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preference-loreal-paris-preference-01-superior-platinum-blonde-L'Oréal Paris Preference 01 Superior Platinum blonde

Preference Preference

Reveal your inner blonde goddess with our new generation of extreme lightening technology with up to 8 levels of lift.

L'Oréal Paris Preference 01 Superior Platinum blonde
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Benefits

The one and only, premium fade-defying hair colour. Up to 8 weeks of brilliance. Perfect grey coverage. Permanent colour. High shine and lustruous colour.

Innovation

Préférence is legendary for its high-resistance colour and is now enhanced with a Hi-Shine Elixir. This precious oil is added to the mix just a few moments before colouring your hair, to help achieve luminous shine for up to 8 weeks. With its protective and softening benefits, the precious Hi-Shine Elixir evens out the hair's absorption capacity to make the colour less agressive and enhance the final colour result.

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

0 stars
AMBERG1
1 stars
13-04-2019

I have natural medium blond hair and I wanted to go an icy blond. I bought this thinking I would go a icy/white colours. It didn’t go well. My hair is now a bright yellow colour I’m so disappointed as it’s my first time dying it. I’m now going to have to try and get a purple shampoo to get the yellow tones out. Do not buy.

Hgal
1 stars
07-04-2019

I bought this last week. It was messy to use, the colour was uneven (despite extensive combing) and my hair came out black, not brown. Would not recommend.

Gemz
1 stars
30-03-2019

There is nothing good to say about this hair dye! The smell is so strong while dying your hair and it’s turnt my hair a dark brown with a slight red tint! I’d just paid to have my hair bleached out and the colour was a similar colour to that on the box and now I’m left with brown hair again after using this product! Im now going to have to get it lifted again!

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