L’ORÉAL MEN EXPERT IS PROUD TO ANNOUNCE
ADAM LEVINE AS THE GLOBAL SPOKESPERSON
FOR THE HYDRA ENERGETIC RANGE.
REPRESENTING ALL FACETS OF THE MODERN
MAN, FEW ARTISTS ARE AS TIRELESS AS THE
MULTI-TALENTED FRONT MAN OF MAROON 5
MAKING HIM THE PERFECT PARTNER FOR THE
"Adam Levine is one of the greatest musical artists in the world, an icon that reaches all generations as the lead singer of Maroon 5. The unlimited energy he brings to his performances and life makes him a powerful spokesperson that embodies our vision of the modern Men Expert man. We are delighted to welcome him to the brand."
Pierre-Emmanuel Angeloglou, L’Oréal Paris Global Brand President.
Bold and known for his signature deadpan banter, it’s perhaps no surprise that Levine finds himself returning for the 15th season as a coach on The Voice. But as well as notching up a veteran status on
the award-winning show, he’s also used to raising awareness for philanthropic causes and using a platform of loyal followers on social media to speak for those whose voices are less able to be heard. For Maroon 5’s most recent hit; ‘Girls Like You’ featuring Cardi B, Levine persuaded 26 kick-ass women from Jennifer Lopez to Ellen Degeneres – as well as his wife Behati and daughter Dusty Rose – to appear in the video. From social justice activists to actresses, the message of the video was clear; women rock and Levine wants to make sure that everyone knows it.
Adam Levine doesn’t do things by halves. Unfiltered, uncensored and totally unstoppable, his desire to give 110% to everything he does whether it’s on the basketball court or on stage is exactly why he personifies the Hydra Energetic range and he will be the face of the Anti-Fatigue Moisturiser from January 2019. From rocking stadiums around the world, Levine is in total synergy with Men Expert’s mission to drive awareness of causes through the everyday act of men’s grooming and Men Expert is thrilled to welcome Adam Levine to the L’Oréal Paris line-up.
‘The daily act of caring for yourself is important to me, so I’m looking forward to representing L'Oreal's Men Expert brand. To be the voice of this campaign is a great way to motivate men through the simple move of taking good care of the faces we’re given.’