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preference-loreal-paris-preference-01-superior-platinum-blonde-L'Oréal Paris Preference 01 Superior Platinum blonde

Preference Preference

Reveal your inner blonde goddess with our new generation of extreme lightening technology with up to 8 levels of lift.

L'Oréal Paris Preference 01 Superior Platinum blonde
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Benefits

The one and only, premium fade-defying hair colour. Up to 8 weeks of brilliance. Perfect grey coverage. Permanent colour. High shine and lustruous colour.

Innovation

Préférence is legendary for its high-resistance colour and is now enhanced with a Hi-Shine Elixir. This precious oil is added to the mix just a few moments before colouring your hair, to help achieve luminous shine for up to 8 weeks. With its protective and softening benefits, the precious Hi-Shine Elixir evens out the hair's absorption capacity to make the colour less agressive and enhance the final colour result.

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

0 stars
Bernie1
5 stars
08-10-2019

My hair is bright and beautiful now! The colour is so intense.

Angie3
4 stars
02-10-2019

I have used L’oreal recital for maybe 30 years. Usually the colour Helsinki. I changed to this colour (Natural Blonde 01) when I was having problems getting Helsinki. I don’t really like the new format with the accelerator tube and telling you to leave the colour on for 40 minutes plus. I am too scared to do this and just stop after 25 minutes, This is fine and still looks fairly natural but I miss the shine of the original which had a container of an oil type liquid to mix with the colour.

tg09
2 stars
02-10-2019

I have just used this on my hair which has about 60% grey and I've got barely any colour coverage at all. So disappointed as the colour on the roots is lovely but roots rubbish. Will not buy this again.

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