True Match Foundation
Now matches 98% of UK skintones
28 stories behind 28 shades. Write yours.
Our #1 foundation is now available in 28 shades and matches 98% of UK skintones. Our velvety formula matches your skin’s unique tone and texture, for a true to skin finish: flawless, blendable, and never fake.
To celebrate the 28 shades of True Match, L’Oreal Paris has launched the #YoursTruly True Match campaign, to share the diversity behind our 28 shades of True Match. Discover 28 influential individuals revealing their 28 stories, and get ready to write yours.