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Models with dyed hair

Discover Your Colour

Change the way you see hair colour.

Your hair colour defines how you look and can even influence how you feel. Brought to you by the inventors of modern hair dye*, giving you access to expert advice on home colouring every step of the way. Whether you’re a first-time colourer or a seasoned pro, you can find the perfect shade to match your unique style.

* inventors of synthetic hair dye

Doutzen Kroes

Find Your Colour

Use our online tool to find what shades suit you depending on your skin tone and your eye colour.

Model with Colorista

Try Your Colour

Virtually try on multiple shades across our hair colour range to pick a shade that suits you best.

Model with brunette hair

Match Your Colour

Switching from another brand? Find your perfect L'Oréal Paris shade.

Discover Your Shade

Use the wheel to find your shade

Simply select the shade you want and see our range of hair colours, current trends, information and where to buy. Your colour, your way.

Discover our Range

Eva Longoria

Permanent Hair Dye

Explore our permanent hair dye range with a shade to suit every taste.

Excellence Packshot

Excellence

Préférence Packshot

Préférence

Colorista Gels Packshot

Colorista Gels

Age Perfect Packshot

Age Perfect

Model with semi-permanent hair dye

Semi Permanent Hair Dye

A hair colour solution that fades gradually so you can switch and change your hair colour whenever you want.

Casting Crème Gloss Packshot

Casting Crème Gloss

Colorista Washout Packshot

Colorista Washout

Park Soo-Joo

Temporary Hair Dye

Want to try something new with your hair? Try our Colorista Temporary Range – perfect for one-off looks and occasions such as festivals, nights out or Halloween.

Colorista Packshot

Colorista

Morena Baccarin

Root Touch Up

Perfectly match your hair colour to cover grey hairs and roots instantly with our Magic Retouch Root Touch Up range.

Magic Retouch Packshot

Magic Retouch

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BECOLOURSAFE.COM

ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

For more information please see www.becoloursafe.com

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