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preference-infinia-p11-deeply-wicked-black-P11 Deeply Wicked Black

Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Customer Reviews

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YOUR REVIEWS

4 stars

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3 stars
Kjs4
5 stars
04-12-2018

Amazing product but disappointed in Superdrug’s next day click and collect

Gemmastylist
1 stars
23-11-2018

So I've used L'Oréal Preference (colour 5 - Palma) countless times before and have never had an issue - was excited to see a cooler version of my regular brown colour (5.21 Sofia) as I usually use a turquoise toner to keep the reds at bay. I did the root colour method and it didn't seem to be taking the colour during development so left it for an extra 20 mins -just finished rinsing this off and my roots are about 3 shades lighter and bright orange. I have naturally medium/light brown hair and this has basically just bleached my roots without depositing any colour at all. I'm absolutely fuming and have contacted L'Oréal directly for an explanation. I'm not sure if I've just been unlucky and had a dud box, but I certainly wouldn't recommend anyone else risk it!

Mrsg87
5 stars
21-11-2018

I bought this and then read the reviews and thought I’d made the wrong choice but far from it. My hair is naturally dark blonde/ light brown. It’s been tinted blonde for years by my hairdresser but she’s on mat leave unexpectedly early so I’m thought I’d try and do this myself. I used a Garnier lightener first a few days ago which lightened my roots massively but did leave my hair a bit brassy. I then used the Viking 9.1 colour and applied to my roots making sure the give it a good rub and cover everywhere. After 20 mins, I put a little water in the bootle and spread the remainder over my hair and left for the last 10 mins. I washed out and used a silver shampoo. I LOVE the colour I’m left with. It’s really light and ashy but looks natural. It does have a slight grey tinge to it but you get that with ash colours. I would always check the colour ant number in the box to make sure it’s correct. J do wonder if this is why some people have had brown results. I wish I could upload a photo to show it. Will use again for sure!

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ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

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