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preference-loreal-paris-preference-01-superior-platinum-blonde-L'Oréal Paris Preference 01 Superior Platinum blonde

Preference Preference

Reveal your inner blonde goddess with our new generation of extreme lightening technology with up to 8 levels of lift.

L'Oréal Paris Preference 01 Superior Platinum blonde
4 stars

413 Reviews

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Benefits

The one and only, premium fade-defying hair colour. Up to 8 weeks of brilliance. Perfect grey coverage. Permanent colour. High shine and lustruous colour.

Innovation

Préférence is legendary for its high-resistance colour and is now enhanced with a Hi-Shine Elixir. This precious oil is added to the mix just a few moments before colouring your hair, to help achieve luminous shine for up to 8 weeks. With its protective and softening benefits, the precious Hi-Shine Elixir evens out the hair's absorption capacity to make the colour less agressive and enhance the final colour result.

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

4 stars

Value for money

3 stars

Texture

4 stars

Fragrance

4 stars

Moisturising benefits

4 stars
Keely217 Review panel member
5 stars
21-03-2020

I loved this so much! just like all of L’Oreal products! great colour match, so easy and simple to use with effective and long lasting results! Will definitely buy again

Kady Review panel member
5 stars
05-03-2020

Great rich colour, sadly as with all reds it faded but no quicker than others and in line with my expectations. Hair felt in really good condition after use

Magda Review panel member
5 stars
29-02-2020

This is a perfect copper shade I ever used.So vibrant.Long lasting.Do not make hair dry.Colour last very long

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