Product details
Our refill pouch uses 60% less plastic*. It is also a value format — so you SAVE more than plastic*!
Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes** with Elvive Colour Protect Shampoo, by L'Oréal Paris. The formula is powered with pure vitamin Cg*** + UV filters to help protect your colour and shield your hair against UV aggressors. Suitable for all hair types and textures.
Benefits Include:
- Intense colour vibrancy for up to 40 washes*
- Powered with Pure Vitamin Cg**
- Hair is Sunproof & Waterproof
*Refill pouch uses 60% less plastic vs x2 of our 250ml shampoo bottles.
**instrumental test on shampoo + conditioner.
***vitamin c derivative
Usage
Apply on wet hair, massage your scalp and rinse. In case of contact with eyes, rinse immediately and thoroughly.
Ingredients
1261452 B - INGREDIENTS: AQUA / WATER • SODIUM LAURETH SULFATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • PARFUM / FRAGRANCE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • COCAMIDE MEA • COCO-BETAINE • ASCORBYL GLUCOSIDE • SODIUM BENZOATE • SODIUM HYDROXIDE • HYDROXYCITRONELLAL • STEARETH-6 • PHENOXYETHANOL • ACETIC ACID • PEG-100 STEARATE • ETHYLHEXYL SALICYLATE • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • LIMONENE • FUMARIC ACID • LINALOOL • AMODIMETHICONE • CARBOMER • CITRIC ACID • HEXYLENE GLYCOL • HEXYL CINNAMAL
*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.
Safety Information
In case of contact with eyes, rinse them immediately.
Keep out of reach of children
Keep out of reach of children
Reviews
Average Customer Ratings
Value for money, 3.8 out of 5
Texture, 3.8 out of 5
Fragrance, 3.7 out of 5
Moisturising benefits, 3.7 out of 5
Customer Images and Videos
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Non-incentivised reviews
1 to 8 of 170 Reviews
1 – 8 of 170 Reviews
Most Recent
5 out of 5 stars.
Love
15 days ago
Love this shampoo. Although it says for hair colour it gives a lot of volume to the hair, which love.
Originally posted on boots.com
1 out of 5 stars.
Anyone got Burning red face, scalp after using it?
18 days ago
I used that for years and loved it! now I’m absolutely hate it!! This new formula ruined my health atm! Autoimmune system in bits! Burning red face and scalp for days!! I can’t use any type shampoo or conditioner cos I’m flared up even with water after this! What sort of rubbish is in it?! Absolutely disgusting, how is that allowed to be sold!
No, I do not recommend this product.
Originally posted on boots.com
3 out of 5 stars.
Scent
21 days ago
S'il vous plaît, ramenez l'ancien parfum, j'adore vos produits, le changement de parfum ne fait rien pour le système olfactif. Comme un bon repas, le sens contribue à 50 % du plaisir et tout comme les choses que nous appliquons à notre corps, il a le même effet qu'il vous donne envie de plus ou de moins. Soit cela vous laisse satisfait, soit non. Je suggérerais de ramener l'ancien parfum car pour vos clients, c'était un gros argument de vente. Je suis vraiment désolé de devoir vous le faire savoir. J'espère que vous écouterez votre clientèle.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 5.0 out of 5
Texture, 5.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 4.0 out of 5
5 out of 5 stars.
Perfect match
a month ago
I love this product line always have and always will it works so well I use the matching power conditioner I can feel it working sooo smooth and I love the new smell even more then original scent I can't get enough I always come back to it as nothing else works as well and the colour of my hair lasts much longer with this (Beautiful) hope this will always be sold.
Yes, I recommend this product.
Originally posted on boots.com
1 out of 5 stars.
Changed ingredients for worse
a month ago
Absolutely horrible! I’m using this shampoo for 20years and they’ve changed ingredients in it! The smell is awful and whatever rubbish they put in it, is burning my skin, my face is on fire after rinsing and hair are more dry. I will never buy this shampoo again! Very very disappointed now! Why changing something that worked very well for so many years?! There is also ridiculous high price now!!
ConsLow quality
No, I do not recommend this product.
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Limp dull hair !
2 months ago
Awful , I thought it was my just my hair until I saw these reviews. My hair has looked dull & limp since they have obviously changed the formula. Will now be looking for an alternative. Such a shame , I have been using this for years . Please change it back !
Originally posted on boots.com
1 out of 5 stars.
Unimpressed with new formulation
2 months ago
I have been using this shampoo and conditioner for years but the new formulation isn't great, my hair doesn't feel as nice after washing now and my colour doesn't stay in as long anymore. Unless formulation goes back to including red peony I will not be buying anymore.
No, I do not recommend this product.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Awful now after using for years!
2 months ago
I've used this for years and recently, assume due to ingredient change I hate it now. Makes my hair greasy at the roots and feels dry and scratchy at the ends. This has always been my favourite shampoo and now I cant use it anymore.
No, I do not recommend this product.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 2.0 out of 5
Texture, 2.0 out of 5
Fragrance, 2.0 out of 5
Moisturising benefits, 2.0 out of 5
1 – 8 of 170 Reviews
Reviews
Average Customer Ratings
Value for money, 3.8 out of 5
Texture, 3.8 out of 5
Fragrance, 3.7 out of 5
Moisturising benefits, 3.7 out of 5
Customer Images and Videos
Filter Reviews
Rating
Locale
Non-incentivised reviews
9 to 38 of 170 Reviews
9 – 38 of 170 Reviews
Most Recent
1 out of 5 stars.
Please bring the old back
2 months ago
This has been my favorite shampoo for so many years the formula and scent was perfect before! This has been changed and I can’t use it anymore! Please please bring back the old formula and smell!!!
ConsLow quality
No, I do not recommend this product.
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
2 out of 5 stars.
Good if you want hair that looks greasy and flat
2 months ago
Used to be great - I've been using for over 2 decades, even although I did not colour my hair. It added shine and volume. Sadly the formulation has changed, and I end up with limp, greasy hair after washing, conditioning and drying. I need to wash my hair much more often now.
I'm going to buy an alternative product after I finish the bottle I have. It was giod for years, but now it is rubbish.
ConsLow quality
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 1.0 out of 5
Texture, 2.0 out of 5
Fragrance, 3.0 out of 5
Moisturising benefits, 3.0 out of 5
5 out of 5 stars.
Less plastic🙂
2 months ago
Great for reducing plastic. Great product. Great service. Thank you Boots.
Yes, I recommend this product.
Originally posted on boots.com
1 out of 5 stars.
New formula leaves hair greasy
2 months ago
Have used this for years, now they have changed the ingredients and leaves my hair limp . Will have to look for an alternative 🙁
No, I do not recommend this product.
Originally posted on boots.com
1 out of 5 stars.
Gave me.a.rash and itchy scalp
3 months ago
Brought this 2 weeks ago well new bottle and all off a sudden i had such a itchy scalp . Used for 2 years no problem . After reading reviews i found out u have changed the ingrediants . Not happy as i usually buy pouches and inly recently had ran out as i buy in bulk . Having to throw.my bottle away which is annoying as cant afford to be throwing money away .
ConsLow quality
No, I do not recommend this product.
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 2.0 out of 5
Moisturising benefits, 2.0 out of 5
1 out of 5 stars.
Gave me itchy scalp
3 months ago
Brought 2 weeks ago started getting very dry itchy scalp , used for last twelve months no problem . When i relised they have changed formula , wont be using again becauser of this also my hair got greasy in one day before it was every 3 days .
No, I do not recommend this product.
Originally posted on boots.com
2 out of 5 stars.
Disappointing new formula
3 months ago
I am so upset that I can't get the old version of Elvive color protect I've been using for years (and my mother as well). The new smell is disgusting: sickly sweet and overwhelming, stays on the hair after the wash. This is just too much. The shampoo itself got slightly worse, doesn't make my hair amazing any more. Such a shame I've purchase a big bottle. Will look for alternative, probably scent free - now I have this feeling like "any other shampoo could have same sickening smell, how would I kow buying online".
No, I do not recommend this product.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 1.0 out of 5
Texture, 3.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 2.0 out of 5
1 out of 5 stars.
Terrible new formula
3 months ago
I have used this shampoo and conditioner for years as I was so happy with it. The last few months I have found my hair getting increasingly greasy and so wondering why, my first step was to look at online reviews.
There I found the answer, the formula has changed. I agree with all the poor reviews and this is no longer the product I was so happy with for so many years.
I won't be buying either the shampoo or conditioner again. Loreal need to listen to their customers and change the formula back.
No, I do not recommend this product.
Originally posted on boots.com
1 out of 5 stars.
What have you done?!
3 months ago
I have used this product for YEARS but the new formula leaves my hair looking greasy & flat. It also smells horrendous, husband commented my hair smelt burnt after washing!!! Absolutely gutted. Now to spend a fortune finding a suitable alternative! Fuming.
ConsLow quality, Not durable
No, I do not recommend this product.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Bad features
4 months ago
I bought this last month and I was disappointed. Changing the ingredients has made it worse — it doesn’t have the same effect or the same smell. It’s awful. I don’t like the new formula.
ProsDurable
ConsNot durable
No, I do not recommend this product.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Very bad since changing ingredient I wil never buy
4 months ago
I have used this shampoo for years always loved it! NOT NOW !! I will never buy it again ingredient changed, smell horrible,dries my hair, causes itchy scalp.
Why did this het changed and price went up !!!
No, I do not recommend this product.
Originally posted on boots.com
1 out of 5 stars.
Awful
4 months ago
Bought this shampoo recently having used it a while back totally unaware that this product has changed as packaging was same as before (or very very similar anyway). Smell is awful and very strong frankly quite off putting. It is like washing hair in a perfume. It also doesn't do very much for my oily hair it looks oily and dull by the end of day one, I can usually go for 2 to 3 days between washes. Hair colour seems to last i have used this for 3 weeks now.
ConsLow quality, Not durable
No, I do not recommend this product.
Helpful?
Value for money, 2.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Awful, just awful
4 months ago
I totally agree with all the other one star reviews! Are a regular purchaser of the ‘old’ precious formula this new one is a huge L’Oréal FAIL!
No, I do not recommend this product.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
New Red Colour Protect Shampoi
5 months ago
Hi, I have bought the ted bottle colour protect shampoo for years and loved it. Stopped buying the new formula as the smell is too strong snd It leaves my hair limp and feeling heavy, itches my neck. Won’t be buying again. could you please bring back stock of the old formula.
ConsLow quality
No, I do not recommend this product.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 2.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Formula Change Disaster
5 months ago
Now, one of the worst shampoos on the market They are actually putting SLS in the conditioner (which is a detergent) which will strip your hair of moisture and cause it to produce more oil, hence the feeling of greasy hair. They have also removed the coconut oil from it as well nad pumped a load of glycerin into it. It's making my hair hard to style and leaving it greasy by the end of the day. I used it for 20 plus years, but never again. I've tried numerous alternatives, and most of them are better than L'oreal, but still not the same.
I'm sure the formula change is a cost cutting exercise by some pen pusher with a calculator.
ConsLow quality
No, I do not recommend this product.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Big allergi
6 months ago
I have been using this product for many years but now for the first time I am getting an allergic reaction that is so pronounced on my head ,face and all over my neck.
No, I do not recommend this product.
Originally posted on boots.com
1 out of 5 stars.
DISGUSTING Smell & Greasy Coating
6 months ago
This used to be my favourite shampoo but the formula change has THE most disgusting smell and my hair feels coated and greasy. Sort it out L’Oreal. If this is cost cutting then shame on you as you haven’t cut the cost to the buyer for a sub standard product.
ConsLow quality
No, I do not recommend this product.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
New Formula Leaves Hair Dry and Unmanageable
6 months ago
Used this product for 20 plus years, but now they have changed the formula and it has left my hair dry and unmanageable. This may be down to the inclusion of Sodium Laureth Sulfate as a main ingredient. This sulphate actually is damaging to coloured hair, so i don't now why they are now including it.
No, I do not recommend this product.
Originally posted on boots.com
1 out of 5 stars.
Terrible new formula
6 months ago
Oh no, what has happened to the shampoo and conditioner I have been using for donkey's years? I keep a stock in, so didn't realise the formula had changed as no announcement was made. I have used the new one three times now and my hair is falling out! It smells terrible, my hair is lank the day after washing and my scalp is itching. I can't believe there was no warning given. What have you done, L'Oreal?
ConsLow quality
No, I do not recommend this product.
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
New formula
6 months ago
Why have you changed what was a fantastic daily use shampoo and conditioner, so popular it was sold in bulk sizes in every store? Now my hair is greasy immediately after washing, it’s irritated my scalp and it smells artificial. If the prices had gone up to produce I would have paid more! I’ve now thrown out 5 bottles as even my husband won’t use it. Honestly I’m upset, after 7 years using every day I now cannot find anything of similar quality.
No, I do not recommend this product.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
New formula absolutely awful
6 months ago
I have to say I am so disappointed with the change. After using this shampoo for years, the new formula is awful. The smell makes me feel sick and leaves my hair feeling greasy and heavy.
Bring back the old formula!!!
ConsLow quality
No, I do not recommend this product.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
thumb down
7 months ago
awful new formula, very disappointing smell disgusting. please bring back the old one!!!!
No, I do not recommend this product.
Originally posted on boots.com
1 out of 5 stars.
awful 'new' formula
7 months ago
been using the colour protect shampoo for years, fab feeling hair, lovely scent....had to purchase some the other day and god knows what you've done but the smell actually knocks me sick! thought it may have been a 'duff' batch but no no....repurchased and it's exactly the same! hair doesn't feel as clean and is visibly greasy after only a few hours....have to find a new shampoo now methinks! top job loreal! 👎
No, I do not recommend this product.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 2.0 out of 5
Texture, 2.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Terrible new formula - PLEASE CHANGE
7 months ago
So so disappointed. I used to love this shampoo and conditioner, it made my hair feel so clean and voluminous and fresh. Now, the nice scent is gone and my hair feels greasy the next day. I can barely leave it two days before it desperately needs a wash again! It leaves it coated and feels heavy. Why change the formula? Everyone loved the previous one, a classic example of why change something if it isn't broken. Honestly, the new formula could not be worse.
BRING BACK THE OLD FORMULA!
ConsLow quality, Not durable
No, I do not recommend this product.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
Awful new formulas have ruined a great product
7 months ago
Used the old formula colour protect shampoo and conditioner for many years. Both had a beautiful fragrance and left my hair soft and shiny.
The changed products are unusable. The fragrances are overpowering and smell cheap but the worst aspect is how greasy and coated they leave the hair.
Such a shame to have a brilliant product ruined.
Cannot buy it again unless the old formulas are restored.
ConsLow quality
No, I do not recommend this product.
Helpful?
Value for money, 1.0 out of 5
Texture, 1.0 out of 5
Fragrance, 1.0 out of 5
Moisturising benefits, 1.0 out of 5
1 out of 5 stars.
New formula is disappearing
7 months ago
Iv used this for years. I am so disappointed with the new formula. It leaves my hair feeling like it’s coated with something & it smells disgusting!
No, I do not recommend this product.
Originally posted on boots.com
4 out of 5 stars.
I love it
8 months ago
I have used the old and new formula for this project, but I LOVE the new scent (contrary to many other reviews, the new scent is what I noticed first and enjoyed immediately). I have bleached and dyed straight hair and the new formula works very well for me, I can't see much difference between this and the old version; it makes my hair very soft and feels clean yet not dry at all.
ProsHigh quality
Yes, I recommend this product.
Originally posted on Colour Protect Shampoo 250ml
Helpful?
Value for money, 4.0 out of 5
Texture, 4.0 out of 5
Fragrance, 4.0 out of 5
Moisturising benefits, 3.0 out of 5
1 out of 5 stars.
Awful formula and awful smell gave me a bad rash
8 months ago
Hi. I've been using Elvive Color Protect for years and years.
It's totally unclear to me and to thousands of your customers, why you ruined the perfect formula that has worked for hundred thousands of women globally for years.
The new formulation is in simple words horrible: the scent stinks, the shampoo makes your scalp itch (allergic reaction), the hair stays greasy and heavy, and there's absolutely nothing about the "new formula" that is innovative or positive at all.
I've read hundreds of threads with the same complaints world-wide.
Please consider throwing out your "new formula" even if it saves you money, and return to your original formula that was the perfect shampoo that I always recommended to my friends and my followers.
No, I do not recommend this product.
Originally posted on boots.com
1 out of 5 stars.
Awful formula and awful smell gave me a bad rash
8 months ago
Hi. I've been using Elvive Color Protect for years and years.
It's totally unclear to me and to thousands of your customers, why you ruined the perfect formula that has worked for hundred thousands of women globally for years.
The new formulation is in simple words horrible: the scent stinks, the shampoo makes your scalp itch (allergic reaction), the hair stays greasy and heavy, and there's absolutely nothing about the "new formula" that is innovative or positive at all.
I've read hundreds of threads with the same complaints world-wide.
Please consider throwing out your "new formula" even if it saves you money, and return to your original formula that was the perfect shampoo that I always recommended to my friends and my followers.
No, I do not recommend this product.
Originally posted on boots.com
5 out of 5 stars.
Quality Product
8 months ago
Great product,good price. Elvive is gentle on your hair.
Yes, I recommend this product.
Originally posted on boots.com
9 – 38 of 170 Reviews
