Explore the vibrant possibilities with Préférence Hair Dye, designed to help you achieve your dream hair colour. Whether you're seeking fade-defying, luminous shades, the Préférence Core range offers exceptional permanent hair dye solutions. Looking to make a bold statement? Discover 14 striking new Préférence Vivids shades for a complete transformation.
Want to go blonde? Préférence 9L Extreme Platinum Blonde provides up to 9 levels of lift while nurturing your hair with ultra-caring ingredients, resulting in up to 5x stronger hair*. Infused with hyaluronic acid, it delivers exceptional care and shine.
From balayage and ombre hair to full coverage, achieve your perfect look with the Préférence range. With over 50 years of expertise, you're empowered to experiment with your looks for a flawless finish. Browse the Préférence hair dye range now, and don't forget to keep your colour shiny and radiant with our Colour Protect range.
Want to go blonde? Préférence 9L Extreme Platinum Blonde provides up to 9 levels of lift while nurturing your hair with ultra-caring ingredients, resulting in up to 5x stronger hair*. Infused with hyaluronic acid, it delivers exceptional care and shine.
From balayage and ombre hair to full coverage, achieve your perfect look with the Préférence range. With over 50 years of expertise, you're empowered to experiment with your looks for a flawless finish. Browse the Préférence hair dye range now, and don't forget to keep your colour shiny and radiant with our Colour Protect range.
