Close

preference-loreal-paris-preference-01-superior-platinum-blonde-L'Oréal Paris Preference 01 Superior Platinum blonde

Preference Preference

Reveal your inner blonde goddess with our new generation of extreme lightening technology with up to 8 levels of lift.

L'Oréal Paris Preference 01 Superior Platinum blonde
4 stars

590 Reviews

Be the first to review this product

Benefits

The one and only, premium fade-defying hair colour. Up to 8 weeks of brilliance. Perfect grey coverage. Permanent colour. High shine and lustruous colour.

Innovation

Préférence is legendary for its high-resistance colour and is now enhanced with a Hi-Shine Elixir. This precious oil is added to the mix just a few moments before colouring your hair, to help achieve luminous shine for up to 8 weeks. With its protective and softening benefits, the precious Hi-Shine Elixir evens out the hair's absorption capacity to make the colour less agressive and enhance the final colour result.

Customer Reviews

What you think

100 Reviews

Write a review

YOUR REVIEWS

4 stars

Value for money

3 stars

Value for money

3 stars

Fragrance

4 stars

Texture

4 stars
Shems Review panel member
3 stars
08-02-2020

I expected my hair to come out looking like the colour on the box but it didnt . I think you need to already have bleached hair to achieve this colour

fati18 Review panel member
5 stars
06-02-2020

Love this hair dye. So easy to apply and left my hair looking healthy without any sign of dryness, Recommend to everyone to try .

Chloe123
5 stars
05-02-2020

It covered up my mess of purple, pink and golden hair after severely messing it up with semi-permanent and colour removing hair dyes. The colour turned out good, very happy with the results. Also the smell while a bit over powering at times pretty pleasant. There is a decent amount of product for your money

Thank you for your Review, please note that your review may take up to 48 hours to appear.

Log in

Log in or register to submit your review on this product

Forgot your password ?

Get Inspired

Trends & Tutorials

How to dip dye step by step How to dip dye step by step
How to dip dye step by step
Add to favorites

Hair Colour Tutorials

How to dip dye
step by step

Watch how easy it is to do when Catherine tries the product for the first time. The easy to use brush allows for simpler application of the lightening crème when applying it to your desired lengths!

Go to the tutorial
Up Do Tutorial step by step Up Do Tutorial step by step

Hair Colour Tutorials

Up Do Tutorial
step by step

Add to favorites
Sunkiss Jelly Create Your Own Beach Summer Hair step by step Sunkiss Jelly Create Your Own Beach Summer Hair step by step
Add to favorites
Magic Retouch Tutorial By Really Ree Step by Step Magic Retouch Tutorial By Really Ree Step by Step
Magic Retouch Tutorial By Really Ree Step by Step
Add to favorites

Hair Colour Tutorials

Magic Retouch Tutorial By Really Ree
Step by Step

Beauty Blogger Really Ree shows us how she can conceal greys in just three seconds with Magic Retouch, instant root concealer spray.

Go to the tutorial
How to #GoBronde step by step How to #GoBronde step by step

Hair Colour Tutorials

How to #GoBronde
step by step

Add to favorites
Glam Bronde Our Golden Application Tips step by step Glam Bronde Our Golden Application Tips step by step
Add to favorites

#message

More details