Préférence Préférence Cool Blondes 7.1 Iceland Ash Blonde Permanent Hair Dye

Luminous cool blondes full of reflects. The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour.

Product details

L'Oréal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application.
Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test.

LUMINOUS COOL BLONDES FULL OF REFLECTS - The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour.


ANTI-BRASSINESS PURPLE MASK - A nourishing mask enriched with purple dyes that neutralise yellow undertones week after week. Apply the mask to keep your blonde cool for up to 6 weeks.*

*based on 3 applications of Anti-Brassiness Purple Hair Mask.

Usage

BEFORE YOU START

REMEMBER TO CONDUCT YOUR ALLERGY ALERT TEST 48 HOURS BEFORE. COVER YOUR SHOULDERS WITH A TOWEL AND PUT ON THE GLOVES PROVIDED. 

1. PREPARATION 

POUR THE COLOURANT GEL (1) INTO THE DEVELOPER CREAM BOTTLE (2). NEXT, POUR IN THE SHINE OIL. REPLACE THE APPLICATOR CAP AND MAKE SURE IT IS SECURE. SHAKE THE BOTTLE UNTIL THE MIXTURE IS FULLY COMBINED. TWIST OFF THE APPLICATOR TIP TO AVOID THE BOTTLE FROM BURSTING. 

2. APPLICATION 

BEFORE APPLICATION, WET AND TOWEL DRY YOUR HAIR – DO NOT WASH IT. 

OPTION 1 – FULL HEAD – FOR HAIR THAT HASN’T BEEN COLOURED IN THE PAST 3 MONTHS. 

     1. APPLY MIXTURE ALL OVER THE HEAD. APPLY THE COLOUR MIXTURE TO YOUR ROOTS AND STUBBORN GREYS FIRST. NEXT, USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS. THEN, APPLY THE MIXTURE ON LENGTHS AND SPREAD IT ALL OVER YOUR HAIR.

     2. MASSAGE THOROUGHLY. MASSAGE THE MIXTURE ALL THROUGH YOUR HAIR UNTIL IT IS FULLY SATURATED. LEAVE IN FOR 30 MINS. 

OPTION 2 – COLOUR TOUCH UP – FOR HAIR THAT HAS BEEN COLOURED WITHIN THE PAST 3 MONTHS IN A SIMILAR SHADE.

     1. APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES. 

     2. APPLY ON LENGTHS. APPLY THE COLOUR MIXTURE TO YOUR LENGTHS. LEAVE IN FOR 10 MINUTES. 

NEVER KEEP ANY UNUSED MIXTURE: DISPOSE OF THE PRODUCT DOWN THE DRAIN IMMEDIATELY. IN CASE OF SKIN CONTACT, CLEAN WITH DAMP COTTON.

3. RINSE AND NEUTRALISE

     3. RINSE. POUR WARM WATER ON YOUR HAIR AND MASSAGE GENTLY. RINSE THOROUGHLY UNTIL WATER RUNS CLEAR.
     4. APPLY ANTI-BRASSINESS PURPLE MASK. SPREAD THE ANTI-BRASSINESS PURPLE MASK (3) ALL OVER YOUR HAIR AND MASSAGE GENTLY. LEAVE IN FOR 5 MINUTES FOR A NEUTRALISED AND COOL BLONDE. USE EVERY 3 WEEKS TO KEEP YOUR BLONDE COOL FOR UP TO 6 WEEKS.
 
Ingredients
AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN
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7.1 Iceland Ash Blonde
Préférence
Préférence Cool Blondes 7.1 Iceland Ash Blonde Permanent Hair Dye