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True Match Foundation

Now matches 98% of UK skintones
28 stories behind 28 shades. Write yours.

Our #1 foundation is now available in 28 shades and matches 98% of UK skintones. Our velvety formula matches your skin’s unique tone and texture, for a true to skin finish: flawless, blendable, and never fake.

To celebrate the 28 shades of True Match, L’Oreal Paris has launched the #YoursTruly True Match campaign, to share the diversity behind our 28 shades of True Match. Discover 28 influential individuals revealing their 28 stories, and get ready to write yours.

<span style="font-size: 32px;"><strong>Now matches 98% of UK skintones</strong><br>
28 stories behind 28 shades. Write yours.</span><br>

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