Préférence Vivids (formerly Colorista)
Our Préférence expertise is at the service of Vivid Colours, in 14 shimmering shades. Get a high-intensity, bold colour with a radiance that holds for up to 8 weeks*. Préférence Vivids leverages our loved Préférence Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust.