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Magic Retouch Dark Brown Permanent Root Concealer

4.5
(28)
4.5 out of 5 stars. 28 reviews
4 DARK BROWN MAGIC PERM
Color
  • Black
  • Blonde
  • Brown
  • Dark Blonde
  • Darkest Brown
  • Light Blonde
  • Light Brown
  • Blackblack permanent root concealer
  • Blondeblonde permanent root concealer
  • Brownbrown permanent root concealer
  • Dark Blondedark blonde permanent root concealer
  • Dark Browndark brown permanent root concealer
  • Darkest Browndarkest brown permanent root concealer
  • Light Blondelight blonde permanent root concealer
  • Light Brownlight brown permanent root concealer
  • Dark Brown Permanent Root Concealer 2
  • Permanent Root Concealer Common Image 1
  • Permanent Root Concealer Common Image 2
  • Permanent Root Concealer Common Image 3
  • Permanent Root Concealer Common Image 4
Product Details
Looking for that perfect quick fix between colouring? New Magic Retouch Permanent hair colour for 100% grey root coverage in just 10 minutes blends seamlessly with your hair colour. Mixing your hair colour is also now precise, easy to use and mess free. Thanks to our new applicator where you only apply colour directly where you need it. Suitable for all hair types and textures.

FAST 100% grey coverage in just 10 minutes!

EASY Mix & colour from one easy-to-squeeze bottle

CUSTOMIZED Choose from two applicator tips: Soft Brush Tip or Precision Tip

MESS-FREE Apply colour only where you need it. No mess! ?

New Magic Retouch Permanent hair colour for 100% grey root coverage in just 10 minutes that blends seamlessly with your hair colour. Our new permanent and long-lasting solution for grey roots comes with 2 different applicators for a precise and easy application to target grey hair. Just mix the colour from one easy-to-squeeze bottle to cover 100% of grey roots for up to 4 weeks in one use*. Mixing your hair colour is now mess free as you can screw on the bottle the comb or precision cap and apply colour directly where you need it. Suitable for all hair types and textures.

*INSTRUMENTAL TEST

Usage

1. Mix & colour from one easy-to-squeeze bottle
2. Choose from two applicator tips: Soft Brush Tip or Precision Tip
3. Apply colour only where you need it. For full instructions please refer to the leaflet

For more information, please visit our becoloursafe website.

Ingredients
COLOUR GEL: 1254006 R AQUA / WATER • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • LAURETH-5 CARBOXYLIC ACID • AMMONIUM HYDROXIDE • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • TOLUENE-2,5-DIAMINE • POLOXAMER 338 • RESORCINOL • OLEYL ALCOHOL • m-AMINOPHENOL • 2-AMINO-3-HYDROXYPYRIDINE • p-AMINOPHENOL • SODIUM METABISULFITE • THIOGLYCERIN • AMMONIUM THIOLACTATE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • EDTA • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. Z298565/1). DEVELOPER CRÈME: 1190015 AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE• GLYCERIN (F.I.L. C202321/2).



*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

Safety Information
SAFETY INSTRUCTIONS
HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.
• Read and follow instructions.
• This product is not intended for use on persons under the age of 16.
• Temporary “black henna” tattoos may increase your risk of allergy.
• Do not color your hair if:
- you have a rash on your face or sensitive, irritated and damaged scalp,
- you have ever experienced any reaction after coloring your hair,
- you have experienced a reaction to a temporary “black henna” tattoo in the past.
ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THE PRODUCT, EVEN IF A HAIR COLORING PRODUCT HAS BEEN USED BEFORE.

MAKE SURE TO PURCHASE THE PRODUCT IN ADVANCE TO PERFORM THE ALLERGY ALERT TEST 48H BEFORE USING IT.

• Keep out of reach of children.
• Wear suitable gloves.
• Avoid contact with eyes.
• Rinse eyes immediately and abundantly if product comes into contact with them.
• Do not use for any other purpose than coloring hair.
• Rinse hair well after application.
Follow the instructions for use

Reviews

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5 starsstars

21
21 reviews with 5 stars.

4 starsstars

4
4 reviews with 4 stars.

3 starsstars

1
1 review with 3 stars.

2 starsstars

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0 reviews with 2 stars.

1 starstars

2
2 reviews with 1 star.

Overall Rating

4.5

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Average Customer Ratings

Value for money
Value for money, 4.8 out of 5
4.8
Texture
Texture, 4.9 out of 5
4.9
Fragrance
Fragrance, 4.9 out of 5
4.9
Moisturising benefits
Moisturising benefits, 4.7 out of 5
4.7

    Filter Reviews

    Rating
    Locale
    Non-incentivised reviews
    1 to 8 of 28 Reviews
    1 – 8 of 28 Reviews
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    Most Recent
    5 out of 5 stars.

    Great product

    16 days ago
    Absolutely great,covers grey,easy to use and lasted longer than 4 weeks. Highly recommend

    Yes, I recommend this product.

    Originally posted on boots.com

    4 out of 5 stars.

    Easy to use

    7 months ago
    Easy to use and the colour is not too dark. It's enough to cover all the roots

    Yes, I recommend this product.

    Originally posted on boots.com

    1 out of 5 stars.

    Not worth the money.

    a year ago
    Not what I thought it was. Expensive for one touch up application. Not worth the money. Is much cheaper to buy regular hair dye

    Originally posted on boots.com

    5 out of 5 stars.

    Great product especially for greys

    a year ago
    Great product works everytime. Great on roots and lasts 3 to 4 weeks

    Yes, I recommend this product.

    Originally posted on boots.com

    5 out of 5 stars.

    Great colour match

    2 years ago
    This is my favourite root touch up. Unlike other dark browns, it doesn’t get too dark and therefore obvious that I’ve touched up. My hair is quite porous but this blends into my natural colour perfectly. Quick and easy to use. Quite strong but it’s worth that small inconvenience.

    Yes, I recommend this product.

    Helpful?
    Value for money
    Value for money, 5.0 out of 5
    5.0
    Texture
    Texture, 5.0 out of 5
    5.0
    Fragrance
    Fragrance, 4.0 out of 5
    4.0
    Moisturising benefits
    Moisturising benefits, 4.0 out of 5
    4.0
    4 out of 5 stars.

    Great product

    2 years ago
    Easy to use and the quantity is sufficient to cover my roots

    Yes, I recommend this product.

    Originally posted on boots.com

    1 out of 5 stars.

    Allergic reaction to Product

    2 years ago
    Developed a bad reaction. Started with itchy eyes, then itchy forehead, scalp, face with skin feeling dry, sore and burning at times! Never had a hair dye reaction before! It is now 10 days since the application and no better despite daily anti histamines, hydrocortisone creams and eye drops and ointments! Be warned. It is really negatively affecting my life!

    No, I do not recommend this product.

    Originally posted on boots.com

    5 out of 5 stars.

    Great Product

    3 years ago
    I have used this product a few times brilliant for covering greys in between colouring would highly recommend it

    Originally posted on boots.com

    1 – 8 of 28 Reviews
    • Next Reviews

    Reviews

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    5 starsstars

    21
    21 reviews with 5 stars.

    4 starsstars

    4
    4 reviews with 4 stars.

    3 starsstars

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    1 review with 3 stars.

    2 starsstars

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    0 reviews with 2 stars.

    1 starstars

    2
    2 reviews with 1 star.

    Overall Rating

    4.5

    Review this Product

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    Select to rate the item with 2 stars. This action will open submission form.
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    Average Customer Ratings

    Value for money
    Value for money, 4.8 out of 5
    4.8
    Texture
    Texture, 4.9 out of 5
    4.9
    Fragrance
    Fragrance, 4.9 out of 5
    4.9
    Moisturising benefits
    Moisturising benefits, 4.7 out of 5
    4.7

      Filter Reviews

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      Locale
      Non-incentivised reviews
      9 to 28 of 28 Reviews
      9 – 28 of 28 Reviews
      Sort by
      Most Recent
      5 out of 5 stars.

      Easy and effective

      3 years ago
      Really impressed with how easy this product is to use, you just paint it on the exact areas you need it! The applicator is just the right size so it doesn’t take ages but it’s also accurate to use. Really pleased with the result!

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Hair hack 101!

      3 years ago
      This allows me to extend the time between colouring my hair, they say you can’t put a price on beauty but let’s be real, we’re in a cost of living crisis! It smells pretty decent for dye and is the perfect little hack to buy me a little time and save a little money.
      ProsHigh quality, Durable

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Quick fix

      3 years ago
      This product has been great and easy to use. I love the fact you can just do the roots rather than doing your whole head. A quick fix for getting rid of those unwanted grey hairs. I would recommend this product.
      ProsHigh quality
      ConsNot durable

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Great touch up kit

      3 years ago
      Great permanent root touch up kit, easy to use and covers grey hairs well. The dark brown was a perfect match for my hair colour. I would definetly repurchase this and recommend it to other people to try
      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      So precise!

      3 years ago
      This is fantastic for touching up roots with it's new comb style applicator, there is also a second applicator that comes with it if you want to use rhat instead. It is quick and very precise to use and blends it perfectly with my hair colour, just what you need to fix those grey roots in between hair colouring. Not messy to use at all, so easy to use!
      ProsHigh quality, Durable

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      No mess, easy to apply and good value for money.

      3 years ago
      It was so easy to retouch the root with this magic retouch. Its not a waste of product as the normal hair colour product, if you want to retouch the root only you always ended throwing half of the product. No mess and it did cover the greys, have wash my hair 4 times already and the colour seem still good.
      ProsHigh quality, Durable

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Love it

      3 years ago
      Great product, I love all the magic retouch products and have tried them all in between box dyes, but I think this is my new favourite, it’s more easy to apply and not get anywhere else that the spray or mascara type
      ProsHigh quality, Durable

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      3 out of 5 stars.

      good coverage of grey - colour pretty close to tin

      3 years ago
      Good spray coverage but if highlighted hair may be a bit too dark for all hair colours. Does feel quite stiff on spray but when brushed feels a little lighter on feel with fingers. Covers well but does not blend into highlights
      Helpful?
      Value for money
      Value for money, 4.0 out of 5
      4.0
      Texture
      Texture, 3.0 out of 5
      3.0
      Fragrance
      Fragrance, 4.0 out of 5
      4.0
      Moisturising benefits
      Moisturising benefits, 3.0 out of 5
      3.0
      5 out of 5 stars.

      Absolutely fantastic

      3 years ago
      Absolutely fantastic for fixing those roots. Easy to apply using a choice of the two applicators. Just brush the colour on where it's needed and it only has a quick 10 minute developing time so it's just perfect!
      ProsHigh quality, Durable

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Loved it!!!

      3 years ago
      I absolutely loved this product! I always use the spray version of this to cover my grey roots when they start to show and love that one but didn’t realise they did a permanent version! I was very excited to give this one a try and see how it compared and I was not disappointed! It’s super easy to use and literally took 5 mins to apply - I used the brush applicator and it was really easy to target the areas I wanted and brush it lightly through. Once it was all applied I just had to wait 10 minutes and then rinse it out and shampoo and condition as usual - couldn’t be simpler! I loved how quick and easy this was to use and it’s absolutely perfect for when you need to dye your hair but don’t have much time as it can be applied and finished in under 20 minutes! I also love the fact this gives you 100% grey coverage too as that’s my main concern. Overall really really happy with this and will most definitely be purchasing again and again!
      ProsHigh quality, Durable

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Great

      3 years ago
      This is brilliant so easy to use and perfect for a root touch up without having to waste a full hairdye... easy to use thanks to the brush applicator you just comb it on easy peasy lemon squeezee and it lasts too
      ProsHigh quality

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      4 out of 5 stars.

      Root touch up made quick and easy

      3 years ago
      All the benefits of my favourite L'Oreal hair colour in a handy root touch up bottle. The brush applicator makes the whole process fast and simple. And the results last for long enough to get me to my next full colour.
      ProsHigh quality, Durable

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 4.0 out of 5
      4.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Great for touch ups

      3 years ago
      L’Oréal hair colourants are brilliant. I use in between salon visits to keep the grey hair at bay! The hair colour Always leaves me with glossy, shiny, smooth hair and brilliant grey coverage every single time.
      ProsHigh quality

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Great for easy coverage between salon visits

      3 years ago
      Great for easy coverage between salon visits. I nice, quick fix whilst I wait for the next best time to get a cut and colour. This will come in useful whilst I try to reduce my spending. Long lasting and a good colour match
      ProsHigh quality, Durable

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Game changer

      3 years ago
      My go to product from now on. Usually I only dye my hair because my roots are coming through, so this product is absolutely perfect. So easy to use, so convenient, I will forever be grateful and use this from now on
      ProsHigh quality

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Great fix for targeting the dreaded grey roots

      3 years ago
      I like the convenience of this retouch colour. The applicator really targets the grey roots that never seem to hide for long, unless I blast with a full dye colour. But this retouch product did the trick at the roots and gives the rest of my hair a breather until I want a new shade. It also blended seamlessly with my hair colour too. As a quick fix for roots, it lasts a few weeks, and saves time too.
      ProsHigh quality

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Must have product

      3 years ago
      What a life changer, I was finding I needed to colour my hair nearly every 4 weeks. But now I have found this that will definitely change. This is so easy to use, the precise applicator makes it simple and effective and puts just enough product on my roots. The colur match works well and now means I can stretch the recolour another few weeks. I don't know how I managed without it!!
      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Its a good product

      3 years ago
      Great product, works like a hair dye but for roots only. Applicator worked fined for me and the process was straightforward. I have short thin hair so this does not seem like such a waste of a product. I cannot comment on longevity of the colour yet
      Helpful?
      Value for money
      Value for money, 3.0 out of 5
      3.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 2.0 out of 5
      2.0
      4 out of 5 stars.

      Easy to Use Root Concealer

      3 years ago
      Loreal Magic Retouch is the perfect solution for when I just can't be bothered to colour my entire head of hair and when I don't want to have to wait half an hour doing nothing, just waiting for the colour to set! It's really easy to use. You just apply it for ten minutes and then rinse out. I think the best bit is being able to rinse it out as previous concealers I have used have been the spray-on type, which tends to be sticky, and always makes me worried that it will run in the rain! I also like the targeted application with the Soft Brush Tip or Precision Tip which is included. It's less messy. All in all, a very handy product!
      ProsHigh quality

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 4.0 out of 5
      4.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Quick and simple

      3 years ago
      This is great I love being able to concentrate on just my roots gives my hair a real lift making look like I have dyed all of my hair super handy and very quick I’m extremely impressed with this product
      ProsHigh quality, Durable

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      9 – 28 of 28 Reviews
      • PreviousReviews
      • Root Touch Up
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      Dark Brown
      Magic Retouch
      Dark Brown Permanent Root Concealer
        • default
        Magic Retouch Dark Brown Permanent Root Concealeris available at the following retailer(s):
        • Sainsbury's
        • Tesco
        • Amazon.co.uk
        • Boots.com
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