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NEW More Than Concealer

Whatever your concern; blemishes, dark circles, uneven skin tone, we’ve got you covered. With 25 shades in the range you can find the perfect one to brighten, correct, contour & highlight, that’s why it’s our More Than Concealer.

Meet the Infallible makeup range

Introducing our expert long-lasting makeup range that keeps up with your lifestyle. The Infallible face range hides the appearance of fatigue and blemishes and stays fresh from day to night with long-lasting comfort.

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Non-stop long wear

1. PRIME - Apply Infallible Mattifying Primer to lock in shine and improve the look of skin texture.


2. COVER - Choose your perfect base between Infallible 24HR Matte Foundation (normal to oily skin) and Infallible Foundation (normal to dry skin), for long-lasting, flawless-looking coverage.


3. MATTIFY - Use Infallible Powder to mattify and set your base.


4. SET - Fix your look with our first make up setting spray, Infallible Fixing Mist, to extend your just-applied make up look for up to 24 hours.

TV Advert

Watch the Infallible 24HR Matte Foundation TV Advert starring Barbara Palvin.

FAQs

How Do You Keep Hair Color from Fading?

To keep your vibrant hair color from fading, adopt a proactive approach to your hair care routine.

1.Firstly, minimize shampooing, and when you do wash, use cool or lukewarm water, as hot water can open the cuticle and strip color.

2.Always opt for sulfate-free, color-safe shampoos and conditioners specifically designed for color-treated hair, as these formulations are gentler and help preserve pigment.

3.Limit heat styling whenever possible, and when you do use hot tools, use a heat protectant product.

4.Protect your hair from UV exposure by wearing a hat or using UV-protective hair products, as the sun can significantly dull your shade.

5.Avoid harsh chemicals and chlorine, especially found in swimming pools, as this will help maintain your hair's vibrancy longer.

How Long Does Hair Color Last?

The longevity of your hair color largely depends on the type of hair dye product.

•Temporary hair colors typically last only one to two shampoos, as they merely coat the hair's surface.

•Semi-permanent dyes penetrate slightly deeper but fade gradually, usually enduring for 6 to 12 washes or a few weeks.

•Permanent hair color, while considered "permanent" because it chemically alters your hair's pigment, doesn't truly last forever. Its color can fade over time, and new hair growth will reveal your natural roots, necessitating touch-ups every 4-8 weeks.

Several factors impact how long your colored hair stays vibrant. Hair growth is a primary one, as new, uncolored hair emerges from the scalp. The hair care products you use also play a crucial role; sulfate-heavy shampoos, for instance, can strip color faster. Frequent washing, hot water, excessive sun exposure, and heat styling can also accelerate fading. Using color-safe hair products and minimizing exposure to these elements can significantly extend your hair color's life.

How Often Can You Color Your Hair?

How often you can color your hair largely depends on the type of dye and your hair's condition.

•For permanent hair color, it's generally recommended to touch up roots every 4-8 weeks, as this is when new growth becomes noticeable. Applying permanent color to the entire head too frequently can lead to over-coloring, which significantly increases the risk of damage. For permanent dyes, it’s best to wait at least 6-8 weeks between full color sessions to allow your hair time to recover between treatments.

•Semi-permanent and temporary colors are less damaging and can be used more frequently, even weekly, as they don't alter the hair's internal structure.

Remember that repeated chemical processing can strip the hair of its natural oils, leading to dryness, brittleness, breakage, and a dull appearance. Always prioritize your hair's health, utilizing conditioning treatments and giving your strands a break between chemical dyes to maintain hair strength and shine.

What Is Hair Dye?

Hair dye, often used interchangeably with "hair color," refers to any product applied to the hair to permanently or temporarily change its natural hue. It works by introducing color pigments to the hair shaft, either coating its exterior or penetrating deeply into the hair cuticle, depending on the type of dye. People use hair dye for a multitude of reasons, including covering gray hairs, experimenting with a new look, enhancing their natural color, or simply refreshing a faded shade. While "dye" might imply a chemical process and "color" the resulting shade, in everyday language, both terms describe the same product.

How Do You Apply Hair Color?

Follow these steps to apply at-home hair color and achieve salon-quality results with careful preparation and technique.

1.Preparation: Before you begin, perform a patch test 48 hours beforehand. For the best results, start with dry, unwashed hair (preferably washed 24-48 hours prior) as natural oils can provide some protection. Protect your skin by applying a thin layer of petroleum jelly around your hairline, ears, and neck. Wear gloves (usually provided in the kit) and drape an old towel or cape over your shoulders to protect your clothes. Have a timer handy.

2.Mixing the Dye: Carefully read the instructions provided with your hair dye kit. Most kits involve mixing a colorant cream with a developer lotion. Squeeze the colorant into the applicator bottle containing the developer, then securely close the bottle and shake well until the mixture is uniform. Do not open the nozzle until you are ready to apply.

3.Application Techniques: Brush your hair, then divide your hair into four main sections using clips, one from ear to ear, and another from forehead to nape. Begin applying the dye to the roots first, as this is where hair is typically healthiest and needs the most processing time. Work in small, even sections, ensuring complete saturation. Once the roots are covered, distribute the remaining dye through the mid-lengths and ends for an even color. Gently massage the color into your hair to ensure even coverage. Set your timer according to the instructions.

4.Aftercare: Once the development time is complete, rinse your hair thoroughly with lukewarm water until the water runs clear. Apply the after-color conditioner (usually included in the kit), which helps to seal the cuticle, lock in color, and add shine. Leave it on for the recommended time, then rinse. For the first 24-48 hours post-coloring, try to avoid shampooing to allow the color to fully set. When you do wash, use color-safe hair care products to maintain your vibrant new shade.

How Do You Take Care of Your Hair?

Taking care of your hair involves choosing the right hair care products for your hair and being cognizant of how you style your hair. Choose a shampoo and conditioner that are designed for your hair type and apply hair care products like hair treatments as directed. Treat your hair gently when drying your hair and regularly give your hair a break from tight hairstyles. Check out our guide for more tips on how to take care of your hair.

TV Advert

Watch the More Than Concealer TV Advert.