- Luminous Colour Full of Reflects - The formula intensifies the natural tones of your hair colour with luminous reflects
- Long Lasting - Unique shades with light-reflecting and long lasting dyes.
- Permanent Hair Colour - Intense natural colour with permanent results. Always follow the instruction leaflet and read the safety information.
- New Precious Oil & Fragrance - Enriched with precious oils and floral fragrance with amber notes for an improved sensorial experience at application.
- Shine Protect Conditioner - The shine protect conditioner is enriched with UV filter & vitamin E derivative to help preserve the radiance of your coloured hair.
Shade 74 Dublin
Shade 74 was inspired by Dublin, the most legendary Irish city. Loyal and intense, this copper shade mirrors the capital's emblematic red bricks and is ideal to warm up paler skin tones and light eyes.
Luminous Colour Full of Reflects
The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour.
Discover the unique shades of Préférence with light-reflecting dyes, for a luminous colour full of reflects.
New Sensorial Fragrance
A new floral fragrance with amber notes for an improved sensorial experience at application.
Shine Protect Conditioner
Enriched with a UV filter and Vitamin E derivative. Use week after week to preserve the shine of your coloured hair.