Excellence Excellence Crème 7 Natural Dark Blonde Permanent Hair Dye

Name: Excellence Crème 7 Natural Dark Blonde Permanent Hair Dye
Brand: Excellence
SKU: 5011408064919

3.9 out of 5 stars. 1131 reviews

natural-dark-blonde-7-0 is rated 3.9 out of 5 by 1131.

Excellence Creme 3 Natural Darkest Brown Permanent Hair Dye - 3 Natural Darkest Brown

Excellence Creme 10 Natural Baby Blonde Permanent Hair Dye - 10 Natural Baby Blonde

Excellence Creme 1 Natural Darkest Black Permanent Hair Dye - 1 Natural Darkest Black

Excellence Creme 4-02 Tempting Brunette Brown Permanent Hair Dye - 4.02 Tempting Brunette Brown

Excellence Creme 4 Natural Dark Brown Permanent Hair Dye - 4 Natural Dark Brown Permanent Hair Dye

Excellence Creme 5-15 Natural Iced Brown Permanent Hair Dye - 5.15 Natural Iced Brown

Excellence Creme 5-3 Natural Golden Brown Permanent Hair Dye - 5.3 Natural Golden Brown

Excellence Creme 5-5 Natural Mahogany Brown Permanent Hair Dye - 5.5 Natural Mahogany Brown

Excellence Creme 5-6 Natural Rich Auburn Red Permanent Hair Dye - 5.6 Natural Rich Auburn Red

Excellence Creme 5 Natural Brown Permanent Hair Dye - 5 Natural Brown

Excellence Creme 6-3 Natural Light Golden Brown Permanent Hair Dye - 6.3 Natural Light Golden Brown

Excellence Creme 6 Natural Light Brown Permanent Hair Dye - 6 Natural Light Brown

Excellence Creme 7-31 Natural Dark Caramel Blonde Permanent Hair Dye - 7.31 Natural Dark Caramel Blonde

Excellence Creme 7-3 Natural Dark Golden Blonde Permanent Hair Dye - 7.3 Natural Dark Golden Blonde

Excellence Creme 7 Natural Dark Blonde Permanent Hair Dye - 7 Natural Dark Blonde

Excellence Creme 8-12 Natural Frosted Beige Blonde Permanent Hair Dye - 8.12 Natural Frosted Beige Blonde

Excellence Creme 8-1 Natural Ash Blonde Permanent Hair Dye - 8.1 Natural Ash Blonde

Excellence Creme 8 Natural Blonde Permanent Hair Dye - 8 Natural Blonde

Excellence Creme 9-1 Natural Light Ash Blonde Permanent Hair Dye - 9.1 Natural Light Ash Blonde

Excellence Creme 9-3 Natural Light Gold Blonde Permanent Hair Dye - 9.3 Natural Light Gold Blonde

Excellence Creme 9 Natural Light Blonde Permanent Hair Dye - 9 Natural Light Blonde

Product details

Excellence Triple Care Colour Ritual Permanent Hair Dye

Browsing for a permanent hair dye that colours and nourishes your hair? Discover a complete colouring experience with Excellence Triple Care Colour Ritual permanent hair dye. Enriched with hyaluronic acid to nourish your hair and get shiny hair.

A Complete 3-Step Permanent Hair Colour System

1. Caring Colouring Cream
Enriched with Pro-Keratin, the colouring cream helps protect and strengthen the hair fibre during the colouring process. This permanent hair dye provides vibrant, with long-lasting coverage, leaving hair looking healthy and radiant.

2. Caring Gentle Scalp Post-Colour Shampoo
Specially formulated to be used after applying your permanent hair colour, this gentle shampoo delicately cleanses the scalp and hair. It rinses away excess residue, smooths the hair fibre, improve the radiance, and enhances the natural-looking.

3. Caring Lightweight Mask
Infused with conditioning ingredients, the lightweight mask deeply nourishes and softens the hair without weighing it down. Hair feels smooth, manageable, and revitalised, helping to maintain the beauty and shine of your permanent hair dye result.

With Excellence Triple Care Colour Ritual permanent hair dye, you can enjoy beautifully cared-for colour, a comfortable scalp, and silky, healthy-looking hair. You can add to your routine Elvive Colour Protect, to keep the results.

Usage

BEFORE YOU START

REMEMBER TO CONDUCT YOUR ALLERGY ALERT TEST 48 HOURS BEFORE. COVER YOUR SHOULDERS WITH A TOWEL AND PUT ON THE GLOVES PROVIDED.

1.PREPARATION

OPEN YOUR COLOURING CREAM BY UNSCREWING THE CAP AND REMOVING THE GREY RING. RESCREW THE CAP TO PIERCE THE TUBE. YOUR COLOURING CREAM (1a) WILL ALREADY BE PIERCED FOLLOWING THE SKIN ALLERGY TEST. POUR IT ENTIRELY INTO THE DEVELOPER (1b). CLOSE THE APPLICATOR TIP AND SHAKE IT TO OBTAIN A COMPLETELY EVEN MIXTURE. TWIST OFF THE APPLICATOR TIP IMMEDIATELY TO AVOID THE BOTTLE BURSTING. YOU CAN CHOOSE TO USE THE COMB APPLICATOR – IDEAL FOR MID-LENGTH OR STRAIGHT HAIR.

2.COLOUR

OPTION 1 – IF YOU HAVE VERY LIGHTENED OR BLEACHED HAIR.

1.APPLY. START APPLYING THE MIX AT THE ROOTS OF DRY, UNWASHED HAIR. USE THE BOTTLE TIP TO SEPARATE THE HAIR SECTION BY SECTION.
2.MASSAGE. ONCE THE ROOTS ARE SATURATED, MASSAGE AND LEAVE TO DEVELOP FOR 40 MINUTES.
3.APPLY. NEXT, APPLY THE REMAINING PRODUCT THROUGHOUT THE LENGTHS AND ENDS. AGAIN, LEAVE TO DEVELOP FOR 5 MINUTES.

OPTION 2 – IF YOU HAVE LIGHT COLOURED HAIR.

1.APPLY. START APPLYING THE COLOUR MIXTURE AT THE ROOTS OF DRY, UNWASHED HAIR. USE THE BOTTLE TIP TO SEPARATE THE HAIR SECTION BY SECTION.
2.SPREAD. SPREAD AND APPLY THE REMAINING PRODUCT ALL OVER THE HAIR AND LEAVE TO DEVELOP FOR 45 MINUTES.

OPTION 3 – IF YOU’RE COLOURING YOUR HAIR FOR THE FIRST TIME.

1.APPLY. START APPLYING THE COLOUR MIXTURE ON THE LENGTHS AND USE THE BOTTLE TIP TO SPREAD THE PRODUCT THROUGHOUT THE HAIR. LEAVE TO DEVELOP FOR 15 MINUTES.
2.SPREAD. SPREAD THE REMAINING PRODUCT ON THE ROOTS AND LEAVE TO DEVELOP FOR 30 MINUTES.

3. RINSE AND DELICATELY CLEANSE

1.RINSE. KEEPING THE GLOVES ON, ADD A SMALL AMOUNT OF WATER TO YOUR HAIR AND MASSAGE. THEN RINSE THE COLOUR OUT UNTIL THE WATER RUNS CLEAR.
2.SHAMPOO. REMOVE THE GLOVES, BREAK OFF THE BOTTLE CAP OF THE POST-COLOUR PURPLE SHAMPOO (2) AND APPLY TO YOUR HAIR. MASSAGE UNTIL THE FOAM IS RICH AND DENSE AND THEN RINSE.

4. APPLY NOURISHING MASK

1.APPLY. APPLY A HAZELNUT AMOUNT OF THE NOURISHING MASK (3) TO YOUR HAIR, LEAVE ON FOR 3 MINUTES AND THEN RINSE. KEEP YOUR LIGHTWEIGHT NOURISHING MASK (3) TO USE ONCE A WEEK UNTIL YOUR NEXT COLOUR FOR SOFT, SHINY, LIVELY LOOKING HAIR.

For more information, please visit our becoloursafe website.

Ingredients

1263139 S – COLOURING CREAM: AQUA / WATER • CETEARYL ALCOHOL • AMMONIUM HYDROXIDE • CETEARETH-25 • COCAMIDE MEA • STEARIC ACID • PALMITIC ACID • PROPYLENE GLYCOL • m-AMINOPHENOL • ASCORBIC ACID • SODIUM SULFITE • SODIUM HYDROXIDE • SODIUM LAURYL SULFATE • HYDROXYBENZOMORPHOLINE • HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • 6-HYDROXYINDOLE • POLYQUATERNIUM-6 • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • ISOPROPYL MYRISTATE • p-PHENYLENEDIAMINE • MYRISTIC ACID • CETRIMONIUM CHLORIDE • TETRASODIUM EDTA • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. Z70032143/1).

1210216 – DEVELOPER: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM LAURYL SULFATE • SODIUM BENZOATE • ETIDRONIC ACID • CITRIC ACID • TETRASODIUM EDTA. (F.I.L. B222323/2).

1247249 A – GENTLE PH SHAMPOO: AQUA / WATER • SODIUM LAURETH SULFATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • COCAMIDE MEA • COCO-BETAINE • SODIUM BENZOATE • SODIUM HYDROXIDE • SODIUM HYALURONATE • STEARETH-6 • PHENOXYETHANOL • ACETIC ACID • PEG-100 STEARATE • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • FUMARIC ACID • LINALOOL • BENZYL ALCOHOL • AMODIMETHICONE • ISOEUGENOL • CARBOMER • CITRIC ACID • HEXYLENE GLYCOL • HEXYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. Z70029922/1).

1247250 – NOURISHING MASK: AQUA / WATER • CETEARYL ALCOHOL • DIMETHICONE • GLYCERIN • BEHENTRIMONIUM CHLORIDE • LACTIC ACID • SODIUM LAURETH SULFATE • SODIUM HYALURONATE • SODIUM HYDROXIDE • PHENOXYETHANOL • LINALOOL • BENZYL ALCOHOL • AMODIMETHICONE • ISOPROPYL ALCOHOL • ISOEUGENOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. Z70036686/1).

*Disclaimer: Please see back of pack for the latest ingredients list

*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

Tap & Try

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Safety Information

HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS

Read and follow instructions.

This product is not intended for use on persons under the age of 16.TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE YOUR RISK OF ALLERGY.

Do not colour your hair if:
• you have a rash on your face or sensitive, irritated and damaged scalp
• you have ever experienced any reaction after colouring your hair
• you have experienced a reaction to a temporary “black henna” tattoo in the past

IGNORING AN ALLERGY CAN BE LIFE-THREATENING.
You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour even if you have already used colouring products before. So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet). In case of any reaction or when in doubt consult a doctor before using any hair colour product. “Developer” contains hydrogen peroxide. “Hair colourant”contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia
• Wear the gloves supplied in the box.
• Avoid contact with eyes. Do not use to dye eyelashes or eyebrows.
• Rinse the eyes immediately and thoroughly if the product comes into contact with them.
• Rinse hair well after application.

Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children.

FOLLOW THE INSTRUCTION LEAFLET
Please refer to the ingredients on the bottom of the pack.

What makes Excellence Crème a nourishing hair dye?

Excellence Crème is a nourishing permanent hair dye enriched with Pro-Keratin and hyaluronic acid that help protect and strengthen the hair during colouring. Its triple care routine leaves hair feeling soft, smooth, and healthy-looking.

Is Excellance Crème a shiny hair colour?

Yes, this permanent hair colour delivers rich, multi-tonal colour with a radiant, glossy finish. The smoothing post-colour mask helps enhance shine and reveal luminous results.

Reviews

Rating Snapshot

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613 reviews with 5 stars.

221 reviews with 4 stars.

69 reviews with 3 stars.

36 reviews with 2 stars.

192 reviews with 1 star.

Overall Rating

3.9

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Average Customer Ratings

Value for money, 2.8 out of 5

Texture, 4.1 out of 5

Fragrance, 3.9 out of 5

Moisturising benefits, 4.1 out of 5

Filter Reviews

1 to 8 of 1131 Reviews

1 – 8 of 1131 Reviews

1 out of 5 stars.

Awful - new formula is inferior

12 days ago

I used the original dark brown formula for years, and was so happy with it. The new formula is terrible. Greys aren’t fully covered, brassy / green colour, fades after first wash and continues to do so each wash. The colour continues to come out in the water each wash, like a wash in wash out dye. My hair has also become very dry, something I have never suffered with. I decided to give the new product one more try (now called Brown rather than dark brown), leaving on longer as the instructions suggest but again it was a terrible result, grey roots not fully covered so I won’t be using it again. Please write a review if you have found an alternative product / brand as good as the old dark brown excellence product. I’ve tried a few alternatives, not quite happy yet but have found better in ‘Nice And Easy, I wish L’Oreal would bring back the old formula!

ConsLow quality, Not durable

No, I do not recommend this product.

Originally posted on natural-dark-brown-4-0

Helpful?

Value for money, 2.0 out of 5

Texture, 2.0 out of 5

Fragrance, 2.0 out of 5

Moisturising benefits, 1.0 out of 5

5 out of 5 stars.

Great colour

12 days ago

I’ve been highlighting my hair for years until the charges went up to £90 so my daughter coloured my hair with dark blonde. I was seriously impressed by the all over colour and won’t look back now!

Originally posted on natural-light-golden-brown-6-3

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 4.0 out of 5

5 out of 5 stars.

Loved the shampoo addition

2 months ago

Loved this product covered grey hair and the shine was great. Well done L’Oréal for including a shampoo in my opinion this has been missing from hair colours since I began colouring my hair (many years ago)

Originally posted on natural-brown-5-0

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

1 out of 5 stars.

Awful

3 months ago

I've been using this colour 0.1 for years really great colour. The new formula is awful my hair is orange!!! the smell was stronger and my head was burning which i haven't had since back in the day when I used to bleach my hair, many many years ago. I'm very disappointed

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Doesnt cover grey hair

3 months ago

Doesn cover you grey hair. I kept for 45 min, nothing . Also, after good wash, you hair will still smell of amonia. They says there is No amonia in it…, of course it is. You can smell. Not happy at all. Lot of Lies.

No, I do not recommend this product.

Originally posted on boots.com

2 out of 5 stars.

New formula, shade is NOT the same!!

3 months ago

Box has changed, and it states new formula, same shade. No it isn't. I've used L'Oreal excellence 7.3 for years, and always been very happy. Why mess with something that had many loyal customers? I've given two stars because if you are using for the first time, you might find this okay. But I am used to a certain result, and this doesn't give it. As a protest I will try a different manufacturers product. Very unhappy customer.

No, I do not recommend this product.

Originally posted on natural-darkest-brown-3-0

Helpful?

Value for money, 3.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

2 out of 5 stars.

Bring back old version

3 months ago

Have been using this hair dye for 5 years now.It has changed the new version does not cover the new growth of grey hairs.The new growth with the hair dye applied has a ginger look to it.Why change a good product when all the reviews were positive now I can see other users are saying the same thing and you have negative feed back. Please bring back the original version.

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Ever lasting results

3 months ago

Using this product in my opinion gives better and lasting result by keeping the hair smooth,shyne and very close to its natural texture.

Yes, I recommend this product.

Originally posted on boots.com

1 – 8 of 1131 Reviews

Next Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.

613 reviews with 5 stars.

221 reviews with 4 stars.

69 reviews with 3 stars.

36 reviews with 2 stars.

192 reviews with 1 star.

Overall Rating

3.9

Review this Product

Select to rate the item with 1 star. This action will open submission form.

Select to rate the item with 2 stars. This action will open submission form.

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Average Customer Ratings

Value for money, 2.8 out of 5

Texture, 4.1 out of 5

Fragrance, 3.9 out of 5

Moisturising benefits, 4.1 out of 5

Most Helpful Favorable Review

5 out of 5 stars.

12 years ago

I was really pleased with the results. The colour came out a lovely soft golden blonde. It was easy to apply & gave good coverage. Best I have ever used. My hair was very light blonde but roots were darker & it covered perfectly. Gives a more natural finish than some hair colourants.

199 people found this helpful

Show Reviews:

Most Helpful Critical Review

2 out of 5 stars.

12 years ago

I think L'oreal is the best for home hair colour. Leaves the hair in great condition and is gentle on the scalp. However, if like me you are a typical British mousey blonde/light brown with a reddish base colour, colouring at home is a nightmare because even though your hair is fairish, it just won't go blonde, just goes brassy! You can get a blonde colour you're satisfied with eventually but it will take you a lot of experimentation and money, not to mention poor hair condition after all the dye. This was a second attempt at home in 3 months (have short hair and colour was mostly cut out) and done as a strand test which just turned orange, so forget messing about, it's off to the hairdressers for me, even though I only want to go a shade lighter. All those people who went dark or blue/green/grey with L'oreal ash shades must have had pre-coloured/bleached hair as it certainly wasn't the case for me on natural fairish hair. Great colour in general L'oreal, but when is someone going to cater for British mousey blondes who want to go a shade or two lighter without the brass? You'd be on to a winner if you catered for us!

191 people found this helpful

Show Reviews:

Customer Images and Videos

Filter Reviews

1 to 8 of 1131 Reviews

1 – 8 of 1131 Reviews

1 out of 5 stars.

Awful - new formula is inferior

12 days ago

ConsLow quality, Not durable

No, I do not recommend this product.

Originally posted on natural-dark-brown-4-0

Helpful?

Value for money, 2.0 out of 5

Texture, 2.0 out of 5

Fragrance, 2.0 out of 5

Moisturising benefits, 1.0 out of 5

5 out of 5 stars.

Great colour

12 days ago

Originally posted on natural-light-golden-brown-6-3

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 4.0 out of 5

5 out of 5 stars.

Loved the shampoo addition

2 months ago

Originally posted on natural-brown-5-0

Helpful?

Value for money, 5.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

1 out of 5 stars.

Awful

3 months ago

No, I do not recommend this product.

Originally posted on boots.com

1 out of 5 stars.

Doesnt cover grey hair

3 months ago

No, I do not recommend this product.

Originally posted on boots.com

2 out of 5 stars.

New formula, shade is NOT the same!!

3 months ago

No, I do not recommend this product.

Originally posted on natural-darkest-brown-3-0

Helpful?

Value for money, 3.0 out of 5

Texture, 5.0 out of 5

Fragrance, 5.0 out of 5

Moisturising benefits, 5.0 out of 5

2 out of 5 stars.

Bring back old version

3 months ago

No, I do not recommend this product.

Originally posted on boots.com

5 out of 5 stars.

Ever lasting results

3 months ago

Using this product in my opinion gives better and lasting result by keeping the hair smooth,shyne and very close to its natural texture.

Yes, I recommend this product.

Originally posted on boots.com

1 – 8 of 1131 Reviews

Next Reviews

Permanent Hair Dye

Rated 1 out of 5 by Poor product from Awful - new formula is inferior I used the original dark brown formula for years, and was so happy with it. The new formula is terrible. Greys aren’t fully covered, brassy / green colour, fades after first wash and continues to do so each wash. The colour continues to come out in the water each wash, like a wash in wash out dye. My hair has also become very dry, something I have never suffered with. I decided to give the new product one more try (now called Brown rather than dark brown), leaving on longer as the instructions suggest but again it was a terrible result, grey roots not fully covered so I won’t be using it again. Please write a review if you have found an alternative product / brand as good as the old dark brown excellence product. I’ve tried a few alternatives, not quite happy yet but have found better in ‘Nice And Easy, I wish L’Oreal would bring back the old formula!

Date published: 2026-05-29

Rated 5 out of 5 by Lizard646 from Great colour I’ve been highlighting my hair for years until the charges went up to £90 so my daughter coloured my hair with dark blonde. I was seriously impressed by the all over colour and won’t look back now!

Date published: 2026-05-29

Rated 5 out of 5 by Nanjan from Loved the shampoo addition Loved this product covered grey hair and the shine was great. Well done L’Oréal for including a shampoo in my opinion this has been missing from hair colours since I began colouring my hair (many years ago)

Date published: 2026-03-24

Rated 1 out of 5 by Debbie from Awful I've been using this colour 0.1 for years really great colour. The new formula is awful my hair is orange!!! the smell was stronger and my head was burning which i haven't had since back in the day when I used to bleach my hair, many many years ago. I'm very disappointed

Date published: 2026-03-06

Rated 1 out of 5 by Beti from Doesnt cover grey hair Doesn cover you grey hair. I kept for 45 min, nothing . Also, after good wash, you hair will still smell of amonia. They says there is No amonia in it…, of course it is. You can smell. Not happy at all. Lot of Lies.

Date published: 2026-02-27

Rated 2 out of 5 by Fed up 99 from New formula, shade is NOT the same!! Box has changed, and it states new formula, same shade. No it isn't. I've used L'Oreal excellence 7.3 for years, and always been very happy. Why mess with something that had many loyal customers? I've given two stars because if you are using for the first time, you might find this okay. But I am used to a certain result, and this doesn't give it. As a protest I will try a different manufacturers product. Very unhappy customer.

Date published: 2026-02-25

Rated 2 out of 5 by Boots customer from Bring back old version Have been using this hair dye for 5 years now.It has changed the new version does not cover the new growth of grey hairs.The new growth with the hair dye applied has a ginger look to it.Why change a good product when all the reviews were positive now I can see other users are saying the same thing and you have negative feed back. Please bring back the original version.

Date published: 2026-02-23

Rated 5 out of 5 by H HHondaman from Ever lasting results Using this product in my opinion gives better and lasting result by keeping the hair smooth,shyne and very close to its natural texture.

Date published: 2026-02-12

natural-dark-blonde-7-0 Reviews - page 2

Rated 5 out of 5 by Rube from Amazing Tried first time and absolutely happy! 🥰Just be careful if you have brown roots very outgrow they can turn yellow. So try to top up roots once a month and should be no problem. Refresh my blond colour very nice .

Date published: 2026-01-11

Rated 5 out of 5 by Michelle from Great product, used this for years & it never disa Great product, used this for years & it never disappoints me 👍

Date published: 2025-11-23

Rated 4 out of 5 by Ethel from Good colour but becomes brassy after a while Great colour but becomes a bit brassy after a few weeks, and lightens. Very easy to apply.

Date published: 2025-10-07

Rated 3 out of 5 by Debbie from Lot darker My hair Came out a lot darker than the box indicated.

Date published: 2025-09-27

Rated 1 out of 5 by Diamond from Bad bad bad for blondes Absolutely awful!!! Do not use this product !! No no no !!! Do not do it ! It ruined my beautiful platinum white hair and now it is a weird purple blue green shade !!! The neutralizer that is in the product is too strong for already platinum blonde hair ... This may work of you are going from a dark shade hair to lighter but not for blondes already ...I dunno just don't use it if your blonde !!! Never ever had a bad experience before but this is a first . Should be removed from the shelves.

Date published: 2025-09-20

Rated 2 out of 5 by Pari from No 7 Loreal paris excellence creme hair colour. I used to buy the same brand with deeper colour result, it has changed and the colour is not the same any more

Date published: 2025-09-20

Rated 3 out of 5 by SharonB from Ash Blonde Hair Dye As with all dyes they fade in the sun, the colour is a nice Ash Blonde

Date published: 2025-09-10

Rated 5 out of 5 by Laura from Amazing I recently bought the platinum blonde L’Oréal 7 shades lighter and it dyed my hair ginger on top and yellow so I googled how to fix it and this colour ash natural blonde kept coming up and it’s amazing it’s got rid of all the ginger and looks perfect now it is a darker blonde than packaging but lovely.

Date published: 2025-09-03

Rated 5 out of 5 by Tabs from Amazing colour It's the first hair colour that actually covers my grey hair. I will now always buy this brand. 😀

Date published: 2025-08-14

Rated 3 out of 5 by Maria from Too dark Brought yesterday unfortunately Came out way too dark a strong dark brown close to black tone. Have tried to wash multiple times to remove some of the color but little effect so far. Generally smells OK not too strong, hair was smooth after use of the mask and I love the green undertone as it covers the red orange tones in my hair however comes out way too dark. I think maybe go for a level 6 or 7 if wanting the color on the box. My hair was a brassy medium brown with highlights prior to use. Needed two boxes for my waist length hair.

Date published: 2025-08-01

Rated 5 out of 5 by JMit from Great hair product Been using this product for years with great success, whatever the shade

Date published: 2025-07-28

Rated 1 out of 5 by Deedysh from Grey to grey Not covered grey at all just turned greyish to light grey after 30 min. as instructed. These happened to me third times enough...

Date published: 2025-07-23

Rated 1 out of 5 by Cloudyday from Last month I bought the blonde 01 natural .it looked lovely and lasted ages .when I went to buy it again I noticed the box and formula had been changed .left my hair very dry and went a gingery colour after a week .why change something that was good ..I will now be looking for another brand .

Date published: 2025-07-16

Rated 1 out of 5 by Boots customer from Formula change worsens previously excellent produc I have been using loreal exceĺlence for several years, its been wonderful all that time, however the formula has changed, its very thick, dries on the hair very quickly, is not as nice a shade as it was and the colour fades very quickly. Please go back to the previous formula!

Date published: 2025-06-19

Rated 5 out of 5 by Anonymous from Great product Amazing colour and shine easy to apply .Dye gives you a deep colour with shine

Date published: 2025-06-05

Rated 5 out of 5 by Kristi from Color that stopped being delivered I am very sad this shade is not available in my country (Slovakia) anymore. Why?

Date published: 2025-06-01

Rated 1 out of 5 by Debbedd from Terrible don’t buy I have been using L’Oréal for year cover up grey , I always buy the dark browns but the last two have made my hair horrible brown with a green tinge , it’s horrible you can see the product is greenish after a few minutes

Date published: 2025-05-10

Rated 1 out of 5 by Todos from Very dissatisfied I used 9.1 Natural light ash blonde for the first time. I have naturally dark blonde hair and thought this colour would be ok. After applying the colour my hair went very dark so I only left it on for 30 minutes. I’m not happy with the results. It is dark with a tinge of green.

Date published: 2025-05-02

Rated 5 out of 5 by shirley from Hair dye good product and easy to use, gloves dye and everything needed is provided

Date published: 2025-05-01

Rated 5 out of 5 by Adi molly from L'Oréal Paris The L'Oréal Paris Excellence Crème 7 Natural Dark Blonde hair dye is highly regarded for its rich, long-lasting color and ability to provide up to I appreciate its multi-tonal results, which enhance natural hair color while leaving hair smoother and shine

Date published: 2025-04-27

Rated 1 out of 5 by Oksi from New formula is awful! Dear producer I want to point out that the new formula is terrible. The color changes every week and 3 weeks after coloring my hair looks like I haven't colored it in months. I liked the 5.15 but after 2 weeks it turns warm with orange and red bits in my hair. Please reconsider and return the old formula. I don't understand why there was a need to change a hair dye that was great and worked great. I am currently looking for another hair dye because I am completely dissatisfied with the new formula

Date published: 2025-04-19

Rated 5 out of 5 by Shirl from L’Oréal excellence Leaves hair in really good condition. This colour is Ideal for light colour based hair.

Date published: 2025-04-18

Rated 2 out of 5 by Debbie7721 from Not a good as it was I’ve used colour 7.3 for a couple of years and always been pleased with it. I’m not impressed with the new formula though or colour . My colour does not last as long it’s brassy almost ginger and the dye is hard to get out of the bottle . It tends to shoot out in blobs. I’m looking to change to a different brand

Date published: 2025-04-12

Rated 3 out of 5 by ClaireS74 from Not as vibrant nor last as i hoped for. I purchased 2 boxes of natural darkest black, to ensure all of my shoulder length was covered... the product is quoted as 'provides a rich and long lasting hair colour performance'... sadly not the case for me. I dyed my hair 2 weeks ago and already the colour has lost vibrancy, my greys have started to show through (yes i know new growth happens) but the greys that were there are showing through which is noticeable against the dark colour.

Date published: 2025-03-25

Rated 1 out of 5 by Carter123 from Dreadful - bring back the old formulation! I've used Excellence Creme shade 3 for many years. The latest apparently reformulated version is dreadful. It's really difficult to apply, both to get out of the bottle and to work through the hair as it's way too thick in terms of consistency. Coverage appears patchy and inconsistent for the first time ever. I'm reluctant to switch brands but shall be doing so unless the previous formulation is brought back. And nothing on the pack to indicate the formulation is any different.

Date published: 2025-03-22

Rated 5 out of 5 by bob2007 from Nut amount... I accidentally used a brazil nut sized amount instead of a hazelnut sized amount, but it still turned out okay! Good result!

Date published: 2025-03-14

Rated 1 out of 5 by Chris from Why change something that worked??? I have been using this product for over 10 years but the last 5 times I have used it, the colour has not lasted very well and grey hair still shows. Also mixture is now too thick to get out of the nozzle which blocks continuously. Very disappointed that this product has changed for the worse and will now have to find the same colour from a different brand.

Date published: 2025-02-09

Rated 5 out of 5 by C Bartlett from Permanent Colour I have used L'Oreal Excellence for many years it's lind to my hair and leaves it feeling healthy. The dye covers all grey hair

Date published: 2025-02-06

Rated 5 out of 5 by Anonymous from Colour with highlights Lovely hair colour blends in highlights leaves hair thick and easy to manage

Date published: 2025-02-05

Rated 1 out of 5 by Ap312 from Bring the old formula back please! Used to be a loyal customer of this product but the new formula has really changed for the worse. Doesn’t cover grey hair as well, leaves a green tint and fades. Please bring the old one back!

Date published: 2025-01-21

natural-dark-blonde-7-0 Reviews - page 3

Rated 1 out of 5 by Ap321 from Not great since new formula change This product has changed formula for the worse. Change in consistency, leaves a green tint, fades and doesn’t cover grey hair well as previously did. Had been a loyal customer of this product for years before this. As previous reviews have said..Please bring the old formula back!

Date published: 2025-01-21

Rated 1 out of 5 by JWKLY from no grey coverage anymore This was my go-to dependable box dye that would cover my greys. It doesn't work anymore! I've tried a couple of times thinking that I possibly got a rare dud. Alas, no. It's just not as effective anymore. Bring back the ammonia, I say!

Date published: 2025-01-15

Rated 4 out of 5 by Janka from Out of date I have recently bought this colour and today just coloured my hair and it left me with very bad texture and smell.I believe the colour is out of date as the consistency looked really off, very thick with a lot of lumps and unable to pass through the small hole of the applicator. I tried to wash my hair 3 times after but the smell is still there, very strong and unpleasant. I am not happy about this product at all.

Date published: 2024-12-29

Rated 1 out of 5 by Flicky Bob from Dreadful result I followed the instructions to the letter. I was a natural blonde with grey coming through. I am now orange. Dreadful product. The L’Oréal customer help was very poor. Extremely disappointed. Do not recommend

Date published: 2024-12-28

Rated 5 out of 5 by Susa from Excellent This dye is excellent. It has never let me down and I find it easy to use.

Date published: 2024-12-13

Rated 5 out of 5 by Jo S from Brilliant so Natural Love this, such a natural colour, easy to use and covers all grey, no red brassy after effect.

Date published: 2024-12-11

Rated 1 out of 5 by Old rocker from Excellence crème 6.3 natural light golden brown I have been using this colourant 6.5 for 12 years. All of a sudden the formula has changed. The mixture is thick and hard to apply as it won’t come out of the nozzle freely. The colour is not the same and it does not cover the roots. I will not be purchasing this product again unless it is changed back to the original formula.

Date published: 2024-12-09

Rated 1 out of 5 by Sonic from Does not cover Used this and after 1 wash my greys turned a dirty green colour thought it was the sun so used again and same thing has happened. Wont be using agaim

Date published: 2024-11-16

Rated 2 out of 5 by Jane 24 from Poor coverage I have used this colour for many years it always covered the grey. Recently they seem to have changed the formula to a totally different consistency and it does not cover the roots as well. Very disappointed.

Date published: 2024-11-12

Rated 1 out of 5 by 21Sophie from Very disappointed I have used this shade 9.1 for many years have used it today and the colour is totally different and absolutely nothing like the colour i have used before or from picture on box. It has gone very dark and I agree with a lot of comments it has a definite green tinge and at a loss as to what I can do with it other than hope it washes out quickly. It may be new formula but is not the same shade nowhere near. Reluctant to use product again even in another shade. I have grey hair and used excellence for the multi tones it created.

Date published: 2024-11-10

Rated 1 out of 5 by Susie P from No no no However, I’ve been using this for years. The last time I used it, the formula was clearly different - it turned to green slime, yuk. The colour was brassier and didn’t cover roots well at all. Sadly I’ll have to find an alternative. Any suggestions?

Date published: 2024-11-03

Rated 1 out of 5 by Pocohontus from Bring back the old formula I’ve used this dye in shade no.5 for over 4 years I’ve noticed they’ve changed the formula and it doesn’t take on to greys and the colour is not the same as it used to be. I will be changing brands now

Date published: 2024-11-02

Rated 3 out of 5 by Katdog from Greenish tint! Excellence creme permanent colour Interesting to read some other reviews here about a green tinge to coloured hair. My hairdresser mentioned there was a green tinge to my hair this morning which she'd never noticed before. She suggested trying a warmer colour as my hair was picking up something in the dye. I was checking for a warmer tone today and noticed similar comments on here. I have used no.6 light brown for years and have never had this before. Guessing it's something to do with new formula! Think I'll try other brands as don't want green hair thanks!

Date published: 2024-10-26

Rated 1 out of 5 by Debbie78 from Not as good as the original Tried the new hair dye, loved the old formula which I have used for over 15 years always happy with the results,never any issues ever! first time using this new formula and my roots are a tingy green tone, have done nothing different than I have all the years dying my grey roots and never had this, such a shame as I will have to look for another product to use, this is by far a worse change New formula and definitely not L’Oréal quality.

Date published: 2024-10-17

Rated 1 out of 5 by Lorri from Formula changed and it no longer works The formula must have changed as it no longer covers gray hair, just turns it an orangey light brown colour. Horrible. After just a week noticed an odd hue to my roots on my parting, then saw the greys were not covered. I have been using this products for decades and the last two times it hasn't worked. Then I noticed 'New' written on the front of the latest products. Looking on the website it says added hydraulic acid.... well... it DOESN'T work.

Date published: 2024-10-17

Rated 5 out of 5 by Runnerbean from Great colour Good brand - very good colour. I’ve been using this for many years. Very happy with it

Date published: 2024-10-14

Rated 1 out of 5 by Sansan from Not the same!!! I have been using this colour for so long what have you done!!! It is not taking on my gray roots and it is going a orange colour and the rest of my hair is so dark!!!! Please go back to the old formula that was perfect...

Date published: 2024-10-10

Rated 1 out of 5 by Tissera from Disappointing I’ve been using the previous one for over 3 years now, and I have had absolutely no issues, but after they changed it, it’s not the same colour anymore and the dye fades away after one day.

Date published: 2024-10-05

Rated 4 out of 5 by PRL86 from New formula I have used this product for decades. I felt the colour was slightly lighter than usual but due to the new formula my main issue was that when the developer and colouring cream when mixed together create a much thicker solution that no longer flows as easily as previously and I ended up having to shake the mixture out of the bottle and apply by hand as it wouldn’t come out through the application nozzle very easily.

Date published: 2024-10-05

Rated 2 out of 5 by T944 from A brilliant dye changed for the worse I've been using this dye for 30+ years and suddenly it has changed. It no longer covers the grey in 30 mins - more like 45 mins to an hour. The colour is nowhere near as vibrant and it fades very quickly. L'Oreal PLEASE bring back the old formula this new one it TERRIBLE!

Date published: 2024-09-29

Rated 1 out of 5 by Hethnpop from Awful new formula Why on earth have they changed the formula of something that did not need changing!!!!! The hair dye is now too thick to get out of the bottle properly, it's too thick to mix properly, it's got a lumpy consistency that just doesn't seem to blend and it's green in colour!!!!!! My hair feels like straw after using it!!!!! I've used L'Oréal Excellence for about 30 years now and have never had a problem before. How anybody can think that this 'New and Improved Formula' is fit for purpose is beyond me.

Date published: 2024-09-24

Rated 1 out of 5 by Curlyclair from Not accurate colour guide This made my mid brown hair much lighter than anticipated by the name/number of the hair dye or the guide on the box. Complete waste of time as had to buy a new dye to dye it the colour it was supposed to be!

Date published: 2024-09-23

Rated 1 out of 5 by Babs10 from Do not buy! Hair are green I used this for years and was happy with the product until now. New formula gave me strange green colour and not full gray coverage...what happened here??? They should remove these from shops immediately!

Date published: 2024-09-21

Rated 1 out of 5 by Raksha Kotecha from Colours have all become lighter Colour is much lighter and has made my hair look yellowish brown in daylight. Really disappointing.

Date published: 2024-09-19

Rated 1 out of 5 by BarbB from AWFUL I have use this hair dye for many years and it has always covered my grey perfectly. My hairdresser even used to comment how natural the colour was. The new formula is absolutely terrible. Too thick to squeeze out of the bottle. It turns a funny green/brown colour on your hair. The colour does not last and it leaves a coating on my hair, that does not wash off . So disappointed with L’Oréal, please revert back to the original formula. Listen to your customers reviews, we all can’t be wrong.

Date published: 2024-09-19

Rated 1 out of 5 by TanyaM from Horrible yellow/green colour I wish I read the comments before I bought this colour, I use this colour for over 10 years!!! The texture is extra thick, usually one bottle is enough to dye my hair, this time only for the roots was enough. I’m so disappointed, and I’m stuck with another spare bottle … need to look for another brand sadly .

Date published: 2024-09-10

Rated 5 out of 5 by Yasmin from Mrs It's my favourite brand, keeps my hair shiny colour covers my grey hair well blended.

Date published: 2024-09-09

Rated 1 out of 5 by So disappointed from Don't buy this product The formula and name have changed. Previously called dark brown it's now called "Brown" and states it's the same colour and result but with a new formula. I've used this product for many years, this new version is very different. So disappointing and so bizarre they changed the name with no explanation and can claim it's the same result. It didn't take fully on my hair, my grey roots were lighter and the colour is dull with a green / pond water brown tinge. Lacking the shine I used to get after using 4 "dark brown". Currently trying new brands to find a perfect replacement. I can only imagine this product is now cheaper to produce or the previous had some bad ingredients that needed removing. Very disappointing.

Date published: 2024-09-07

Rated 1 out of 5 by hudsing from AWFUL AWFUL AWFUL NEW FORMULA After years and years and years of using this dye, I have no idea what has happened but a green head whilst dye is developing, thick and cloggy in the bottle even after vigorous shaking, thick and difficult to apply and spread around well, and after all that effort, the colour is nowhere near the same as the previous formula (which went dark brown when applied). My roots are still so light to the point they look grey and I feel like I have wasted my time and need to dye again as there is just no depth of colour (which is a grey/green/slight yellow) Just awful. And to add insult to injury, my hair is so dry and brittle after this it's just awful. Do not waste your money. And please don't post a response underneath saying "discuss with customer service" as I already have sent them an email too. DO NOT BUY THIS!!!!

Date published: 2024-09-04

Rated 1 out of 5 by Kingas from Awful I have been using this hair dye same shade for years and years never had one problem this new formula with hydrochloric acid absolutely awful my grey hair is green. My hair is patchy all over. Why have you changed this formula L’Oreal? Please go back to the original. Don’t know which hair dye to use now this is the third time I’ve used it in each time has been the same never again.

Date published: 2024-09-02

natural-dark-blonde-7-0 Reviews - page 4