Try the trend: Pre-Shampoo Clay Masque
Famous in the beauty world for its ability to cleanse, purify, energise and moisturise, clay is a regular addition to many skincare regimes. Now, L’Oréal Paris has incorporated a unique clay blend into a hair care ritual.
Wondering why? Well, it all comes down to the fact that 26% of British women have combination hair: oily roots and dry ends. Currently it is almost impossible to find shampoos, conditioners and treatments that can treat both ailments, most women are forced to treat one or the other, leaving them in a vicious cycle of washing, shampooing to fight oily roots and conditioning to combat dry ends.
The hero of this range is the L’Oréal Paris Elvive Extraordinary Clay Pre-Shampoo Masque. Curious why you need a pre-shampoo ritual? Here is the science behind it. This one-of-a-kind masque contains 30% pure clay and absorbs both the oils and impurities right at the scalp, leaving you with beautiful hair at the source.
1. Before washing your hair apply the Pre-Shampoo Masque to dry hair focusing on the scalp and roots using your fingertips.
Top-Tip: apply section-by-section, similar to how you would when colouring your hair.
2. Leave it to absorb for up to 5 minutes.
3. Rinse until the water runs clear, follow with Extraordinary Clay Shampoo and Conditioner as normal.
Unearth the power of Extraordinary Clay.