Bold girls deserve bold colours that hold. New Colorista Permanent Gel Hair Colour by L’Oreal Paris. Go permanent with colourful shades that last longer.

Suitable for all hair types and textures with high intensity shimmering colours.

Find your perfect colour by virtually trying on all shades using your camera with our LIVE TRY ON technology. Flick through the shades to find the colour that best suits you.

What's in the box?

1. Colouring Gel: Specifically formulated for high intensity shimmering colour for all hair types and textures.

2. Developer Cream: Simply mix the colouring gel with the developer cream, shake well until mixed and apply. Always follow the instruction leaflet and read the safety information.

3. Post Colour Mask: Once colouring formula has been rinsed out, apply a hazelnut size of post colour mask. Continue to use the mask once a week for up to 6 weeks to leave hair shinier and silky smooth.

Need to Find Your Colour?

Whether you’re looking to lighten your hair, cover greys or experiment with a dramatic new look – try our virtual hair colour finder tool and discover the perfect formula and shade to reach your hair colour goals.