Préférence Vivids (formerly Colorista)

Our Préférence expertise is at the service of Vivid Colours, in 14 shimmering shades. Get a high-intensity, bold colour with a radiance that holds for up to 8 weeks*. Préférence Vivids leverages our loved Préférence Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust.

Need help? Let's chat

Whether you have a hair question or need a hand picking your Colorista product, we're here to help. You can chat to one of our Colorista Consultants on Mondays to Fridays between 9am and 9pm, Saturdays between 9am and 1pm or on Sundays between 10am and 2pm.