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LIQUID CARE -  THE NEW THIRST QUENCHING TREND FROM ASIA

LIQUID CARE - THE NEW THIRST QUENCHING TREND FROM ASIA

 Everything you've ever wanted to know about liquid care:

Liquid care or cosmetic water is the latest Asian beauty trend to hit the shelves, with the promise of an ultra-hydrating, feather-light, sensual texture. A turbo-charged, hydrating treatment for perfect skin!

ASIA, THE LEADERS IN LIQUID CARE

Originating in Asia (Japan to be precise), water based treatments are an essential part of oriental skincare routines. This latest must-have was inspired by rice water, a favourite ingredient with Japanese women. They washed their faces with rice water, which is packed with vitamin E, iron and other minerals to cleanse and soothe skin irritated by what is often a harsh environment - very humid, high pollution levels etc. Soon other water-based cleansers appeared, for example those containing vegetable waters such as aloe vera, green tea or other 100% natural active ingredients. But they didn't stop there! Luckily for us we can now benefit from their latest invention - liquid care AKA cosmetic water. These treatments come as mists, gels or creams and have fondant, feather-light textures that closely resemble water. Nowadays 9 out of 10 Japanese women use cosmetic water and it's popularity has taken on global proportions!

WATER, SKINS BFF

Every day our skin loses 20% of its water content, which leads to dehydration. Slowly but surely it becomes less dewy, feels uncomfortable and loses its youthful glow. So liquid care is based on the premise that water is essential if we're to have healthy skin. And well-hydrated skin ages at a slower rate! Our skin needs its daily dose of water to remain elastic and supple. Part of this comes from drinking water and herbal/fruit teas - 1.5l per day according to nutritionists - but our skin can also get its share from the treatments that we apply. For example, treatments rich in active ingredients such as hyaluronic acid, glycerin and aloe vera.

LIQUID CARE, A WATERY WORLD

Firstly, cosmetic water is not the same as a toner or mists. Quite the opposite! Cosmetic water is ultra-moisturising. And we all know that moisturising is the one way ticket to a clear complexion and necessary if we're to slow down the signs of ageing and prevent the appearance of wrinkles and fine lines. Which is what makes cosmetic water so appealing! The benefits of each cosmetic water depends on the active ingredients it contains: anti-inflammatory, brightening, antioxidant, anti-pollution, anti-ageing... There are even formulae designed for younger skin that contain powders to soak up excess sebum. Whichever one you choose, the star ingredients remain hyaluronic acid and collagen, both of which deeply hydrate and plump up our skin.

COSMETIC WATERS HIDDEN SECRET


If there's one thing the cosmetic world loves it's not just the ingredients used but also the choice of texture. And in this case it's unrivalled! Liquid care has a comforting water meets oil texture, which slides across our skin, leaving a feather light film that doesn't feel sticky. A splash of freshness! It's a light, aqueous texture that looks like a gel but turns to water the moment it touches our skin. This is one product guaranteed to turn your cleansing routine into a moment of bathroom bliss! Add nourishing oils to these refreshing gels and you've got cleansing heaven in a bottle: the texture of a lotion, as effective as a serum, the comfort of a cream and the sensual touch of an oil. 


3 WINNING BENEFITS OF COSMETIC WATER

Straight from Asian salons, cosmetic water (AKA liquid care) is taking British bathrooms by storm. Here's why...

Maximum hydration
Asian Beauty Obsession No.1? Hydrated skin! It's the sure-fire way to a clear, radiant complexion. Plus it keeps lines, wrinkles and age spots at bay. Cosmetic water is not a thermal water or toner. It comes as a mist, gel or cream, is light and fondant and is the closest thing to pure water that you'll find on the market. The benefits of liquid care depend on what you're after: anti-inflammatory, brightening, antioxidant, anti-pollution, anti-ageing, designed for younger skin... But whatever you choose, three star ingredients lead the pack: hyaluronic acid, collagen and aloe vera, all of which deeply hydrate and plump up skin. 

Instant results
Cosmetic water takes hydration one step further. You'll immediately feel its effects! Being water-based, it's immediately soak up by our skin, leaving it instantly soothed and protected by a light film that's neither sticky nor greasy. Cosmetic water allows active ingredients to deeply penetrate skin, so that it remains hydrated morning, noon and night. It's perfect for younger skin that craves water, as opposed to mature skin, which needs nourishing, lipid-rich care.

An ultra-light texture
Most hydrating treatments are composed of 2/3 oil and 1/3 enriched water. Liquid care formulae contain 2/3 water and 1/3 oil, meaning they pump more water into our skin. The result? A gorgeously light texture that resembles a gel and melts the moment it comes into contact with our skin. A light, fresh splash in a bottle! A reviving, soft, watery pleasure just waiting to transform your beauty routine.

LIQUID CARE VS. CLASSIC MOISTURISERS

We're all on the 'I Want Perfect Skin' quest. So do we go down the liquid care or classic cream route? Here's a closer look...

The power of liquid care

Straight from heart of Japanese salons, liquid care AKA cosmetic water has taken beauty routines by storm. Why? Because these treatments are ultra-moisturising! And we all know that moisturised skin means a flawless complexion. Liquid care's a no-brainer that leaves us with beautiful, even-toned skin and combats the appearance of lines, wrinkles and liver spots.

So it goes without saying that any treatment guaranteed to deeply moisturise our skin is well worth its weight in gold! What's more liquid care treatments have been adapted to suit all our needs - brightening, anti-inflammatory, antioxidant, anti-pollution, anti-ageing... But whichever one we choose, three star active ingredients lead the pack: hyaluronic acid, collagen and aloe vera, all which plump up and hydrate our skin.

The difference between liquid care and classic creams

It all boils down to their formulae. Classic creams contain 2/3 oil and 1/3 enriched water, whereas liquid care treatments contain 2/3 water and 1/3 oil. In other words they gorge our skin with more water than oil. The result? A light, aqueous gel that turns to water the moment it touches our skin.

And that's not all. Their high water content means they're rapidly absorbed by our skin, leaving it instantly more comfortable and protected by a thin film that doesn't feel sticky. Plus their texture allows active ingredients to deeply penetrate our skin and keep it moisturised all day long. They're perfect for younger skin, which craves water rather than the nourishing, lipid-rich treatments designed for mature skin.

Article supplied & written by Marie Claire, part of Hearst Communications, Inc. 

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