root Concealeris available at the following retailer(s):
    • Tesco
    • Boots.com
    • Amazon.co.uk
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