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Magic Retouch Brown Permanent Root Concealer

3.5
(34)
3.5 out of 5 stars. 34 reviews
5 BROWN MAGIC PERM
Color
  • Black
  • Blonde
  • Dark Blonde
  • Dark Brown
  • Darkest Brown
  • Light Blonde
  • Light Brown
  • Blackblack permanent root concealer
  • Blondeblonde permanent root concealer
  • Brownbrown permanent root concealer
  • Dark Blondedark blonde permanent root concealer
  • Dark Browndark brown permanent root concealer
  • Darkest Browndarkest brown permanent root concealer
  • Light Blondelight blonde permanent root concealer
  • Light Brownlight brown permanent root concealer
  • Brown Permanent Root Concealer 2
  • Permanent Root Concealer Common Image 1
  • Permanent Root Concealer Common Image 2
  • Permanent Root Concealer Common Image 3
  • Permanent Root Concealer Common Image 4
Product Details
Looking for that perfect quick fix between colouring? New Magic Retouch Permanent hair colour for 100% grey root coverage in just 10 minutes blends seamlessly with your hair colour. Mixing your hair colour is also now precise, easy to use and mess free. Thanks to our new applicator where you only apply colour directly where you need it. Suitable for all hair types and textures.

FAST 100% grey coverage in just 10 minutes!

EASY Mix & colour from one easy-to-squeeze bottle

CUSTOMIZED Choose from two applicator tips: Soft Brush Tip or Precision Tip

MESS-FREE Apply colour only where you need it. No mess! ?

New Magic Retouch Permanent hair colour for 100% grey root coverage in just 10 minutes that blends seamlessly with your hair colour. Our new permanent and long-lasting solution for grey roots comes with 2 different applicators for a precise and easy application to target grey hair. Just mix the colour from one easy-to-squeeze bottle to cover 100% of grey roots for up to 4 weeks in one use*. Mixing your hair colour is now mess free as you can screw on the bottle the comb or precision cap and apply colour directly where you need it. Suitable for all hair types and textures.

*INSTRUMENTAL TEST

Usage

1. Mix & colour from one easy-to-squeeze bottle
2. Choose from two applicator tips: Soft Brush Tip or Precision Tip
3. Apply colour only where you need it. For full instructions please refer to the leaflet

For more information, please visit our becoloursafe website.

Ingredients
COLOUR GEL: 1254007 K AQUA / WATER ● ALCOHOL DENAT. ● PEG-4 RAPESEEDAMIDE ● GLYCERYL LAURYL ETHER ● DECETH-3 ● PROPYLENE GLYCOL ● LAURETH-5 CARBOXYLIC ACID ● ETHANOLAMINE ● DIPROPYLENE GLYCOL ● HEXYLENE GLYCOL ● AMMONIUM HYDROXIDE ● POLOXAMER 338 ● POLYQUATERNIUM-6 ● OLEYL ALCOHOL ● m-AMINOPHENOL ● p-AMINOPHENOL ● SODIUM METABISULFITE ● 6-HYDROXYINDOLE ● THIOGLYCERIN ● TOLUENE-2,5-DIAMINE ● AMMONIUM THIOLACTATE ● 2-METHYLRESORCINOL ● N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE ● RESORCINOL ● EDTA ● TETRASODIUM EDTA ● ERYTHORBIC ACID ● 2,4-DIAMINOPHENOXYETHANOL HCL ● PARFUM / FRAGRANCE ●(F.I.L. Z297643/1). DEVELOPER CRÈME: 1190015 AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE• GLYCERIN (F.I.L. C202321/2).



*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

Safety Information
SAFETY INSTRUCTIONS
HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.
• Read and follow instructions.
• This product is not intended for use on persons under the age of 16.
• Temporary “black henna” tattoos may increase your risk of allergy.
• Do not color your hair if:
- you have a rash on your face or sensitive, irritated and damaged scalp,
- you have ever experienced any reaction after coloring your hair,
- you have experienced a reaction to a temporary “black henna” tattoo in the past.
ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THE PRODUCT, EVEN IF A HAIR COLORING PRODUCT HAS BEEN USED BEFORE.

MAKE SURE TO PURCHASE THE PRODUCT IN ADVANCE TO PERFORM THE ALLERGY ALERT TEST 48H BEFORE USING IT.

• Keep out of reach of children.
• Wear suitable gloves.
• Avoid contact with eyes.
• Rinse eyes immediately and abundantly if product comes into contact with them.
• Do not use for any other purpose than coloring hair.
• Rinse hair well after application.
Follow the instructions for use

Reviews

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5 starsstars

14
14 reviews with 5 stars.

4 starsstars

6
6 reviews with 4 stars.

3 starsstars

4
4 reviews with 3 stars.

2 starsstars

4
4 reviews with 2 stars.

1 starstars

6
6 reviews with 1 star.

Overall Rating

3.5

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Average Customer Ratings

Value for money
Value for money, 4.5 out of 5
4.5
Texture
Texture, 4.6 out of 5
4.6
Fragrance
Fragrance, 4.6 out of 5
4.6
Moisturising benefits
Moisturising benefits, 4.6 out of 5
4.6

    Filter Reviews

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    Non-incentivised reviews
    1 to 8 of 34 Reviews
    1 – 8 of 34 Reviews
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    Most Recent
    1 out of 5 stars.

    Bad coverage

    5 months ago
    The applicator is good, the coverage is bad, my greys are still coming through which is not what you want, I even left it on for 15min instead of 10min to ensure that wouldn't happen. So not impressed.

    No, I do not recommend this product.

    Originally posted on boots.com

    1 out of 5 stars.

    Not good

    a year ago
    Worst root dye I have used. Really burnt my scalp too

    No, I do not recommend this product.

    Originally posted on boots.com

    2 out of 5 stars.

    Doesn't work on Asian hair

    a year ago
    Was very hopeful this product would work but didn't do much after 10 mins on my hair per the instructions.

    No, I do not recommend this product.

    Originally posted on boots.com

    2 out of 5 stars.

    Dissapointing

    a year ago
    Very dissapointing. Didn't work well on the greys. And have had better results with cheaper products. Shame because the applicator was great.

    No, I do not recommend this product.

    Originally posted on boots.com

    1 out of 5 stars.

    LOreal Paris Magic retouch

    a year ago
    if I could, I wouldn't give it a single star in the review, it doesn't cover the grays at all

    No, I do not recommend this product.

    Originally posted on boots.com

    1 out of 5 stars.

    Useless. Pay attention to the instruction warning!

    a year ago
    I’ve just used this product this morning. I am a huge fan if the spray, But thought I would give this temporary dye an go. The leaflet comes with a warning, and it’s not big or bold enough to warn you what may happen If you don’t remove the tip of the bottle before shaking. Yes the instructions tell you it may ‘burst’. And it did, spraying droplets all over my table which have now turned dark brown/black. My own fault for not reading the instructions properly first. However the product itself is useless. I applied it at my temples and hairline generously and left it for the required 10 minutes. It’s hardly made any difference at all. I definitely will never buy this product again. I was hoping it would keep me going for a few weeks until I had my hair roots dyed “properly”.

    No, I do not recommend this product.

    Originally posted on boots.com

    2 out of 5 stars.

    Rubbish

    a year ago
    This just wasnt worth the money. If you have a lot to cover up 1 bottle just wobt be enough. Its cheaper just yo buy a normal size pack.

    No, I do not recommend this product.

    Originally posted on boots.com

    2 out of 5 stars.

    Not impressed

    a year ago
    I bought this to use literally just on my temple area. I have natural dark brown hair I haven’t much gray at all but wanted to have a go just on the sides. This hasn’t worked for me it hasn’t covered the gray maybe disguised it slightly but you can still see gray hair, what it has done though is leave the area I’ve touched up a different colour to my hair it’s more a warm light brown tinge which am not impressed with. I would rather see the grays won’t be using and touch ups again.

    No, I do not recommend this product.

    Originally posted on boots.com

    1 – 8 of 34 Reviews
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    5 starsstars

    14
    14 reviews with 5 stars.

    4 starsstars

    6
    6 reviews with 4 stars.

    3 starsstars

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    4 reviews with 3 stars.

    2 starsstars

    4
    4 reviews with 2 stars.

    1 starstars

    6
    6 reviews with 1 star.

    Overall Rating

    3.5

    Review this Product

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    Average Customer Ratings

    Value for money
    Value for money, 4.5 out of 5
    4.5
    Texture
    Texture, 4.6 out of 5
    4.6
    Fragrance
    Fragrance, 4.6 out of 5
    4.6
    Moisturising benefits
    Moisturising benefits, 4.6 out of 5
    4.6

      Filter Reviews

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      9 to 34 of 34 Reviews
      9 – 34 of 34 Reviews
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      Most Recent
      4 out of 5 stars.

      Good product

      2 years ago
      We will buy it again and again Does what it says..

      Yes, I recommend this product.

      Originally posted on boots.com

      5 out of 5 stars.

      Excellent

      2 years ago
      Has being using this product for a while great cover up and no mess only 10 minutes covers up my grey roots in between colouring would not be without it

      Yes, I recommend this product.

      Originally posted on boots.com

      5 out of 5 stars.

      Excellent product

      2 years ago
      Very easy to use. You don’t mess at all with the colouring.

      Yes, I recommend this product.

      Originally posted on boots.com

      5 out of 5 stars.

      Covers Grey's well

      3 years ago
      I have to say I'm really impressed with this. I left it on for exactly 10 minutes and it turned out perfect. It even covered my Grey's well which are very stubborn. The amount was just right for the top half of my head and hairline. I think it could be cheaper but I can't complain about the quality and it's saved me so much time and energy as I'm a full time carer.

      Yes, I recommend this product.

      Originally posted on boots.com

      5 out of 5 stars.

      Quick and easy root hider!

      3 years ago
      Fantastic product this is! Ideal for touching up root regrowth and hiding those grey hairs. It’s quick and easy to use and the results are amazing. I highly recommend this product to keep the greys at bay.
      ProsHigh quality

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 4.0 out of 5
      4.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      So easy to use

      3 years ago
      This was just so easy to use. A quick mix and application with a great little brush, ten minutes later and it’s ready to wash out. No mess and no fuss and my grey hairs are covered. I will definitely be buying this product again.

      Yes, I recommend this product.

      Originally posted on boots.com

      1 out of 5 stars.

      Not recommanddd

      3 years ago
      Useless waste of money .Not recommanded.I applied three times about an hour still did not cover my greys.They just few fom the front.

      No, I do not recommend this product.

      Originally posted on boots.com

      1 out of 5 stars.

      Waste of money

      3 years ago
      Didn’t cover the greys very well. I usually use the full L’Oréal dye kits and they’re much better than this one. What it did cover has faded within 2 washes. Total waste of money!!

      No, I do not recommend this product.

      Originally posted on boots.com

      4 out of 5 stars.

      Great coverage

      3 years ago
      Great for root coverage. Just spray at the roots, which is really easy to apply with the sprayer. Looks natural and not itchy or sticky like some other products can be. Easily blends into your natural hair to give good even coverage.
      ProsHigh quality

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 4.0 out of 5
      4.0
      Texture
      Texture, 4.0 out of 5
      4.0
      Fragrance
      Fragrance, 4.0 out of 5
      4.0
      Moisturising benefits
      Moisturising benefits, 4.0 out of 5
      4.0
      4 out of 5 stars.

      Tricky

      3 years ago
      I have a mixture of blondes and browns with a darker root so it was a bit tricky to apply and not to get it on my blondes. It would help if you had someone else to help. For the price, I could have had roots professionally done for a little bit more, so would only recommend this if you can’t get to the hair dresser.
      ProsHigh quality, Durable
      Helpful?
      Value for money
      Value for money, 3.0 out of 5
      3.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Money saving root cover

      3 years ago
      A great solution between salon visits. This covers up grey roots in between appointment. Colour was a good match for me and covered the few greys I have meaning I can go a bit longer between salon appointments. Easy to apply with the comb like applicator and not at all messy.

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 3.0 out of 5
      3.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Blends well

      3 years ago
      Easy to use applicator. Nice consistency which allowed good coverage of my greys. This is a great product both in colour and for use in between full re colouring. It blended well and fully covered my roots/grey hair.
      ProsHigh quality

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Magic retouch permanent

      3 years ago
      I love this retouch its so easy to apply, totally mess free. 100% of my greys are covered and blends in well with my hair colour. I love how it lasts up to 4 weeks. Its great that it comes with two applicator tips for soft or precision.
      ProsHigh quality

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      3 out of 5 stars.

      Handy brush tool

      3 years ago
      The box includes a nozzle and brush applicator to apply the dye. It's 27ml of dye so probably wouldn't cover a whole scalp of grown out roots but it's great and precise at covering up those visible sections of roots or grey hair you might have. Bit pricey when you can get a whole head hair dye for less though.
      Helpful?
      Value for money
      Value for money, 2.0 out of 5
      2.0
      Texture
      Texture, 3.0 out of 5
      3.0
      Fragrance
      Fragrance, 3.0 out of 5
      3.0
      Moisturising benefits
      Moisturising benefits, 3.0 out of 5
      3.0
      4 out of 5 stars.

      Excellent.

      3 years ago
      Brilliant little product. Super easy to use and gets to the roots of your hair fantastically. Only been applied for a couple of days so can’t really comment on its lasting effects but being a L’Oréal product I’m sure it won’t disappoint.
      ProsHigh quality

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 4.0 out of 5
      4.0
      5 out of 5 stars.

      Quick and easy root touch-up kit, great results

      3 years ago
      Once the allergy test is successful this is a quick and easy way to touch up your roots. I used the brush applicator to cover all the roots and the more accurate tip for around the temples and other stray bits. Waiting time is only about 10 minutes as opposed to 30-35 for a full colour. No horrible smells, colour blended in nicely, There was plenty of the mixture so I didn't feel I needed to spread it thinly. Very pleased.
      ProsHigh quality, Durable

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      4 out of 5 stars.

      Another great option from L’Oréal

      3 years ago
      This is great for a quick fix between a full re-colour, and even better that it only takes 10 minutes and lasts up to 4 weeks! It’s really easy to use and comes with 2 applicators: a brush and a precision tip so you can target the areas that need doing. The colour blended well with my own, and covered the greys in my roots.
      ProsHigh quality, Durable

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      3 out of 5 stars.

      Easy to apply

      3 years ago
      Touching up hair dye can sometimes be a difficult, especially if it manages to stain the scalp. However I must say that this was really easy to use and did leave any staining on the scalp, which made I look really natural. The colour was also a really good match.
      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 4.0 out of 5
      4.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Brilliant

      3 years ago
      This is a fab product, I’ve been needing to go to the hairdresser for a root touch up and this has helped me last a few more weeks by hiding any greys and touching up my roots. Absolutely brilliant, I’m really impressed
      ProsHigh quality

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Love it

      3 years ago
      Stunning packaging. It felt very upmarket. Very easy to use and has stayed on. Would use again. Would recommend to my friends and family. Spray came out easy and not blotchy. Doesnt smell bad either.
      ProsHigh quality

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      3 out of 5 stars.

      Magic

      3 years ago
      I found this a struggle perhaps as first time user, but I guess like any hair product continued use gets better results I’d get used to the brush so Not judging too hard. I have thick hair and this was great size for small area I would probably buy more to use to ensure full coverage don’t wanna miss any. I think if I dyed my hair then chose same colour for this as a touch up, it would last so more longer which is ideal. Looks great, it is magic.
      ProsDurable

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 3.0 out of 5
      3.0
      Texture
      Texture, 4.0 out of 5
      4.0
      Fragrance
      Fragrance, 4.0 out of 5
      4.0
      Moisturising benefits
      Moisturising benefits, 4.0 out of 5
      4.0
      5 out of 5 stars.

      Amazing idea

      3 years ago
      It’s a great product to helps us to cover grey hair at home . If you need a quick fix at home , and your salon appointment is due soon . Just grab this product , it’s a permanent colouring comes with 2 different applicators . Very easy to do at home .
      ProsHigh quality
      ConsNot durable
      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      5 out of 5 stars.

      Root concealer

      3 years ago
      This root concealer is great, I like that it's permanent as opposed to the other ones I've tried that are powdery and come off in your hands if you itch or touch your hair. I found the product really easy to apply and the colour was pretty similar to my length so it blended in really well
      ProsHigh quality, Durable

      Yes, I recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      4 out of 5 stars.

      Unique brush application

      3 years ago
      I’ve tried the other temporary root cover spray before, and was expecting this one to be of a similar format. I was surprised to find this is in fact a more traditional style of hair dye. What did impress me was the applicator. This comes with a unique (to me) brush applicator, to really get into your roots. It looks like the brush might be able to be reused, and I will certainly try to reuse it when I use my usual L’Oréal hair colourant. I’m not sure this product is worth the money, unless of course you were to use a new brush applicator each time.
      Helpful?
      Value for money
      Value for money, 3.0 out of 5
      3.0
      Texture
      Texture, 4.0 out of 5
      4.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      3 out of 5 stars.

      This needs to be retouched

      3 years ago
      I was really excited to try this product, but on delivery I saw that it contains ammonia. When using previous hair colouring products with ammonia it always dried out and damaged my hair, so I was unable to use this. Please L'Oreal can you issue an ammonia-free version? I am sure that loads of women are interested in using that!

      No, I do not recommend this product.

      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 2.0 out of 5
      2.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 3.0 out of 5
      3.0
      5 out of 5 stars.

      Very Natural!

      3 years ago
      I haven’t used the dye long enough yet to see how it fades and wears, especially on my few greys that I do have. It’s actually really natural, I probably should have gone with a shade lighter, but nonetheless it looks as though it could be my natural hair colour.
      Helpful?
      Value for money
      Value for money, 5.0 out of 5
      5.0
      Texture
      Texture, 5.0 out of 5
      5.0
      Fragrance
      Fragrance, 5.0 out of 5
      5.0
      Moisturising benefits
      Moisturising benefits, 5.0 out of 5
      5.0
      9 – 34 of 34 Reviews
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      • Root Touch Up
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      Brown
      Magic Retouch
      Brown Permanent Root Concealer
        • default
        Magic Retouch Brown Permanent Root Concealeris available at the following retailer(s):
        • Boots.com
        • Tesco
        • Sainsbury's
        • Superdrug
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